Part 1 Promoting an Exhibition.ppt1

1、 Module 1 Services before an ExhibitionPart 1 Promoting an Exhibition 推广展会推广展会Module 1 Services before an ExhibitionLearning ObjectivesWarm-upTask 1 Introducing an ExhibitionTask 2 Inviting to an ExhibitionTask 3 Enquiring about an ExhibitionPart 1 Promoting an ExhibitionTask 4 Choosing an Exhibitio

2、nPractical Training ProjectLearning ObjectivesAfter learning this unit, you will be able tolintroduce and promote an exhibitionlmake invitation to an exhibitionlenquire about an exhibitionlchoose an exhibitionWarm-up1. VocabularyMatch the words with their definitions. (1) exhibitor (2) exhibit (3) v

3、enue (4) stand (5) session a. A product or service displayed at an exhibition b. A small enclosed area where information and products are shown at an exhibition c. A period of time used for a particular activity d. A company who exhibits its products or services at an exhibitione. A place where an o

4、rganized activity takes place (1) d (2) a (3) e (4) b (5) c Warm-up2. Pair work Have you attended any exhibitions or trade fairs? Share your experiences with your partners. Tour Guide PracticeTask 1 Introducing an Exhibition be dedicated to adj. 致力于致力于mission n. 任务，使命任务，使命productivity n. 生产力生产力vane

5、n. 风向标风向标elite n. 精英精英legendary adj. 传奇式的传奇式的boast v. 以以为荣为荣biannually adv. 一年两次的一年两次的accommodate v. 容纳容纳electrical appliance n. 电器电器textiles n. 纺织品纺织品garment n. 服装服装exceed v. 超过超过accumulated adj. 累积的累积的uninterruptedly adv. 不间断地不间断地inaugurate v. 开创，创始开创，创始gross adj. 总的总的scale n. 规模规模multi-functional

6、 adj. 多功能的多功能的platform n. 平台平台credibility n. 信用，信誉信用，信誉financial capability n. 经济实力经济实力institution n. 机构机构commodity n. 商品商品inspection n. 商品检验商品检验consultation n. 咨询咨询Task 1 Introducing an Exhibition Activity 1 Pair work Do you know anything about the World Expo and the Canton Fair? Tell your partner

7、what you know about these two events.the exhibitionthe organizerthe exhibitorsthe visitorsthe exhibitsTask 1 Introducing an Exhibition Activity 2 Listening Listen to the promotional presentation for 108th session of the Canton Fair. Take notes and then share with your partner your answers to the fol

8、lowing questions.1.What functions has the Canton Fair performed? The Canton Fair not only demonstrated the excellence of products made in China and the strength of Chinas powerful productivity, but also functions as the vane of Chinas economic development.Task 1 Introducing an Exhibition 2. Why is t

9、he Canton Fair the first choice for international buyers? It brings together the best enterprises and high-quality products from over China, making it the first choice for international buyers.3.Who are the organizers of the Canton Fair？ The Canton Fair is co-hosted by the Ministry of Commerce of P.

10、R. China and Peoples Government of Guangdong Province. Task 1 Introducing an Exhibition 4. What product categories of the Canton Fair can you name? Electronics, household electrical appliances, consumer goods, textiles, and garments. 5.What is the total number of the visitors so far?The total number

11、 of the visitors has reached 5 million so far. Script 1.The promotional presentation of 108th Canton FairAn Invitation from China. An Appointment with Wealth. 2. The booming Chinese economy produces the rousing success of the Canton Fair. The Canton Fair is dedicated to the mission of merging the Co

12、untrys economy with the rest of the world. It brings together the best enterprises and high-quality products from over China, making it the first choice for international buyers. The Canton Fair not only demonstrated the excellence of products made in China and the strength of Chinas powerful produc

13、tivity, but also functions as the vane of Chinas economic development. Spanning the crucial periods when the economy started to take off, the Fair has witnessed the business elites legendary achievement from across the world. It has become a powerful and credible brand among the international commer

