2022年外贸函电课程教案

1、.精品文本精品文本.精品文本 外贸英语函电 课教案学 期：2021-2021学年学 时： 40 系 部： 外国语学院 教 研 室：专业英语教研室 授 课 教 师： 安然 授课班级所在系授课班级授课班级所在系授课班级外国语学院2006英语教学目的：本课程是英语水产贸易英语专业的核心课程。通过本课程的学习，熟悉翻译和写作外贸业务中各类书信，掌握外贸业务中英语术语、缩略语、惯用句型和表达方法。教学手段：教师授课和互动式教学结合，教学方法：复习，导入，教师讲解，学生练习 English Business Correspondence教案 章 节：Preface 2课时教学目的：掌握商务沟通的根本原那么

2、及英文书信的写作格式教学任务：Part One: Principles of Good CommunicationThe Structure of Business LettersThe forms of business letters Addressing an envelope重点、难点：The Three Features f Business Communication2The Basic Principles of Business Letter Writing 3The three forms 4The principles of addressing envelopes教学内容

3、提要：The Three Features:It has its own special language style and words.It is full of business termination, abbreviations and abbreviated phrases.It has close connections with international business practice.The 7 cs: consideration courtesy clarity conciseness concreteness correctness completenessThe

4、Standard Parts: The Optional Parts:1.the letterhead1.the references2.the date2.the attention line3.th inside address3.the subject line4.the salutation4.the enclosure5.the body of the letter5.the postscript6.the complimentary close6. the carbon copy notation7.the signature7. the identification line复习

5、思考题、作业：What is the relations between EBC and foreign trade? Page No.10 Ex. I课后小结：1.Grasp the unique characteristics of EBCThe difference between social communications and EBC3Grasp the Standard Parts and the Optional Parts of EBC English Business Correspondence教案 章 节：Preface 2课时教学任务：Skill Training重点

6、、难点：1Arrange a letter in proper form as they should be set out in a letter2How to write self-introduction letters教学内容提要：The Structure of Business LettersThe full blocked styleThe modified blocked style1-3The indented style1-4The Semi-blocked style with indented-paragraphsopen punctuationclose punctu

7、ationAddressing envelopes : three requirements:accuracyclearnessappearanceExplain C/O复习思考题、作业：Page No.10 Ex. II课后小结：Grasp the three forms of EBCHow to fill in an envelope? Write a letter to an exporter and address an envelopeEnglish Business Correspondence教案章 节：Chapter One Establishing business rela

8、tions教学任务：Letter 6 Letter 7重点、难点：Self-introduction letterstransferring business relationsCredit inquiries教学内容提要：owe ones name and address to sbCommercial Counsellor;s Officeinform sb. of sth./ inform sb. that/ be informed thatbe in a market for sth.textiles avail approach = get in touch withestablis

9、h business relations with sb.a state-operated corporation handle11acquaint sb with sth 12. be well acquainted with sth复习思考题、作业：Page No.12 Ex.I课后小结：熟练掌握自荐信的写作及其惯用表达法。自荐信的写作要点=1说明情报来源2说明写信目的3自报家门4说明经营方针或政策5说明资信状况English Business Correspondence教案 章 节：Chapter One Establishing business relations教学目的：掌握建交

10、信函的写作内容、写作方法及相关句型和词汇。教学任务：Letter 1 Letter 2重点、难点：Introduction of your company and its business scopeInformation on products教学内容提要：the leading importers= the largest = the principalengage in enjoy a good reputation.specific requirements = details at competitive prices reasonable pricefavorable price8

11、. enclose9. favor sb. with inquiries for your specific requirements10. Inquiry Note11. attach12. keenest quotation复习思考题、作业：Page No.13 II课后小结：熟练掌握转移贸易关系书信的撰写及其惯用表达法。转移贸易关系：1说明情报来源2明确介绍贸易关系转移的对象3结束语English Business Correspondence教案章 节：Chapter One Establishing business relations教学任务：Letter 2，3重点、难点：The

12、 first touchThe reply to the letter you have received教学内容提要：cooperationbe desirous of doing sth = be desirous to do sthhave a good connectionbe obliged ifbe pleased ifbe grateful if to appreciate it ifcapable and reliableon this respectappreciatelong-standing and high reputationexpand = enlarge = ex

13、tendprovide sb with sth= supply sb with sth= furnish sb with sthgive sb completeentire，full satisfactionfinancial position = credit standing= financial status= trade reputationrefer sb to 复习思考题、作业：Page No.13 Ex. III课后小结：熟练掌握建立业务关系书信的撰写及其惯用表达法，了解获取信息、如何与国外客户接洽的渠道。English Business Correspondence教案 章 节

14、：Chapter One Establishing business relations 教学任务：Letter 4 Exercises on page 12重点、难点： the source the informationyour intention for export or import教学内容提要：CCPITbe in good relations with sb = be well connected with sbbe interested in sthbe interested in doing sthbe interested to do sthspecificationssa

15、les possibilitiesat your end = in your place= in your district= in your area复习思考题、作业：Page No.14 Ex.IV课后小结：熟练掌握建立业务关系书信的撰写及其惯用表达法，了解国外客户资信状况的渠道及资信状况调查信的主要内容。English Business Correspondence教案 章 节：Chapter One Establishing business relations教学任务：Skill Training重点、难点：Write a letter to importer for establi

16、shment of business relationswrite a letter to a bank, asking for all information about the importer教学内容提要：将学生分为四组进口商出口商进行建立业务关系的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对建立业务关系书信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。Training Situations:Mr.Thomas, the manager of Freeman & Sons Company, wants to

17、import some silk products from China. He has learned the name and address of China National Silks Import & Export Corporation on the Web. Now he is going to write a letter to China National Silks Import & Export Corporation to get some more information.复习思考题、作业：Page No. 15 Ex.VI课后小结：大局部同学能掌握业务关系书信的写

18、作技巧，能比较准确的表达清楚信的宗旨，运用得当的语言； 但也有少数同学对商务英语惯用法及根底语法掌握得不够理想，还需要加大力度多作练习。English Business Correspondence教案 章 节：Chapter 2 Enquiry 教学目的：掌握询盘信函的翻译和写作、相关句型和词汇。教学任务：Letter 1重点、难点：general enquiryspecific enquiry教学内容提要：happens to be = happen to coincidesample bookseffect deliverymaterial and workmanshipplace an

19、 order with sb for sthall necessary informationdelivery dateon the terms and conditionsby returnworkable priceson a substantial scalelearn fromintend to do sth复习思考题、作业：Page 28 No.Ex.I课后小结：A specific enquiry should be included the following parts:1.the reason of the letter2.state your detailed enquir

20、y3.give the hints (mention the most important terms) 4.the closing sentence of the letterEnglish Business Correspondence教案 章 节：Chapter 2 Enquiry教学任务：Letter 2, 4重点、难点：Making familiar with inquiry letters Expressions on making inquiries教学内容提要：be in receipt ofof all descriptionsquotequotationmost favou

21、rable pricesdispatchbe given to understand thathave confidence inmoderate pricespromising marketon the terms and conditionsprompt attentionby returnowing to = on account of = because of business chancewholesalersretailers 复习思考题、作业：Page No.29 Ex. II课后小结：A general enquiry letter should be included in

22、the following parts：1.the reason the letter 2.make a general enquiries by asking for catalogues price lists etc.3.the closing sentence of the letterEnglish Business Correspondence教案 章 节：Chapter 2 Enquiry 教学任务： Skill Training重点、难点：1. Making familiar with inquiry letters 2Expressions on making inquiri

23、es教学内容提要：on the recommendation ofcome up to our expectationregular orderswith this in mindillustrated catalogueTraining Situations：Mr. Lawrence， General Manager of the United Textiles Company， Ltd. 26 Lawton Street， Liverpool， England， is a large dealer in textiles in England. He is interested in al

24、l of the Chinese silk products and now approaching China National Imp. .Exp. Corp.， Shanghai Branch for a quotation for specific products.将学生分为四组进口商出口商进行询盘信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对询盘信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。复习思考题、作业：Page No.29 Ex.III ; IV课后小结：要求学生熟练掌握询盘信的撰写及其惯用表

25、达法。学生对具体询盘和一般询盘的区别掌握得不错，并能运用恰当的表达法来撰写询盘信，需要注意的是学生对个别词汇的使用不当造成书信表达得不太流畅。例如inqurie; inquiry; require; request。English Business Correspondence教案 章 节：Chapter Three Quotations & Offers教学目的：掌握报盘信函的翻译和写作内容、方法、相关句型和词汇。教学任务：Letter 1重点、难点：1.The definition of an offer2.The contents of an offer3.How to judge a

26、firm offer and a non-firm offer教学内容提要：The definition of an offerThe meaning of a firm offer and a non-firm offerThe three points of a firm offerconfirmoffermake sb. an offer for sth.European main portsfirmsubject toentertaincounterofferas regardsunder offera large demand for15.acceptance复习思考题、作业：Pag

27、e .46 Ex. I课后小结：熟练掌握实盘与虚盘的含义、实盘的三要素清楚、完整和无保存、报盘信的撰写及其惯用表达法。English Business Correspondence教案 章 节：Chapter Three Quotations & Offer 教学任务：Letter 2 Letter 6-1 Letter 6-2重点、难点：Making familiar with offering lettersExpressions on making offers教学内容提要：at your request as requested on requested offer make sb.a

28、n offer for sth.Offer sb. sth.remain validnegotiationperfect combination of warmth, softness and easy care profitable businesswith thanksproforma invoiceimport licencethere is no question about doingin compliance within triplicatemeet with a favourable receptionwithout delay 复习思考题、作业：Page No. 47 Ex.

29、II课后小结：熟练掌握实盘与虚盘的区别、不同形式报盘信的撰写及其惯用表达法。English Business Correspondence教案 章 节：Chapter Three Quotations & Offer教学任务：Skill Training重点、难点：Making familiar with offering lettersExpressions on making offers教学内容提要：根据以下提供的背景完成行文式和列表式报盘信的写作：谢谢你方1月12日的询价。现报盘如下，以你方十日内复到为条件：10公吨罐装芦笋，每罐3.2伦敦到岸价，船期3/4月份。支付条款是凭即期汇票支

30、付的，保兑的，不可撤销的信用证付款。相信上述报盘能为你方所接受。殷切期待好消息。将学生分为四组进口商出口商进行报盘信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对报盘信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。复习思考题、作业：Page No.47 Ex.I II; IV课后小结：1要求学生熟练掌握行文式的报盘信和列表式的报盘信的写作及其惯用表达法。通过上述模拟实训，同学们对列表式报盘信的写作明显好于行文式，这是值得肯定的；但不容无视的是必须要使学生明确对行文式的报盘形式熟练掌握的重要性，这关系到口头谈判的胜算

31、多少的问题。2 要求学生明确实盘的三要素，尤其是对其中“交易条件的完整性的规定涉及到对报盘有效期作出规定的重要性的理解。English Business Correspondence教案 章 节：Chapter Four Making Counter-offers & Declining Orders教学目的：掌握还盘的翻译和写作方法、内容、相关句型和词汇。教学任务：Letter 1 重点、难点：Making familiar with CounteroffersExpressions on making Counteroffers教学内容提要：on usual termsin reply.r

32、egretfind out of line withindicatesuch being the caseto be easily obtainable at a much lower figureto be prepared to dosay, 10%come to termsat your earliest .convenience复习思考题、作业：Page No.61 Ex.I课后小结：要求学生熟练掌握婉言拒绝的表达法，学会在交易中如何拒绝客户的不合理要求并掌握原那么：拒绝还盘或反还盘，并不意味着拒绝客户。交易不成有情在。切不可图一时痛快而造成有损于买卖双方贸易关系的事情。English

33、 Business Correspondence教案 章 节：Chapter Four Making Counter-offers & Declining Orders 教学任务： Letter 2 Letter 3重点、难点：Making familiar with CounteroffersExpressions on making Counteroffers教学内容提要：be on the high sidewhileappreciate your cooperation in doing sthbe regretful thatreduce levelbe out of line wi

34、th be firm with an upward tendencylikelihoodlapse11.turn down12.conclude the business with sb13.take full advantage of the market14.finalize the business with tracted exchange of correspondence16.sales contract 复习思考题、作业：Page No.62 Ex. II课后小结：要求学生熟练掌握婉言拒绝的表达法，学会在交易中如何拒绝客户的还盘。拒绝还盘信应具备以下内容：1说明

35、写信原因；2拒绝还盘或反还盘；3说明拒绝的理由；4说服对方接受原来的报盘；5分析市场行情意在敦促对方接受。English Business Correspondence教案 章 节：Chapter Four Making Counter-offers & Declining Orders教学任务：Letter 5 Skill Training重点、难点：Making familiar with CounteroffersExpressions on making Counteroffers教学内容提要：shortage of stockthe sameundertakeon account o

36、funcertainty of raw materialsrevertfeel free to do sth.rely on fresh orderheavy commitmentskeep your inquiry before us将学生分为四组进口商出口商进行还盘信、拒绝信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对还盘信、拒绝信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。复习思考题、作业：Page No.62 Ex. III课后小结：要求学生熟练掌握拒绝信的写作技巧及相关的表达法。1.We regret

37、 to say that 2.We are regretful that 3 Much to our regret that English Business Correspondence教案 章 节：Chapter Five Acceptance & Orders教学目的：掌握成交信函的写作、合同的翻译和写作、相关句型和词汇。教学任务：Letter 1 Letter 2重点、难点：Making familiar with ordersExpressions on conclusion of orders教学内容提要：confirm have done the business with sb

38、.through your full cooperationrevised pricepurchase confirmationfor our filebe in urgent need of make punctual shipment delay in shipment detrimental to10.to find a good market for11.a high demand12.conclude an order with sb.13.sales confirmation14.make15.repeat orders复习思考题、作业：Page No.76 Ex.I 课后小结：1

39、.要求学生明确有效接受的四个标志；2.熟练掌握接受的表达法和接受信、订货信及签订合同信的写作技巧。English Business Correspondence教案 章 节：Chapter Five Acceptance & Orders教学任务：Letter 5 重点、难点：Making familiar with ordersExpressions on conclusion of orders教学内容提要：confirm have done the business with sb.through your full cooperationrevised pricepurchase co

40、nfirmationfor our filebe in urgent need of make punctual shipment delay in shipment detrimental toto find a good market for11.a high demandconclude an order with sb.sales confirmationmakerepeat orders复习思考题、作业：Page No.76 Ex.II 课后小结：熟练掌握接受的表达法和接受信、订货信及签订合同信的写作技巧。明确什么是说明信及撰写说明信的要点。English Business Corr

41、espondence教案 章 节：Chapter Five Acceptance & Orders教学任务：Skill TrainingSales Contract / Confirmation Purchase Contract / Confirmation重点、难点：The contents of a contractHow to fill in contract教学内容提要：contract No.Sellers/BuyersCommoditySpecificationsQuantityUnit PriceTotal ValueShipping MarkInsuranceTime of

