国际商务英语课后答案

1、Unit 1 GlobalizationPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through

2、the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _ B _ of what has happened to companies that have tried to do that.A sections B sectors C segments D components2 It would not _ A _ earlier mistakes such as attempting to enter the

3、 train or boat-building business.A repeat B make C recognize D produce3 He is impressed, he says, by the way in which oil companies have _ D _ from losing national images.A obtained B got C reached D benefited4 Royal Dutch/Shell is another group which manages to _D_ itself as a local company in whic

4、h it operates.A display B exhibit C show D present5 When the Japanese tyre group Bridgestone entered the US market, it made an _ C _, buying the local production base of Firestone.A sale B purchase C acquisition D overpayment6 If a company wishes to enter the Chinese market, it usually looks for a l

5、ocal _ D _ who will cooperate in setting up a joint venture.A man B talent C manager D partner7 If youre _ C _ dont go to Oslo its Europes most expensive city.A hard B hardy C hard up D hard down8 A survey has _A_ with some interesting information about the cost of living in our major cities.A come

6、up B show up C put up D live up9 Meals at restaurants cost a _ C _ and drinks are very pricey.A expense B price C fortune D fate10 Being kept waiting, being connected to voice mail or being passed on to someone else are all common _ D _.A flashes B fires C firecrackers D flashpoints11 Reasons for th

7、is are _ B _, according to Reed. A three pieces B threefold C three D triple12 Increasing numbers of transactions take place entirely by phone, from _ D _ insurance to paying bills.A doing B selling C buying D arranging13 As companies move towards remote working, the need for the right tone of voice

8、 _ A _ to every level of the organization.A extends B stretches C expands D attaches14 However, globalization has brought problems in the companys overseas plants, and this is having a bad _ A _ on its share prices. A effect B influence C affect D consequence15 A journalist from the Eastern Economis

9、t Review suggested recently that the company could become the _ B _ of a takeover if it didnt sort out its problems soon. A aim B target C objective D purpose16 Although this helps to lower costs, the materials are often of poor quality. This has resulted in _ C _ orders. A placed B placing C cancel

10、led D canceling17 Recently, a German distributor refused a D of 50,000 blouses.A deal B transaction C cargo D consignment18 When customers want last-minute changes to clothing, the plants cannot meet customers tight _ D _.A times B periods C dates D deadlines19 Its latest _ B _ were described by a f

11、amous fashion expert as boring, behind the times and with no appeal to a fashion-conscious buyer. A series B collections C sequences D present20 Factory workers complain about their wages. They are often expected to work _ C _ without extra pay. A over B time C overtime D timelyPart II Phrase Transl

12、ationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 资本外逃 fight of capita2 福利 welfare beneifts3 相互让步 give-and-take4 国家形象 nat

13、ional image5 航空航天公司 aerospace company6 全球化公司 global company7 就业问题 employment problems8 生活水准 living standard9 跨文化问题 cross-cultural problem10 合资企业 joint venture11 本地合伙人local partner12 许可协议 licensing agreement13 通货膨胀率 inflation rate14 市场调研 market research15 远程办公 remote working16 全球会议 global conference1

14、7 股票价格 share price18 顾客需求 customers needs19 低价战略 low-pricing strategy20 员工流动率 staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, t

15、wo points for each sentence.1. There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是2. People are much more likely to express anger over the phone, rather than in writing or face to face.和书信及面对面交流比起来，人民更容易

16、在电话上发火。3. The problem, he says, is not just that employees at Boeing think of other countries as being exotic.他说的问题是波音公司员工不仅认为其他国家是异国他乡，与己无关。4. A journalist from the Eastern Economist Review suggested recently that the company could become the target of a takeover if it didnt sort out its problems s

17、oon.一个来自东方经济评论的记者近来建议说如果公司不能尽快解决问题，它就会成为其他公司收购的目标 。5. It would not repeat earlier mistakes such as attempting to enter the train or boat-building business.它将不会再犯以前试图进入火车或者船舶制造业的错误了。6. He is impressed, he says, by the way in which oil companies have benefited from losing national images.他说，石油公司通过舍弃民族

18、形象而获益的方法给他留下了深刻的印象。7. Royal Dutch/Shell is another group which manages to present itself as a local company in the countries in which it operates.皇家荷兰壳牌公司是另一个在有经营活动的国家作为当地公司出现的集团公司8. Condit says, I believe we are moving towards an era of global markets and global companies.康迪特说：“我相信我们正在步入一个全球化市场和全球化