14、cial and industrial circle. Script3. Looking back upon its development, the China Import and Export Fair has reached beyond itself over and over again. The Canton Fair boasts the longest history and highest level among trade fairs in China. It is co-hosted by the Ministry of Commerce of P.R. China a

15、nd Peoples Government of Guangdong Province, and is a state-level and comprehensive international trade event.Script4.The Canton Fair is the largest trade fair in China. It is held biannually in Spring and Autumn every year in Guangzhou, and each session is held in three phrases. It accommodates a t

16、otal of 15,000 stands with an exhibition area of 1.1 million square meters. About 22,000 enterprises are selected from Chinas hundreds of thousands of excellent enterprises. It has the most complete exhibit variety. The Fair brings together 150,000 kinds of famous excellent and new products in 15 ca

17、tegories, including electronics, household electrical appliances, consumer goods, textiles, and garments. Whatever you want to purchase, you can find it at the Fair. A tour to the Canton Fair saves you a trip around China.Script5. It boasts the biggest buyer attendance and the broadest distribution

18、of buyers. About 200,000 international buyers attend each session, which contributes to a total number buyer attendance of 5 million so far. 150 of the 250 worlds largest retailers are regular buyers of the Fair. Participants of the Fair are from 210 countries and regions across the globe, exceeding

19、 the number of the member of the United States. It boasts the biggest business turnover in China. The accumulated export turnover achieved at the Canton Fair exceeds 760 billion US Dollars.Task 1 Introducing an Exhibition Activity 3 Reading Mini task I. Understanding Are the statements below true or

20、 false?(1) Canton Fair has three sessions annually.(2) The trading delegations excluded scientific research institutions.(3) Canton Fair offers on-line service besides the traditional business way.(4) The focus of Canton Fair is on import trade.(5) Invisible trade is also carried out at Canton fair.

21、(1) F (2) F (3) T (4) F (5) TTask 1 Introducing an Exhibition Activity 3 Reading Mini task II. Vocabulary Read the following statements and fill in the blanks with appropriate words in the word box.1. application2. event3. stands4. session5. samples6. trading delegationsTask 1 Introducing an Exhibit

22、ion Activity 4 Role-play: SpeakingStudent AlYou are the marketing representative of the Canton Fair.lMake a 3-minute promotional presentation introducing the Canton Fair to the potential exhibitors. lAnswer the questions from the audience.Student B/C/DlYour company wishes to exhibit at the Canton Fa

23、ir. lGet some basic information about the fair from the presentation. lAsk some further questions.Task 2 Inviting to an Exhibition professional n. 专业人士专业人士delivery n. 演讲，表现方式演讲，表现方式entertainment n. 娱乐娱乐influential adj. 有影响力的有影响力的deliver v. 发送，举办发送，举办stimulating adj. 令人兴奋的令人兴奋的delegate n. （会议）代表（会议）代

24、表briefing n. 简报，情况介绍简报，情况介绍enclose v. 随函附上随函附上brochure n. 宣传册宣传册Task 2 Inviting to an Exhibition Activity 1 Reading and Discussion Read the following passage about inviting guests to an exhibition and then discuss the questions with your partner. (1) Before the exhibition, why is it important for an

25、 exhibitor to write invitations to their prospects and customers? It important for an exhibitor to write invitations to their prospects and customers before the event because the invitation can give them advance warning that you will be launching some new products and also give them a reason to visi

26、t and buy.Task 2 Inviting to an Exhibition (2) What benefits can pre-exhibition invitations bring to the exhibitor? Invitations to the exhibition can help to increase exhibition attendance, create more business and also act as a memory jolt for exhibitors to have an excuse to contact their customers

27、 and renew contacts.Task 2 Inviting to an Exhibition Activity 2 Listening Listen to a radio advertisement for IBC 2010 Exhibition. Fill in the fact-file of the event.Task 2 Inviting to an Exhibition Fact-file of IBC ExhibitionNumber of exhibitors：(1) _Exhibiting space: (2) _Number of exhibiting hall

