BEC商务英语中级课件

1、Business English Introduction UnitObjectives: Upon completion of the unit, you should be aware of:the general information of Business Englishthe general information of the BEC Certificate and BEC Examthe content of the textbookPass Cambridge BEC VantageIntroduction to Business EnglishWhat is Busines

2、s English?What is involved in Business English ?Why should we learn Business English?How can we learn Business English well?What is Business English?Business English a language used in business situations, which is one of the branches of English for special purpose (ESP)a mix of :specific content (r

3、elating to a particular job area or industry) and general content (relating to general ability to communicate more effectively in business situations )What is involved in Business English?English languageBusiness communication skillsBusiness vocabulary (jargon)CulturesHow can we learn Business Engli

4、sh well?be quite fluent in basic English Acquire new meanings in business contexts obtain related knowledgepractise Introduction to BEC and BEC ExamBEC and BEC ExamLevels of BEC Content of BEC ExamBEC and BEC ExamBEC: Business English Certificateexamination of English proficiency designed to meet th

5、e requirements in the workplaceoffers an internationally recognized qualification in English for business purposesIssued by The University of Cambridge Examinations SyndicateBEC Certificate Why do people take BEC Certificate ?opens the door to better career prospects and a better future paves the wa

6、y to higher education overseaslevels of BEC ExamBEC Vantage PASS Cambridge BEC Vantage Listening Speaking Reading Writingpublished by Economic and Science pressListening A wide variety of listening material covers 3 tasks (40 minutes): gap-filling or note completion matching multiple choiceInput And

7、 Tasks In Listening Input 3 short telephone conversations (p14)2 sets of 5 short monologues (p14)A long conversation or monologue (3-4 minutes) (p48)Task Gap-filling (words and numbers) Match monologues with topics/places etc. Multiple-choice comprehension questionsReadingAuthentic, semi-authentic a

8、nd examination-style texts test the ability to read for gist and specific information.Four parts in the reading of BEC exam and related tasks (1 hour)Reading Part OneFour topic-related texts (A-D) or one long text and seven statements below the texts.Match each of the seven statements with the relev

9、ant text. Test ability to read for gist and specific information.Example: p85 Part TwoA 450-550 word text with 5 sentences missing from it and 7 or 9 optional sentences below it.Insert 5 sentences from the 7 or 9 options into the text. Test candidates ability to understand cohesion and coherence abo

10、ve sentence level. Example:P97Part ThreeCandidates read a 450-550 word text and answer six multiple choices and sentence stem completion. This tests the students ability to read for gist and specific information.Example:p125Part Four Candidates read 200-300 word text to choose the correct word from

11、a set of four options to fill each gap in the text.The task for students is to answer single multiple-choice questions. Example on p126 Speaking (14 mins. per pair) PartFormat Input Task 1Examiner talks to candidate individually Examiner asks questions Speaking about yourself responding to questions

12、. Giving longer responses 2Candidate talks to candidate Written prompt Short talk 3Candidates discuss a topic together Written or visual prompt Completing a collaborative task Sample questions of short talksWhat is important when? Selecting applicants for a jobWorking experiencePersonal qualitiesWha

13、t is important when? Choosing a new supplierPrices and discountsReputationSample question of collaborative taskYour company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:Wha

14、t travel and accommodation arrangements you will need to make before the trip?Which kinds of business customers in the foreign country would be useful to know about, and how could one find about theses before the trip.Writing Test (45 minutes)Part Input Task 1Instructions Writing an e-mail, short me

15、mo or note (40-50 words) 2Letter, memo or note Writing a letter, short report or proposal (120-140words) Samples of written tasksIntroduction to the textbookContentsIntroductionCore units Self-study Exam practice and Exam focus Activity sheets Typescripts Essential vocabulary Essential functionsAnsw

16、er keyRequirements Try to do practices asked positively in class, please.Please finish the tasks assigned to you on time. Please inform me when you cant come to my lectures and tell me the reason for your absence.Summary Business EnglishBEC and BEC ExamContents of the textbookRequirementsAssignmentT

17、he exercises on p3 &4.Unit 1 aTeamwork Teaching objectives Upon completion of the unit, you should be able to: talk about teams and teamworkpractice reading for gist and specific informationmake and change arrangementsAssessing teamsDiscussion:Do you prefer working on your own or as a member of a te

