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1、unit 3 things we need返回返回目录目录unit 3 things we needunit 3 things we need返回返回目录目录i. match the pictures with the descriptions in the box below.a. a telephone that you can carry with you and use in any placeb. a fixed basin used for washing dishes, cleaning vegetables, etc.c. a thick sweet substance mad

2、e from fruit and sugar, eaten especially on breadd. a large comfortable seat with raised arms and backe. a small fruit with thin brown skin, soft green flesh and black seedsf. a metal or plastic container for holding or carrying liquidsunit 3 things we need返回返回目录目录 1. _ 2. _ 3. _dca 4. _ 5. _ 6. _ f

3、esofajammobile phonecankiwi fruitsinkdunit 3 things we need返回返回目录目录ii. work in pairs. ask about and explain the things above.examplea: what do you call a telephone that you can carry with you and use in any place?b: its a mobile phone.unit 3 things we need返回返回目录目录when asking about the name of someth

4、ing, we often use:what do you call ?whats the name of ?unit 3 things we need返回返回目录目录background information information overload 信息过载信息过载 “信息过载”这一术语由阿尔文托夫勒(alvin toffler)在其1970年出版的畅销书未来的冲击(future shock)中提出并普及。它是指由于存在太多的信息而致使我们在理解问题和进行决策时很为难。unit 3 things we need返回返回目录目录background informationbarry sch

5、wartz (1946-) 巴瑞巴瑞史瓦兹史瓦兹 美国心理学家,研究经济与心理学之间的关系。 经常为纽约时报撰写文章从心理学角度点评时事。2004年出版了选择的困境一书,该书中他的核心观点是:过多的选择令人纠结,过多的选择会降低幸福感。unit 3 things we need返回返回目录目录background informationstanford university斯坦福大学斯坦福大学 斯坦福大学是美国的一所私立大学,被公认为是世界上最杰出的大学之一。于1891年由利兰斯坦福创立,位于加利福尼亚州的斯坦福市,临近旧金山。斯坦福大学是全世界拥有资产最多的大学之一,它占地35平方公里,是美

6、国面积第二大的大学。 unit 3 things we need返回返回目录目录text awhen it comes to buying something, we can usually find lots of products and services on offer. shouldnt we be happy to have all this information and choice?translationunit 3 things we need返回返回目录目录1 do you remember the old days? the time when buying a pai

7、r of jeans or a mobile phone involved choosing between two or three offers. now, pop into a shop on the high street and youll find about 50 different styles of jeans and hundreds of mobile phones. but is more necessarily better?spoilt for choice?translation3.1unit 3 things we need返回返回目录目录 2 weve nev

8、er had so much choice. take supermarkets for example. a local store could offer you 38 types of milk, and 154 flavours of jam. the average supermarket offers more than 30,000 products, with thousands more being added each year. in the words of one shopper, “having so much choice makes you feel awful

9、. if you carefully considered every aspect, youd never get round to buying anything, ever.”translationunit 3 things we need返回返回目录目录3 but it isnt just about food. for every aspect of life,theres an extremely large range of products and services on offer from clothes to financial services, not forgett

10、ing holidays and entertainment.translationunit 3 things we need返回返回目录目录4 access to the internet has of course made this choice wider. it not only offers the products themselves, but detailed reviews of product ranges with comparisons of style, price and reliability. these are intended to make our li

11、ves easier, but in reality just lead to information overload.translationunit 3 things we need返回返回目录目录5 it now seems that this isnt good for us. professor barry schwartz, the author of the paradox of choice says, “there is too much choice in the modern worldand we are paying an enormous price for it.