28、s: (3) _Total number of attendees: (4) _Countries and regions: (5) _Number of journalists: (6) _Exhibitors are attracted by the opportunity to:raise their profile 2. move into new market （7）_ 3.develop （8）_ channels4. generate sales leads 5. (9)_ with the best of the industryVisitors attend the even

29、t because they can browse, （10）_ and discuss the newest technologies.1300100 000 square meters48 000131401 000sectorsdistributionnetworkpurchaseTour Guide Practice Script 1. IBC 2011 Exhibition is recruiting exhibitors now! You are warmly invited to be part of the super event! 2. Each year, over 1,3

30、00 companies from around the world exhibit at IBC, exhibiting in around 100,000 square meters spread around thirteen halls at the RAI. They choose IBC because of its 48,000 attendees from 140 countries and regions around the world, its track record of innovation with developing and driving new exhib

31、itor opportunities such the Connected World, the 1,000 journalists that visit the show every year, its carefully tailored networking opportunities, and its location in Amsterdam, at the heart of the European market.Script3.Why should you exhibit at IBC2011? For companies looking to raise their profi

32、le, move into new market sectors, develop distribution channels, generate sales leads or simply network with the best of the industry, IBC is the one place to do it. 4. Why should you visit IBC2011? For visitors to the show, the exhibition is the perfect place to browse, purchase and discuss the lat

33、est technologies that could have a powerful impact on their business.5. IBC 2011, the event you cant miss for your business!Task 2 Inviting to an Exhibition Activity 3 Reading Read a letter inviting a potential exhibitor to attend an exhibition. Are the statements below true or false?(1) IBC special

34、izes in electronic media industry.(2) IBC is renowned for its ability to organize exhibitions as well as conferences.(3) IBC is open for the public and professional people as well.(4) IBC offers training with low charges.(5)The latest information is available from the official website.1. T 2. T 3. F

35、 4. F 5. TTask 2 Inviting to an Exhibition Activity 4 Role-play: Writing Student AYou are Jenny Green, the Sales Manager of Core Electronics Co., Ltd. You are organizing your exhibition at IBC2011 to showcase your latest technology in electronic media. Write a formal invitation of 120-140 words to y

36、our prospective client, Mr. Solis from Star Technology Company to visit your stand.Include the following points:inviting Mr. Solis to the eventgiving information about the time and venue of the eventintroducing your company, your product and your market.stating the benefits from the visit for Mr. So

37、lis and his company expressing your wishes to establish business relationsWriting TipsHow to write an invitation letterState the occasion, activity or event and the name of the host/hostess (organizer).Make clear who is invited.Specify the date, time, address and any other necessary information.Expr

38、ess your hope that your invitation will be accepted.Express that you are looking forward to seeing the person. Dear Mr. Solis, We have the pleasure of informing you that our company is putting up a booth at the IBC2011 Exhibition to display our latest technology in electronics and answer any queries

39、 regarding our products. We are delighted to invite you to visit our booth. The IBC2011 Exhibition is running at RAI Congress Center, Amsterdam from 8-13 September 2011. Core Electronics Co., Ltd specializes in manufacturing and exporting wireless speakers. Our main markets are in South America and

40、Western Europe. At the exhibition, we are introducing you a kind of new technology named Freedom Driver, which is patent innovation speaker for PC and Ipod. We are sure that this new technology will be of your great interest. As the only manufacturer in China holding this technology, we wish to set

41、up business relationship with you directly. A special gift has been reserved for you. Your esteemed presence would be an honour. We are looking forward to seeing you at the exhibition. Yours sincerely Jenny Green Sales ManagerTask 2 Inviting to an Exhibition Student BYou are Mr. Solis. Your company

42、is interested in visiting the IBC 2011 Exhibition. Write a letter of acceptance of 60-80 words to Jenny Green, the Sales Manager of Core Electronics Co., Ltd to ask for further information about the event.Include the following points:thanking Ms. Green for her invitationexpressing interest in visiti

