Business proposals(商业建议书格式)

1、Business Proposals 商业计划书2Internal business proposals3External business proposals4The text of proposal5Request for proposals1Introduction about business proposal What s the business proposal?A business proposals is one kind of analytical report, written to persuade the reader to follow a plan or cour

2、se of action to solve a problem, to provide services, or to sell or buy a piece of equipment.Classification of Business Proposals Solicited: During a meeting, your supervisor thinks what you said sounds interesting and wants you to write it up so that he(or she) takes it to the Board meeting for con

3、sideration. Unsolicited: You decide on your own to submit even though no one has asked you to do so. Internal business proposalsIntroductionBodyConclusionIntroductionIn this part, you must state clearly what problems exits and convince your readers that the solution you are proposing is needed urgen

4、tly. You should address the problem directly at the beginning.In other words, when you find the problems about the project, you can point it out and put forward the suggestionsdirectly.BodyDescribing the solution in detailI.the approach you will adoptII.the equipment you will useI.the working schedu

5、leII.the expertise and qualificationsIII. credentials of the personnel who will carry out the planEstimating the cost breakdownConclusion Reforming that the proposal will solve the problem Expressing the confidence to carry out the plan Offerring to discuss the proposal in detail face to face the re

6、ader Providing additional information if necessaryExternal business proposalsa. External businss proposals vary in length and format, depending on the nature of the proposals.b. Many external proposal are typically longer, more fomal manuscript reports, containing many of the components of formal re

7、ports.c. The difference lies mostly in the text althrough a few of the prefatory parts are also different. A proposal is a highly presuasive document.d. Most exteral proposals have few supplementary parts, but they occasionally contain an appendix. Prefatory part(1)Copy of the RFPRFP stands for”requ

8、est for proposal”(2)Letter of transmittalSomtimes callled a “cover letter”You should present the major features and merits of your proposal, offer to provide additional information, and ask for action.Use a conversational tone in letter of transmittal.(3)Executive summarySummarizing the major points

9、 of the proposal, which allows busy managers to grasp the essentials of the proposal so as to make a decision.You should use a formal tone in the executive summary while you tend to be informal when you write the letter of transmittal.The text of proposal If you are writing an unsolicited proposal,

10、you can arrange the text the way you like. When you write a solicited one, the organization of a solicited proposal is specified by the request for proposal. All the proposals submitted by different companies are similar in form.1.Introduction If not you should mention any factors that have led you

11、to submit the proposal. You can briefly review the clients situation and state their problems. Your job is to convince potential clients the problems do exist and they will certainly be better off if they take your advice. Hightlight the major points in your proposal, showing the clients that your p

12、roposal can solve their problems.2.BodyThere are five points in this part:A. Provide specific informationB. Give details of proposal cautiouslyC. Describe how to carry out the plan and how longD. People in charge of the implementationE. Budget A. Provide specific information To convince the clients

13、that the proposal has merits, you should focus on the strengths of your product or service in relation to the clients need. For example, if clients primary need is to reduce operating costs, you may put emphasis on how efficient your system is and how it saves energy and labor.B. Give details of pro

14、posal cautiously You have to disclose enough to convince the clients that your proposal is the best, but you certainly do not want to reveal too much of the design or know-how.C. Describe how to carry out the plan and how long For each phase of the work plan, decribe the steps you will take and the

15、methods and resources you will use. Give the specific date on which a certain portion of the work will be finished.D. People in charge of the implementation You need to provide the information about the people in charge of the implementation(实施) of the work plan and their supporting staff: their cre

16、dentials, expertise, and qualiation.E. Budget A central item in most proposals . Budget the cost carefully Provide the imformation as accurately as possible. Break down the costs in detail.3.Conclusion This is your last chance to persuade clients to accept your proposal. Restate the merits of propos

17、al very briefly, stress your companys main strong points, emphasize the benefits. You should be assertive, assuring and confident.Request for proposals(RFP)What is the RFP? RFP stands for “request for proposals”, which is a letter or memo issued by a comapny or government agency that invites competi

18、ng companies to bid for a business opportunity, which may a project or a large amount of purchase.Request for proposals(RFP) An RFP contains the following information:Issuing company backgroundProject to be undertakenPersonnel to be contacted Bidding compangys（投标公司） qualificactionsEvaluation of prop

19、osalsRequest for proposals(RFP) Steps about the RFP: First, you should describe clearly your requirements.Second, you should know your requirements are feasible.Third, you should state clearly your evaluation criteria.Last, you must speak one voice in the RFP.A sample RFP in letter formatP.O.Box 20,

20、Donghua University15,Zhonghua RdBeijing,China 100011 Dear Sir or Madam: Penghua International College is accepting proposals from .The following are a description of our College,the services needed,and evaluation criteria（标准，条件）.State the current situationP132Background of Penghua International Coll

21、ege Penghua International College is a joint undergraduate . the joint educational organization(联合教育组织) to do so.The College has not completed any financial report before and this is the first time to cooperate wit an accounting firm.Issuing company baxkgroundP133Services to Be Performed(执行执行) Your proposal is expected to cover the following services: Annual audit to be completed in compliance with . accounting practice Contacts（联系人，联系方式）（