新境界职业英语综合教程2精华版unit 3

1、.Approaching WorkplaceApproaching WorkplaceWorkplace CommunicationWorkplace CommunicationMini Text Mini Text TextTextGrammar ReviewGrammar ReviewApplied WritingApplied WritingSyndicate ActivitiesSyndicate Activities.Task 1Discuss with your partner the following pictures and tell what you know about

2、them.Approaching WorkplaceBack.Task 1Approaching WorkplaceBackAlibaba Group was founded in 1999. It is a provider of e-commerce online trading platform, including B2B, business trade, online retail, shopping search engine, the third party payment and cloud computingservices. Subsidiaries and Associa

3、te Company have Alibaba group B2B, , tmall, a cat nets, Ali cloud computing, Chinese Yahoo! And pay treasure.Task 1Approaching WorkplaceBackAmazon Co is a “Fortune 500” company, headquartered in Seattle which was founded in 1995. Now It is one of the worlds most types of goods online retailers. Amaz

4、on is committed to become the worlds most “taking the customer as the center” company, so that customers can find and discover anything they might want to buy on the companys website, and strive to provide the lowest price for the customer. .Task 1Approaching WorkplaceBackeBay was founded in 1995. I

5、t is now one of the worlds largest Internet trading platforms which can let people do online auction and shopping. .Task 1Approaching WorkplaceBackAlipay is a leading independent third party payment platform, which was founded by Alibaba Group in 2004. It is committed to the electronic commerce to p

6、rovide simple, safe, fast online payment solutions.Work in pairs. Answer the following questions.1. Are you an online shopper? Have you ever bought anything from an online shop? 2. What do you know can be bought from online shops?Task 2Yes. I often buy things such as books, clothes, shoes, etc. from

7、 online shops. The quality is good and the price is reasonable.We can buy everything we could wish for from online shops, like clothes, shoes, books, digital products, daily necessities, etc.Back.3. Do you know the procedure of buying things from online shops?4. Which do you think is more convenient

8、, an online shop or a traditional shop? First, enter an online shop; then select the products you want. Second, put the products selected into the shopping cart and fill in the receipt information. Third, enter the payment page and select the way to pay and then click for confirmation. I think an on

9、line shop is more convenient. Through an online shop, one neednt go out but can buy what he wants just staying at home. BackTask 2.5. Do you know how to open an online shop?First, decide what products you want to sell. Second, register a website domain name and sign up for a service to host the webs

10、ite on the Internet. Third, design the website content, style etc. and put the information of the products on the website. Last, look after and renew the online shop usually.BackTask 2.Workplace CommunicationBack. You will hear five statements. Listen to them carefully and match each statement with

11、the corresponding picture.Statements 1 2 3 4 5Picturesbc aedBack. Listen to the statements again and decide whether these sentences are “Right” or “Wrong”. If there is not enough information to choose “Right” or “Wrong”, choose “Not mentioned”.1. Amazon is the biggest online bookshop around the worl

12、d. a. Right.b. Wrong.c. Not mentioned.2. As McDonald has started B2B business online, you can order and eat its Big Macs in your office. a. Right.b. Wrong.c. Not mentioned.Back.3. Many e-businesses use Drop Shippers to deliver orders to their customers. a. Right. b. Wrong.c. Not mentioned.4. Anna ha

13、s opened an online clothes shop. a. Right. b. Wrong.c. Not mentioned.5. Metros B2B business makes it possible for retailers to place and receive orders in their shops. a. Right. b. Wrong.c. Not mentioned.Back.Use the Right WordHere are two groups of words frequently used in connection with e-busines

14、s. In each group, delete one word which does not go with the one in the circle.Back.Use the Right WordHere are two groups of words frequently used in connection with e-business. In each group, delete one word which does not go with the one in the circle.Back.Use the Right WordChoose the right term a

15、nd put it in the right box below to refer to the right distribution model.BackB2C (business-to-customer) B2B (business-to-business) Manufacturer Retailer Retailer Consumers B2BB2C.1. Amazon is the biggest online-bookshop around the world.2. As McDonald has started B2C business online, you can order

16、and eat its Big Macs in your office. 3. Many e-businesses use Drop Shippers to deliver orders to their customers.4. Anna has opened an online flower shop.5. Metros B2B business makes it possible for retailers to place and receive orders in their shops.Back.Listening InSituation: Serena and Peter are