19、公司的时代。”9. Wal-Mart, a US retain chain, entered the Mexican market by setting up a 50-50 joint venture with a local Mexican retailer.美国的零售连锁企业沃尔玛通过和一家当地零售商共同建议了一个各占50%份额的合资企业而进入了墨西哥市场。10. As companies move towards remote working, the need for the right tone of voice extends to every level of the orga

20、nization.随着公司朝着“远程工作”发展，对正确语音语调的需要延伸到组织的每个层面。Part IV Sentence TranslationDirections: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.1 我公司经营轻工产品已有20年。

21、We hava been handing light industrial products for 20 years.2 我们从商会得知你公司有意购买大量红茶。We have learned from the Chamber of Commerce that you are in the market for a large quantity of black tea.3 如果你认为我方的价格合理，请与我方联系。If you fid our price reasonable, please contact us.4 我们将非常乐意收到你方寄来的最新商品录。We shall be please

22、d to receive your latest catalogue.5 我们从互联网上得知贵公司的名称和地址。We hava learned your name and address from the Internet.Part V Letter TranslationDirections: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part totals 2

23、0 points.敬启者：从网上得知贵公司名称和地址，并了解到你公司经营玩具的进出口。今特致函与你，望能与你建立业务关系。若能提供贵公司的有关产品的目录和价目单，将不胜感激。如果价格合理而且交货期可接受，我方将大量订购。谨上Dear Sir,We have obtained your name and address from the Internet, and learned that you are handling the import and export of toys. We are writing to you in the hope of establishing busine

24、ss relations with you.We would appreciate it if you could send us your latest catalogues and price lists.If you prices are reasonable and the time of shipment acceptable ,we will place a large order with you.Sincerely yours.Part VI Business WritingDirections: For this part, you are required to write

25、 on the Answer Sheet a memo in the full correct format based on the information given below. This part totals 20 points. You are a Project Team Leader. You have had to cancel your next project meeting because some of the members of your team will be abroad. Write a memo to your project team; * infor

26、ming them of the cancellation and giving the reason; * stating a new date and time for the meeting; * requesting suggestions for the agenda. Write 40-50 words.To: All team membersFrom: PMDate: 24 Sep.Subject: Project Meeting PostponedIm sorry to inform you that our next project meeting, scheduled to

27、 be held on 28 September, has been cancelled, because Michael and Jane will still be abroad by then.The meeting will be postponed to 8 October when we will be back from the National Day holiday. It will be held from 9:00 to 11:00 am in Conference Room 201.Pleas think of your suggestions for the agen

28、da and send me a reply before 29 September.PMUnit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the An

29、swer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to _ a product from competitors products.A differ B compete C differentiate D compareB2 Brands should add value to products. Its a _ effe

30、ct whereby one plus one equals three.A energy B synergy C coordination D collaborationD3 The better-known the brand name, the more people want to _ it _.A copyoff B sendoff C breakoff D ripoffA4 In the past Calvin Klein took a relatively passive _ to the counterfeit problem.A approach B method C way

31、 D modeB5 But as sales and brand _ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A image B awareness C management D loyaltyD6 Im worried about the sales of the range of fragrances we _ two years ago.A sold B mounted C impounded D launchedB7

32、The advert stated jokingly that 7 million points were needed for someone to _ the jet.A declare B claim C announce D specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_ regarding the promotion because he thinks they should give him the prize.A home B police C school D officeD9

33、 Customers have become less loyal to brands and are more willing to _ to lower-priced coffee products. A trade in B trade for C trade up D trade downC10 It is _ as an exclusive ground coffee for gourmets.A produced B made C promoted D soldA11 Thank you for the _ order of February 2 for 28,800 rainco

34、ats.A captioned B captioning C to caption D captionC12 Your order will be ready for shipment by February 28 and be packed _ seaworthy containers.A by B through C in D withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen _ a carton. A in B at C by D toC

35、14 Each carton is _ with a polythene sheet and secured by overall strapping. A lining B line C lined D to lineB15 In addition, the packing is light _ weight and therefore easy to handle.A to B in C at D forA16 Since a polythene bag is used for each raincoat, it is attractive and _ for window display

36、. A all ready B already C all readiness D readinessB 17 _ regard to packing in cartons for your order, we would like to give you our comments as follows.A As B With C For D AtA18 Cartons lined with plastic sheets can be well protected _ moisture, for they can be secured by overall strapping.A agains

