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1、 1. 续订函与一般订货函的区别续订函与一般订货函的区别 2. 续订函的撰写续订函的撰写 3. 续订答复函的撰写续订答复函的撰写 Language Pointsq Difference between repeat order & duplicate orderduplicate order:指与原订单除了装运期不同外,其它交易条件与原来订单完全一致。repeat order: 指除交货期外,其它交易条件等未必与原订单相同的订单。A repeat order has nothing special in nature. Anything that appears in an initial o

2、rder may also be contained in a repeat order. But because of previous experience in dealing with the sellers, the buyers are familiar with the sellers usual practice as well as the details of their products. As a result, a repeat order may be simpler, with many details omitted. 1. If there is anythi

3、ng that is not satisfactory, the buyer should point it out and ask the seller to make an improvement. 2. To be sure to get exactly what is being ordered, accuracy and clarity are also needed in repeat orders. 1. Open the letter in a positive way, either expressing satisfaction with the fulfillment o

4、f previous orders or directly informing the seller of the buyers intention to place an order.2. Describe what is being ordered in detail. If any improvement or change of the business conditions is needed, state it clearly in the letter so as to enable the seller to fill the order promptly and accura

5、tely without any further questions.3. Close the letter with a confident expectation of fulfillment of the order.1. Appreciation for the repeat order received.2. Clarification of the specific method of shipment and date of delivery (if the repeat order is accepted) or detailed reasons for having to d

6、ecline the order and other alternatives to close a deal (if the repeat order has to be declined).3. The sellers attitude towards the buyers request for changing or improving business conditions if any (If the request cannot be met, its advisable to provide specific reasons and offer other alternativ

7、es to conclude a deal.) 4. Expectation for increased opportunities of cooperation.4. (1) you may rest assured that this order will have our careful attention.(2) Having examined your samples carefully, we found both the quality and prices are up to our requirement.(3) As we are in urgent need of the

8、 goods, we find it necessary to stress the importance of making punctual shipment within the validity of L/C.(4) Chinese goods are very popular in many European countries with their low prices and superior quality.(5) We would like to take this opportunity to approach you for the establishment of tr

9、ade relation with you.(6) If you have a good stock of television, we shall place a repeat order.(7) We are pleased to duplicate the following orders with you if you can guarantee shipment from Shanghai to HongKong by October 19.(8) The price you quoted is workable; therefore we have cabled you our a

10、cceptance.(9) Since your shirts agree with the taste of our market, we feel confident to repeat an important order for them.(10) As regards catalogue and price list, we will send you by separate mail.Dear Sirs,Thank you for your assistance and cooperation.We find that your DVD player is good in qual

11、ity and reasonable in price and we have the confidence that they will be warmly received in our market. Theregore, we would like to repeat you an order for 5000 units of them. Enclosed please find our Order No. GK-500.As the ordered goods are urgently needed by our customers, we would like you to ar

12、range shipment as soon as possible. Shipment within next month is desirable and please notes that transshipment is prohibited. Yours truly 1. 谢绝订单的一般情况谢绝订单的一般情况 2. 谢绝订单的商务信函的撰写谢绝订单的商务信函的撰写 the goods required are not available; prices and specifications have been changed; the buyers and the sellers c

13、annot agree on some terms of the business; the buyers credit is not in good standing; the manufacturer simply does not produce the goods ordered, etc.A Positive Opening It is sensible to open the letter in a positive way in order to place the message in its correct communication context. For example

14、, appreciation or pleasure in receiving the order can be stated at the beginning of the letter.Detailed explanations When declining an order, detailed and sensible reasons should be provided in order to retain the readers interest in the writers products or services. In addition, in order to conclud

15、e a deal, the writer usually offers suitable substitutes, makes counter-offers and persuades the buyers to acceptable them.A Positive Close End the letter in the way that makes the reader aware of the writers expectation for future business relations with him.句型句型1:out of stock 无存货无存货 例你所订购的货物暂时缺货。例

16、你所订购的货物暂时缺货。 The goods you ordered are momentarily out of stock. 例很抱歉,此货物现已列存货。大概要到例很抱歉,此货物现已列存货。大概要到7月左右开始月左右开始有新货供应,当有新货时,我们将尽快通知你。有新货供应,当有新货时,我们将尽快通知你。 We regret this article is out of stock now. It will be around July when a new stock is supplied. We will let you know as soon as the new supply i

17、s available. 句型句型2:to recommend sth. as a substitute推荐某物作为替代品推荐某物作为替代品 例:很抱歉,你方订购的例:很抱歉,你方订购的84型产品目前已无存货,故推荐型产品目前已无存货,故推荐85型产品,此产品与贵方指定的产品在质量上极相近,只型产品,此产品与贵方指定的产品在质量上极相近,只是价格稍贵些。是价格稍贵些。 Unfortunately, your order goods Model No. 84 are now out of stock, but we recommend No .85 as a substitute which i

18、s very close to your choice in quality though slightly higher in price.句型句型3:to be unable (not in a position) to accept ones order无法接受某人订单无法接受某人订单 例很抱歉,我们不能按你方所要求的价格接受订单,因例很抱歉,我们不能按你方所要求的价格接受订单,因为我方利润已不允许我们再打任何折扣。为我方利润已不允许我们再打任何折扣。 To our regret, we are unable to accept your order at the price reque

19、sted, since our profit margin does not allow us any concession by way of discount of prices. 例由于工资和原料价格大幅度上涨,很抱歉无法按我方例由于工资和原料价格大幅度上涨,很抱歉无法按我方半年前所报价格接受订单。半年前所报价格接受订单。 As wages and prices of materials have risen considerably, we regret we are not in a position to book the order at the prices we quoted

20、 half a year ago.注:拒绝订单也可以用注:拒绝订单也可以用decline (refuse) an order表示,但上述表达方式较婉转一些。表示,但上述表达方式较婉转一些。句型句型4:to be committed 承担任务,接受订货承担任务,接受订货 例:例: 由于我方工厂第四季度的货已接满,我们抱由于我方工厂第四季度的货已接满,我们抱歉难接受新的订单。歉难接受新的订单。 As our factories are fully committed for the fourth quarter, we regret our inability to entertain any f

21、resh orders.4. (1) We are very sorry that we are not in apposition to accept your order, but hope that you will understand our situation.(2) We regret that it is hard for us to accept the entire quantity required.(3) The prices of relevant raw materials have been rising sharply, we are sorry therefo

22、re it is out of power to execute your order.(4) If you cant make the delivery before October 8th, we regret to cancel this order. (5) There is such a demand for the goods and we have none of this particular make in stock at the moment.(6) Unfortunately, the recent heavy booking for our products has made us unable to provide shipment earlier than March.(7) We regret to inform you that the goods ordered are out of stock, we can offer you a substitute which has the similar quality with the goods ordered.(8) For your refer

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