17、 staff in a bedding (床上用品) company. They are talking about setting up an e-business department.Listen to the model dialogue and fill in the blanks with what you hear.Back.Model DialogueSerena: Peter, whats the role of our newly set up _ _? Peter: This department is responsible for _. For example: de

18、aling with _ and arranging delivery service.Serena: How can this e-business benefit the company? Peter: Oh, it has a lot of benefits. It will _, gain more market share and improve business efficiency. Serena: Yes, I agree with you. Whats its _?Peter: I think its Europe and Asia besides part of home

19、market. e-business departmentonline businessonline ordershelp increase salestarget marketBack.Listen to the model dialogue again and check your answers. Then practice the dialogue and try to role-play it with your partner. When you role-play it, you are expected to use the Mind Map below, but do NOT

20、 look at the model dialogue. Speaking OutBack.Back.Serena: Peter, whats the role of our newly set up e-business department? Peter: This department is responsible for online business. For example: dealing with online orders and arranging delivery service.Serena: How can this e-business benefit the co

21、mpany? Peter: Oh, it has a lot of benefits. It will help increase sales, gain more market share and improve business efficiency. Serena: Yes, I agree with you. Whats its target market?Peter: I think its Europe and Asia besides part of home market.Back.Listen to the dialogue and fill in the missing i

22、nformation on the following Mind Map.Situation: Linda is talking to George about her plan to open an online clothes shop.Listening InBack.cash on deliverycomputer sciencebe crazy about fashion thingse-bankBackaccessories.Listen to the dialogue again and check your answers. Then role-play it with you

23、r partner by using the above Mind Map.Speaking OutBack.George: Hi, Linda! Long time no see! I heard that you are going to open an online clothes shop. Why do you have such a plan?Linda: Yeah. There are a lot reasons for me to do so. You see, I major in computer science. I have the technology. Beside

24、s, Im crazy about fashion things. And above all, I think it makes money.George: AhaI see. So, whats special for your online shop?Linda: Good question! We sell a wide range of clothes which will satisfy the needs of women aged 18-35. Besides, we also sell accessories, such as necklace, sunglasses, ha

25、ndbags etc.George: Wow, it sounds great. How do people pay for what they buy?Linda: They can pay online by e-bank or credit-card, or cash on delivery. George: Superb! Wish you success!Linda: Thank you.Back.Task 1Read the following Mini Text and find the word or expression that matches the context me

26、aning given.a) _ : to provide people with something they want or needb) _ : the action of process of buying or selling somethingc) _ : to suddenly increase a lotd) _ : to put things one on top of anothere) _ : to continue for a particular distancef) _ : to make a lot of effort to achieve somethingca

27、ter totransactionrocket stack upstretchstriveMini TextBack.Singles Day: Crazy Shopping DayBack Chinese shoppers clicked their way through purchases in an overnight shopping rush on November 11, Monday, known as Singles Day in China. Two major Chinese online shopping platforms, Tmall and Taobao, have

28、 reported purchases worth 35 billion RMB yuan in just one day. Both the platforms, owned by Chinas e-commerce giant Alibaba, saw 170 million transactions during the day. Alibaba says the sales on the two platforms rocketed to 100 million yuan in the first minute of the day, with more than 13 million

29、 buyers placing orders. Word TipsNotes.Back T, one of Alibabas shopping sites, reports shoppers bought 1.6 million bras, which would reach three times the height of Mount Everest if folded and stacked up, and two million pairs of underpants, which if linked together would stretch 1,800 miles, all be

30、fore the lunch hour. More than 20,000 sellers on the platforms promised big discounts, mostly half price. By one oclock in the afternoon the sales had broken last years record of 19 billion yuan. Singles Day on November 11, or 11-11, chosen for its four “single” ones, first appeared on campuses. You

31、ng single people celebrate the holiday by eating together, sending gifts or going shopping. Over the past four years, Chinese retailers have strived to cater to the trend, and have turned the day into a shopping event. (Source: New York Times, 2013).Backplatform n. (交易)平台 transaction n. 交易；业务 rocket

