高职国际进阶英语综合教程2 Unit 1 Company

1、1高职国际进阶英语课程高职国际进阶英语课程 综合教程综合教程1 1Progressive English for Vocational Colleges 高职国际进阶英语课程高职国际进阶英语课程 综合教程综合教程 2 2Progressive English for Vocational Colleges 上海外语教育出版社Progressive English for Vocational Colleges Book 12Progressive English for Vocational Colleges Book 13Match statements a-g to the inventi

2、ons 1-7.Match statements a-g to the inventions 1-7.-7.a With this invention, the user can still use his hands and will not get wet in the rain.b This protects the clothes and face and looks like a new fashion.c You didnt get a seat on the train? With this invention you can sleep while you travel.d Y

3、ou can communicate with friends all over the world with this invention.e Bored? This invention can entertain you for hours.f Your new shoes wont get wet with this invention.g You will never have too much butter on your knife with this useful invention.fgdebacProgressive English for Vocational Colleg

4、es Book 14ReadingReadingViewingViewingListeningListeningSpeakingSpeaking Is Volve Swedish, American or Chinese? Exercise A good idea Meeting a business partner at the airport Welcoming visitors to a company Talking about yourself and your company Talking about IKEA Meeting a business partner at the

5、airport Introducing yourself to someone on a plane Steve Jobs, the Apple tech titan ExerciseWritingWritingGrammarGrammarProjectProjectExplorationExploration Business letters Notes:tenses and voices Exercise What is the company like? Quiz News Express DicussionProgressive English for Vocational Colle

6、ges Book 15 Is Volve Swedish, American or Chinese?Read the test and make a timeline for the history of Volvo1927194519451999199920102010The first Volvo car was maunfactured in Sweden.Volvo became well-known outside Sweden. Volvo sold its car manufacturing part,Volvo Cars,to Ford Motor Company for $6

7、.45 billion.Ford sold its interest in Volvo Cars to the Chinese Motor manufacturer, Geely Automobile,for $1.8 billion.Progressive English for Vocational Colleges Book 16Progressive English for Vocational Colleges Book 17Is Volve Is Volve SwedishSwedish, American or Chinese?, American or Chinese? In

8、1924, Assar Gabrielsson, a sales manager and Gustav Larson, an engineer, had the idea to build cars that people could drive on Swedens rough roads and during Swedens severe winters. Three years later, the first Volvo car was manufactured. This Swedish company quickly became a well-known producer of

9、cars and commercial vehicles, including buses, trucks and heavy construction machinery.译文译文瑞典Progressive English for Vocational Colleges Book 18译文译文 By 1945 Volvo had become well-known outside Sweden, but they were too expensive for most people. 54 years later, in 1999, Volvo sold the car manufactur

10、ing part of its company to Ford Motor Company, America, for $6.45 billion. Ford thought it would make a big profitprofit from this deal, but it did not. So only 11 years later it sold Volvo Cars to the Chinese motor manufacturermanufacturer, Geely Automobile.Progressive English for Vocational Colleg

11、es Book 19译文译文 For Volvo, manufacturing cars in China seemed essential as it wanted to increase its global yearly sales to 800,000 cars by 2020. However, under Chinas regulationsregulations, foreign car manufacturers can only produce cars in China when the company is jointly jointly owned and run by

12、 a Chinese company. ThusThus the deal was made with Geely.Progressive English for Vocational Colleges Book 110 The Hangzhou-basedbased company not only paid Ford $1.8 billion, but also investedinvested another $900 millionmillion in the productionproduction of Volvo. It promised to change Volvo from

13、 a company that was making a loss to a company that would make a profit. 译文译文Progressive English for Vocational Colleges Book 111 According to their plan, Geely will use Volvos technology in its vehicles and build a factory that can produce 300,000 cars per year. However, there are some difficulties

14、. Firstly, Geely does not have the know-howknow-how to manage a large company like Volvo. Last year Geely only had a turnoverturnover of $2.4 billion, whereaswhereas Volvos turnover was $12.4 billion.Secondly, Geely only exportsexports a small number of cars to other developing countriesdeveloping c