12、 it makes us feel helpless and deeply dissatisfied.” but shouldnt we be happy to have all this information and choice? the bigger the range of products available, the less satisfied we are with our choice. we imagine that the perfect mobile or pair of jeans must exist in such a big number of product

13、s and that we might have chosen the wrong thing. or that by choosing a particular service or form of entertainment, we might have missed out on something better.translationunit 3 things we need返回返回目录目录6 experiments seem to indicate that less choice is better. a team of researchers at stanford univer

14、sity in the usa ran a test on consumers choosing jam. those who tasted just six jams felt happier and bought more products than consumers who had 24 jams to taste. another experiment showed that students who were given a smaller range of essay topics produced better work.translationunit 3 things we

15、need返回返回目录目录7 so what can we do? one technique is simply to choose smaller shops with fewer products. and professor schwartz advises, “choose when to choose. dont worry about what type of mobile phone package to choose. pick a sofa from ikea in 30 seconds and youll feel better than if you spend hour

16、s researching sofas because you wont know what else youre missing out on.”translationunit 3 things we need返回返回目录目录new words3.2unit 3 things we need返回返回目录目录a. products offered in an average supermarketb. jams tasted by a group of consumersc. styles of jeansd. flavours of jame. time to pick a sofa in

17、ikea_ 1. 50_ 2. 154_ 3. more than 30,000_ 4. six_ 5. 30 seconds i. match the numbers with what they refer to in the text. cdabeunit 3 things we need返回返回目录目录1. in old days, _. d ii. choose the best answer to each question below. a. people often bought two or three pairs of jeans at a timeb. mobile ph

18、ones were two or three times more expensive than todayc. the quality of products was better than todayd. we didnt have so much choice when buying thingsunit 3 things we need返回返回目录目录 2. access to the internet _. a. saves time on shopping b. makes people spend more c. makes it easier for us to make a

19、decision d. leads to information overloaddunit 3 things we need返回返回目录目录 3. according to professor schwartz, _.ba. young consumers are happy with more information choiceb. having a lot of choice raises peoples expectations of productsc. high prices in the modern world make consumers feel dissatisfied

20、d. people often choose the wrong thing and miss out on something betterunit 3 things we need返回返回目录目录 ca. were afraid of missing out on better productsb. complained about the limited number of choicesc. felt less happy and bought fewer productsd. found it easier to make a decision4. in a research, th

21、ose who tasted more jams _.unit 3 things we need返回返回目录目录5. the purpose of writing this article is _.aa. to highlight the amount of consumer choiceb. to talk about the history of shoppingc. to complain about shops on the high streetd. to encourage consumers to buy moreunit 3 things we need返回返回目录目录( )

22、 1. if you carefully consider every aspect, youd find the best one.fif you carefully consider every aspect, youd never get round to buying anything. iii. check whether the following statements are true (t) or false (f). correct the false ones.unit 3 things we need返回返回目录目录( ) 2. the internet not only

23、 offers the products, but detailed reviews of them. tunit 3 things we need返回返回目录目录( ) 3. no part of life has escaped from having too much choice.tunit 3 things we need返回返回目录目录( ) 4. professor schwartz says that the wide choice makes people feel satisfied.professor schwartz says that all this choice

24、makes us feel dissatisfied. funit 3 things we need返回返回目录目录( ) 5. one technique offered by the article is to choose cheap shops with common products. one technique offered by the article is to choose smaller shops with fewer products. funit 3 things we need返回返回目录目录 i. complete the following sentences

25、 with words or phrases from the text and then put them in order. unit 3 things we need返回返回目录目录1. _ the internet has made this choice wider.2. experiments indicate that _ choice is better.3. nowaday, we have so much more _ than before when buying things.4. wed better choose _ with fewer products.5. i

26、t seems that all this choice isnt _ us. order: -access tolesschoicesmaller shops good for3 15 24unit 3 things we need返回返回目录目录 ii. write a summary of the text, using the five sentences above. make changes if necessary. unit 3 things we need返回返回目录目录 nowadays, we have so much more choice than before wh

27、en buying things. and access to the internet has made this choice wider, but it seems that all this choice isnt good for us, and experiments indicate that less choice is better. so wed better choose smaller shops with fewer products.tipyou may need to use and, but, so to make your summary more fluen

28、t. unit 3 things we need返回返回目录目录 i. complete the following sentences with correct prepositions. 1. _ the words of some people, every university student should take a part-time job. 2. dad gave me two offers i could choose a birthday gift _ a notebook computer and a mobile phone. 3. access _ the inte

