《互动媒体设计》课程教学大纲

1、互动媒体设计教学大纲课程代码课程名称互动媒体设计英文名称Interactive media design课程类别专业领域课课程性质必修学时总学时：32上机学时：0 实验学时：0 实践学时：0 实创学时：0学分2.0开课学期第六学期开课单位设计学院适用专业信息与交互设计授课语言中文授课先修课程信息与交互设计基础，信息交互界面设计与编程毕业要求（专业培养能力）本课程对学生达到如下毕业要求有如下贡献：1.通过对国内外多媒体作品的介绍与分析，从多媒体互动设计的艺术理论、认知心理、视觉辨析、教学设计等相关基础理论中了解多媒体规划及创意原理。2.展开多媒体互动设计的主要步骤：内容设计、互动设计、视觉表现设

2、计。3.掌握多媒体互动设计相关软件，引导学生完成完整的实际可用的多媒体互动设计作业。课程培养学生的能力（教学目标）多媒体信息技术广泛地运用于日常生活的各个领域，如商业、医疗、教育等。多媒体教学是为了适应新时期的人才培养需求而提出的，并对当代教育从技术、观念上都产生革命性的影响。因此，完成课程后，学生将具备以下能力：1.多媒体互动设计课程正是为了适应这一新的要求而开设。通过此课的学习，使学生系统的掌握多媒体互动设计的基础理论、设计原则及方法，领悟团体协作的精神；2.使学生具有一定的开发多媒体互动设计的教学以及商用软件的能力，为将来工作需要打好基础。课程简介本课程是相对传统单方向媒体而言的新课程，

3、它是把数字，文字，声音，图形，图象，动画，视频等多种媒体有机结合起来，利用计算机等技术把他们建立起逻辑联系，通过信息，网络，广播电视等形式发布，着重培养计算机、多媒体人才。教学内容与学时分配第一章互动媒体设计概述8学时一、目的要求 4学时（一）明确互动媒体设计的意义。 2学时（二）了解互动媒体艺术概况与基本常识。 2学时二、讲授内容 4学时（一）互动媒体艺术的意义 1学时（二）互动媒体艺术概况 1学时（三）互动媒体艺术功能的特点，在信息传播与人际沟通方面的意义 1学时（四）互动媒体艺术分类 1学时第二章互动媒体设计过程 8学时一、目的要求 4学时（一）了解互动媒体设计流程。 2学时（二）观摩优

4、秀设计作品，了解、分析设计的成功要素。 2学时二、讲授内容 4学时（一）互动媒体设计作品欣赏 1学时（二）互动媒体设计成功要素分析（三）人员、团队与沟通（四）创意、制作与后期工作 1学时（五）市场与商业运作方面的考虑 1学时（六）设计流程： 1学时1创意2纸上设计3内容导航流程4分镜头脚本5互动功能规定6产品雏形制作7测试、评价与改进三、作业根据设计构思，撰写一篇符合互动媒体设计要求的文章，具体对象可以是网页设计、远程数学或互动娱乐设计或课件，要求图文并茂。第三章内容设计 8学时一、目的要求 4学时（一）了解设计内容的功能性、艺术性、技术性。 2学时（二）具体学习有关互动媒体设计的技术。 2学

5、时二、讲授内容 4学时（一）内容的功能性 1学时（二）内容的艺术性 1学时（三）内容的技术性 1学时（四）恰当的内容与取舍 1学时1脚本2插图（图象）3动画4声音5互动链接三、作业：随堂实作一些有关技术和小练习。第四章互动媒体设计 8学时一、目的要求 4学时（一）深入分析互动设计的意义与要素。 2学时（二）学习实践视觉表现设计的实施。 2学时二、讲授内容 4学时（一）互动设计的意义与要素 2学时（二）视觉表现设计原则 2学时1风格与主题2网页设计与版面编排原则3图象的采用与内容的统一4文字效果5动画呈现时刻与显现速度6导航脚本7图、文、声音与运动的综合效果三、作业：自定主题创作一件作品教学要求

6、：对互动媒体设计体系的初步认识，对互动媒体设计过程的感性认识和一般了解，对中外互动媒体设计作品即自己的设计进行初步的评价，并能完成个人和团队的汇报。重点：整体设计的完成。实验教学（包括上机学时、实验学时、实践学时）无教学方法课程教学以课堂教学、课外作业、综合讨论、网络以及授课教师的科研项目于积累等共同实施。考核方式本课程注重过程考核，成绩比例为：平时作业和课堂表现：30%期中考试和平时小测试（设计过程成果）：30%期末考试（设计最终成果）：40%教材及参考书现用教材：黄秋野，互动媒体设计，东南大学出版社。2011，主要参考资料：1 赵英杰著，码上就会：FlashCS3动画设计宝典 图

7、解ActionScript 3.0程序设计入门， 台湾上奇出品，2015，2(美)Keith Peters主编，Flash ActionScript 3.0 动画制作大师，上奇科技股份有限公司出版，2007年3 李亮,李志勇编著，Flash互动媒体设计， 化学工业出版社， 2009，4(美) BenShneiderman主编，用户界面设计，电子工业出版社，20105 黄岩主编，用户界面设计与制作，上海科技教育出版社，20126 邹建平主编，装置艺术，湖南美术出版社，20037(英)Giles Colborne

