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1、Why NOT To Do a StartupDave McClure500sMaster of 500 Hats#1: Youre a WANTrepreneur.Youre in this for all the Wrong reasons:Because its Cool.You want to make Money.You have Teh AwesomeTechnology Solution.“They Can Never Take Away My Freeeeedom!”The Right Reasons:You Live in Fear.You Cant Get Laid.Som
2、ething has been PISSING you off FOREVER.YOU ARE PASSIONATEABOUT SOLVING A CUSTOMER PROBLEM#2: You are a FAT and LAZY SLOBYouve worked at Microsoft for 5 yrs.You Drive a Nice Car & Its Paid For.You Live in a Big House.You Dont Worry About Paying Bills.You Want to Kiss The KidsGoodnight.You Your Spous
3、e Your Startup.#3: You Have a BUSINESS PLAN,But No Product and No Customers.See: “Startup Metrics for Pirates”#4: Your Idea SUCKS(and even your Mom thinks so)You Dont Have a Working Prototype.Or Worse: You Do, But No One is Using It.It Sucks a Lot More than the CompetitionSee: “Lean Startup (Ries) &
4、 Customer Development (Blank)”#5: You Have Teh Awesome SOLUTIONto a PROBLEM that does not exist. See: “Your Solution Is Not My Problem”#6: Youre a LOSER, not a LEADER.You Procrastinate.Youre not Charismatic.Your Vision is usually Wrong.Youre Scared of Change.When Other People Tell You Youre Wrong, Y
5、ou Believe Them.Watch: “Gladiator” or “Glee”#7: Your Pitch Sucks & You Wont Raise Money (or SuperAngelsCollude to Screw You Over)50 slide deckTechnical JargonDemo FAILClueless InvestorsEVIL InvestorsSee: “How To Pitch a VC”#8: Your Team Sucks, and You Have No Idea How to Hire (or Fire).No Technical
6、Founders / CodersNo Design / UX / Usability ExpNo Internet Mktg (Search, Social)No Enterprise Sales / Biz Dev#9: Yr CoFounders&Employees =Whiners. You WILL miss a payroll.Someone WILL eat last slice of pizza.There WILL be Politics.People WILL discover and compare salary &stock options.Someone WILL s
7、ueyou:Sexual HarassmentWrongful TerminationUnhappy CustomerJealous Competitor#10: You Cant Sell or Market Shit.You Dont Know Marketing.You Think Marketing = PR.You Dont Know what SEO stands for.You Think SEM = SEO.You Dont Know or Use Social Platforms (Facebook, Twitter, YouTube).Youve never built Facebook or iPhone App, or a Social Game.Youve never sent an email campaign.Youve never done affiliate marketing.See: “Startup-M (Ellis)”#11: Youd Rat
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