Lecture 3 Enquiry询盘课件

1、Lecture ThreeEnquiryObjectives To learn basic knowledge of enquiry. To learn useful terms and expressions for making enquiries. To practice writing letters of enquiry.Discussion What are the basic procedures to be followed if a contract is to be signed in any business transaction?General Trade Proce

2、duresTranslate the following sentences into English: 1. 我们愿愿与贵贵公司建立业务往来。We are willing to establish trade relations with your company. 2. 我们愿为发展双方贸易发展双方贸易提供机会。 We wish to offer you an opportunity to develop bilateral trade. 3. 我公司经营经营电子产品的进出口业务，希望与贵方建立商业关系。 This corporation specializes in importing

3、and exporting electronic products and wishes to enter into business relations with you. 4. 根据根据你公司1月20日来函要求要求，现附寄目录一份。As requested in your letter of Jan. 20, we enclose a copy of our catalogue. 5. 我们保证对于贵方的询价给予充分的重视给予充分的重视。We assure you of our best attention to any inquiries from you. 6. 殷切地盼望早日来函。W

4、e anticipate a prompt reply from you.What do you want to know about the product if you are going to buy something, for example, some socks?An inquiry is a request for information. In the international business the importer may send an inquiry to an exporter, inviting a quotation or an offer for the

5、goods he wishes to buy or simply asking for some general information about these goods. In a General Inquiry ( (一般询价一般询价) ), the importer may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter. In a S

6、pecific Inquiry( (具体询价具体询价) ), the importer points out what products he needs and asks for a quotation or an offer for this item. .Enquiries1. Categories -General enquiries: general information, not immediate business -Specific enquiries: immediate business if offer is acceptable Sample 1Dear Sir/Ma

7、dam,Thank you very much for your letter of December 12th from which we know that you are exporting Electronic Products. We have an enquiry here for your products and their packing in detail as soon as possible for our reference. We would also like to have your price list.We will really appreciate it

8、 if you quote us your most favorable terms. Yours faithfully,A General EnquiryKinds of enquiry(1)Sample 2Dear Sir/Madam, Thank you for your fax of August 8, 2012, from which we learn that you are an exporter of medicine. Please quote the lowest prices on CIF Rotterdam for the following:1. 2 MT Vitam

9、in E 50%2. 4 MT Vitamin B complex Packing: 25KGS/BAGTerms of payment: By Irrevocable L/C at sightTime of shipment: September 20th, 2012Your prompt reply will be appreciated.Yours faithfully,Specific EnquiryKinds of enquiry(2)the name of goodsqualityquantity terms of priceterms of payment time of shi

10、pment packing methods, etc. If possible, tell the reader where you learnt of his company or its products.Generally an enquiry includes many parts:2. General Requirements Short and to the point Ask questions directly Express your good will of cooperation later if an immediate sale is not possible.Wor

11、ds and Phrasesn价格价格n合理的价格合理的价格 n具有竞争力的价格具有竞争力的价格 n优惠的价格优惠的价格 n单价单价 n总值总值 n金额金额 n佣金佣金 n净价净价 pricereasonable pricecompetitive pricefavorable price unit price total value amount commissionnet price n折扣折扣n批发价批发价n零售价零售价n现行价格（时价）现行价格（时价）n国际市场价格国际市场价格 discount wholesale price retail pricecurrent/prevailing

12、 priceworld (international) market price离岸价（船上交货价）离岸价（船上交货价） Free on Board成本加运费价（离岸加运费价）成本加运费价（离岸加运费价）Cost and Freight 到岸价（成本加运费、保险费价）到岸价（成本加运费、保险费价）Cost, Insurance and FreightFOBCFRCIF If you are interested in the following products and want to know something about them, what would you write in you

13、r letter of inquiry?sample letterDear Sirs, We thank you for your letter of May 3 and shall be glad to enter into business relations with you. We have seen your brochure and are interested in Green Tea Extract and Porcelain Tea Set No.TSM001. We shall be pleased if you will kindly send us samples an

14、d all the necessary information regarding these two products. Meanwhile, please quote us the lowest price, CIF Liverpool, stating the earliest date of shipment and the minimum quantity. Should your price be competitive and date of shipment acceptable, we intend to place a large order with you. Your

15、early reply will be highly appreciated. Truly yours, A Letter of Enquiry (询盘信）询盘信）1) Source of information 2) Reason for Enquiry 3) Asking for information of the product you want : price, list, and catalogue 4) Giving references 5) Further Business Opening Sentences:a. We were given your name by.b.

16、You have been recommended to us by.c. Your articles have been recommended to us by.d. .has been kind enough to give us your address.2) Reasons for inquiry: We need /are in the market for. We have received many enquiries from our customers for. Our stocks of .are running low. We would like to expand

17、our range of. We have a considerable demand here for.3) Ask for information:A. How to ask? -Would you please / We should be grateful / obliged if -Would you send us a copy of B. Ask for Quote and quotation -Would you please quote for your -We wish to have your quotations for -Would you please quote

18、your lowest prices for CIF Hong Kong, inclusive of our 2% commission, stating the terms of payment and earliest date of shipment4) Giving references Information about our company can be got from. For information about our company please refer to/contact. Should you wish to make any enquiries about u

19、s, please write to. We shall be pleased to provide the usual trade references.5) Further businessa. If the goods come up to our expectations, we would expect to place regular order.b. If the samples meet with our approval, we intend to place substantial orders. c. If your prices are competitive and

20、your goods up to standard, we shall order on a regular basis.d. If you can let us have a competitive quotation, we trust business will result.Specimen LettersSample Dear Sirs, We are in the market for Melon Seeds of the first and second grade, and should be appreciated if you let us have your offers with some representative samples by airmail. When offering the seeds, please state the earliest possible time of shipment and quantities available. Yours faithfully, 敬启者：敬启者： 我方拟购甲、乙级瓜子，请予报盘，并请航邮有代表性的样品为感。我方拟购甲、乙级瓜子，请予报盘，并请航邮有代表性的样品为感。报价时，请说明最早装