2008年阿里巴巴移动电子商务项目报告书

1、移动电子商务策略分享October 20212目录 移动网络和移动数据业务 移动电子商务 阿里的移动电子商务战略Yahoo! Confidential3移动电子商务现状 移动电子商务刚刚开始 缺乏移动支付的途径和技术 无法开展基于位置的电子商务Yahoo! Confidential4移动数据业务数字媒体流媒体电子商务Web 效劳E-mailIM博客搜索2G (GSM, TDMA, CDMA)2.5G (GPRS, EDGE)3G (WCDMA TD-SCDMA,CDMA2000)4G (LTE/TD-LTE)Yahoo! Confidential移动 智能 PDALaptopTablet PC

2、IP-TVATMWLANUltraWide BandWWANWiMaxSatellite三个阶段发展5无线互联网开展趋势Unique ProductsSearch 娱乐化：信息浏览各类新闻、小说、游Video ClipsEcommerce戏、娱乐应用ContentProvidersSportsBanking3G opens newopportunities that aredifficult for carriers tobypass internetservice providers.MobileCarriersCommunityInternet SPs 生活效劳类：以位置为核心的生活应用

3、电子商务：移动商务、移动消费2 2.5G mobilecontent and serviceshave beenincreasinglycommoditized.Basic gameRing toneYahoo! ConfidentialMMS/PicturesSMSCommodity6移动电子商务环境CASAT GW(SIM)MobileNetworkMobile IPServiceProviderInternetContentAggregationNetworkWapMoblie WebMobile BankWAP GWMobile e-CommerceServerSecurity and

4、PaymentMerchantBank (FI)Yahoo! ConfidentialOperator centric model7移动电子商务价值链Yahoo! Confidential8移动电子商务业务Yahoo! ConfidentialBankingEntertainmentTradingTicketingShoppingAnd more9阿里巴巴集团优势Yahoo! Confidential阿里巴巴效劳+yahoo goMOBILE PLATFORMWAP 2.0WAP- Listings- TransactionsSMS/MMSSMS/MMS- Seller Alerts- Buy

5、er AlertsYahoo! Go客户端Yahoo! Go Clients- Photo Listings Uploads- More Merchant toolsYahoo! Confidential- Payment Authentication- Browsable Rich user experience10阿里巴巴的移动电子商务 Yahoo! Go和支付宝的结合 打造移动支付平台 移动淘宝 面向小B和Customer的移动平台 B2B平台 时间 位置Yahoo! Confidential11移动支付宝 Choose product Submit phone numberYahoo!

6、 Mobile Buy pageEnter Mobile #Submit Confirmation codeEnter Code #56785678SubmitYahoo! ConfidentialSMSWAPSubmit认证12C移动支付宝WAPGW/ProxyBrowsing (negotiation)MerchantMePYahoo! ConfidentialUserGSM SecuritySMS-Mobile WalletSSL tunnelCC/BankIPP13Yahoo! Go全球领先的WIDGET开放平台，已与FACEBOOK、MTV、EBAY合作Yahoo! Confiden

7、tial14Mobile widgets 基于web2.0技术XHTMLAJAXCSSJS 采用开源的浏览器引擎 Webkit 其它 开发Web Ul APls 访问设备本地效劳Yahoo! Confidential15234移动电子商务面向人群Great for emerging market with low PCpenetration high mobile usageTarget youth with heavy mobileapplication usageEngage carriers through verticalapplications1Create a groupfrom

8、the web orfrom your phoneThe group staysconnected whileout using“communityDifferentiated with integrated mobile andinternet photo video experienceMobile devices are inherently socialMobile social networking still a green fieldYahoo! ConfidentialMMSPhotos and videouploaded toMixalot are storedand shared