贸易实务英语

1、贸易实务英语English for International Trade韩山师范学院潮州师范分院王丽榕 AQuestions 1. What is “International Trade”? Do business with the foreign countries. 2. Why do you learn “International Trade”?Why? Useful (the develoment of Chinas foreign trade needs people who know English and international trade). Interesting

2、(culture of foreign countries) Helpful (get a good job)Future job Teacher Interpreter in import & export company 进出口公司的翻译员 Sales representative 外贸业务员 Documentation specialist 单证员 Clerk in import & export company 进出口公司文员What will you learn ? 1. general procedure of international trade. 2. writing bus

3、iness letters 3. make some documents. (L/C, Contract) 4. useful expressionsHow to pass the course 30%平时成绩（课堂表现，作业、出勤）+70%试卷考核Warm-up 1. Do you buy or sell sth in your daily life? -domestic trade 2. What problems will you meet in domestic trade?Discussion If you want to sell sth to the foreigners, wh

4、at problems will you meet? 1. products (name, brand, size,color,price,packing.) 2. customer (who will be interested in the products, what price will he accept? How can we find the customers?.) 3. payment (what currency can the customers pay? How can we receive the currency safely?) 4. shipment (when

5、 can we deliver the products to the customer? How can we deliver the products safely.by ship? By truck? By plane?) 5. insurance (how can we solve the problems when there is something wrong with the products during shipment? How can we avoid the damage while shipping? Who will be responsible for the

6、compensation)task1. What problems will we meet when doing international trade? 2. Once we prepare the product, how can we find the customers to buy our products? Where can we find them? Customer 客户源 1.Chinese Commercial Councilors Office in foreign countries 中国驻国外商务处 2. Chamber of Commerce in foreig

7、n countries 外国商会 3. Bank 4. Trade directory 贸易行行名录 5. Advertisement 6. Trade Fair 交易会 7. Internet 网络/电子平台Especially useful for the small and medium-sized companiesand those want to start doing internationalbusinessUseful for large and famous-brandcompaniesTrade Fair 交易会 1 Definition: The export comp

8、anies form together to show their high-quality and new products to the foreigners who would like to import the same type of products at a special period of time. 2. Canton Fair/Chinese Export Commodities Fair 广交会/中国出口商品交易会（CECF）Canton Fair/Chinese Export Commodity Fair(CECF) 广交会（中国出口商品交易会）广交会（中国出口商品

9、交易会）Learn some knowledge about Canton Fair.潮州创佳集团展区潮州创佳集团展区上海永久自行车展区广东潮州名瑞集团展区潮州伟业陶瓷展区现场洽谈图片 massage chair floor tileEstablish business relations 建立业务关系Types of relations 1. General Import & export business relations 普通进出口关系（货普通进出口关系（货-钱交换）钱交换）2. Compensation trade relations 补偿贸易关系（货补偿贸易关系（货-设备交换）设备

10、交换）3. Products consigning relations 产品寄售关系（代售关系）产品寄售关系（代售关系）4. Sole agency relations 独家代理关系（唯一代理关系）独家代理关系（唯一代理关系）5. Bartering relations 易货关系（货易货关系（货-货）货）Widely used How to establish business relations with the customersFace-to-face talk(meeting in the sample room or at theTrade Fair)By making a tele

11、phone callBy writing ane-mail or faxdirect,cheap,convinient, widely used in business worldGood ability in spoken English and body language.direct but expensiveRead the letter Establishing Import & Export Business Relations, answer the following question Conclude the parts of a letter “how to establi

12、sh import & export business relations?Parts in writing a letter of establishing relations para1: where you get the information of the customers and state the purpose of writing.-We would like to establish business relations with you. Para2: make a self-introduction of your company and products.(hist

13、ory of the company, quality/price of the goods). Para3: offer some services like understanding the credit and send catalogues and samples and pricelist.Task 1. Words & expressions on P33-34 dictation next week 2. Ex. on P44-45 3. Preview Unit 1&2 How to write a letter of establishing the business re

