剑桥商务英语中级写作Proposal-Writing.ppt课件

1、BEC - Proposal Writing大学英语拓展课程剑桥商务英语（BEC）中级常州大学外国语学院 杨国萍Introduction to Proposal WritingBasically, proposals are persuasive presentations.Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest.120-140 wordsno significant differenc

2、e between the format required for proposals and reports Proposals can use various delivery media, such as letter, fax, email, etc.Introduction to Proposal WritingA Typical Structure for ProposalsIntroducing the ProposalProviding Reasons / Comparing Pros and ConsBalancing and ConcludingLead-in: Readi

3、ng exercise on p.72 In response to your enquiry about/ Further toAt present the company seems to be performing (wellbadly)On the one handbut on the otherOne advantage / disadvantage is thatOne other thing to consider isDespiteI would still suggest that.Overall, I would strongly recommend that.The fa

4、ct thatmakes this a good | poor investment opportunity.Go to the Writing Task on p. 73Reading: A ProposalA salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3.1. What are the needs of the client?2. Is the salesperson able

5、 to meet those needs?3. What are the benefits of the second location?Dear Mr. RiceThank you for your order by fax. Further to your request for office space for twelve months. Id like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period.You enquired about avail

6、ability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Wal

7、k). It has the following features: a first-floor open-plan office space (75m2) with wonderful views of the old harbour. a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside suitable parking facilities for over twenty staff.FAXPlease consider this pos

8、sibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option.I look forward to hearing from you in the very near future.Yours sincerelyHugo Jones1. What are the needs of the client?2. Is the salesperson a

9、ble to meet those needs?3. What are the benefits of the second location?The client needs office space for 12 months.The salesperson can meet those needs and also wants to try and sell a little more in addition.The second location offered has these benefits:offices on the same floor wonderful views m

10、ore convenient than the other location for transport suitable parking facilitiesDear Mr. RiceThank you for your order by fax. Further to your request for office space for twelve months. Id like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period.You enquired

11、about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from V

12、irginia Walk). It has the following features: a first-floor open-plan office space (75m2) with wonderful views of the old harbour. a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside suitable parking facilities for over twenty staff.Please consider

13、this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option.I look forward to hearing from you in the very near future.Yours sincerelyHugo JonesFAXWriting: A faxSpacesaver, company which rents wa

14、rehouse space to businesses, has been sent this fax. Look at the fax and the other information below and answer the following questions.To: SpacesaverFrom: Randy BurrSubject: Renting warehouse spaceFurther to our discussion last week in which I outlined our need for warehousing over the next eightee

15、n months, I would like to enquire if the warehouse space is still available at the W1 site.We would have the following requirements: warehouse of 100m2 24-hour access must have security adequate parking for twenty and easy accessBROWN&BURRoffer 10% discount for two-year bookingThree lots currently a

16、vailable:75m250m250m2WarehousingW1CircularStorageNew warehousingspaceNOW OPEN.All space available from 25m2 to 100m2.Two thirds the price of W1Based in city centre. Could offer two spaces at 50m2 but more expensive. Poor access and parking for five at mostOutside of city centre. 30-minute drive from

17、 Brown and BurrJust off motorway. Easy access for lorries and adequate parking. Brand new facility. CCTV and security firm check once a night.What are Mr. Burrs needs and requirements?How much Spacesaver meet those needs? Which requirement cant be met?What benefits of Circular Storage should Spacesa

18、ver mention in its reply?Mr. Burr needs warehousing for 18 months. He needs 100 square metres in space, security and parking for at least twenty people, as well as good access.Spacesaver can meet those needs if Mr. Burr takes two spaces of 50 square metres (although this is expensive). However, park

19、ing and access are poor.Spacesaver is more positive about the warehouse at Circular Storage because there is 100 square metres space. Its also cheaper and has good access and parking as well as security. The only drawback is that the warehouse isnt as central so the proposal to Mr. Burr will have to

20、 convince him that the benefits outweigh this problem.QuestionsPossible AnswerDear Mr. Burr,Further to your enquiry about _, I am delighted to say _.However, with regard to your additional requirements please note that _.Step 1: Replying the InquiryPossible AnswerDear Mr. Burr,Further to your enquir

21、y about the warehousing at the W1 site, I am delighted to say this space is still available.However, with regard to your additional requirements please note that you would have to rent two separate spaces of 50 square meters and the warehouse has limited parking for five cars only and limited access

22、. Step 1: Replying the InquiryPossible Answer As an alternative, you might wish to consider a new storage option called Circular Storage that has recently become available to Spacesaver. Step 2: Introducing the Proposal Possible AnswerWhile it is , it has :- ; - ; - .Step 3: Reasoning / Comparing Pr

23、os and Consa little further from the centre of the city than W1the following featureseasy access for lorries and adequate parking for twentysecurity with CCTVspace availability of 100 square meters Possible Answer Please also note that it would be the price Of W1 and the discount for a two-year book

24、ing would still apply. A visit to these premises can be arranged, although I would like to suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerelyStep 4: Balancing and Concludingtwo thirds10%Tips for this writing task: referred to

25、the customers needsInclude information from the handwritten notesUsed fixed expressions and a semi-formal business toneStressed the benefits of the second location.In your proposal, you should have done the following: Suggestions建议书目标要明确且合乎实际实事求是地摆明实力或优势条件具体明确地提出达到计划目标的办法和解决问题的措施规定完成计划的时间。表明哪些做到，哪些做

26、不到，把握分寸确信解决问题的方法和实施项目的目的一致总之，商务建议书可以不拘一格，但是它应当简洁清晰、立意完整、目标明确、论点鲜明、论据确凿，行文生动并富有感染力。An introduction to management Programme includes:- Planning and setting objectives- Communication skills - Delegating workThree-day courseMaximum 20 participantsIncludes work in small groupsJuly 6-8 or September 14-16

