体验商务英语综合教程3第二版重点词汇

1、完美WORD格式体验商务英语综合教程 3第二版重点词汇UnitlP6 AValue for money花钱值得luxurious奢侈的，豪华的timeless 不受时间影响的Well-made做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool酷的Reliable 可靠的stylish 流行的（有型个性）fashionable 时髦的（潮流时尚）Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度 the tendency to always buy a particular brandbrand ima

2、ge 品牌形象the ideas and beliefs people have about a brandbrand stretching 品牌扩张 using an existing name on another type of product brand awareness品牌意识 how familiar people are with a brandbrand name 品牌名字the name given to a product by the company that makesitproduct launch 产品发布 the introduction of a produc

3、t to the marketproduct lifecycle产品生命周期the length of time people continue to buy aproductproduct range产品范围 the set of products made by a companyproduct placement 植入式广告 when products are used in films or TV programmesproduct endorsement 产品代言 the use of a well-known person to advertiseproductsBrand pos

4、itioning品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market低成本市场Outsources 外包Licensing arrangement特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker确定产品来源或制造者Simplify product handing 简化产品，操作和追踪 Organize accounting 帮助组织进存货和做会计记录 Offer legal protection提供法律保护Unit

5、2P14 B1 not enough leg .room2 lost or delayedluggage3 longqueuesat check-in4 poor qualityfood and drink5 no baggagetrolleysavailable6 overbooking ofseats7 flight delays andcancellations没有足够的伸腿空间遗失或延迟行李签入时的长队列质量差的食品和饮料没有可用的行李手推车超额预订座位航班延误和取消8 .jet.-lag时差（飞机时差反应）1 subwayh) underground 地铁2 city centrek

6、)downtown市中心区3 carry-on baggagei) hand luggage _一手提行李4 one wayf)single单程票5 returnj) round trip往返旅行6 freewaya)motorway高速公路，快车道7 rest roomc) public toilet_ 公共厕所8 elevatorb)lift_电梯，升降机9 coach classe) economy class 经济舱10 timetabled) schedule时刻表11 car parkg) parking lot停车场Reading1 mass market大众市场niche ma

7、rket缝隙市场/利基市场2 a steep climb急剧攀升3 stem from来自，起源于（因为）4 mass unrest大规模骚乱5 mid-flight飞行途中6 be at fault对杲事负责 7 cabin ventilation客舱通风设备P15 ABE8 optimum 最适宜的9 aviation fuel航空燃料10 be in the front line奋战在第一线的人11 stiffer penalty 更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged 太忙而不能接电话，繁忙/电话占线UNIT3P22

8、A reserved parking space专用车位Flying business class 商务舱Have fixed working hours有固定的工作时间P23Subsidiary 子公司Head office 总公司Call centre呼叫中心Distribution centre分配中心Warehouse 仓库Branches/outlets 分店分销店Bureaucratic官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised权力下放Democratic 民主的Hierarchical等级

9、制度的Hierarchic等级制度Impersonal 没有人情味的Marketing-driven以市场为导向Progressive 进步的 革新的 P24Cutting-edge 尖端的前沿的Key ingredients关键要素Budget report预算报告日iminated all perks and status symbol取消特权和身份符号Rigorous exam 严格的考试Time management 时间管理， budgeting , people skill人际交往Decentralising responsibility and authority下方责任和权禾1

10、JAutonomy自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluate P25Measuring performance 业绩测定Benchmarks 基准 merge兼并Unit4P31Bottom line 底线Reinvent 改造Discount store折扣商店Speciality retailers专门零售商Discounter 折扣Floor space房屋面积，建坪Vendor小贩Booth售货棚，临时货摊Seducing 吸引Merchandise 商品；货物；Upgraded 升级Fitting ro

11、om 试衣间Lounge area 休息区Computer kiosk 公用电脑亭Shopping carts 手推车Wholesalers 批发商Retailers 零售商Kiosk小卖部P33 ADownsize 缩小Downgrade 降级Decentralise权力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重组Retrain 重新教育，再教育；Redevelop重建，重新开发；Relaunch 重启relocate 迁移；重新安置；Restructure 重建；调整；重组；B1. It is now so expensive to rent

12、 offices in the city center that many companies are relocating to the suburbs.2. The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3. Excellent customer service is vital to keep up with the comp

13、etition. The company has introduced new working practices and is retraining all part-time staff.4. The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn' t been selling well recently. The marketing team has decided to relaunch the product with a more up

14、-to-date image.6. The company has noticed that too many decisions are made at head office. Itis decentralizing the decision-making process sothat branch managers are moreinvolved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park site.It is going to become a

15、 model in three-storey office block.8. The most successful change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office 开放式办公室Hot-desking 办公桌轮用制Unit5毛禾1J润 Gross margin:diference between the selling price of a product and

16、 the cost of producting it经济衰退 recession: a period of time when business activity decreases because the economy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided欠款 debt: money owed by one person or organisation to another person or organisation .股票市场 st

17、ock market: a place where company shares are bought and sold .投资 investment:money which people or organisations put into o business to makea profits每股收益 earings per share are a company's profits divided by the number of its shares预测 A forecast is a discription of what is likely to happen in the

18、future .破产 bankruptcy is when a person or organisation is unable to pay their debts 禾1J息 A dividend is a part of the profits of a company paid to the owner of shares 税前禾U润 Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money which businesses receive sel

19、ling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by £ 23 million, and the forecast the next quarter is equally good. Profits from abroad are down because of a recession recession in Japan. However, our performance overall has bee

20、n good, and the _earnings per share_ have dividend will be increased to 4.3p increased to 26.4p and the dividend per share, which will please our shareholders. We plan to issue new shares in order to financeexpansion in Asia. We also plan to increase our _investment_ in plant and equipment before en

21、tering the Chinese market. We are particularly pleased with our performance in France and Germany where profits have increased.As a result of using a new distributor, our costs fell, giving us agross margin of 40 percent on our main product line. Wewill use any extra cash debt to reduce the level of

22、 our debt. Our performance in Italy should improve significantly following the bankruptcy of our biggestcompetitor. However, we should not become too satisfied with our share price as economic _revenues_ will continue to conditions remain uncertain and the_revenues reflect this. Share prices will no

23、t rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When replying to an ad