15、ountries,译文译文Progressive English for Vocational Colleges Book 112so it is not known as a global player. ThirdlyThirdly, reducing costs and keeping the standards will not be easy. China is the worlds largest automobileautomobile market with sales of 16 million in 2010. Geely plansplans to sell betwee

16、n 200,000 and 300,000 Volvo cars per year. This is a very optimisticoptimistic plan as only 30,000 Volvos were sold in China in 2009.译文译文Progressive English for Vocational Colleges Book 113Answer these questions.Answer these questions. 1 When and where was the first Volvo car manufactured? 2 What ki

17、nd of vehicles did Volvo manufacture? 3 What was the idea behind the first Volvo car?The first Volvo car was munufactured in Swden in 1927.Volvo produced cars and commercial vehicles, including buses, trucks and heavy construction machinery.The idea behind the first Volvo car was to withstand Swden

18、s roughroads and the severe winter.Progressive English for Vocational Colleges Book 114Because they were too expensive for most people. Volvo sold its car munufacturing part to Ford in 1999.Ford thought it would make a big profit from this deal, but it did not. so 11 yearslater it sold Volvo Cars to

19、 the Chinese motor manufacturer, Geely Automobile.Because under Chinas regulation, foreign car manufacturers can only producecars in China when the company is jointly owned and run by a Chinese company.4 Why were there not a lot of Volvo cars sold in the early years?5 When did Volvo sell its car man

20、ufacturing part to Ford? 6 What happened to this part of the company 11 years later and why?7 Why was it important for Volvo to have a Chinese partner?Progressive English for Vocational Colleges Book 115Volvo wanted to increase its global yearly sales to 800,000 cars by 2020. Geely plans to use Volv

21、os technology in its vehicles and build a factory that can produce 300,000 cars per year, and to sell between 200,000 and 300,000 Volvo cars per year.Geely intends to sell about 200,000 to 300,000 cars per year but only 30,000 Volvos were sold in China in 2009.8 What did Volvo want by 2020?9 What ar

22、e Geelys plans? 10 Why does the author say that Geelys plan is “very optimistic”?Progressive English for Vocational Colleges Book 116 Read the text and find out what these numbers mean. The first one has been Read the text and find out what these numbers mean. The first one has been done for you.don

23、e for you. 200,000: the smallest number of Volvo cars that Geely plans to sell per year1945: 1999: 6.45 billion: 11: 1.8 billion: 800,000: 200,000 300,000: 30,000: 900 million: the year by which Volvo had become well-known outside Swedenthe year Volvo sold its car manufacturing part to Ford Motor Co

24、mpanythe amount of money Ford paid Volvo for the car munufacturing partthe number of years before Ford sold its interest in Volvo Cars to Geely Automobile after buying it.the amount of money Geely paid Ford for Volvo cars.the number of cars Volvo wanted to sell by 2020the number of Volvo cars Geely

25、plans to sell per year.the number of Volvo cars sold in China in 2009the amount of money Geely further invested in the production of Volvo carsProgressive English for Vocational Colleges Book 117vehicleswell-knownjointlyexpensiveregulationsglobalcommercialknow-howturnoverseveremanufactureexportFind

26、the words in the text that mean the same as these words.Find the words in the text that mean the same as these words. means of transport famous rules very dear together worldwide business knowledge income hard produce sell abroad Progressive English for Vocational Colleges Book 118Now use the words

27、you have written in exercise 1 to fill in the gaps in Now use the words you have written in exercise 1 to fill in the gaps in these sentences. these sentences. 1 It is easy to repair a car if you have the necessary . 2 Last year Europe suffered a really winter which closed a lot of airports. 3 The s

28、ide of the business is run by Mr Brown. 4 Shanghais streets are always packed with of all kinds. 5 If you want to reach your target you must make a of over $800,000 every year. 6 Apple and Amazon are very successful players. know-howseverecommercialvehiclesturnoverglobalProgressive English for Vocat

29、ional Colleges Book 119mustassistantHow do you doMeeting a business partner at the airportMeeting a business partner at the airportWhen meeting a person for the first time you can sayHow do you do?, which can be answered withHow do you do? orNice to meet you. You may only say How do you do? once to

30、a person. The next time you meet this same person you may SayNice to see you again. orHow are you? but NOTHow do you do?Listen to this conversation and fill in the gaps. Listen to this conversation and fill in the gaps. Martin Lohmann from Buchner Hydraulics has flown to Shanghai to talk to Li Ming.