43、ng the event asking for further details about the fair asking for the travel arrangementsasking for the application form Writing TipsHow to accept an invitationExpress your thanks for being invited.Express your gladness of accepting the invitation.Express your eagerness for the occasion.How to decli

44、ne an invitationExpress your thanks for being invited.Express your regret for not being able to be present.Express your reason(s) or excuse(s) for declining the invitation. Dear Ms. Green, Thank you very much for your kind invitation to visit your stand at the IBC2011 Exhibition. We are delighted to

45、 attend the event to know more about your new technology and products. As this will be the first time that we have visited IBC Exhibition, we would be grateful if you could give further information about the event. Moreover, would you please tell us the travel arrangements and send us the applicatio

46、n form? We look forward to seeing you at the exhibition. Yours sincerely Carlos Solis Purchasing ManagerUseful Expressions for formal written invitations (1)lInviting We should be delighted if you could attend.We should be very pleased if you could.You are cordially invited to.has/have the pleasure

47、in inviting.to.lAsking for replyingPlease confirm your participation at your earliest convenience.Please let me know as soon as possible if you can come.Useful Expressions for formal written invitations (2)lThankingThank you (very much) for your (kind) invitation to.I was delighted to receive your i

48、nvitation to.lAcceptingWe would be very pleased to.We should be delighted to.lDecliningUnfortunately, due to. we are unable to.Task 3 Enquiring about an Exhibition visa n. 签证签证register v. 登记，注册登记，注册registration n. 登记，注册登记，注册duration n. 持续时间持续时间enquiry n. 咨询咨询Task 3 Enquiring about an Exhibition Acti

49、vity 1 Speaking Discuss the following questions with your partner.What information might exhibitors and buyers like to know before deciding to attend an exhibition?By what ways can exhibitors and buyers enquire about an exhibition?Task 3 Enquiring about an Exhibition Activity 2 Listening Listen to a

50、 potential exhibitor calling the Organizing Committee of the Canton Fair to enquire about application for the invitation. Fill in the blanks with proper information you get from the conversation.A: Good morning. IBC. Can I help you?B: Good morning. This is Angela Johnson from Core Electronics Co.Ltd

51、., Our company wishes to exhibit at the Canton Fair. And Im calling to ask some information about the event.A: My pleasure to help you. What would you like to know in particular?B: Do I need to apply for an invitation?A: Yes. The Invitation issued by the Canton Fair can be used for (1)_ application

52、and free fair (2) _.B: I see. How can I apply for an invitation?A: You can apply for E-invitation or (3)_ through Buyer E-Service Tool on our official (4) _ by registering your companys information and personal information online. B: Ok. How long should we wait for the confirmation of the applicatio

53、n?visapaper invitationwebsiteregistrationA: Once your application gets confirmed, you will receive our reply within (5)_ days after the registration, to inform you the User Name and （6）_. With the information, you can log in the Buyer E-service Tool (BEST) to apply your E-invitation with the persona

54、l information and enjoy the relative services.B: What about Paper Invitation?A: If you apply for Paper Invitation, it will be sent to you by (7) _.B: Thank you. Is there any other contact information that can be used for the application?A: Yes. You may also contact the (8) _ Section of Foreign Liais

55、on Dept. of China Foreign Trade Centre for E-invitation or Paper Invitation. The telephone number is （9）_. The fax number is 8620-89138888. B: Sorry, can you repeat the fax number:A: Sure. Its 8620-89138888. And of course, you can send Emails to (10)_B: Thank you for your help.A: My pleasure. Thank you for calling. Good-bye.B: Good-bye.five workingpasswordpostBuyer Service8620-Task 3 Enquiring about an Exhibition Activity 3 Role-Play: SpeakingStudent AYou are an employee from a company intending to exhibit at a trade fair. Call the organizing committee of the fair to