37、t B for C by D throughC19 Since the trace of pilferage is _ more evident, it is easier to file a claim against the insurance company.A many B lot C much D fewerB20 Therefore, cartons are convenient _ handle and quite suitable for ocean transportation. A for B to C by D inPart II Phrase Translation1

38、国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 高档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值Value for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐

39、公司Fast food company16 广告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market Segment Part III Sentence Translation1. The aim of the advertising campaign is to enhance brand awareness so that consumers become more familiar with our coffee products.广告宣传活动

40、的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。2. Volvos brand image is that of a well-engineered, upmarket, safe car.沃尔沃的品牌形象就是一款做工精良，定位高端，安全可靠的汽车。3. A brand can be a name, a term or a symbol. It is used to differentiate a product from competitors products.一个品牌可以是一个名字，一个术语或者是一个象征符号。它被用来把一个产品和竞争者的商品区分开。4. Brands shou

41、ld add value to products. Its a synergy effect whereby one plus one equals three.品牌应该给商品增加价值。它是一加一等于三的协同增效作用。5. In the past Calvin Klein took a relatively passive approach to the counterfeit problem.过去，卡尔万·克莱因对待造假问题采取了一个相对消极的方法。6. But as sales and brand awareness have risen, Calvin Klein has be

42、come an increasingly popular target for Asian and European counterfeiters.但是，随着销售和品牌意识的上升，卡尔文克莱成为一个越来越受亚洲和欧洲的造假者喜爱的目标。7. Customers have become less loyal to brands and are more willing to trade down to lower-priced coffee products.消费者变得对品牌不太忠诚了，更愿意转而购买低价的咖啡产品。8. Youd be amazed at how many people pay

43、 $5 for a T-shirt without realizing its counterfeit.你会很吃惊居然有那么多人花5美元买一件T恤衫而没有意识到它是件假货。9. You are a self-employed young fashion designer at the start of your career.你是一个在你的职业生涯起点的青年个体时装设计师。10. Consumer surveys show that the Caferoma brand no longer convey a feeling of excitement and enthusiasm, and t

44、hat it does not give the impression of being up-to-date and contemporary.消费者调查显示caferoma品牌不再传递一种兴奋，热情的感觉，它不能给人最新的，当代的印象。Part IV Sentence Translation1 请报我方100公吨大米的最低价CIF广州，并表明最早交货期。Please quote us your lowest price CIF Guangzhou for 100 metric tons of rice, stating the earliest date of shipment.2 我们相

45、信如你方价格有竞争力，我们能向你方大量订购。We believe that if your price is competitive, we can place a large order with you.3 若产品质量好，价格与我方市场相符，我们愿意向你方订一大笔货。If the product is of good quality, and the price is in line with the market at our end, we would place a big order with you.4 目前，我们对各种葡萄酒感兴趣，如果能通过航空邮寄最近的价目表，我们将非常感激

46、。At present, we are keenly interested in all kinds of wines and shall be glad if you will kindly send us your latest price list by airmail.5 按惯例，我们通常从欧洲供应商处得到5%的佣金。As usual, we usually get a 5% commission from European suppliers.Part V Letter Translation敬启者：5月5日来信收悉，要求我们报中国红茶的成本加运费至悉尼价。兹答复，我方现报500箱中

47、国红茶，每箱60澳元CFR悉尼价，2004年7月装船。付款方式为不可撤即期信用证支付。此报盘以你方5月15日前复到为有效。请注意我们的报价非常有竞争力，我们建议你方立即接受。谨上Dear Sirs: We have received your letter dated May 5th, requesting us to make an offer for the Chinese Black Tea CIF Sydney. In reply, we are offering you for 500 cases of Chinese Black Tea at AUD 60 per case CIF

48、 Sydney for shipment to be made in July 2004. The payment should be made by irrevocable letter of credit at sight. This offer is valid subject to your reply here by 15th May. Please note that our offer is very competitive and we would advise you to accept it without delay.Yours SincerelyPart VI Busi

49、ness Writing You are the Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. Write a memo to your secretary: * telling her who you are going to see and when * asking her to book flight ticket

50、s and accommodation * telling her what work you would like to do in your absence Write 40-50 words.MemoTo: SecretaryFrom: Lilly Meng Head of Research for an international car manufacturerDate: 30th OctoberSubject: Urgent trip Please note that I have to make an urgent trip at 9:00am tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. I think I will stay there for one or two days , please book the full round-trip tickets and call the hote