14、lations with the customers. (Body)(for the exporter)Part 1 1) where you get the information of the customers.（从何种渠道获取客户资料） 1. Your Commercial Councilors Office has recommended/introduced you to us as a firm of .承蒙贵国商务参赞处向我司介绍，贵司是一家.的公司。 2. We obtain/get/learn/own your name and address from the 2012

15、Spring Canton Fair that you are a company of. 我司从2012年春交会得知贵司商号，并了解到贵司是一家.的公司。 3. Through the courtesy of Chamber of Commerce in NewYork, we learn that.承蒙纽约商会的介绍，我司了承蒙纽约商会的介绍，我司了解到解到.Part 1 2) State the purpose of writing. （ 致函目的） 1. We are writing you in the hope of establishing business relations

16、with you on the basis of equality and mutual benefit. 在平等互利的基础上我司致函贵司望与贵司建立业务关系。 2. We would like to enter into business relations with you. 3. We hope we can open an account with you.Part 2 Make a self-introduction of your company and products.(history of the company, quality/ price of the goods).公

17、司和产品的自我介绍 1. We have many years experiences in producing . 2. We are an exporter of .我司是一家.的出口商。 3. Our products are of high/excellent quality and our prices are the most competitive /favourable /reasonable/workable in the world. 我司产品在全球物美价廉。 4. Our company enjoys an excellent /a high reputation in

18、the international market/at home and abroad. 我司在国内外市场上享有盛誉。Part 3 Offer some services like understanding the credit and send catalogues and samples and pricelist.提供服务（了解信用、寄送目录、样品、价格表） 1. We enclose here a brochure/pampflet/catalogue and pricelist for your reference. 2. The enclosed/enclosure is a l

19、ist of our export items. 随函附寄我司出口商品目录一份。 3. As to our financial standing/status, pls refer to the Bank of China, Guangzhou/the ABC Trading Company in New York. 关于我司财政状况，请咨询中国银行，广州分行/纽约ABC贸易公司。 4. If you have any questions, pls feel free/do not hesitate to contact us. 若贵司有任何疑问，请尽管跟我们联系。How to write a

20、 business letter (Unit 1&2) 1. the importance of writing a business letter. 2. the structure of writing a business letter. 3. the language characteristics of business letter. 4. the style of writing a business letter.The importance of business letter Usual Practical Necessary Convinient Cheap Direct

21、Basic structure of business letters (传统信件P12） CHINA NATIONAL LIGHT INDUSTRIAL PRODUCTS IMP.&EXP. CO. 82 Dong An Men Street, beijing, China Tel:* Fax:* E-mail:* Post Code:* 4 June,2005/June 4, 2005 Mr. Walker Roberts Sales Manager Mid-West Imp.&Exp. Inc 12 East Tenth Street Chicago, Illinois 60687.U.

22、S.A.1. Letter head 信头信头Senders information P2-42. Date 日期日期American: M.D.YBritish: D.M.YP4-53. Inside Address 封内名称与地址封内名称与地址Receivers information P5-6 Attention: Import Department Dear Sirs, Re/Subj.: Chinese Color TV Sets Thank you for your inquiry of Oct. 10 about our Color TV sets. Here we enclos

23、e our catalogues and price list for your reference. In case of your requiring future information, please fax us. We look forward to hearing from you soon. Yours sincerely (signature) Wang Ming International Electronics Machines4. Attention line: 经办人行经办人行5. Salutation 称呼称呼 Dear Sir/Madam (敬启者）敬启者）6.

24、主题：主题：central idea of the letter7. Body 正文正文Most important 8.Complimentary close结尾敬语结尾敬语 yours truly/yours faithfully P99. Signature 署名署名 writers detailed information The structure of an e-mail 1. salutation 2. subject 3. body 4. complementary close 5. signaturethe language characteristics of business letter. 7 Cs 1. Courtesy 谦虚,礼貌 2. consideration 体谅，关心 3. clarity 清晰 4. conciseness 简洁 5. completeness 完整 6. concreteness 具体 7. correctness 准确The styles of busines