29、rnet has made it more convenient to compare products. 4. many stories are passed down _ parents _ children. 5. the doctor ran a test _ the reaction of human beings to danger.inbetweentofromtowords and phrasesonunit 3 things we need返回返回目录目录 ii. complete the following sentences with the correct form o

30、f the given words. 1. many customers have doubts about the _ (reliable) of electric cars. 2. this website offers _ (detail) reviews of apple computers. 3. if customers are _ (satisfy), they may return the product for a full refund (退款). 4. the school band will provide music for _ (entertain) at the

31、ceremony. 5. the company is in _ (finance) difficulty at the moment. 6. these diseases are _ (extreme) common among the elderly.reliabilitydetaileddissatisfiedentertainmentfinancialwords and phrasesextremelyunit 3 things we need返回返回目录目录1. my previous job _ much work and a fair amount of travel.2. th

32、e purchase manager made a _ of style, price and after-sales service between the two products. 3. students must have _ to a good library.4. is there any _ colour you would prefer?5. research _ that over 81% of teachers are dissatisfied with their salary. involvedaccess involve indicate comparison par

33、ticularcomparisonsaccessparticularindicateswords and phrasesiii. complete the following sentences with the words in the box below. change the form if necessary. unit 3 things we need返回返回目录目录1. thousands of consumer goods are _ in the department store.2. i meat to buy a sofa for my mother, but i neve

34、r _ buying it. 3. i want to _ a store and get a cold drink.4. we thought he was serious but _ he was joking.5. the quality of these earrings are so poor that they, _ some customers,“couldnt last as long as a sandwich.” on offerin the words of pop into get round to on offer in realitygot round topop

35、intoin realityin the words ofwords and phrasesiv. complete the following sentences with the phrases in the box below. change the form if necessary. unit 3 things we need返回返回目录目录 v. translate the following sentences into english with the given words or phrases. 1. 我们总是误以为下一家店里有更好的选择。(imagine) we alwa

36、ys _ _. 2. 妻子建议我不必在意这部手机的外包装。(advise) my wife _ _. imagine that a better choice exists in the next shop advised me not to worry about the package of the mobile phonewords and phrasesunit 3 things we need返回返回目录目录3. 我们需要买果酱、牛奶,别忘了还有面包。 (not forgetting) we need to buy _.4. 很多女性既照顾好家庭又外出工作,玛丽就是个例子。(take

37、 for example) a lot of women manage to take care of families and go out to work at the same time. _.5. 学习、购物、娱乐我生活的各个方面都要用到电脑。 (for every aspect) studying, shopping, entertainment i use the computer _ although no one was listening. take mary, for example for every aspect of my life jam and milk, not

38、 forgetting breadunit 3 things we need返回返回目录目录study the patterns in the boxes below and then translate the following sentences. 1.不带to的不定式要点:要点:在“make, have等使役动词+宾语”之后须用不带to的不定式。 having much choice makes you feel awful. (para. 2) 选择的余地太大会使你感到无所适从。选择的余地太大会使你感到无所适从。 ill have mike show you to your own.

39、 我会让迈克带你去你的房间。我会让迈克带你去你的房间。 买这块手表让我感到高兴。买这块手表让我感到高兴。 buying this watch makes me feel happy. grammar and structureunit 3 things we need返回返回目录目录2. make + n. / pron. + a.要点:要点:形容词接在宾语之后,进一步说明宾语的特征。常用于此结构的动词还有find, leave等。 access to the internet has of course made this choice wider. (para. 4) 使用互联网当然会使选

40、择的范围更使用互联网当然会使选择的范围更宽。宽。 dont close the door; just leave it open. 别关门,就让它开着吧。别关门,就让它开着吧。 她打开冰箱,发现里面空空的。她打开冰箱,发现里面空空的。 she opened the refrigerator and found it empty. unit 3 things we need返回返回目录目录3. not only . but (also) .要点:要点:意为“不仅而且”,also可以省略。 it not only offers the products themselves, but detail

41、ed reviews of product ranges . (para. 4) 它不仅提供商品本身,还有系列产品它不仅提供商品本身,还有系列产品的详细评论。的详细评论。 this brand is well known not only in china, but (also) in the whole world. 这个品牌不仅在中国有名,而且在世这个品牌不仅在中国有名,而且在世界上也是知名的。界上也是知名的。 这个售货员不仅聪明而且有耐心。这个售货员不仅聪明而且有耐心。 this salesperson is not only smart but (also) patient.unit

