商务英语阅读课后习题答案

1、Chapter1Word 资料八短语翻译。英翻汉Sluggish economy萧条的经济Fullemployment充分就业Tradedeficit贸易赤字in-depthanalysis深入的分析Industrialized countriesinternational specializationeconomic win-win关税壁垒tariff barrierfree-tradeagreement自由贸易协定productdifferentiation产品差另Utradesurplus贸易盈余determinativefactor决定性因素三、汉翻英经济双收入不平等 wage ine

2、quality解雇工人lay off works双边协议bilateral deal劳动生产率laborproductivity生产要素factorofproduction回归分析regressionanalysis市场准入marketaccess世界经济复苏worldeconomicrecovery.Translation1. ThemonitoringsystemwillfinallysubstitutetheUSGovernmentscaponcigarimportsfromCuba.2. ThequarrelbetweenMexicoandtheUSwillbenoavailandit

3、maydisrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.3. Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.4. FewAmericansattributethistosuchobvi

4、ouscausesasadevalueddollarorbusinesscycle.5. Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.6. Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporationschairmanlastmonth.7. Theoppositioni

5、sexertingpressureontheUSgovernmenttochangethepolicytowardstextileimports.8. Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.9. Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflationw

6、iththeirtradingpartners.10. Accordingtoconservativeestimates,by2010,ChinasimportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.五、完形填空pertyChapter2二

7、、consumer-goods消费品discountretailers折扣零售商brandequity品牌资产价值advertisingbudget广告预算real-timesalesdata实时销售数据salespromotion促销profitmargin盈禾1Jscannerdata扫描数据三、汉翻英价格溢价pricepremium基线销售base-linesales减价pricereductions广告支出advertisingspending营销组合marketingmix销量溢价quantitypremium产品数量（种类）product-linevariety美元分配alloca

8、tionofdollars四.翻译1. Thegovernmenthasallocated$0.1billiontothedevelopmentandutilizationofrenewableenergyintheruralareas.2. WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvir

9、onmentprotection.3. Asabigresponsiblenation,ChinawillstrictlybeabidebytheWTOrulesandhonoritscommitments.4. TherapidgrowthinChinasgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate

10、.5. Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountrieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.6. Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunder

11、wentseverefinancialcrisis.7. Networksfundamentallyalterthenatureofcompetitionandleveltheplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.8. Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.9. Chinasv

12、igorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountriesthatenjoythehighesteconomicgrowthspeedintheworld.10. Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.五、完形填空l.blame2.damaged3.

13、fiability6.arm7.boosts8.orientation9.moreover10.loweringChapter3二.Privilegedminority享有特权的少数人Gasstation力口油站Marketingresearch市场调查Professionalcompetence专业技能Asalespoint卖点Productdesign产品设计Potentialconsumer潜在顾客BusinessdisasterWord资料商业灾难三、汉翻英日常生活dailylife广告活动advertisingcampaigns物理特

14、征physicalcharacteristic视觉想象visualimagination国内媒体nationalmedia销售增长salesincrease销售渠道distributionsystem产品至U导向型的广告product-orientatedadvertising四.翻译1. ExpertshaveattributedthemaincauseofthecompanyspoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.2. BritishAirwaysintendsto

15、createamoreflexibleandmoderncorporateculturethroughtherelocation3. Rumorsaboutredundancymakethecompanyatitsworstintermsofmoraleeversinceitsfoundation.4. Afterfinancialscandals,manycompaniescanonlyresorttocharityactivitiestoimprovetheircorporateimage.5. Politiciansshouldnotengageinbusinessaffairsthat

16、mightaffecttheirpoliticaljudgment.6. Asasleepingpartneroftheenterprise,heisentitledtosharetheprofits,butisdeprivedofparticipatinginitsmanagement.7. Afterwatchingthisinterview,sherealizeshowdifficultitistobeaventurecapitalist.Foronething,youneedtohavethemoney;foranother,youneedtohavetheinsighttopickt

17、heright(promising)start-ups.8. Toenteraspecificmarket,inadditiontoacquiringsufficientknowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthelocalpoliciesandabidebythem.9. Withtheeffortsoftheseuniversitystudents,itwasbroughttolightthatthisworld-famousmultinationalhadestablishedsomesweatfactoriesinC

18、hina.10. Inatimewhencustomerschangeconstantlyandrapidlyintheirneeds,onlycompanieswhoarequicktorespondcansurviveandsucceedintheend.五、完形填空1.ellectual6.resort7.instead8.reduce9.clients10.divertChapter4PhraseTranslation1.人口流动2.供应商网络3.标准零配件4.特殊制造技术3.互补经济体6.反日情绪7

