《会展英语》课程教学大纲（本科）

1、课程名称会展英语（英文名称）Exposition English课程代码：17490007学分：1学时：（其中：课堂教学学时：24 实验学时： 上机学时： 课程实践学时：） 先修课程：大学英语适用专业：本科所有专业教材：会展英语主编：胡志勇出版社：复旦大学2011第一版一课程性质与教学目标（一）课程性质会展英语（Exposition English）是已通过四级考试的本科生在第二年到第四年间 进入提高英语课程学习阶段可选修课程。根据教育部公布的大学英语教学指南，英语课程是高校人文课程的一局部，兼 有工具性和人文性双重性质，就工具性而言，是基础教育阶段英语教育的提升和拓展， 其工具性主要表达在专

2、门用途英语上，学生可以通过学习与专业或未来工作有关的学术 英语或职业英语，获得在学术或职业领域进行交流的相关能力。本课程是以英语学习的 工具性培养为目的的语言教学，旨在培养学生的英语应用能力。会展业的人才属于复合 型人才，不但要熟悉展览会操办的一般流程，而且要了解展览工程所在行业的情况，还 要具备一定的外语水准，为帮助学生实现英语活学活用的目的，到达人才的目的，本课 程以专业性、知识性、实用性为原那么，用英语为主要媒介语对会展的相关业务、中国会 展业的现状与开展进行了阐述，为会展专业学生及从业人员介绍了会展设计、组织、运 作、会展宣传、招展、展台设计、现场租赁、接待及现场服务的相关英语表达。（

3、二）教学目标（需包括知识、能力与素质方面的内容）.培养学生在未来工作中，主要是会展上使用英语进行独立交流的能力. 了解作为会展主办方和会展参展商的工作流程，并能就会展内容准备相关口 头或书面材料。3、掌握各个工作流程中的常用英语表达，熟悉与会展相关的词汇。二、课程内容与教学要求（按章撰写）Unit 1 Preparations for Exhibition（一）教学内容1、Organizers Diary2、Exhibitors Diary （二）教学要求1、to understand how to organize a Trade Show2、to understand how to Org

4、anize a Trade Show Display?3、to get a good command of vocabulary and structure concerning the theme of this unit. （三）重点与难点.重点Discuss the time for a new exhibition with colleaguesDiscuss the venue for a new exhibition with colleaguesWrite an invitation letter to exhibitors.难点Vocabulary and structure

5、concerning the theme of this unitUnit 2 Exhibition Promotion and Enquiry（一）教学内容1 Promote a new show to exhibitors2、Design a prospectus for the trade show（二）教学要求 to get a general knowledge about how to call the manager of AsiaWorld-Expo to book a venue2、to get a general knowledge about how to call th

6、e Sales Manager of Desheng to promote the show（三）重点与难点.重点Find a right trade show to attendContact the organizer of the show.难点Enquire about details of the trade showUnit 3 Booth Sale and Application（一）教学内容1 Design an application form and put it o the website2 Make a call to invite a VIP exhibitor to

7、 an exhibition（二）教学要求1、to learn how to design an application form and put it o the website2、to learn how to make a call to invite a VIP exhibitor to an exhibition（三）重点与难点.重点Fill in the application form and send it to the organizer.难点Necessary vocabulary and expressionUnit 4 Booth Design and Installa

8、tion（一）教学内容、Design an exhibitor order form（二）教学要求、to learn how to call the official booth contractor and talk about standard row booth installation、to learn how to send booth design rules and regulations to the official booth contractor and exhibitors（三）重点与难点.重点Call the organizer to enquire about ra

9、w space installationMeet a booth designer to discuss booth design and construction.难点Necessary vocabulary and expressionUnit 5 Exhibition Services and Booth Reception（一）教学内容1、Receive exhibitors and visitors during the show2、Provide services to exhibitors and visitors（二）教学要求1、to learn how to deal wit

10、h exhibitors5 and visitors additional requirements2、to learn how to select qualified booth staffers（三）重点与难点1.重点Receive visitors and identify prospectsIntroduce the company and products to visitors2.难点Negotiate the products5 process and payment terms with visitorsUnit 6 Dismantling and Follow-up Cont

11、acts（-）教学内容1 Assist exhibitors in dismantling their booth items after the exhibition2 Safeguard the exhibition venue and exhibitors personnel and materials（二）教学要求1、to learn how to design a questionnaire to receive feedbacks from visitors and exhibitors2、to learn how to dismantle the display items（三）

12、重点与难点.重点Do as promised and call to show gratitude.难点Necessary vocabulary and expressionUnit 7 Convention Planning, Enquiry, Operation And Attendance（一）教学内容、Decide the time and venue for an international meeting、Prepare promotional materials for the meeting（二）教学要求 to learn how to apply for conference

13、 attendance2、to learn how to make preparations for attending the conference3、to learn how to confirm all the preparations with the host of the conference（三）重点与难点.重点Make an agenda for a conferenceMake the room setup for the conferenceConfirm all the preparations with the host of the conference.难点Give

14、 a speech in the conferenceReport emergencies to the host of the conference三、本课程开设的实验工程（无实验工程）四、教学形式与学时分配（按序填写）教学形式及学时分配课堂教学实验上机课程实践小计Unit 13Unit 23Unit 33Unit 43Unit 53Unit 63Unit 73Revision3合计24注：课程实践学时按相关专业培养计划列入表格。五、主要教学方法讲授法、讨论法注：主要教学方法包括讲授法、讨论法、演示法、研究型教学方法（基于问题、工程、案例等 教学方法）等。六、课程考核注：1 .考核方式或途径主要包括课堂表现、平时作业、阶段测试、期中考试、期末考试、大作考核方式或途径考核要求考核权重备注课堂表现小组讨论，会展模拟10%平时作业会展英语词汇，句型默写10%期末考试书面闭卷考试80%业、小论文、工程设计和作品等。.考核要求包括作业次数、考试方式（开卷、闭卷）、工程设计要求等。.实验工程考核要求需说明对预习报告、实验操作、实验报告等考核要求。.考核权重指该考核方式或途径在总成绩中所占比重。七 参考书目及学习资料（书名，主编