知识经营（英文版）ppt课件

1、AgendaQ&AsTransforming Data into Timely Information for Business Intelligence (Continued)Chen, Y., Justis, R.T., and Chong, P.P., Data Mining in Franchise Organizations, Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance, edited by Hamid R. Nemati & Christopher

2、D. Barko, pp. 217-229, 2004. Available at /chen/Papers/DataMining.doc. Zhang, B., Chen, Y., and Pawlowski, Online Data Mining in Franchising Supply Chain Management: A Case Study in Apparel Industry, Proceedings of the Americas Conference of Information Systems, August 4-6, 2003, Tam

3、pa, Florida. Available at /chen/Papers/SupplyChain.doc.Knowledge Management ProcessChen, Y., Hammerstein, S., and Justis, R.T., Knowledge, Learning, and Capabilities in Franchise Organizations, Proceedings of the 3rd European Conference on Organizational Knowledge, Learning, and Capa

4、bilities, Athens, Greece, April 5-6, 2002. Available at .gr/OKLC2002/Proceedings/pdf_files/ID225.pdf.Q&AsIndividual grade (50%)1st week report (discussions, what you learned, and questions): 25%2nd week report: 25%Please turn in both reports by Wednesday, 11/5. (Those having turned in the 1s

5、t week report just need to turn in the 2nd week report.) Q&A 1What kind of industries are using franchising to grow?entrepreneur/Q&A 2What are the general characteristics of industries which are appropriate for franchising?/academics/entrepreneurial/franchiseclass/pages/Fo

6、rBook//academics/entrepreneurial/franchiseclass/pages/FeeBook/title.html Q&As 3 & 4How to achieve the “family relationship in franchising?“Strategic Growth of Franchise Firms in the Digital Economy, Chen, Justis, and Yang, 2003 (Table 4)To be discussed on Wednesday, 11/5/03It is

7、 interesting to do some research on relationship between franchisors and their franchisees. I gave some simple and direct suggestions on this problem above. Still, there is a long way to go. Q&As 5 & 6You introduced several successful Internet Franchise companies which are fresh for me. If you can p

8、rovide some useful references for me, Ill be much appreciated.“Strategic Growth of Franchise Firms in the Digital Economy, Chen, Justis, and Yang, 2003 (Table 3): WSI Internet and Kodak in ChinaPresentation to Fudan MBAs (1:30-3:30, Tuesday, 11/4): “E-Business, Franchising, and Knowledge CapitalI wi

9、ll doubt the feasibility of the perfect digital nervous system the most important factor in my opinion is still the organization which uses the system.Q&A 7How did Jim make 7-digit salary?Questions: (1) Was it permitted by the companys CEO that Jim made use of companys services for his compactors an

10、d other companies? (2) If Jim provided IT services for his competitors, didnt the company worry that they will lose their IT competitive advantages?The success of Statability tells us the tremendous need of ASP in franchising.It is quite difficult for a typical franchise company to invest on large-s

11、cale IT system just for operational purposes.The failure of IT investment at Mail Box Etc (Now is UPS Stores)It is very hard to replicate the services of a successful ASP. Consider Statability:How do you tap into the network chains of the hotels of many brands?How do you provide the external benchma

12、rking reports which, according to Herbert Simon, are the most important to the management?Q&As 8-10What I need is B2B give me some advice that which knowledge that I will study to improve my academic and practical ability. IT technology changes rapidly will KM & BI be replaced by . which direction s

13、hould we follow Bottom UpWhat am I interested in the most?What skills do I have? What am I good at?What are my social networks?Top DownWhats new in the world, China, etc?What are the problems people talking about?What are the opinions of the thought leaders such as Herbert Simon?Remember what Simon

14、said in 1971 & 1988 remain true and being reserached What knowledge shall I pick up? How to pick them up quickly through the social networks of experts?Middle Out Using the Principles of Effectuation ()Affordable loss rather than expected returns; Business partnership rather than eng

15、aging competition; Contingencies leveraging rather than avoiding them.Q&A 11Is it worthwhile to research the issues between BI & BPR and how?/chenBPI & BPR: Recent literature & Profiles of Successful/Failure CasesAgendaQ&AsTransforming Data into Timely Information for Business Intell

16、igence (Continued)Chen, Y., Justis, R.T., and Chong, P.P., Data Mining in Franchise Organizations, Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance, edited by Hamid R. Nemati & Christopher D. Barko, pp. 217-229, 2004. Available at /chen/Papers/

17、DataMining.doc. Zhang, B., Chen, Y., and Pawlowski, Online Data Mining in Franchising Supply Chain Management: A Case Study in Apparel Industry, Proceedings of the Americas Conference of Information Systems, August 4-6, 2003, Tampa, Florida. Available at /chen/Papers/SupplyChain.doc.