32、 v. 迅速上升stack up 堆放stretch v. 伸展；延伸strive v. 努力；奋斗cater to 投合；迎合overnight shopping rush 突如其来的购物高峰期 Mount Everest 珠穆朗玛峰. 十一月十一日星期一，是中国的光棍节。在这突如其来的购物高峰期，中国购物者在网上通宵血拼。中国的两大主流网购平台天猫和淘宝，发布消息说仅此一天，销售的商品已达350亿元。 这两大网购平台，都隶属于中国电子商务巨头阿里巴巴。这一天，他们便创造了1,700万的商品交易。阿里巴巴说，该日仅刚过一分钟，两大平台的销售额就飙升至1000万元，超过1300多万买家下订单。

33、Back光棍节：疯狂购物节光棍节：疯狂购物节.天猫，是阿里巴巴旗下的一个购物网站，表示在午餐期间买家买的1.6百万只文胸，如果折叠堆放起来是珠穆朗玛峰高度的三倍；买家买的2百万条男士内裤，如果连接起来可以延伸1,800米。 两万多卖家在平台上抛出众多优惠折扣，大多都是半价。到了下午一点，销售额已经打破了上年190亿元的纪录。 11月11日光棍节，或称作双11，因四个“单独”的1而得名，它首先出现在校园里。这一天，单身的年轻人会在一起吃饭、送礼物或购物来庆祝节日。在过去的四年里，中国零售商努力迎合潮流，并把这一天变为购物日。Back.Work with your partner and answ

34、er the following questions according to the Mini Text.Task 2Pair WorkBack1. How much sales volume did the platforms get on Singles Day?2. What were the sales in the first minute of Singles Day on the platforms?35 billion RMB.100 million yuan. .Task 2Pair WorkBack3. Which product sold would reach thr

35、ee times the height of Mount Everest?4. What discounts did the sellers on the platforms promise?5. How did Singles Day come?Bras. Sellers on the platforms promised big discounts, mostly half price.Singles Day is on November 11, or 11-11, chosen for its four “single” ones. It first appeared on campus

36、es. Young single people celebrate the holiday by eating together, sending gifts or going shopping.Reading TextReading TextReady to Go!Comprehension Task 1Task 2TranslationTask 1Task 2Vocabulary Task 1Task 2TextBack.Ready to go!Sandys Home-Style Baking Company IntroductionSandy Stevens, a local home-

37、based entrepreneur, decided to make the leap to e-business and promote her business _ .Register a _ ;Sign up for a service;Plan your website content;Develop and optimize the website;Check the website address.Skim the Text for the key points and fill in the outline with necessary information.over the

38、 InternetReading TextBackSteps to build a website website domain name.Ready to go!Budgeting a website As a small business owner, Sandy was recommended to hire _ to develop her website.Optimizing basic search engine As a portion of online sales will come from search engine traffic, it is important to

39、 ensure the website is _ .Finding your niche on the Web Having _ has created new opportunities for Sandys business.a studentoptimized searchingReading TextBack an online presence. Sandys Home-Style Baking CompanySandys Home-Style Baking Company You dont have to spend a bundle to promote your busines

40、s on the Internet. Nor do you need to be a technical person. Just ask Sandy Stevens, a local home-based entrepreneur. Sandy, who has been baking sweets and savories out of her home in North Vancouver, Canada for the past years, recently decided to make the leap to e-business and promote her business

41、 over the Internet. Since then, she has had inquiries and sales from as far away as Mexico. 1Back A Simple Web Presence Allows Small Business to Tap into New Markets. Step-by-step e-business for beginners Sandy began with no e-business knowledge. She wanted to build a website to advertise her baking

42、 over the Internet, but she needed some guidance as to where to start. It was suggested she begin with the following steps: Register a website domain name that compliments your business name; Sign up for a service to host your website on the Internet; Plan your website content, look and feel; Have y

43、our website developed and optimized by a professional; Ensure that your website address is on all your marketing materials.2Back. Building a website on a budget As a home-based start-up, Sandy was working with a very limited budget, so she was recommended to hire a student to develop her website. Hi

44、ring a student to build a simple website can be a cost-effective development solution for a small business owner. In fact, an eager and skilled student may not only be willing to build your website, but may also be able to design your logo and teach you about ways in which you can optimize your site

45、 to rank well in Internet search engines. To that end, Sandy hired Penny Weaver, a recent graduate of Computer Science from the University of Victoria, who specializes in developing affordable websites for small businesses.Back34. Basic search engine optimization is crucial For most small businesses

46、, a portion of their online sales will come from search engine traffic, that is, people visiting their site by typing search terms in engines such as Google and Yahoo. Therefore, it is important to ensure your site is optimized for searching at a basic level at least. Penny ensured that Sandys websi