18、am?Do you think it is necessary to have a team leader if you work in a team?What makes a good team?Team and teamworkTeam: a group of people who work, act, or play togetherTeamwork:Cooperative work done by a team (especially when it is effective)Cooperative effort by the members of a group or team to

19、 achieve a common goal. What makes a good team?be cooperativework towards common objectivesexchange viewsshare the same valueshare informationcreative thinkingdifferent point of view emphasize team spirit齐心协力朝着共同的目标努力交流看法具有相同的价值观共享信息创新思维不同的观点 强调团队精神Reading tasksTask 1(p8): Read the article and answe

20、r the questions: What did Cussons do?What benefits did this bring?Task 2Using the information in the article, complete each sentence with a phrase from the list. Cussons brought in three expatriate managers to work with the local sales staff in project teams,a consultant, who organized two one-week

21、courses, working on team-building and developing creative thinking.What did Cussons do?What benefit did this bring?Financial benefits:reporting savings of 200, 000 from the first course and expected savings of 700, 000 from the second. Invisible benefits:allowed the participants to measure progress

22、against targets set on the course and have made people excited about their jobsDCBFDetailed study of words and phrases in the articlePoles apart：be widely separated; have nothing in common. Poles:Poland. 本文题目利用了双关语，指卡森公司与其新收购的波兰分公司原先在团队合作、公司管理等方面大相径庭，而通过培训、调整等一系列措施，双方弥合了这方面的差距。题目的字面意思是“不再有两极之遥”，可意译为

23、“弥合差距”。Uroda SA: SA comes from French Socie te Anonyme, also S/A or S.A. take on responsibility 4. bring in 5. work on/at sth.6. come up with (an ideas, plan, proposal, solution7.electric8.describe sb./sth. as 股份有限公司承担责任/工作接纳,使某人就职致力于,从事于想出激动的，刺激的描述、表达想法10. throw/cast new light on11.put on (discos,

24、a play, a concert)12. return business returns annual returns small profits and quick returns14.turnoverthe amount of Business transacted during a given period of time提供线索、情况，帮助弄清楚表演、上演赢利，利益，汇报，报告营业收入年度报告薄力多销营业额，成交量新闻语篇结构简介新闻语篇一般由标题(headline)、导语(lead)和正文(body)三个部分组成。标题:标题常常以独特、新奇的表达方式和显要的位置展示在读者面前，以达

25、到引人注目的效果。作者常利用比喻、双关、押韵、仿拟等修辞手段，使标题的语言简洁精练、发人深省。导语:导语一般指新闻报道开端的第一个大自然段，大多跟在标题下面。导语是新闻的精髓，它一般围绕新闻报道中的基本要素(即由who, what, when, where, why, how等引出的问题)用极其精练的语言把时间的过程和真相一语道破。正文:是新闻报道的主题部分，它由所要报道的事实组成，向读者提供事实真相和详细情况。正文中的信息排序可采用不同的方法，常用的有：（1）以事实的重要性为排列依据：最重要的信息放在开头，次要信息在后，对事件细节逐一补充。（2）按事实发生的时间顺序排列。（3）混合排列法：用

26、概括性的导语说明事件的概貌，然后按时间顺序逐一陈述事实。启示:熟悉新闻语篇的谋篇特点有利于阅读过程中的信息处理，一般只要阅读了标题和导语，就能了解一则新闻的梗概，阅读时对语篇要传达的主要信息就心中有数了。一旦抓住了语篇的宏观信息。BEC Exam focusReading Test Part Three a 450-550-word text and sentences stem completion. This tests candidates understanding of specific information.Tips: read the questions first for t

27、he relevant information. Then read the relevant passages for detail. This will help you select the correct option. Grammatically, all options will fit, so concentrate on selecting an item with the correct meeting.Arranging a course Read the fax and answer the questions. Languages for making arrangem

28、entsSummary Talk about teamwork Reading: how to understand specific information in an article;words and phases in the article.Speaking: languages for making arrangementsAssignment 1. Words and phrases about teamwork.2. Work in pairs. Student A looks at the activity sheet on p145. Student B looks at

29、the activity sheet on p150. Use the languages for making arrangements on p10.Unit 1 b Communication Teaching Objectives Upon completion of the unit, you should be able to:take and leave telephone messagesraise awareness of clarity in spoken languagepractice reading and listening for gist and specifi

