新编剑桥BEC中级件_advertising

1、会计学1新编剑桥新编剑桥BEC中级件中级件_advertisingContents Module Four4.1 Business topic: Advertising 4.2 Business skills:Delegating4.3 Exam spotlight:Reading Test: Part FourBusiness Topic4.1 Vocabulary: Types of advertising4.1 Case study: the effect of Advertising4.1 Speaking: Oral presentation4.1 Case study: choos

2、ing the medium of Advertising4II. Cultural ReflectionWords and Words and expressions expressions related to related to advertisingadvertisingthe advantages and the advantages and disadvantages of types of disadvantages of types of advertising, consideration advertising, consideration in choosing med

3、iain choosing mediaIV. Oral PracticePractice to give tips Practice to give tips and adviceand advice Background information 7 Background information 8Function amplify the demandmarketingbrandgoodwillpreference and loyalty(美国广告协会美国广告协会)Association of National Advertisingdefines the purpose of adverti

4、sing as: ACCA Awareness受众意识受众意识 Comprehension易于理解易于理解 Conviction 令人信服令人信服Action 敦促行动敦促行动Billboard advertisingoutdoor advertisingoutdoor LED advertisement screenDigital postersPublic transportation vehiclesvikl banners旗帜广旗帜广告告MagazinecalendarsBrochuresbror or pamphletspmflit TV commercial搜索引擎优化搜索引擎优化

5、（Search Engine Optimization）notesbanners旗帜广告旗帜广告pop-up ads (pop-ups)自动自动弹出式广告弹出式广告spamBlogs or Micro blogsmicro letterWord of mouthmail shotsTV commercialsspambannersnewspaper advertsbrochuressamples邮寄广告邮寄广告报纸上的广告报纸上的广告横幅广告横幅广告电视广告电视广告垃圾邮件广告垃圾邮件广告口头广告口头广告样品样品小册子小册子Useful Words and Expressions have a

6、 discussion about the effect of advertising 25Tasks:1.What s the product or company?2.who is the target consumer?3.How was it advertised?4.How effective do you think it is? Why/why not? have a discussion about the effect of advertising 26Tasks:1.What s the product or company?2.who is the target cons

7、umer?3.How was it advertised?4.How effective do you think it is? Why/why not? have a discussion about the effect of advertising 27Tasks:1.What s the product or company?2.who is the target consumer?3.How was it advertised?4.How effective do you think it is? Why/why not?Zodiac zodk The zodiac is Chine

8、se precious cultural productsmailshotsTV commercialsword of mouthbrochuressamplenewspaper advertsbannersspamTopic A: What is important to remember when deciding what type of advertising to use?Topic B: What is important to remember about your target consumer when planning an advertising campaign?. O

9、ral practice Word Bank1.Reach vast number of target customers2.Reach immense audience3.Cost effective4.At a considerable low priceGroup A:When deciding what type of advertising to use: - How much will it cost? - Will it reach your target market? - Is it short-term or long-term promotion?40Oral pract

10、ice Word Bank1. Have access to2. Futile3. Make an investigation4. Launch advertisement onlineGroup B:What is important to know about your target consumer? - Age and gender - Typical income - What do they read/watch in order to select an appropriate type of advertising?41Case study: choose medium to

11、advertiseCase study: choose medium to advertise Requirement1. name your company any way you like2. Introduce your company3. Choose a medium to advertise 4. Why do you choose this kind of medium?Group A:43Case study: choose medium to advertiseCase study: choose medium to advertise Requirement1. name

12、your company any way you like2. Introduce your company3. Choose a medium to advertise 4. Why do you choose this kind of medium?Group B:44Case study: choose medium to advertiseCase study: choose medium to advertise Requirement1. name your restaurant any way you like2. Introduce your restaurant3. Choose a medium to advertise 4. Why do you choose this kind of medium?Group C: