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1、AIESEC Mainland ofChinaLocal Committee HIT of Marketing andCommunication 2016 Application FormVice Ses“You knowt the rulershis world lordit over their people, and offils flaunt theirauthority over those under them. But among you it will be different. Whoever wants to be a leader among you must be yo

2、ur servant, and whoever wants to be among you must be the slave ofeveryone else. For even theof Mancame not to be served but to serve others and to give his life as a ransom for many.” (Mark 10:42-45)roductionnk you for applying for VPm of AIESEC HIT 2016, please read thefollowing information carefu

3、lly before you start to fillhe application form.Selection TimelineIf you apply for the VPm of AIESEC HIT 2016, you are required to fullyparticipate follow:intheselection prosandtransition.YoucanfindthetimelineasPre-agreenmentIn order to combat the need of AIESEC HITs further growth,a higherneed ofco

4、mmitment from EB is required.his case, AIESEC HIT EB 2016 should fullyresponsible for the whole EB team commitment and commit for the followingrequirement:ProsTimeEB booklet & application package launch3th. NovEB/MMB selection preparation c7th. NovText message confirmation5th. NovEB application subm

5、isdeadline11th. NovEB candidate speech & confidence vote14rd. NovEB candidateerview14th 20th. NovEBT announcement21th. NovNew EBT offil on board1st. Jan. 2016LC HIT EB 2016 is not suped to leave the LC without agreement from EBTeam for moren 15 days, except for public holidays.LC HIT EB 2016 is requ

6、ired to attend every EB Meeting held by LCP.LC HIT EB 2016 is required to attend both National Conferen.LC HIT EB 2016 should try his or her best to attend RIC, ALS etc. (can attendas Chief EB Leader, faciliors, Conference Team, etc.) to ensure the goodlearning experience of HIT delegates.LC HIT EB

7、2016 start the term from 2016.1.1 to 2016.12.31.Details1. The application package includes:a)Two Endorsement letters. Named as “EL1/2_VPX 2016_AIESECHIT_Full Name”*Should include one from your previouand elected LCP.members, and it cant come from the currentb)c)Application Form. Named as “AF_VPX 201

8、6_AIESECHIT_Full Name”Write your Strategy Map on one2016_AIESECHIT_Full Name”piece of blpr. Name as “SM_VPXd)e)One motivation letter. Named as ML_VPX 2016_AIESECHIT_Full Nameal tests including MBTI, Belbin.2. The application should be packaged as a rar/zip file.“2016_AIESEC_LC_HIT_2016VPX_Last NameN

9、ame”3. The application package needs to be sent to Fan Yibing (Yibing.fan), XiaYuliang (yuliang.xia.2015, 23:59. (GMT+8). N) and the corresponding current VP by Nov. 11thay of any kind will be permitted.4. Send a text message to both Fan Yibing (through wechat) and Xia Yuliang ()confirmingt you have

10、 appd by Nov.5th, 2015, 23:59. (GMT+8) .Please regard your application as submitted only after receiving confirmation from thecurrent LCP Fan Yibing and LCP elected Xia Yuliang.You can create your own designhe format of answering the questions, andanswer all the questions in English.Please keep your

11、 answers Precise and Concise, espellywhen some of the questions or your answers may haveoverlaps.At the time you choose this way, whole audienwill applause for you andsupport you. Please view this application form as a Journeyt can help you toevaluate yourself and prepare for thisition.Beve me, no m

12、atter what it will be, this whole pros will be the best choice foryou to end up this period of your time and get started a new one.Part I:al Particulars1.Listout the languagest you can speak and the proficiency level (Native,Excellent, Good & Basic).0.Part II: AIESEC &-AIESEC Experience1. List all a

13、spects of your AIESEC experience (including team experience,ernshipLanguageWritten LevelSpoken LevelEnlishExcellentExcellentChiNativeNativeName (English)Laury一 Name (Chi)Date of Birth1996/05/20UniversityHITYear of Study & Majorernational finance and tradeMobile Phone HYPERLINK mailto:laury.zhao laur

14、y.zhaoMost-usedSNSContacts (Renren,Weibo,Wechat,WeChaury2460113433)Skypeexchanges, leadershipitions,anizing committees etc.).0.2.Please list the AIESECattended.National andernational Conferenwhich you have0.3.List all aspects of your-AIESEC leadership experience and work experience.Datesanization/ C

15、ompanyitionJob Descriptions & Achievements2014-2015hitmonitet leadership experience andknow how t get long with othersYearName of ConferenceCountry/ LocationRole (Delegate, Facilior,Chair, etc.)iLead RICTianjindelegateDatesDescriptionAchievementsoP mbrMatched EP to Russia and EgyptoP TLLead teamwork

