公司研究报告PPT

1、PRESENTED BY ROWLING, MANDY, AND TERRYIN ASSOCIATION WITH NICKY, VICKY, ELVIRA, FANNY, AND JOYCEDecember 19, 2016PLANNINGORGANZINGLEADINGGrowth StrategyNonprogrammed DecisionCompetitive Strategy 1993 Creating Domestic Topping Software EnterpriseWinMate 4.0RichWin4.2RichWin97Talents bring-inTech-syst

2、ems bring-in SRSNET 1996SINA 1998Sports ForumGames ForumTourism Forum 1996 Marching Toward Internet 1999.4.171999.4.17新浪网名人访谈开通在即，在新浪网名人访谈开通在即，在新浪网直播间新浪网直播间里著名导演张艺谋里著名导演张艺谋与网友畅谈他的新片与网友畅谈他的新片一个都不能少一个都不能少。1999.9.11999.9.19 9月月1 1日，一个以面向全球各类投资者，提供实时金融、商贸信日，一个以面向全球各类投资者，提供实时金融、商贸信息服务的新频道息服务的新频道 新浪财经新浪财经

3、 以全新的面貌闪亮登场。以全新的面貌闪亮登场。1999.9.131999.9.13新浪网生活空间推出全国新浪网生活空间推出全国酒店酒店预定预定1999.9.161999.9.16新浪网生活频道推出全国新浪网生活频道推出全国电子地图电子地图查询查询1999.9.221999.9.22新浪网新闻中心推出新浪网新闻中心推出地方新闻地方新闻GROWTH STRATEGYFollow me, little birdie! 1999.11.1 1999.11.1 新浪电商新浪电商正式开业正式开业 1999.11.17 1999.11.17 新新浪搜索引擎推出浪搜索引擎推出新浪新浪搜索搜索 1999.11.

4、22 1999.11.22 新新浪生活空间浪生活空间机票预订机票预订服务服务开通开通 1999.11.26 1999.11.26 新新浪生活空间浪生活空间娱乐栏目娱乐栏目发布发布1999.11.261999.11.26国内足坛、国际国内足坛、国际足坛栏目足坛栏目改版改版，国际国际开辟了五大联赛：意甲、英超、德甲、西甲、法甲开辟了五大联赛：意甲、英超、德甲、西甲、法甲专栏专栏2000.4.142000.4.14新新浪网正式申请在美国浪网正式申请在美国NASDAQNASDAQ上市上市 2004.06.14 2004.06.14 新浪新浪免费邮箱免费邮箱全面扩容全面扩容 2005.06.30 200

5、5.06.30 新新浪正式推出自主研发浪正式推出自主研发搜索引擎搜索引擎“爱问爱问” 2005.9.8 2005.9.8 新新浪推出浪推出新浪博新浪博客客 2006.12.6 2006.12.6 新新浪推出浪推出新浪播新浪播客客 2009.8.14 2009.8.14 新新浪推出浪推出新浪微新浪微博博 2013.9.19 2013.9.19 新新浪推出浪推出移动支付移动支付 2014.4.17 2014.4.17 新新浪浪微博微博在美国在美国NASDAQNASDAQ上市上市COMPETITIVE STRATEGY年份年份最高职权管理人员最高职权管理人员职位职位1999王志东CEO2001.6茅

6、道临CEO2001.9吴征董事、联席主席2003.5汪延CEO2003.9段永基董事会联席董事长2005.3陈天桥最大股东2006.5至今曹国伟CEONon-programmed Decision$180 millionInvestment Co. of SinaBritish Virgin Is.9.84%9.65%6.79%Major ShareholdersT. Rowe Price Associates, Inc.BlackRock, Inc.OppenheimerFunds, Inc.9.41%3.20%1.40%Shareholding Structure after Chaos