42、3 things we need返回返回目录目录4. might have done要点:要点:意为“也许已经做了(某事)”,表示对过去的推测,用might比may更委婉。 we might have chosen the wrong thing. (para. 5) 也许我们选错了。也许我们选错了。 we might have missed out on something better. 我们也许错过了更好的。我们也许错过了更好的。 也许他买过沙发了。也许他买过沙发了。 he might have bought a sofa. unit 3 things we need返回返回目录目录sp

43、oil vt. 毁坏,破坏the bad news has spoilt my day. 这坏消息把我这一天给毁了。be spoilt for choice 好东西多得挑花了眼those with time to kill in this airport are spoilt for choicein things to do. 对于那些要在这个机场消磨时间的人的来说,可以做的事情太多,要挑花眼了。spoilt a.(孩子)宠坏的,惯坏的a spoilt child is rarely popular with other children. 被宠坏的孩子很难得到其他孩子的喜爱。 textun

44、it 3 things we need返回返回目录目录the time when buying a pair of jeans or a mobile phone involved choosing .句子分析:此句中when引导一个定语从句修饰the time. 本句译文:那时买条牛仔裤或买个手机你只需从两三个款式中挑选。 textunit 3 things we need返回返回目录目录jeans n. plural牛仔裤a woman in blue jeans walked into the store. 一个穿蓝色牛仔裤的妇女走进商店。a pair of jeans 一条牛仔裤 se

45、ntenceunit 3 things we need返回返回目录目录mobile phone n. 手机同义词: cell phone mobile a. 易于移动的this article is about the future of mobile library in china.这篇文章是关于移动图书馆在中国的前景。 sentenceunit 3 things we need返回返回目录目录involve vt. 包含the job involved my living in london. 这份工作需要我住在伦敦。involve vt. 使陷入,使卷入dont involve me

46、in solving your problems! 别把我拉进你的问题里去!sentenceunit 3 things we need返回返回目录目录pop into 匆匆走进i need to pop into the drugstore for a second.我得去一下药店。pop up 出现,发生(尤指出乎意料)he popped up in the most unlikely places. 他在最不可能的地方出现了。textunit 3 things we need返回返回目录目录style n. 风格,式样we have vases in various styles. 我们有

47、各种各样的花瓶。style n. 文风,文体hes a very popular writer but i just dont like his style.他是很受欢迎的作家,但我就是不喜欢他的文风。 textunit 3 things we need返回返回目录目录take for example 以为例take me for example. ive never been to a foreign country.以我自己为例。我就从来没有出过国。 textunit 3 things we need返回返回目录目录jam n. 果酱she spread some blueberry ja

48、m on her toast. 她把蓝莓酱涂在烤面包片上。jam n. 拥挤,拥塞sorry, were late. we got stuck in a traffic jam.对不起,我们迟到了。我们遇上了塞车。 textunit 3 things we need返回返回目录目录., with thousands more being added each year. 句子分析:此处“with+复合宾语”的结构在句中充当状语。 textunit 3 things we need返回返回目录目录in the words of 用的话来说the progress, in the words of

49、 one officer, has been “not so fast.” 用一位官员的话来说,进程“不是非常迅速”。 textunit 3 things we need返回返回目录目录get round to doing sth. 终于去做(一直打算做的事)she says she will get round to seeing you next week. 她说下周终于可以抽出时间见你。get around 各处走动hes getting around again two months after his accident. 他在事故过后两个月,渐渐又能走动了。get sth. acro

50、ss to sb. 向某人表达清楚某事hes not very good at getting his ideas across to his colleagues. 他不善于把自己的想法向同事表达清楚。textunit 3 things we need返回返回目录目录aspect n. 方面climate and weather affect every aspect of our lives.气候和天气影响着我们生活的方方面面。 textunit 3 things we need返回返回目录目录extremely ad. 极端地,非常地three of them are working e

