《产品设计专题（五）（产品信息可视化设计）》教学大纲（中英文）

1、产品设计专题（五）（产品信息可视化设计）教学大纲课程代码074104711课程名称产品设计专题（五）（产品信息可视化设计）英文名称Product Project Design(V) Product Information Visualization Design课程类别选修课课程性质选修学时总学时：64 上机学时：0实验学时：0 实践学时：0 学分4开课学期第6学期开课单位设计学院适用专业产品设计授课语言中文先修课程产品设计专题（三）（产品衍生设计）毕业要求（专业培养能力）本课程对学生达到如下毕业要求有如下贡献： 3、4、5、9、103.设计/开发解决方案：能够针对产品设计复杂问题提出解决方案

2、，设计满足特定需求的各类产品设计及服务系统设计，并能够在设计环节中体现创新意识，考虑经济、文化、环保、安全、技术、美观等因素。4.研究：能够基于设计及艺术的基本原理并采用科学方法对产品设计复杂问题进行研究，包括设计实验、现象观察与分析、信息层级筛选，在信息采集与梳理的过程中形成合理有效的设计成果。5.使用现代工具：能够针对产品设计的复杂问题，开发、选择与使用恰当设计技术手段、现代信息工具和资源，包括对产品设计复杂问题的预测与实践，并能够理解其局限性。9.个人和团队：能够在多学科背景下的团队中承担个体、团队成员以及负责人的角色。10.沟通：能够就复杂产品设计问题与业界同行及社会公众进行有效沟通和

3、交流，包括制作设计文本和撰写设计说明、陈述发言、清晰表达或回应指令。并具备一定的国际视野，能够在跨文化背景下进行沟通和交流。课程培养学生的能力（教学目标）完成课程后，学生将具备以下能力：（1）循序渐进的地掌握产品信息设计的基础知识、产品信息设计的规范、概念和理论。3、4（2）进行系统的服务设计思维训练和专业现代基本工具使用技能的训练。3、5（3）能够基于信息传达设计的基本原理，通过采用科学方法对产品、使用者、社会、环境等的复杂问题进行研究，对针对产品需求进行设计实践。5、9（4）通过设计实践体现产品设计师的社会责任感，通过与不同学科背景的专业人士沟通，了解与选题相关的社会、环境、科技的现状与发

4、展趋势。在设计时间的各环节中完成个人和团队的汇报9、10课程简介 “产品信息设计”包括了与产品相关的信息图形、知识、科学、数据等信息内容的可视化表现形式。产品说明书、表格、图形，甚至包括文本信息在内，都是产品信息的表现形式，无论它是动态的或是静态的，都可以让我们从中了解到我们想知道的内容，发现各式各样的关系，达到最终解决问题的目的。产品信息可视化的意义就是在于运用形象化方式把不易被理解的抽象信息直观地表现和传达出来。课程是以产品设计理念为内核的信息整合设计，其设计要点是辅助该产品的创意与概念得到有效的信息传达。课程重点提升学生的信息整合能力和视觉化表达能力，通过课程的学习可以培养学生以凝练、直

5、观和清晰的视觉语言，通过梳理数据构建图形、通过图形构建符号、通过符号构建信息，以视觉化的逻辑语言对产品信息进行视觉化表达。教学内容与学时分配（一）绪论 课程目的、意义、与内容组织、学时安排介绍 1学时教学要求：掌握课程的主要目的与任务，了解产品信息可视化设计在各领域中的应用，以其在国民经济中的作用。从民族振兴的角度看待设计的人物与使命，结合时代的要求，传达设计界的领军人物脚踏实地、立足民族创新的典范案例。（二）产品信息设计概述 11学时（1）产品信息设计的概念 1学时（2）产品信息设计的内涵 2学时（3）设计信息的层级筛选 3学时（4）信息表达的构建逻辑 4学时（三）产品信息的图形与图表化设计

6、 20学时（1）关系流程类图表 4学时（2）叙事插图型图表 4学时（3）树状结构示意图 4学时（4）时间表述类示意图 4学时（5）空间结构类示意图 4学时（四）产品信息设计原则 32学时（1）产品信息设计与视觉心理学 8学时（2）产品信息设计与用户体验 8学时（3）产品信息设计视觉导向与秩序 8学时（4）产品信息设计色彩搭配 8学时难点与重点：产品信息设计具有非常有序的系统特征，引导学生把繁复的数据通过分层梳理的方式表达清楚；运用分组，每组再次分类的主体框架表示主从结构，让信息数据与示意图有效的结合。掌握知识的要求：引导学生通过对产品信息设计的学习，能使复杂问题简单化，能以直观方式传达抽象信息

7、，使枯燥的数据转化为具有可知可感的视觉化语言，从而抓住用户的眼球。是运用列表、对照、图解、标注、连接等表述手段，使视觉语言最大化的融入信息之中，使信息的传达直观化、图像化、艺术化。 实验教学（包括上机学时、实验学时、实践学时）总学时：64 上机学时：0实验学时：0 实践学时：0 教学方法课程教学以课堂教学、课外作业、综合讨论、网络以及授课教师的科研项目于积累等共同实施。考核方式本课程注重过程考核，成绩比例为：平时作业和课堂表现：（占总成绩的30%）期中考试和平时小测试（设计过程成果）：（占总成绩的30%）期末考试（设计最终成果）：（占总成绩的40%）教材及参考书现用教材：1 许坤、孙晶、刘雪飞