31、 Chen Lin is at the airport to collect him. Chen Lin: Good morning. You be Mr Lohmann. Martin: Yes, thats right. Chen Lin: Im Chen Lin, Mr Lis personal . How do you do? Martin: ? TIPSTIPSProgressive English for Vocational Colleges Book 120Chen Lin: How was your ? Martin: Fine, but a bit . However, I

32、 managed to a little. Chen Lin: I see that the flight was by three hours.Martin: Yes it was. There was a problem with one of the , but I had chance to have another look at the you sent us while waiting for the plane. It was very interesting and looks very good. Chen Lin: Well, Mr Li is waiting for y

33、ou at the . The taxi is waiting . Martin: Good, but could we go to the first? Id like to and flightfullsleepdelayedenginesreportofficeover there hotelcheck inProgressive English for Vocational Colleges Book 121Progressive English for Vocational Colleges Book 122 Practise reading the dialogue in List

34、ening 1 with a partner. Change roles after Practise reading the dialogue in Listening 1 with a partner. Change roles after you have read it once. you have read it once. Practise the dialogue again but this time use your own names and fill in the gaps Practise the dialogue again but this time use you

35、r own names and fill in the gaps with your own information. The words in the box may help you. with your own information. The words in the box may help you. What the flight was like: full I empty I long I pleasant Why the flight was delayed： engine problem I passenger problem Where your boss is wait

36、ing for the visitor： office I hotel I restaurant I factory Where the visitor wants to go first： hotel I office I shopUseful expressionsUseful expressionsProgressive English for Vocational Colleges Book 123Welcoming visitors to a companyIt is very common for British and American people to use first n

37、ames in business relationships. And even if you only know a person over the phone, you can still be on first names terms. Now Martin is at Shanghai Excavation Now Martin is at Shanghai Excavation Machinery. Is this Martins first face-to-Machinery. Is this Martins first face-to-face meeting with Li M

38、ing? How do you face meeting with Li Ming? How do you know? Listen and find out.know? Listen and find out. Listen to the recording again. Tick the reply you hear.Listen to the recording again. Tick the reply you hear.Yes,it is, because Li Ming and Martin use “How do you do？”to greet each other.TIPST

39、IPSProgressive English for Vocational Colleges Book 1241 How do you do? Im Li Ming. a. How are you, Mr Li? b. How do you do, Mr Li? c. How do you do, Ming? d. How are you, Ming? 2 Here is my business card. a. Here you can have mine. b. Here is your card. c. Here is one for you. d. Here is mine. 3 Is

40、 this your first visit to Shanghai? a. No, it isnt. b. No, I have been here before. c. Yes, it is. d. Yes, I am. Progressive English for Vocational Colleges Book 1254 It is a very busy city, isnt it? a. Yes, it is. b. No, it isnt. c. Yes, of course. d. You can see it here.5 Now, can I offer you some

41、thing to drink? a. Yes, I am very thirsty. b. Yes. A glass of water, please. c. Yes, thanks. d. A glass of water would be great. Thanks. Progressive English for Vocational Colleges Book 126 A good idea A good idea Before you watch, think about one invention that you could not do Before you watch, th

42、ink about one invention that you could not do without. Talk with a partner. without. Talk with a partner. Watch the video and choose the best summary for Tim and Robert.Watch the video and choose the best summary for Tim and Robert.Progressive English for Vocational Colleges Book 127Watch again. Are

43、 these sentences true (T) or false (F)? Watch again. Are these sentences true (T) or false (F)? 1 Tim has invented butter in a stick. 2 Tim doesnt like going to school. 3 Robert mentions that they dont have a garage. 4 Tim thinks that to become rich, you just need a good idea. 5 Mr Lessing says he h

44、as a great idea. 6 The boys like their fathers idea. T TF FT TT TT TF FProgressive English for Vocational Colleges Book 128Progressive English for Vocational Colleges Book 129 Steve Jobs was born on 24th February, 1955, in the city of San Francisco, and grew up in a farmingfarming area that was alre