51、xtremely well. 他们中有三个人工作非常好。extreme a. 极端的i dont know how he can survive such extreme pain.我不知道他怎样能度过这极度的痛苦。 textunit 3 things we need返回返回目录目录on offer 供出售的that shop has chairs on offer at 10 dollars.那家商店里有椅子出售,每把十美元。offer n. 出价they made an offer which i couldnt refuse. 他们出的价我十分满意。offer vt. 提供offer s

52、th. to sb. 向某人提供某物the company offered a high salary to him, but he refused. 公司已提出高薪相聘,但他拒绝了。textunit 3 things we need返回返回目录目录financial a. 金融的tokyo and new york are major financial centres. 东京和纽约是主要的金融中心。finance n. 财务管理,财政who will interview the minister of finance?谁将要采访财政部长?finances n. (个人公司或国家)可动用的钱

53、do you know much about the firms finances? 你很了解这家公司的财力吗? textunit 3 things we need返回返回目录目录., not forgetting holidays and entertainment. 句子分析:not forgetting holidays and entertainment为现在分词短语,在句中做状语。本句译文:我们生活的方方面面,都有极其丰富的产品和服务可供选择从服装到金融服务,还有休闲度假和娱乐消遣。 textunit 3 things we need返回返回目录目录entertainment n.

54、娱乐not all sport and entertainment facilities are enclosed within roofs and walls. 并非所有的体育和娱乐场所都是被屋顶和墙壁封闭起来的。entertain vt. 招待,款待entertain sb. to sth. 用某物招待某人 jim and lisa entertained us to dinner last night. 昨晚吉姆和丽莎设宴招待了我们。 sentenceunit 3 things we need返回返回目录目录entertainment n. 娱乐not all sport and ent

55、ertainment facilities are enclosed within roofs and walls. 并非所有的体育和娱乐场所都被屋顶和墙壁封闭起来的。entertain v. 招待,款待entertain sb. to sth. 用某物招待某人 jim and lisa entertained us to dinner last night. 昨晚吉姆和丽莎设宴招待了我们。 textunit 3 things we need返回返回目录目录entertainment n. 娱乐not all sport and entertainment facilities are enc

56、losed within roofs and walls. 并非所有的体育和娱乐场所都被屋顶和墙壁封闭起来的。entertain v. 招待,款待entertain sb. to sth. 用某物招待某人 jim and lisa entertained us to dinner last night. 昨晚吉姆和丽莎设宴招待了我们。 textunit 3 things we need返回返回目录目录access n. 使用,接触的机会students must have access to a good library. 学生要有使用好图书馆的便利条件。access n. (接近或进入某地的

57、)方法,通路the only access to the farmhouse is across the fields. 要到那农舍去唯有穿过这田地。 textunit 3 things we need返回返回目录目录. made this choice wider.句子分析:本句为“make+宾语+宾补”的结构,作宾补的为形容词的比较级。本段中make our lives easier也是这一结构。 textunit 3 things we need返回返回目录目录detailed a. 详细的my email to you contains a detailed description o

58、f the incident. 我给你发的电子邮件里有对此事的详细描述。detail n. 细节,详情please give me all the details about the product. 请告诉我关于此产品的全部详情。 textunit 3 things we need返回返回目录目录review n. 评论you can find the best-seller list on the new york times book review.你可以在纽约时报书评上找到畅销书榜。review vt. 复习review all the notes you need to cover

59、for each course. 把每一门课程需要掌握的笔记都复习一下。 textunit 3 things we need返回返回目录目录comparison n. 比较it is often useful to make a comparison between two things. 将两件事物相比较往往是有益的。in comparison with 与比较起来the tallest buildings in london are small in comparison with those in new york. 伦敦最高的建筑物与纽约的一比就矮了。 next pageunit 3

60、things we need返回返回目录目录compare vt. 比较compare a with b 将a和b进行比较if you compare her painting with his, youll find hers is much better.如果你将她的绘画和他的进行比较,你就会发现她的好很多。compare a to b 将a比作bpoets have compared sleep to death. 诗人把睡眠比作死亡。textunit 3 things we need返回返回目录目录reliability n. 可靠性hes not at all worried abo

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