M4U1 Reading (2) Advertisement

1、Module 4 Unit 1 AdvertisementsReading(II)notebookI want it Would you buy old class notes from top students to help you with your studies?1Students are able to further understand the content of the article learn about and understand the features of expository writing ( structure, techniques and langu

2、age.) to apply the skills of writing to write a report about old class notes.Advertisements 1. How many types of advertisements are mentioned? 2. What methods will be used to make a good advertisement? 3. What are the differences between the mentioned advertisements?Homework checkingCAs or PSAsMetho

3、ds usedA good advertisement attractive pictures clever language some tricks . . .CAsPSAsAim /purposeRelianceExpensecharged_To _ a _ or service.To _ people about _, safety or any other _ which affects _.PSAs are _ and_ promoteproducteducate healthproblempublic welfareCAs are not altogether_ helpfulbe

4、neficialinnocentDifferencesfree of chargeDeep reading1.How many aspects does the writer mention?2.What s the function of the first and last paragraph?Skills 1: Expository writing should be clear in structure,including _,_, _ sometimes with the help of _roduction supporting detailsconclu

5、sion1Structure of the articleDeep reading1. What subject does the writer introduce in paragraph 3? And how?2.What facts or examples are used to support the above idea? 3. What s the conclusion of these examples?2Structure of the paragraph 2Skills 2:In each paragraph, the structure should be clear co

6、nsisting of _,_, _ sometimes with the help of _introduction supporting detailsconclusionconjunctions Deep reading2Structure of the paragraph 3Deal with social concernsPSAs aim to teach us and help us lead better livesTeach us how to live healthy livesEncourage people to support public service projec

7、tsTo benefit the public Topic sentenceConcludingsentenceSupporting sentencesDeep readingWhat techniques are used in the article?Skills3: To inform an idea or support the idea,_ _ _are used in an expository writing.definitionexamplescomparison3TechniquesDeep readingShould we fall for this kind of tri

8、ck?Do all ads play tricks on us? No.Skills4: In expository writing, _ are often used instead of questions.4LanguagestatementsWe must not fall for this kind of trick.Not all ads play tricks on us, though.notebookI want it 1Writing1.Describe the phenomenon（ 现象）2.Present your opinion about old class notes.3. Support your opinion by using some examples .4. Draw a conclusionA c