42、ShipmentPort of Shipment & DestinationTerms of PaymentPackingSigning place & Date复习思考题、作业：Page No.78 Ex. III 课后小结：熟练掌握合同的根本内容以及用英文填写合同的根本方法。English Business Correspondence教案 章 节：Chapter Five Acceptance & Orders教学任务：Skill Training重点、难点：Making familiar with ordersExpressions on conclusion of orders教学内

43、容提要：根据以下提供的背景完成行文式和列表式订货信的写作：兹快乐地确认按照以下条款卖给你方29英寸东芝彩色电视机2000台：2000台29英寸东芝彩色电视机， 横滨本钱、保险家运费价每台美元，木箱装，每箱装4台。收到信用证一周内，从横滨运至大连。请特别注意货物的包装，以免货物在运输途中受损。我们现在正在洽办开信用证，在接到你方确认书后，即可开出以你方为受益人的信用证。将学生分为四组进口商出口商进行接受信、订货信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对接受信、订货信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。

44、复习思考题、作业：Page No. 78 Ex.IV 课后小结：熟练掌握接受的表达法和接受信及签订合同信的写作技巧。熟练掌握行文式和列表式订货信的写作方法。注意accept; acceptance ; confirm having done sth的区别使用。English Business Correspondence教案 章 节：Chapter Six Terms of Payment教学目的：掌握与支付条款有关的各类信函的翻译和写作、相关句型和词汇。教学任务：Letter 1 Letter 2重点、难点：1.The Mode of Payment2.The relationship be

45、tween business letters 3.The useful expressions on Payment教学内容提要：pay .to pay in advance to pay by instalments to pay on deliveryto pay by 30 days L/C to pay by time L/C at 30 daysinvolve = means at handtie-up of funds = tying up funds extend = accord , give accommodation 复习思考题、作业：1 What are the mode

46、s of payment in international trade? 2 What is D/P? What is D/A?课后小结：要求学生明确支付在国际贸易中的重要作用，了解国际贸易中常用的支付方式以及用英语表述的方法。English Business Correspondence教案 章 节：Chapter Six Terms of Payment 教学任务：Letter 3 Letter 4 Letter 5重点、难点：Making familiar with the mode of paymentExpressions on payment terms教学内容提要：nothing

47、 unusualarrangementin additionthe goods are ready for shipmentadhere tousual practiceaffectin the amount offor the amount of to the amount ofin valueCADmeet with your approvalmake it clear thatdirect paymentequivalent in RMBfigureexceptionin the light of复习思考题、作业：Page No.96 Ex. 课后小结：熟练掌握国际贸易结算方式. 支付信

48、的撰写及其惯用表达法。English Business Correspondence教案 章 节：Chapter Six Terms of Payment教学任务: Skill Training 重点、难点：Making familiar with the mode of paymentExpressions on payment terms教学内容提要：根据以下提供的背景完成支付信的写作：十一月十二日来函收到，得悉你方有意在贵国推销我们的自行车。对此，我们非常感兴趣。对你方为推销自行车所做的努力我们甚为感谢。但对你方要求以见票后六十天承兑交单方式付款一事，我们歉难考虑。我们的通常做法是要求即

49、期信用证付款。为了促进我方自行车在贵方市场上的销售，我方准备接受即期付款交单方式，以示特别照顾。希望你方能接受上述付款条件并盼早日收到回音。将学生分为四组进口商出口商进行支付信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对支付信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。复习思考题、作业：Page No. 97 Ex. II课后小结：要求学生熟练掌握国际贸易结算方式. 支付信的撰写及其惯用表达法。English Business Correspondence教案 章 节：Chapter Seven Letter

50、of Credit教学目的：掌握信用证的开立和修改信函写作、相关句型和词汇。教学任务：Letter 1 Letter 2重点、难点：1. The basic contents of an L/C 2.Advising the opening of an L/C教学内容提要：expiredelay in doing sthapplicantbeneficiaryadvising banknegotiating bankpaying banknotifying bankissuing bankon examinationdirect steamerpartial shipmentmore ofte