7、Purchase of SharesNew-Wave Investment Holding Company LimitedT. Rowe Price Associates, Inc.BlackRock, Inc.Six Key Elements in Organizational Six Key Elements in Organizational Design of SinaDesign of SinaFormalizationCentralization&DecentralizationSpan of ControlAuthority & ResponsibilityDepartmenta

8、lizationWork SpecializationStructureWork SpecializationWork SpecializationCharles ChaoCEOHerman YuCFOHong DuCOOTong Chenexecutive VP chief editorJianglei WeiSenior VPFunctional DepartmentalizationFunctional DepartmentalizationProduct Product Departmentalization Departmentalization Five Major Busines

9、sSina NetworkSina MobileSina CommunitySina Enterprise ServicesSina E-commerceAccording to various customer groups, sina sets up different business channels.u 科技频道 Technology Channelu 财经频道 Finance Channelu 汽车频道 Car Channelu 房产频道 House Channelu 游戏频道 Game Channelu 女性频道 Women Channelu 新浪读书 Sina Readingu

10、 新浪旅游 Sina Travelingu 新浪视频 Sina VideoCustomer DepartmentalizationCustomer DepartmentalizationGeographic Geographic DepartmentalizationDepartmentalizationAuthority and ResponsibilitySpan of control & Centralization-Span of control & Centralization-DecentralizationDecentralization Setting the goal Imp

11、lementation of the goal Judging capability of employeesFormalizationFormalizationu Conflicts of interestu Comply with lawu Company reportsu Report illegal and violated behaviorsu Obey the rules Organizational StructureOrganizational Structure创立之初：“世界在你眼中”。创业之中：“你的网上新世界”。发展阶段：“奔腾不息”。领先地位：“一切由你开始”。Org

12、anizational CultureOrganizational CultureLeadingMotivating and Rewarding EmployeesLeadershipMaslows Hierarchy of Needs TheoryEsteemSocialSafetyPhysiologicalSelf-actualisationEsteemSocialSafetyPhysiologicalSelf-ActualisationClubs Birthday partiesTrainingAnnual PartiesCoachingAwardsYear-end BonusesMed

13、alsKPIs (Key Performance Indicators)CEOs & Presidents of Sina1999.03 - 1999.09: Jim Sha 沙正治沙正治1999.09 - 2001.06: Wang Zhidong 王志东王志东2001.06 - 2003.05: Mao Daolin 茅道临茅道临2003.05 - 2006.05: Wang Yan 汪延汪延2006.05 - present: Charles Chao 曹国伟曹国伟Fudan UniversityUniversity of Texas at AustinUniversity of Okl

14、ahoma Pricewaterhouse CoopersWhat Traits Does Charles Chao Have? “我觉得，能否成为领导的关键是他能不能做决策、敢不敢做决策。有时候他的决策不一定是对的，但他必须在必要时做出决策，这是对一个人真正的领导能力的考验。” 新浪首席执行官兼总裁曹国伟在2009年中国企业领袖年会上对如何培养领导力的阐述14 August, 2009Nov. 2005Mar. 2008Apr. 2005Apr. 2005Baidu 空间July ,2006Social Networking SitesSocial MediaBusiness savvyAs

15、sertivenessVisionIntelligenceChaos Leadership An acquisition in which the acquiring group is led by the companys own management and executives.Takeover收购Led by outside investorsMBO管理层收购 Led by its own management MBO (Management Buy-Outs): Chaos Leadership SinaMajor ShareholdersSigned $180 million de

16、bt financing (债务融资) from investment fund companies (投资基金公司)9.84%ManagersAll directors and executive officers as a group3.1%T. Rowe Price Associates, Inc.BlackRock, Inc.OppenheimerFunds, Inc.9.65%6.79%Chaos Leadership Managers9.41%3.1%A transactional leader(moneypower)SinaMajor Shareholders3.2%9.84%Path-goal model: , ? Supportive? Participative? Achievement-oriented?Leader behaviour: ? Par