8、60;主编，简约至上:交互式设计四策略，人民邮电出版社，2011 “Interactive media design” SyllabusCourse CodeCourse TitleInteractive media designCourse CategorySpecialty-related CourseCourse NatureCompulsory CourseClass HoursTotal hours: 32 machine hours: 0 experimental hours: 0 hours: 0 hours of practice is: 0CreditsTwoSemester

9、Sixth semesterInstituteSchool of designProgramOrientedInformation and interaction designTeaching LanguageTeaching in ChinesePrerequisitesInformation and interaction design, information interaction interface design and programmingStudent Outcomes (Special Training Ability)This course provides student

10、s with the following requirements:1 through the introduction and analysis of the domestic and international multimedia works, from the perspective of the multimedia interactive designUnderstanding the basic principles of cognitive psychology, visual discrimination, instructional design and other rel

11、ated theories to understand the principles of multimedia planning and creativity.2 the main steps of multimedia interactive design: content design, interactive design, visual performance design.3 master the multimedia interactive design software, and guide the students to complete the actual multime

12、dia interactionDesign work.Teaching ObjectivesMultimedia information technology is widely used in various fields of daily life, such as business, health care, education, etc. Multimedia teaching is to adapt to the needs of the new era of talent training, and the contemporary education from the techn

13、ology, the concept of a revolutionary impact. Therefore, after the completion of the course, students will have the following abilities:1 multimedia interactive design course is to adapt to the new requirements.Through the study of this course, the students can master the basic theory, design princi

14、ples and methods of multimedia interactive design, and understand the spirit of group cooperation;2 to enable students to have a certain degree of development of multimedia interactive design of teaching and the ability of commercial software, for the future work needs to lay a good foundationCourse

15、 DescriptionThis course is a new course comparing with the traditional single direction of the media, it is the number, text, sound, graphics, images, animation, video and other media combine the use of computer technology to establish a logical connection between them, through the information netwo

16、rk, radio and television, publishing and other forms, emphasizes the training of the computer and multimedia talentTeaching Content and Class Hours DistributionChapter 1 overview of Interactive Media Design 8 hoursFirst, the requirements of 4 hours(a) the significance of the interactive media design

17、. 2 hours(two) understanding the general situation and basic knowledge of interactive media. 2 hoursTwo, teaching content 4 hours(1) the significance of interactive media art 1 hours(two) interactive media art overview 1 hours(three) the characteristics of interactive media art function, in the mean

18、ing of information communication and interpersonal communication for 1 hours(four) the classification of interactive media art in class 1The second chapter interactive media design process 8 hoursFirst, the requirements of 4 hours(1) understanding the interactive media design process. 2 hours(two) o

19、bserve the excellent design works, understand and analyze the success factors of design. 2 hoursTwo, teaching content 4 hours(1) 1 hours of Interactive Media Design(two) the success factors of Interactive Media Design(three) personnel, team and communication(four) creative, production and post work

20、for 1 hours(five) market and business operation considerations for the 1 hours(six) design process: 1 hours1 creative2 design on paper3 content navigation process4 shot script5 interactive features6 product prototype production7 testing, evaluation and improvementThree, jobAccording to the design, w

21、rite an article with interactive media design requirements of the article, the specific object can be a web design, mathematics or remote interactive entertainment or courseware design requirements, illustrations.The third chapter is the design of the content of 8 hoursFirst, the requirements of 4 h

22、ours(1) to understand the functional, artistic and technical content of the design. 2 hours(two) specific learning techniques for interactive media design. 2 hoursTwo, teaching content 4 hours(a) functional 1 hours of content(two) the artistry of content for 1 hours(three) the technical content of t

23、he course for 1 hours(four) the right content and the choice of 1 hours1 script2 Illustration (image)3 animation4 sounds5 interactive linksThree, job:With the implementation of some relevant technology and small class exercises.The fourth chapter Interactive Media Design 8 hoursFirst, the requiremen

24、ts of 4 hours(a) in-depth analysis of the meaning and elements of interactive design. 2 hours(two) the practice of visual performance design. 2 hoursTwo, teaching content 4 hours(1) the meaning and elements of interaction design 2 hours(two) visual performance design principles for 2 hours1 styles a

25、nd themes2 web design and layout principles3 the use of images and the unity of content4 text effect5 animation presentation time and speed6 navigation scripts7 the comprehensive effect of figure, text, sound and movementThree, job:Create a themeTeaching requirements: a preliminary understanding of

26、the interactive media design system, the perceptual knowledge of the interactive media design process and the general understanding of the Chinese and foreign works of interactive media design their own design for preliminary evaluation, and can complete the individual and team report.Focus: the com

27、pletion of the overall designExperimental TeachingnothingTeaching MethodThe curriculum teaching is carried out in the following aspects: classroom teaching, homework, comprehensive discussion, network and the research project of teachers.Examination MethodThis course focuses on process assessment:Homework and classroom performance: 30%Midterm exam and usual small test (design process): 30%Final exam (final design): 40%Teaching Materials and Reference BooksCurrent teaching materials: Huang Qiuye, interactive med