51、n than notinfrequentspeed matter upamend复习思考题、作业：Page No.112 Ex.I课后小结：要求学生明确信用证的根本内容、当事人；信用证的性质以及用信用证支付的根本程序。English Business Correspondence教案 章 节：Chapter Seven Letter of Credit 教学任务：Letter 6重点、难点：Checking an L/CThe basic contents of checking an L/C3. Amendment to the L/C教学内容提要：1.the nature & terms

52、of the L/C must be exact accordance with S/Cthe names of parties concerned the number of the L/Cthe amount of the L/CIs it sight L/C or term L/Cthe expiration of the L/Cshipment terms8.on the part of suppliers9.to that effect10.consignment11.in the early part of12.S.S “Blue Seas13.effect shipment14.

53、discrepancy复习思考题、作业：Page No.112 Ex.II课后小结：要求学生熟练掌握审核信用证的根本要点及如何审证并能写出一封要求买方修改信用证的书信。English Business Correspondence教案 章 节：Chapter Seven Letter of Credit 教学任务：Letter 4 Letter 5 Letter 3 Letter 7重点、难点：1. Extension of an L/C 2. Urging establishing an L/C学内容提要：on the part of get the shipment readyconsig

54、nmentto that effectin the early part of unduly inconvenienceabide byexpediteexecute the orderdue to be in strict conformity withmatchensureextendamendment notice复习思考题、作业：Page No.114 Ex.III课后小结：要求学生掌握催证信、展证信的写作技巧及惯用表达方式。English Business Correspondence教案 章 节：Chapter Seven Letter of Credit 教学任务：Skill T

55、raining重点、难点：掌握信用证的根本内容依据合同内容来审核信用证及其根本步骤 依据提供的背景完成催证信、展证信的写作教学内容提要：依据提供的背景完成审核信用证并写出改证信：将要求改证的信函例如展示给学生，根据所掌握的信用证的审核内容进行实际案例操作，通过讨论大家推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对信用证审证和改证的深入了解，提高学生的分析判断能力，培养学生审证和改证的实际应用能力。复习思考题、作业：Page No. 113 Ex. II课后小结：要求学生熟练掌握催证信和展证信的根本内容，熟练催证信和展证信的惯用表达法。催证信要注意催

56、证的背景要具体，催证的要求要明确；展证的理由要充分。English Business Correspondence教案 章 节：Chapter Seven Letter of Credit教学任务：依据合同内容来审核信用证重点、难点：Making familiar with checking an L/C教学内容提要：ABC BankIrrevocable Documentary credit No.2234 dated June 25, 2002Advising Bank: Bank of China, BeijingApplicant: China National Machinery I

57、mp. / Exp. CorpBeneficiary: Smith &. Co.Amount: French Francs 900 000.00 (Say French Francs Nine Hundred Thousand Only)Expiry Date: Sept. 15, 2002 for negotiation in ChinaWe hereby issue in your favour this documentary credit which is available by presentation off your draft drawn at 30 days after s

58、ight on us bearing the clause: Drawn under documentary credit No. A 2234 of ABC Bank accompanied by the following documents:Signed Commercial Invoice in triplicate, indicating S/C No.B1125 dated 15 June, 2002.Full set of clean on board Bills of Lading issued to order and blank endorsed showing “Frei

59、ght Paid covering: 15 Tunnel Drillers, Model TB201, at 60 000 Swiss Francs each CFR European Main Ports.One original Insurance Policy/ Certificate covering All Risks and War Risk for 110% of invoice value. Shipment is to be effected during August 20002 from China port to European Main Ports. Partial

60、 shipments prohibited. Transhipment allowed.We hereby engage with drawers and/ or bona fide holders that drafts drawn and negotiated in conformity with the terms of this credit will be duly honoured on presentation and that drafts accepted within the terms of this credit will be duly honoured at mat