16、 and all my mbrs run for MMBExchange to EgyptGet multi-cultural experienceiLead RICianjinEmered by CT and get knowledge of leading teamm PR ManagerLearn basic daily work ofm,get information of marketing and promotion0.betterGeneral QuestionsPart 1 Discover YourselfHere are several toolst can facilie

17、 you to discover yourality, team role,strength. (If you have done it before, pleaset again. It may change.)1.Please attach your MBTI test resultENFP型天下没有不可能的事报告人日期接收才储成员倾向示意图类型：倾向：总（）外向实感思考内向）（觉）直（感）情（）（判断觉）知倾向示意图表示四个维度分别的倾向程度。从中间往两侧看，绿色指示条对应下面坐标的哪个区间。INFP54)12/12/ 2014PENF:(1794798MBTI:JEST1 .二 、 基

18、 本 描 述0 .一 、 你 的M B T I图 形更多的精力倾注于维持人 变 营 企 广 战 宣 事 环 研 播 开 广 广力 革 销 业 告 略 传 业 保 究 音 发 告 告资 管 经 客 规 人 发 律 助 员 总 创 撰： 当 一 个 人 严 重 缺 乏 想 象源 理 理 团 户 划 员 展 师 理裁 意 稿人经 顾理 问队 经 人培 理 员训师顾问不 持是 一客 种观 广事 泛域 领有 域业有：未有2. Please attach your Belbest resultSectionI II III IV V VI VIITotalRolesImplementor=Coordina

19、torTotal112011211133030000111111112112112101111111211112011211211000123891238696989=Shr12=PlantResource InvestigatorMonitor Evaluator Team Worker Complete Finisher38696=Spelist9Great Job Done! Through the 5 tools, youve got more understanding ofyourself, and I beve its thestep before you make any de

20、ciortake any action. Before going to next step, Id like to share with you the following words from Steve Jobs:5.What is your pure of living? Is there any ultimate value you will hold?My pure of living is to try my best to make each day happy, to make everyonehappy, to make every day regretless, and

21、tomy own boundaries.The ultimate value I will hold is “Always try something new. Never waste time as Iam still alive.”6.What is youral and profesal bef and your development plan (both inal life)? How did you find them? How to link upyoural bef and development plan with (i) AIESEC viand (ii)AIESEC HI

22、T vi.What is your pasfor the role you are applying for?I want to apply for VPm because I foundt I was happy here, Iwould like to help to control the heading direction of our LC.And I wouldlike to do some thingst will exactly change me from a careless man to aresponsible mso out of this thought I cho

23、ose to apply for a EB role.Ihave always think AIESEC HIT as my home,I have my fami dont want to leave.s here and IPart 2 AIESEC UnderstandingReminder:You may encounter some difficulties answering some of the questions below, pleasedo not hesie to go and ask for help from anyone knows. Answering them

24、 justaccording to your a1.anizationamption is unacceptable.derstandinga.How do you think about AIESECs difference from otheranizations orentities? What are AIESECs core competitiveness and its irreplaceability?What AIESEC is different from otheranizations ist we are not isolated, wehave communicatio

25、n will over the country or even all over the world.Talk to corecompetitiveness and irreplacebility I think its development and seriousness ofleadership,we dont just give people a chance to go abroad but give them chan develop their leadership which will make them more competitive leaders after the e

26、xperience of our products.tob. What is Leadership Development Mand how do you understand itwith current sol situation?Of course the most important thing is leadership above all.And we strengthen leadership through our 3 products.Today we all lack ofleadership soto others voit we always dont know wha

27、t we should do and just listen o we need to let others hear our voice.c.What is Entity Development M long-term development?and how do you align it with LCsWe are now cus-based.So I think this will do good for us to do enough marketingresearch and to know how to run a LC properly,we willgain experien

28、ce by this kind ofEDM,After we get enough experience we can try to turn to city-basedanization,what we areng now is all for a stronger AIESEC HIThe future.2.NationaderstandingTips:You can find some of the answershe MC Year Plan and NatCo output. And I bevereading through these related contents will

29、be benefil a lot for you to answer allquestionshe application form. npa.What is your understanding of New Customer Flow? How will you transfer current LC operation flow to it?New customer flow give us a whole system to let students join us and experience ourproducts, and make itsible for us to contr

30、ol the wholeprogress.In our LC, we need to emer everyb. How do you understand New Finanl M? What do you think AIESECHIT can do to make the best use of it?c.How do youition the function you are applying for in national plenary?3.Local Via.How will you evaluate the development path of AIESEC HIThe pas