27、Price includes notes on key topics for future use5% reduction if you book before the end of May Very useful in my job explain whyGood way of workingSept better-say whyColleagues can use themGood! Lets book now!You company is willing to pay for you to attend a management training course. You have rec

28、eived a leaflet about a suitable course.Read the leaflet below, on which you have already made some handwritten notesThen using all your handwritten notes, write a proposal for your TRAINING MANAGER, explaining why you would like to attend the course.Write 120-140 wordsDear Training Manager,I would

29、like to attend the “Introduction to management” training course which is described in the attached leaflet.BENEFITSThe program looks very useful, particularly the section on communication skills. This is because I am not vey good at talking to other staff about poor standards of work.The course incl

30、udes work in small groups, and that is how I learn best. Hearing other peoples idea is stimulating.Participants will be given notes on key topics. These will be handy, both for me and for some of my colleagues. DATESI would prefer to attend the September course, as I have arranged to take annual lea

31、ve in July.PRICEThere is a 5% price reduction for early booking, so I hope that you will agree to book the course for me before the end of May.Yours sincerelyTrends Description (P111)a. 可以使用的动词或动词词组：to increaseto go upto riseto growto jumpto leapto soarto shootto pick up 线性图表 (上升) 1. 对于上升趋势的描述：b. 可以

32、使用的名词：an increasea growtha jumpa soaran upward trend2. 对于上升到某个位置的描述：a. 1. a. 中的动词to具体数据。b. 1. a. 中的动词tothe peak of具体数据。c. 1. a. 中的动词reaching the peak of +具体数据。d. 1. a. 中的动词reaching + 具体数据。e. to peak at 具体数据f. to climb to + 具体数据3. 对于上升的程度的描述：a. 1. a. 中的动词by 具体数据。b. 1. a. 中的动词副词。a. 可以使用的动词或动词词组：to fal

33、lto decreaseto go downto slideto collapseto declineto drop 线性图表 (下降) 1. 对于下降趋势的描述：b. 可以使用的名词：a collapsea decreasea falla declinea drop2. 对于下降到某个位置的描述：a. 1. a. 中的动词to具体数据。b. 1. a. 中的动词tothe bottom of具体数据。c. 1. a. 中的动词reaching the bottom of +具体数据。d. 1. a. 中的动词reaching + 具体数据。3. 对于下降程度的描述：a. 1. a. 中的动词

34、by 具体数据。b. 1. a. 中的动词副词。对于平稳的趋势的描述：可以使用的动词或动词词组：to hardly changeto have little changeto keep steadyto level offto remain constantto stay the same表示程度的副词：1. 程度较大：considerablydramaticallygreatlymarkedlyobviouslyquicklyrapidlysharplysignificantlysuddenly2. 程度较小：slightlygraduallyslowlysteadily时间的嵌入嵌入时间时

35、所使用的介词和介词词组：infromtobetween.andduringandat the start of by the end of over at the end of throughout 时间s + 具体数据上升和下降趋势的组合描述（嵌入了时间和程度之后）：1. 先上升后下降的句型：. increased slowly during and but fell sharply in .A steady fall in during and followed the sharp increase in .2. 先下降后上升的句型： fell before began to make a

36、 recovery continue the recovery, climbing to dropped during but increased again in fell and then pick up during collapsed before rising to at the end of 3. 起伏波动的句型： fluctuated sharply all through 4. 波动不大的句型： hardly changed through the period between and 柱 状 图 形 的 描 述 转换为线形图形的描述饼 状 图 形 的 描 述对于百分比进行描述

37、所使用的句型： % the is/has/have/are accounts for % of the total takes up % in the whole chart趋 势 的 比 较 1. 表示相似的句型 (实例) ：Both share prices rose sharply in January.Neither company has made a profit yet.Like X, Y fell in June.X rose just as sharply as Y.2. 表示差异的句型（实例）：X fell sharply whereas/while Y remained

38、steady.X fell quickly compared to Y.Unlike Y, X rose by 10%.X rose far more dramatically than Y.3. 表示倍数的句型：the doubled/tripled in compared with those in 4. 客观比较的句型： is in contrast to 数 据 的 修 饰1. 表示不足的词或词组：up tobelowunderalmostnearly2. 表示超过的词或词组：overmore thanjust over3. 表示大约的词：aboutA： Truck sales ros

39、e steadily from October to December.B：A steady fall in sales during November and December followed the sharp increase in October.C: Truck sales dropped during November but increased again in December to exceed October sales.D: Truck sales hardly changed throughout the period, except for a slight inc

40、rease in November.E: A slow but steady increase was followed by a sharp fall and an increase towards the End.F：Truck sales dropped down in October, but remained unchanged for the rest of the period.Key to Ex. 5 in P113Dear Mr. Keating,In response to your enquiry about Sungreen Power, the company see

41、ms to be performing well.One thing to consider is their new sales agreement with Mainline Energy, worth 190 million euros. This should help their share price which recently halved. On the hand, this was caused by a shortage of silicon, but on the other hand Sungreen specialize in technology which re

42、quires less silicon.So despite the fall, I would still suggest you consider investing. The fact that solar power costs have continuously fallen since the early nineties and look set to equal normal energy costs in the next few year makes this a good investment opportunity.Feel free to call me to dis

43、cuss any further queries you might have.Best regards.Key to Ex in P95Report on Findings from Focus Group Research IntroductionThe aim of this report is to make recommendations based on finding from ten focus group.FindingsFirstly, nearly three-quarters of responses to the cherry flavor were very positive with only 7% being neither positive nor negative about the product. On the other hand, about two