18、Knowledge Management ProcessChen, Y., Hammerstein, S., and Justis, R.T., Knowledge, Learning, and Capabilities in Franchise Organizations, Proceedings of the 3rd European Conference on Organizational Knowledge, Learning, and Capabilities, Athens, Greece, April 5-6, 2002. Available at .gr/OKL

19、C2002/Proceedings/pdf_files/ID225.pdf.Data Mining in Franchise OrganizationsData Mining in Franchise OrganizationsData Mining in Franchise OrganizationsAgendaQ&AsTransforming Data into Timely Information for Business Intelligence (Continued)Chen, Y., Justis, R.T., and Chong, P.P., Data Mining in Fra

20、nchise Organizations, Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance, edited by Hamid R. Nemati & Christopher D. Barko, pp. 217-229, 2004. Available at /chen/Papers/DataMining.doc. Zhang, B., Chen, Y., and Pawlowski, Online Data Mining in Fra

21、nchising Supply Chain Management: A Case Study in Apparel Industry, Proceedings of the Americas Conference of Information Systems, August 4-6, 2003, Tampa, Florida. Available at /chen/Papers/SupplyChain.doc.Knowledge Management ProcessChen, Y., Hammerstein, S., and Justis, R.T., Know

22、ledge, Learning, and Capabilities in Franchise Organizations, Proceedings of the 3rd European Conference on Organizational Knowledge, Learning, and Capabilities, Athens, Greece, April 5-6, 2002. Available at .gr/OKLC2002/Proceedings/pdf_files/ID225.pdf.Online Data Mining in Franchising Suppl

23、y Chain Management: A Case Study in Apparel IndustryOnline Data Mining in Franchising Supply Chain Management: A Case Study in Apparel IndustryOnline Data Mining in Franchising Supply Chain Management: A Case Study in Apparel IndustryOnline Data Mining in Franchising Supply Chain Management: A Case

24、Study in Apparel IndustryFuzzy Linear ClusteringAgendaQ&AsTransforming Data into Timely Information for Business Intelligence (Continued)Chen, Y., Justis, R.T., and Chong, P.P., Data Mining in Franchise Organizations, Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Perfo

25、rmance, edited by Hamid R. Nemati & Christopher D. Barko, pp. 217-229, 2004. Available at /chen/Papers/DataMining.doc. Zhang, B., Chen, Y., and Pawlowski, Online Data Mining in Franchising Supply Chain Management: A Case Study in Apparel Industry, Proceedings of the Americas Conferen

26、ce of Information Systems, August 4-6, 2003, Tampa, Florida. Available at /chen/Papers/SupplyChain.doc.Knowledge Management ProcessChen, Y., Hammerstein, S., and Justis, R.T., Knowledge, Learning, and Capabilities in Franchise Organizations, Proceedings of the 3rd European Conference

27、 on Organizational Knowledge, Learning, and Capabilities, Athens, Greece, April 5-6, 2002. Available at .gr/OKLC2002/Proceedings/pdf_files/ID225.pdf.Managing Data for Empowerment and Collaboration: Recent papers of mineTransforming Data into Timely Information for Business Intelligence: (1)

28、Multi-dimensional OLAP queries; (2) Non-MOLAP (ROLAP) queries; (3) Data Mining; (4) Text MiningKnowledge Management ProcessHigh Business Value Creation and Implementation Timely Strategic Growth of Firms in the Digital EconomyKnowledge DefinedKnowledge is “a justified personal belief that increases

29、an individuals capacity to take effective action. (Alavi and Leidner, 1999)(Alter, 1999)(Alavi, 2003)Learning(Maryam Alavi, 2003)Knowledge Management Process (Alavi, 2003)Knowledge Creation (Example 1)At Hilton, multi-dimensional benchmarking reports provided by Statability identify certain hotels t

30、o be of highest (poorest) performance consistently.Further investigations identify vital factors behind the consistently highest (poorest) performance.The causal relationships between the vital factors and the performance become the working knowledge. LearningKnowledge Management Process (Alavi, 200

31、3)Knowledge Creation (Example 2)At Hilton, decision making tasks such as “How much to spend on the advertisement to increase the profit? have been tested and implemented successfully. The causal relationships structured by the Influence Diagrams become the working knowledge.LearningKnowledge Managem

32、ent Process (Alavi, 2003)Knowledge Creation (Example 3)The marketing strategies associated with the Diaper & Beer data mining have been tested.The causal relationships between the Diaper & Beer association and the marketing performances become the working knowledge. LearningKnowledge Management Process (Alavi, 2003)Knowledge Creation (Example 4)At Hilton