31、t 5 years?What are the key reas for sucs and failures?b.Please carry out a SWOTysis of AIESEC in HIT and briefly explain how willyou capitalize on the opportunitieshe key external trends of the local trend.reality andhe AIESEC MoCs develoc.What ie thing you want to change most in AIESEC HIT? Explain

32、 your reaand plan for it.d.How will youition term 2016he development path of AIESEC HIT?4. EB Team ViYour EB Team will be the most important group of people you are going to take care of, and of course, you will get all their support whenever you need.a.What do you think of EB Role? How do you diffe

33、rentiate it from VP Role?b.What is your expecion for 2016 EB team?c.What do you think the image EBT should present in LC stage?Functional QuestionsReminder:1.The application is tough but trust me it will help your term a lot.By filling this application its your responsibility to seek for several cru

34、lknowledge which you may nove now.2.The objective of those questions is to push you to the function future anddiscover more information & insights meanwhile equipyou enough for yours of application. Please erviewing people orterm, whimake sureeans you will learn more during the prot you are actively

35、 seeking answers by eitherreading articles but not only aming in front of your laptop. In some questionsyou may need to provide referenor re3.ferees (Where did you get the answer? Who were providing thoseinformation?).ViWhats your viform?m is more like a driver,we areof all,y view,controlling the di

36、rection when our LC is moving on.And we are things to support our LC and protect our LC by dealing with publicngrelationship and cus relationship.Furthermore, we are in charge ofbranding construction by giving training sess to mbrs and monitoringtheir promotion, behavior and so on.his way, we can le

37、ave a goodimpresto every customer, school teacher and potentialcustomer.Also,byng marketing researches we cnow what ourcustomer really want and if their needs vary.According to the result ofMR we can contact core functionime to do some change in serviceand products soMarketingt we can satisfy our cu

38、stomer the best.1. Please read the 3rd and 4th chapterinitioningAIRies,JackTront and answer the following question.Please explanation the relationship betn theition andcustomers mind. Andyze what kind ofition need AIESEC HITenter the customers mind in HIT market.ly, customers will only remember what

39、 is the. It will be thebest if we can get the place of No.1,but if we cant, then we have togive us some other definitions sot we will take anothosition inour customers mind.And if we want to get a correct and impressive ition in our customers mind, we have to make up our logistic, dosomething in rea

40、lity instead of shouting we are No.1.Secondly, speaking to AIESEC HIT, we need to give customer a deepimprest we do concentrate on develoleadership for young nternational exchangegeneration.As we have too many agencies tofor money nowadays, we can do promotion to differ us from themlike”We are not a

41、n agency”and “We dont do this for finanlbenefit”.For students and teachers,his way its easier for them toremember us and differ us from otheranizations and agencies sot we will enter their mind and get a proposition.2. Imagine potential EP and members daily life and what would thecustomer him/her.n

42、everyday and what would his/her friends describe(Answer this question from three different projects)TMP:Our potential members will be busy with different functionwork.What is different from otheranization ist we dont letthem to do things in vain,we develop their leadershiphis way andwe will make sur

43、e every experience matters.About their friends, of course they will be marked as very busy,and they may be thought asvery evenernational because they will often deal with English, national or ernational cases.P:Customers will work hardhe beginning sot they wouldmatch to theirerested programs. And th

44、ey will collect information ofpresenion,listening and speaking skills to deal witherview.Duringtheir realizing period, they will work for their program and go for outing on holidays.Their friends will think they are busy andernational at the beginning because they are busy with matching and erview.T

45、hen their friends will be kind of admired of theirernational experience and of course for their touring.And theirfriends will admire them for the learning po exchange experience.s they gotheirGIP:GIP EPs are all in high grades,so they will be busy with looking for jobs.During this busy period, they

46、will spare some time to match withGIP programs.Also,they need to prepare their CV,anderview withhost LC.During theirernship, they will deal with various cases as theymay meet if they take theirernship in China,but whats different ist they will do this in another language and they will get used to an

47、dhave a different mind inng one same thing.Their friends maybe willsayt they are very lucky because they can go to another cultureenvironment tonternship sot they would get another thinkingmethod and they are bettaidn those who takeernship inChina.Also they will admire them because when they find a

48、job, this ernational experience will help them to attract those companymanagers attention.3. Please set out all AIESEC HITs branding touch po ter,onlinepromotion,from friends and so on) ands. (such asyze those touchpos SWOT.(Need to askeast 5s in HIT and they should from differentgrades 请列表说明每位受访者的及