45、ady turning into the world centre of computer technology, Silicon Silicon Valley. Valley. As a teenager, Steve was interested in computers. Once he phoned phoned William Hewlett, president of Hewlett-Packard, to ask for some computer parts he needed for a school project. He got them, along withalong

46、 with an offer of a summer job at HP.译文译文硅谷Progressive English for Vocational Colleges Book 130译文译文 In 1971, he met and quickly became friends with Stephen Wozniak, also known as Woz. Woz got the idea of designing his own computer, which was really only a circuit board. Steve saw that many people we

47、re interested in his friends work, so he suggested they sell the board to them. Apple Computer was born.Progressive English for Vocational Colleges Book 131译文译文 Steve and Woz spent their first year in business assembling the boards in Steves garage and driving to local computer stores to try and sel

48、l them. Meanwhile, Woz worked on a new computer, the Apple II, which he finished in 1977. The Apple II was much more advanced than anything the market had ever seen.Progressive English for Vocational Colleges Book 132译文译文 Thousands of people bought the Apple II. The company grew very fast and went p

49、ublic three years later, on 12th December 1980. That day Steve Jobs, only 25 years old, was worth more than $200 million. There are quite a few interesting facts about this “tech titan”: Progressive English for Vocational Colleges Book 133译文译文 Steve bought his Woodside house in 1984 and lived there

50、throughout the 1990s. The house was famous for its enormous size and for its total lack of furniture. Steve was such a perfectionist that he could never make a decision on what to buy and so bought nothing. As a bachelor he only had a mattress, some pictures on the walls and a very expensive stereo

51、system, but no furniture. He did not sleep on a bed for years even though he was a multi-millionaire. At Woodside the kitchen was the only room that was fully furnished.立体声，立体声系统Progressive English for Vocational Colleges Book 134译文译文 In 2010, the year before he died, Jobs gave himself a salary of $

52、1 per year. He had about 5.5 million shares of Apples stock, but he never sold a share. When he died the front page of the website of A displayed a picture of the late Steve Jobs, and the second page contained this tribute to the industry leader:Progressive English for Vocational Colleges Book 135译文

53、译文 Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us whove been fortunate enough to know and work with Steve lost a dear friend and inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be t

54、he foundation of Apple.Progressive English for Vocational Colleges Book 136Read the statements and tick the correct boxes.Read the statements and tick the correct boxes.1.Steve Jobs is American.2.His mother was 24 when he was born.3.He was once offered a summer job with Hewlett Packard4.The Apple wa

55、s bigger than the Apple .RightwrongNot in the textProgressive English for Vocational Colleges Book 1375. Apple went public in 1977.6. Steve was a millionaire before he was 30 years old.7. Steve bought his Woodside house in 1984 for $1,000,000.8. Steves Woodside house was quite small.9. He bought not

56、hing because he wanted nothing.10.In 2010. the year before he died, Steve gave himself a salary of $1 per month.RightwrongNot in the textProgressive English for Vocational Colleges Book 138 Choose the best answer to complete each statement. Choose the best answer to complete each statement. 1 Steve

57、Jobs grew up in . a. the world of computer technology b. a farming area c. a world centre 2 Woz . a. designed computers b. was interested in buying computers c. saw that people were interested in his computers 3 At the beginning, Steve and Woz sold their computers . a.on the Internet b. to local sho

58、ps c. at the marketProgressive English for Vocational Colleges Book 1394 The Apple II . a. grew at a very fast rate b. went public in 1980 c.was more advanced than any other computer on the market 5 Although he was a millionaire, Steve did not sleep on a bed . a. for years b. because he didnt have a

59、 bedroom c. as he only had a bed . 6 In 2010 Steve paid himself .a. $900,000 b. $59.1 million. c. an annual salary of $1 Progressive English for Vocational Colleges Book 140 NounVerbAdjectivecreateperfectfurnishexpensedecideinspireinspiringdecisiveexpensivefurnishedcreativecreationperfectionistfurni

60、turedecisioninspirationperfectexpendComplete this table with the proper forms of the given words.Complete this table with the proper forms of the given words. Progressive English for Vocational Colleges Book 141Complete this text with the correct form of words from the table above. Complete this text wi