30、c informationWarm-up questionsTypes of communication used at work?The advantages and disadvantages?Words or expressions for referencesnail-mailtime-consumingsave time/troubleraise the efficiency in your workin written formrefer to it at any time you like传统的信件省时省时间,不麻烦提高工作效率以书面的形式你随时可拿来参考Reading task

31、Read the article on English for international business for gist and choose the most appropriate heading for each paragraph:Communicating internationallyOver-estimating the fluency of non-native speakersKeeping your English simpleUnderstanding cultural differencesRaising cultural awarenessDetailed st

32、udyIs your English too English?Ask a andover-estimateculture-specificLimit themselves to 你的英语是否太地道？If you ask,you will,Over is a prefix, with ns forming ns, vs, adjs and advs. It means too much.-specific used in a compound，含“特有的”、“限定的”之义“to” is a prepDiscussion What difficulties do you have when com

33、municating with native speakers?Fast speedLocal accentIdiomatic languageSlang expressionsDifferences in cultural backgroundLeaving voice mailsListening 1(p13) Frida Anderson, a manager at Sandelin AB in Stockholm, receive five voice mails. Listen and decide what each speaker is trying to do.1. B 2.

34、G 3. C 4. H 5. EBEC exam focus Listening test part two In Section 1, candidates listen to five short pieces in order to identify the topic of each piece from the list. In Section 2, candidates listen to another five short pieces in order to identify the function of each piece. Both sections test can

35、didates ability for gist. Incorrect options are included in the recording. Candidates should not make final decision until they have heard each piece twice.Tips for leaving answering machine messages Prepare the listener for the messageMake requests simple and politeGive clear contact informationTak

36、ing messagesListen and write in the missing information in the form on p15.Trade fair 2. s 126 25 3. 3Tuesday 23/ 23 November(Kati) Gersel 6. the/your message7. Cancelled 8. not available 9. 27 November 10.confirmBEC Exam focusListening test part Onecandidates listen to three conversations and compl

37、ete each of the gaps in the gapped text with one or two words. Each text has four gaps. This tests candidates ability to listen for specific information. Candidates have 15 seconds to read through each form before listening. The questions follow the order of the recording. Distractions may be includ

38、ed in the recording in order to mislead unwary candidates. Typical phrases in telephone conversationsOffering help Can I help you? Can I take a message?Asking for information Could I ask whos calling, please? Could you give me your fax number, please?Checking information Could you spell that, please

39、? So, thats 27 November.Promising action Ill give her the message as soon as shes back. Ill ask her to call you as soon as possible.Assignment Use the activity sheet on p 145 and p150 to give and take telephone messages. Role-play your conversation to the rest of the class. Do self-study on p15-16.

40、Unit 2aEntertaining a clientTeaching objectives Upon completion of the unit you should be able to: Raise awareness of and practise techniques for encouraging conversationPractise speaking about general topics in preparation for the Speaking TestChoosing a restaurant Read the customer satisfaction fo

41、rm of Signet House Restaurants (西格奈连锁酒店)and decide on the three most important criteria for you and give reasons for your choice(p19).Words and expressions for reference What makes my dining experience stand out is enjoy the attractive and relaxing atmosphere have a feeling of friendliness and comfo

42、rt 使我的用餐感受与众不同的是享受充满魅力、令人放松的情调享受到友好的服务态度和舒适程度The classical interior design serves as a visual feast high-quality service catering to different tastes good quality of the foods and beverages value for money 典雅的内部装修就向是一种视觉美餐高质量的服务 满足不同口味的要求 高质量的食物和饮料物有所值的服务ReadingWould Porters be a suitable restaurant

43、 in these situations?an end-of-year office party or an end-of-week meal product launch a negotiation or an evening with a new clientDetailed study of the advertisement objective at reasonable price be popular with alike pride oneself on/upon to be of importance to cater for call in 目标,宗旨at high/low

44、price, at popular price 受欢迎 ，招人喜爱的 adv. 一样地，相似地 为感到骄傲 to be of use , to be of a grey color 提供餐饮服务,接待 顺路到某处, 同call byMaking conversationListening Five people talk about their business trips. Listen and decide which of the questions each speaker answers. Match each of the five pieces with one of the q

45、uestions (A-H). .5.DBHFA Encouraging conversationsShowing interest/ surpriseAsking follow-up questionsUsing the speakers words in a follow-up questionExercise Work in pairs. Develop these statements into conversations. Try to use the techniques and expressions for encouraging conversations. U