8、著，信息设计产品综合设计表达，知识产权出版社，20162 廖宏勇 著，信息设计，北京大学出版社，2017参考教材：3 韩 禹锡晋 金美利 著，图解力-面向未来的信息设计，人民邮电出版社，20164 美 David McCandless 著，信息之美（修订版）， 电子工业出版社，20145 度本图书 编著，信息设计-数据与图表视觉可视化表现， 人民邮电出版社，20156 欧阳丽莎 著，视觉信息设计，北京大学出版社，2017“Product Project Design(V) （Product Derivative Design）” SyllabusCourse Code074104711Cour

9、se TitleProduct Project Design(V) Product Information Visualization DesignCourse CategoryElective CoursesCourse NatureElective CoursesClass Hours64Credits4Semester6InstituteSchool of DesignProgram OrientedProduct DesignTeaching LanguageChinesePrerequisitesProduct Project Design (III) (Product Deriva

10、tive Design)Student Outcomes (Special Training Ability)This course has the following contributions to students who meet the following graduation requirements: 3. Design / development solutions: to design solutions for complex product design, design to meet specific needs of various product design an

11、d service system design, and to reflect the innovation awareness of design aspects, consider the economy, culture, environmental protection, security, technology, beauty and other factors.4. Research: Based on the basic principles of design and art and use the scientific method to make research on p

12、roduct design complex issues, including design experiments, phenomena observation and analysis, regional culture and artistic trends，form reasonable and effective design results in the process of information collection.5. The use of modern tools: the ability to develop, select and use appropriate de

13、sign techniques, modern information tools and resources, including the design and implementation of complex product design problems, and be able to understand its limitations.9. Individuals and Teams: Ability to take on individual, team members, and responsible roles in a multidisciplinary team.10.

14、Communication: Communicate and communicate effectively with industry peers and the public on complex product design issues, including making design texts and writing design notes, presenting statements, clearly expressing or responding to directives. And have a certain international perspective, to

15、cross-cultural background to communicate and exchange.Teaching ObjectivesAfter completion of the course, students will have the following abilities:(1) step by step to master the basic knowledge of product information design, derivative product design specifications, concepts and theories. 3，4(2) th

16、e system of service design thinking and professional modern basic tools to use the skills of training. 3,5(3) Based on the basic principles of product information design, through the use of scientific methods of derivative products, users, society, the environment and other complex issues to study,

17、for product demand for design practice. 5，9(4) through the design practice reflects the product designers sense of social responsibility, through different backgrounds of professionals to communicate with the topic to understand the social, environmental, technology status and development trends. In

18、 the design of the various parts of the completion of personal and team reporting 9,10Course Description“Product Information Design” includes visual representations of informational graphics, knowledge, science, and data related to products. Product specifications, forms, graphics, and even text inf

19、ormation are all forms of product information. Whether it is dynamic or static, we can learn what we want to know and discover a wide variety of things. The relationship to achieve the ultimate goal of solving the problem. The significance of product information visualization is to use visual method

20、s to visually express and convey abstract information that is difficult to understand.The course is based on the product design concept as the core of information integration design, the design point is to help the products ideas and concepts get effective information. The course focuses on improvin

21、g students information integration ability and visual expression ability. Through the study of the course, students can develop a concise, intuitive and clear visual language, constructing graphics by combing data, constructing symbols through graphics, and constructing information through symbols t

22、o visualize. The logical language visually expresses product information.Teaching Content and Class Hours Distribution(A) introduction to the purpose, significance, content and organization of the course, and class schedule (1hour)Teaching requirements: master the main purpose and task of the course

23、, understand the application of product information visualization design in various fields and its role in the national economy. From the perspective of national rejuvenation of the design characters and mission, combined with the requirements of The Times, to convey the design industry leader down-

24、to-earth, based on national innovation model case.(B) Product Information Design Overview (11 hours) (1) Concept of product information design ( 1 hours) (2) The connotation of product information design ( 2 hours) (3) Hierarchical screening of design information ( 4 hours) (4) Construction logic of

25、 information expression ( 4 hours)(C) Graphic and graphic design of product information (20 hours) (1) Relationship process class chart ( 4 hours) (2) Narrative illustration chart 4 hours ( 4 hours) (3) Schematic diagram of tree structure ( 4 hours) (4) Schematic diagram of timetable description ( 4

26、 hours) (5) Schematic diagram of spatial structure class ( 4 hours)(D) Product Information Design Principles （32 hours） (1) Product Information Design and Visual Psychology（ 8 hours） (2) Product information design and user experience （8 hours） (3) Product information design visual orientation and or

27、der （8 hours） (4) Product information design color matching （8 hours）Difficulties and priorities: The product information design has very orderly system characteristics, guiding students to express the complicated data through layered combing; using grouping, each group reclassifies the main frame t

28、o represent the master-slave structure, so that the information data and the schematic diagram can be effectively combined.To master the requirements of knowledge: Guide students through the study of product information design, can simplify complex problems, can convey abstract information in an int

29、uitive way, and make boring data into a visual language with a sense of sensibility, so as to grasp the users eye. It uses the means of list, comparison, illustration, labeling, connection, etc. to maximize the integration of visual language into information, and to make information convey visual, graphic and artistic.Experimental TeachingNoneTeaching MethodThe course will be implemented in the form of classroom teaching, extra-curricular assignments, general discussion, networking, and research projects for instructors.Examination MethodThis course focuses on proces