47、te included appropriate keywords, meta-tags and title-tags that would help to optimize her site. She submitted Sandys site to local online directories, she educated Sandy about e-commerce enabling options, and she helped her register a domain name and sign up for a web hosting service.Back56. Findin

48、g your niche on the Web In fact, having a highly accessible website has allowed Sandy to tap new markets and build herself a niche in the competitive Vancouver catering industry. Instead of being confined to competing for local business, Sandys online presence has allowed her to branch out and promo

49、te her products or services to clients outside of Vancouver who wish to have homemade goods delivered locally. The result? Having an online presence has created new opportunities for Sandys Home-Style Baking, and Sandy is thrilled with the jump in business since she launched her site, now ranking nu

50、mber one in Google for home baking, Vancouver. “I had three new orders last week because of it.”, Sandy said gladly.Back71081112.1. (Subtitle) A Simple Web Presence Allows Small Business to Tap into New MarketsParaphrase: A simple website makes it possible for small business to open up new markets.

51、tap (into): to make use of a source of energy, knowledge, money, etc. that already exists 利用，开发e.g. We must tap manpower, land and material resources to the full. 我们要做到人尽其才，地尽所利，物尽所用。 There is a supply of skilled workers that they can tap into. 有一批熟练工人可供他们用。Back(To be continued).Structure Analysis:

52、“small business” is an object to the verb “allow”, and “to tap into new market” is the object complement. The common usage of “allow” is “allow sb. to do sth.”. Translation: 一个简单的网站上线使小生意也能够开拓新的市场。(The end)Back.2. (Para. 1) You dont have to spend a bundle to promote your business on the Internet. No

53、r do you need to be a technical person.Paraphrase: You dont need to spend a lot of money to promote your business on the Internet. You dont need to be a technical person of the Internet, either. a bundle: informal a lot of money 一大笔钱e.g. A new paint job will cost you a bundle. 刷一遍新油漆要花你一大笔钱。(To be c

54、ontinued)Back.Structure Analysis: “Nor” is often used after a negative statement when adding another negative statement. 也不 e.g. She doesnt like this dress. Nor do I. 她不喜欢这条裙子，我也不喜欢。 Asking him politely doesnt work, nor do threats. 无论是吝之气之，还是强势威胁他，都不受用。Translation: 你不必花费大笔钱在网络上促销你的产品；你也不必是一名网络技术人员。(

55、The end)Back.3. (Para. 1) Since then, she has had inquiries and sales from as far away as Mexico.Paraphrase: From that time on she has had inquiries and orders for her products from faraway countries such as Mexico. inquiry: a question you ask in order to get information or price of a product询问;询价，询

56、盘e.g. I wish to make some inquiries about the train service from Guangzhou to Shanghai. 我想询问下从广州去上海的火车信息。 Mr. Smith is making an inquiry for green tea. 史密斯先生正在对绿茶进行询价。(To be continued)Back.Structure Analysis: The present perfect tense is often used in the sentence with “since” as adverbial. e.g. Sin

57、ce 2007, she has got many orders from foreign countries. 2007年以来，她获得了许多国外订单。 Translation: 从那之后，她的产品远销墨西哥。(The end)Back.4. (Para. 2) She wanted to build a website to advertise her baking over the Internet, but she needed some guidance as to where to start.Paraphrase: She wanted to build a website to

58、tell the public about her baking over the Internet, but she needed peoples help and advice about how to start. advertise: to make publicity for 做广告e.g. We decide to advertise our new product. 我们决定为我们的新产品做广告。(To be continued)Back.as to: about 关于 e.g. His behavior soon undeceived her as to his true in

59、tentions. 他的行为很快使她明白了他的真实意图。Structure Analysis: This is a compound sentence, “but” here is a coordinating conjunction.Translation: 她想建立一个网站来推广自己的烘烤产品，但是关于从何开始，她需要一定的指导。(The end)Back.5. (Para. 2) Have your website developed and optimized by a professional.Paraphrase: Hire a technical person to develo

60、p and make your website as good as it can be. optimize: to make something as good as it can be 使优化e.g. How to optimize them efficiently is still a question. 如何有效地优化它们仍然还是一个问题。(To be continued)Back.Structure Analysis: Structure Analysis: “have” here is a causative verb. It is often used in the constr