GoodBusinessLetter服装专业英语课件

1、17.1 Introductionattractive business letter profitbusiness opportunities. writing guideline of good business letter in clothing industry. Be clear, brief and businesslike;Dont write confused, overlong or pointless letter;Be polite, friendly and informal;Write to communicate;Write concise and purpose

2、ful letter.第1页，共40页。27.2 Envelope7.2.1 Envelope Patternletterhead quality tastesinside address same style第2页，共40页。37.2.2 Envelope Remarkremark wordsAir Mail, Printed Matter, Express, Registered, etc.By Courtesy of Mr.or By Favors of Missetc.Attention of Mr. or Recommending Mr.etc.第3页，共40页。4Lecturing

3、 Exercises1. Write out some special notes of envelope.2. Give an example of illustrated envelope.第4页，共40页。57.3 The Parts of Business Letters7.3.1 Letter Patterninternational business letters definite sequence convenient standard pattern.第5页，共40页。6第6页，共40页。77.3.2 Explaining of Letter PatternLetterhea

4、dName & AddressCable AddressTrade MarkDatelinein one straight linetwo forms in dateline writingUSA: May 1, 2001 or 1 May 2001UK: 1st May 2001 第7页，共40页。8Reference NumberDocument Number.Inside Name & AddressName TitleCompany NameStreet Address (P.O. Box No.)City State (Province)CountryAttention LineTh

5、e letter receiver第8页，共40页。9Salutationflush with the first line of the inside addressThe punctuation comma “,”(for UK) full stop“:”(for USA)salutationFormal Salutation:Sir, or Madam, Informal Salutation: Dear Sir, or Dear Madam, Subject HeadingA brief about the contents of the message 第9页，共40页。10Body

6、 of Lettermain part of the message one paragraphfew paragraphsComplimentary Closesignature vertical center right margin.types of general complimentary close Respectfully yoursSincerely yoursTruly yoursYours faithfully第10页，共40页。11Writers InformationCompanys NameWriters SignatureWriters Typed Name and

7、 TitlePostscripts/ Enclosureprice list goods cataloguespecial wording第11页，共40页。12Lecturing Exercises1. Write out the major points of a business letter.2. Write a letter with full block style by your suggestion (any topic)第12页，共40页。137.4 Model Letters7.4.1 Enquiry and Ordersimplicity clearing categor

8、y list price listunit price sample swatchbrief receiver第13页，共40页。14Case I: A First Enquiry第14页，共40页。15第15页，共40页。16第16页，共40页。17第17页，共40页。18Lecturing Exercises1. List the contents of an enquiry letter.2. Write an enquiry letter by your suggestion (the topic relative to clothing industry).第18页，共40页。197

9、.4.2 OffersStyleOrder No.Size & Color, QuantityUnit price & DiscountTotal pricePaymentDelivery第19页，共40页。20第20页，共40页。21第21页，共40页。22Lecturing Exercises1. Write an order letter about shell fabric by your suggestion.2. Write an offering letter about jeans by your suggestion.第22页，共40页。237.4.3 Payment and

10、 Shipmenttabulation essential details vendor purchaserpayment shipment considerationIdentify the order details;Tabulate all the relevant details about product.End with a friendly message.第23页，共40页。24第24页，共40页。25第25页，共40页。26Lecturing Exercises1. Write a payment letter by your suggestion.2. Write a sh

11、ipment letter by your suggestion.第26页，共40页。277.4.4 Complaint Lettersselling goodsenterprises handle 第27页，共40页。28第28页，共40页。29第29页，共40页。30第30页，共40页。31Lecturing Exercises1. List the characteristics of a sales letter.2. Write a sales letter of garment products by your suggestion.第31页，共40页。327.5 E-mailUn

12、derstanding of articleRapid expansion Internet NetworkShort message Clothing industriesElectronic messages Company Computer network第32页，共40页。337.5.1 E-mail ElementToE-mail address Username CharacterDomain raySubjectstatement incoming mail identify messages 第33页，共40页。34Ccbusiness communicationcarbon

13、copy Body Textfull text appropriate greetingappropriate close. Attached Fileattach word documentsprogram filespictures Enc.business letter第34页，共40页。357.5.2 Case StudySummaryWriting guidelines Keep one subject per message, and dont cover various issues in a single e-mail.Use a descriptive subject hea

14、ding.Keep messages short and to the point, and write short sentences.Use bulleted lists to break up complicated texts.Quote from the original e-mail if required and target dates.Conclude your message with actions required and target dates.第35页，共40页。36第36页，共40页。37第37页，共40页。38Lecturing Exercises1. List the contents of e-mail.2. Write a piece of e-mail in the clothing industry by your suggestion.第38页，共40页。393. Writes a retu