46、nit 2bCorporate Hospitality Teaching objectives Upon completion of the unit, you should be able totalk about corporate hospitality raise awareness of formal versus informal language in lettersreview language for making and dealing with invitationspractice writing a letter of acceptanceMixing busines

47、s with pleasureSpeaking Read the profiles of the business people and match each profile with a way of entertaining them from the list. Give their reason. Words and expressions for talking about the topica fact-finding mission enables the businessmen to understand the companybe fit his social status

48、facilitate one-to-one conversation实地考察使商人们能了解公司适合他的社会身份有利于一对一交流take it as a chance to strengthen business tieshave the right atmosphere to talk about the businesscan concentrate on the work without distractiona chance to know the other person better把此作为加强业务关系的机会有适当的谈论商务的环境可以不受干扰地把注意力集中在工作上有进一步了解对方的机

49、会 Reading Read the text and match each numbered paragraph with a title from the list first; then read in details to complete the sentence stems 1. C 2.G 3.F 4.D 1. F 2.C 3.E 4. B Detailed study of wordscontactprospectstand around/ stand abouthaving free drinks on the companyadd up to lie in whisper

50、in his ear 熟人，有业务关系的人,可能有利用价值的人 可能的/潜在的顾客、 委托人或购买者 闲站着 on 指“由谁来支付费用”意味着，说明 （原因、答案、兴趣）在于在某人耳边低声说话 Arranging a company visit Mr Fillini, a Purchasing Manager of Cuore Sportive, has received an invitation from Angela Goddard of Trackplus Ltd. Read the letter and answer the question: What is the invitat

51、ion for? The invitation is for Mr Fellini to visit the Trackplus factory in Oxford and head Office in LondonExam focus Writing Test Part Two Candidates write a 120-140 word formal business letter or report. All five prompts given in the input must be included in the answer. For letters, candidates a

52、re expected to plan, organize and present their ideas clearly. Letters should be divided into clear paragraphs. They must use appropriate salutations and closures. Typical written functional phrases should be used. Summary Techniques for encouraging conversation in Unit 2aSpeaking: talk about corpor

53、ate hospitalityWriting: formal languages in lettersAssignment Write a letter of acceptance of 120-140 words. be clear be appropriately formal include all the five listed points on p26.use the languages in the unit.Unit 3aOrdering goodsTeaching objectives Upon completion of the unit you should be abl

54、e to:talk about making and changing orders raise awareness of clarity in writing and useful phrases for letter writingpractise writing short faxesPlacing an orderSpeaking If you work in a mail order company, when you look for your suppliers, what qualities do you think you would consider?Expressions

55、 for speakingreliable supplierspossess basic qualities of honesty, integrity, accountability, and dependability provide good quality merchandise and service 可靠的供应商具有诚实、正直、责任心及可靠性等基本品质提供品质优良的商品have flexibility towards new or additional requirements provide a quality product or servicemake timely deli

56、very have attractive and competitive price 对新的/额外的需求要有灵活性提供高质量的产品和服务及时送货有吸引力和竞争力的价格ReadingRead the fax and the reply to the fax, answer the questions below the text. 1.F 2.T 3. F 4. F 5. T 1. to query Korinnas change of order 2.Antonille thought the two different lengths for each skirts has been agr

57、eed. 3. Antonille is going to wait for Korinna to confirm the information about the length of the skirts required before contacting the vendors.Reading Make notes under the headings of layout（格式）, accuracy（准确）, paragraphs（段落）, connectors（衔接词） and sentences（句子） to improve the fax to make it clearer.H

58、ow to make Antonillas fax clear?Layout: too dense and off-putting, use headings, bullet points and bracketsAccuracy: spell core words correctly, make good punctuationParagraphs: divide into paragraphs Connectors: use connectorsSentences: short sentences and one idea per sentence Discussing changesLi

59、stening Listen to the telephone conversation confirming details of the order. Listen again and note down functional phrases, then write formal written equivalents of these phrases.Functional phrasesI m ringing aboutWe definitely wantDo you think you couldIll call themThanks forIll fax youI would lik

60、e to I am writing to confirm that Please could you I will / shall Thank you for/ I am very grateful for I look forward to (hearing from you/ seeing you etc. )Confirming changes Read the fax on p34 and underline any items in the fax which seem to be incorrect. 1. both the Christi 2. will be produce 3