如何撰写开展定量定性分析课件

1、如何撰写开题报告、开展定量、定性分析How to write a research proposal qualitative and quantitative research methodsHow to write a research proposalWhat is a research proposal?A research proposal is intended to convince others that you have a worthwhile research project and that you have the competence and the work-pla

2、n to complete it. Generally, a research proposal should contain all the key elements involved in the research process and include sufficient information for the readers to evaluate the proposed study.How to write a research proposalKey components of a research proposalA description of the research p

3、roblem.An argument as to why that problem is important.A review of literature relevant to the research problem.A description of the proposed research methodology.A description of how the research findings will be used and/or disseminated.How to write a research proposalResearch proposal formatEnglis

4、h VersionChinese VersionEnglish is preferredHow to write a research proposal I. Research problem, research background (Literature Review), significance of the research1.1 Research problem (研究对象)A clear and simple formulation of your research questione.g This study made and attempt to understand how

5、students assess their peers essay writing and how they respond to their peers feedback. Specific research questions include: 本文主要是以在校大学生为研究对象，通过维克多弗洛姆的期望理论分析安踏是怎样提高其在大学生中的满意度和保持大学生忠诚度的。特别关注的是大学生的消费期望的组成因素以及安踏如何有效地应用营销组合以满足这些期望。How to write a research proposal1.2 Research background (literature revie

6、w) (研究背景)Why is this problem or question important?Who else has worked on this or similar problems?What methods were used?What were the results or conclusions of previous research?“ In this section, show the relevance of your research to other research that has been done. How to write a research pro

7、posal1.3 Significance of the research (选题意义)- the rationale“: in what way is the research worth doing. Think about how your research: may resolve theoretical questions in your areamay develop better theoretical models in your areamay influence public policymay change the way people do their jobs in

8、a particular field, or may change the way people live.other contributions your research will make? e.g 从安踏的成功可以看出，满足目标消费者的心理期望极其重要。本文意图通过对安踏案例的分析，了解大学生对运动品牌的心理期望，从而对从事运动服饰经营的商家提出一些建议。 How to write a research proposalII. Chief research contents and the anticipated results (including the thesis outlin

9、e)2.1 Research contents (outline) (论文提纲)Sample reading2.2 Anticipated results (预期目标)Sample readingHow to write a research proposalIII. Intended research methods, design and procedures In this section, you provide your work plan and describe the activities necessary for the completion of your project

10、.3.1 Research method (拟采用的研究方法)Empirical or library-based research?Qualitative or Quantitative research?What method is appropriate for your research topic?Interview? Case study? Focus group? Observation? Survey? Experimentation?.Justify your choiceHow to write a research proposal3.2 Research design

11、and procedure (研究设计和步骤)Empirical research designHypothesis (if any) to be tested during data analysisDesign how you intend to collect data, what instruments will you use, a questionnaire, or an experiment? Subjects or participants - Who will take part in your study ? What kind of sampling procedure

12、do you use? Procedure to collect data, activities involved, instrument for data analysis, expected time length of each step? How to write a research proposalIV. Planed timetable for the research and the thesisThe timetable should correspond to the timetable of the departmentThe timetable should be w

13、orkable V. References (At least 10 entries are needed, among which no less than 5 are in English)How to write a research proposalSample reading:The evolution of a good research proposal07届，李垚Draft 1Draft 2Draft 3 Date analysisI Qualitative data analysis1.1 Qualitative data are forms of information g

14、athered in a nonnumeric form, such as:Interview transcript Field notes (notes taken in the field being studied) Video Audio recordings Images Documents (reports, meeting minutes, e-mails)Date analysisQualitative Data Analysis (QDA) is the range of processes and procedures whereby we move from the qu

15、alitative data that have been collected into some form of explanation, understanding or interpretation of the people and situations we are investigating.Date analysisProcedures used in qualitative data analysisRead through all results formats, note down any points and ideas that are identified.Go th

16、rough the formats again, code the ideas and points. Keep a special note of useful quotes given by the respondentsDivide the coded data into representative categories and ideasGeneralize the categories ideas into research findings Date analysisII Quantitative data analysis2.1 Quantitative dataBased o

17、n meanings derived from numbers. Analysis is by the use of tables, diagrams and statistical methods based on the type of data (nominal, ordinal, interval or ratio)Date analysis2.2 Types of dataNominal: values are assigned to categories; the categories can not be ranked; the numbers assigned have not

18、 intrinsic meaninge.g. Nationality, race, religion, genderAnalysis: count frequency and calculate percentage Date analysis2.2 Types of dataBinary: A special type of nominal data where there are only two categories e.g gender: male, female Closed questions: yes. no analysis: calculate the percentage

19、or frequency Date analysis2.2 Types of dataOrdinal: Assign numbers to categories that correspond to ranks; Responses can be ranked from high to lowThe distance between two neighboring categories is not necessarily the samee.g. level of satisfaction over products, experienceAnalysis: calculate the percentage or average the result Date anal