19、.外方合作人，外国附属公司8 .上市Word 资料企业并购海夕卜扩张全球化战略mergersandacquisitionoverseasexpansionglobalizationstrategy保护主义措施protectionistmeasures市场准入accesstomarket知识产权intellectualpropertyright贸易伙伴tradingpartners资本投入capitalinvestment四.翻译1. Vendorsnowoffersystemsthatworkonlywiththeirhardware,buttheyaretryingtomaketheireq

20、uipmentintegratewithothershardware.2. Agriculturalexports,bycontrast,respondimmediately,growingatanannualrateof17.7percentin1980and1981.3. Thisbooktakesastrategicviewofbusinessanddevelopstheabilitytotakeamultidisciplinaryapproachtomanagingabusinessandresolvingproblemsandissues.4. Thankstotherecessio

21、nand9/11,MayorMichaelBloombergmustcontendwithawhoppingbudgetdeficitprojectedto60billion.5. Disposeofbatteriesproperly.Donotthrowthemintofireorexposetohightemperature.6. Inthefuture,inadditiontosyndicatingourgroups'efforts,wewillallywithforeigncompaniestoleverageadvantagesandenhanceglobalcompetit

22、iveness.7. Wearecertainthatinduecourseoftime,theeconomicreformswillhavebroughtaboutresultsandbenefitsthatwillgobeyondChinasboundaries.8. Oneofthemajorbankshaslowereditsinterestrateandtheotherbankisexpectedtofollowsuit.9. Duringthesequarterlymeetings,itsthebosssresponsibilitytorespondtoeachmanager

23、9;splan.10. WewillputinplaceaneworderofthesocialistmarketeconomythroughcompletingthemarketsystemandrectifyingandregulatingWord 资料themarketbehavior.五、完形填空1.ambivalent,2.integration3.hindered4.from5.by.6.shortage,7.options8.acquisitions9.strategy10.allianceChapter5三、汉翻英上市公司对?随时留意，小心提防会计师事务所国外子公司经济规划的持

24、观望态度（财务）调帐报告业绩评定指标/方法GenerallyacceptedaccountingprinciplesrevenuerecognitionIncomestatementearningspersharecredit-ratingagenciesFinancechiefs/executivesManagingdirector.翻译institutionalinvestors1.Escalatingcostshavealmostwipedoutthecompanysprofitsfromlastyear.2.Thisareaisstuddedwithbarsallvyingforcus

25、tomerattention.Butit'snoteasytopindownwhatexactlyitisthatpleasescustomersthemost.3.Theprojectteamdecidedtoadheretoitsoriginalplandespitetheappallingweather.4. Atthepressconference,thePRmanagerreiteratedthatthecompanysoperationhasreturnedtonormal.However,manyprivateshareholdersremainskepticalabou

26、tsuchclaims.5. Thenewlaborlaw,whichtookeffectlastyear,islikelytoraisethelaborcostofaconsiderednumberofenterprises6. Thelesssenioremployeesarereluctanttoexpresstheirviewsormakeanysuggestionsbecausetheydon'tthinktheirideaswillreallybeputintopractice.7. Localrelieforganizationshavealsoembarkedonfun

27、d-raisingcampaignssoastoprovidemorefinancialsupportfortheearthquakevictims.8. Upto30companiessubmittedtheirrequestforpricerises,butmostofthemdidn'tstandachanceofgettingapprovalfromtheregulatoryagency.9. Thedecision-makersseemtohavealreadygivenuponthereformprogramthoughitsinitiatorsarestilltrying

28、hardtoelicitsupportfromotherstakeholders.10. Thenewmodel,whichhasjustbeenreleasedontothemarketrecently,isbeingtoutedasthemostenergy-efficientandenvironmentally-friendlyproductofitskind.五、完形填空1.toll2.leveraged3.grips4.shaping5.counterpart6.joint7.potential8.with9.light10.transparent11.responses12.onC

29、hapter8三、汉翻英公司未来愿景消减成本投资组合利用资源尚未被竞争者发现的市场机会untappednichesconveniencestoresmarketsegmentspremiumbrand实施战略竞争优势实证研究核心品牌分销系统控股公司文化冲突executestrategycompetitiveadvantageempiricalstudiescorebranddistributionsystemaholdingcompanycultureclashes股东贝才富便利店市场细分高端品牌shareholderswealth.翻译1. Themanagementbelievesthatitsexistingmanufacturingandmarketingexpertisecanbeleveragedwiththenewbusiness.2