49、简要背景)(为了使表达更加准确以及减少理解误差，本题将使用汉语作答)形式：线上推文，答疑群，海报，路展，拍照板，EWA，宣讲会，口碑宣传SWOT:线上宣传线下宣传EWA口碑宣传S范围广，受众全面，在短时间内即 到大量的 。内容灵活可控，在发出前可经过多次筛选纠正以力求达到最好效果可以及时回复问题，尽快使相应得到回复且大家都可以看到对共性问题的回答受众面广，感的潜在客户可以当面提出疑问并获得解答形式新颖多 样，以更加活泼有的方式将产品介绍给潜在客户口耳相传的影响力远大于网络上单纯的案例，使人觉得更可靠也更可信W在公众上发布类似等需要点击打开的内容时许多的不了解内容的潜在客户是不愿意点开来查看宣传

50、内容的，而每个人的好友情况也可能比较单一而且有限，不能保证被目标群体所看到对产品本身的熟悉程度不一，有可能给出 确甚至错误的路展等形式的转化效率低，广撒网效果不明显。宣讲会不能切中每个人感 的点导致不专心、中途离场，影响转化率宣传力度及配套服务或不匹配使得到场率低导致转化率低口耳相传的主体对于产品自身并不一定十分了解，提供的信息经常有差漏O有越来越多的P 和 GIP的成功案例可以运用于线上宣 传，加之与的影响 力，AIESEC 正在被的人们所熟知了解更加重视对成员的培养，对责任感和归属感的培养使得大家对工作的热情、严谨度提高通过募集更加目标性明确的潜在客户，找出对其胃口的宣传途径以及宣讲内容以

51、使宣传达到最高效率更加多的学生将眼光投向全球化，因此为吸引了更多注意力，使可开发市场扩大越来越多成功的 returnee 对的产品表示满意，这为他们影响身边的人提供了十分良好的契机T转发时不专业的介绍以及不正确或 的引导可能让 的宣传效果打折扣可能 潜在客户与 间的 ，既使问题得不到解答又影响宣传效果，使投入的人力资转化率与成本间的 ，往往投入了一定成本却不能得到相应水平的回报（往往偏可投入成本有限，客户主体价值观不同对的需求和期望也不同，因而使质量与有对服务质量或对项目质量不满意的 EP 及 returnee 在对于的产品存有误解的情2013 级 通过同学介绍得知AIESEC2014 级 通

52、过线下招新海报了解 AIESEC2014 级 通过同学介绍了解AIESEC曾2010 级本科生 2014 级通过HICA 了解AIESEC2015 级 通过EWA（馆）了解 AIESEC刘4. Synergy with OGX is the most important role inwrite down a clear marketing plan with OP function.m. So please（please give clear indication of responsible）A.Make a marketing research about how our potenti

53、al customers like our way of promotion.If they are satisfied with our traditionalpromotion, we should keep on witht and find some brilliant posto attract more customers.But if they dont like our traditional way of promotion, we should do another marketing research about which way they like better to

54、 do promotion,then change our strategy as the resultof MR.(responsible:VPO，VPM)B.Aftromotion, we will get our customer or potentialcustomers.Then we should give more information of our products byboth online and offline way.We willanize a group to answerquestions and hold info-ses face.(responsible

55、perto answer questions face tom manager)C.As raising customers,we will push essays through online channels. In this part, OCT should make up their logistic and what advantages do ourproductsm will help to make sure the quality of thoseessays, like logistic,branding and details of the essays like edi

56、tion andpictures.(responsible:m manager, VPM)D.Then we come to the part oferview,during this part, OCP shouldprepare questions and VPO and VPM shall evaluate if those questions are proper.OCT should do good reception to give potential EPs本与得到回报不成比例低）预期匹配成了很大的考验况下进行了恶意的宣传使得潜在市场受影响缩小或影响大众对 的看法confiden

57、ce and leave them a good impres.Ourerviewers shouldbe formal and profesal. To avoid unexpected mistakes oferviewers, OCT should rehearsal in advance and OCP should givetraining sesto the whole OCT and those who help terview.(responsible: whole LC)E.Beforenduction, we will deliver another Maketing Re

58、searchquestionnaire to our EPs to make clear what they want to know ininstead of boring sest not everybody cares.This is another wayto control branding.(responsible:OCT)Public RelationshipIn PR area , there are our important stakeholders.1)2)3)4)5)Universityernment Students Parents Other Students As

59、soMasstionsPlease set out every stakeholders focus and what we can offer them.1)Our school will be concerned about if we have proprocedures andif our products will are safety of each student.What we can offer them ist we can drive GIP more to show them we have proprocedures, andEBT can negotiate wit

60、h school to show them we are not chasing for profitand show them those suc world.sful exles of bothP and GIP all over the2)ernment will more worry about foreigners cour region andwe send young students overseas. Because of different tradition of culture, foreigners maybe easy to dispute with us and