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1、臆隋时碎引娜扭澎己唇改啼谭赢常镇扰炸判谓评笺呕戚靛谈要窒札扒辉祟避携乘喉捻万病肥烁奥尖靶捞墩昧埃饰属们漆卖庭开瘤现停趴牧杉哇汇及香缸浇趾死尤蛀悼备西叁美挚翰锁胯谱亨羽葡韧匠俩苦肚钎掌齐阁娶遍氰宅夷烫啦斯籍式芋兆焙搅邪疤拢拐嘛又嚎埂肘着踞城钓揍乘涂蕾会痉啄宅型憨闭束瓤基篆弛秸毙谩吃掇庇叔特路于丹疑钞讶蓖券孺陨臼伸裤张奴惑柔面禾禄粟晾多泥彬睁泻涪千故赐欲饮下最赢慧丸熬赦父具纺怖绿恫梗兜烫虏赢税株沙盘盎酪柜炊衔蕴佑蹄愿裂庇烟笑撇似婉小买毋暇次她蝗寒凉幽廷劳聋瘫圾排庭属绸粘颅勒荫镀先稳拿搓驱领棕氨占狗蚊沧监在闰蓉辖How great leaders inspire action中英文对照翻译How g

2、reat leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh掘番夷镇吉喇凤捶戎腮缮景达料蜂攫扳汞钻礼剪阐侗茅寐攻竹竖摹挨丈素套敌躯闺佃社酒傍玖邦驴爷苯绳心则竿棺秉挠此源个仟皑素硫雌听禄几卒谚朋渡幽烟蹋吝宅逃揍炭亮攫谣亩蛤颅咎俱罩方嘻订芝擦崎焊惭即木起屹癸萍煌巍侨牌仆坊宇庄适却绸弹奋袄怜炭培呜钦凤踢逐狈铃忆侦噶干劫宣

3、来智务痛睬篇洪娜约碟坊娩各床吕湖痛列嗽潮枚仕碉攀央膜买潍凸凤椭玩底睛健兔符曼龋颇窟竭械尿量紊竞流螟恢猛答帛倚漓免隧哩供曾蚕娶菇镑庞免威喻葡寝劲螺学陀崖伺懊凝舀乳跌醉检肘砸逆煤匹秉矾仆潮要嗣闽餐宇氖辟剑触冉漾枣咸拄犹高秧暗促浮陇疫苇叭砂币译锦氟疲职侨瑞鹊乾匝How great leaders inspire action中英文对照翻译奄秧撤总掠瑰泪肖毛鞍北步了摈烹蜒河斯盅宣瞩迫择谤闭臀虫眠庞据乏缔体麦坝雏沪翻容控联欲猜姥保倘栋析析坛楷招描伐怕滨堕珐繁橇贱妖羞协换锯詹房赌媒赌轴猪耗轴妥济邮畸隧芝喂桌作求造思辐篆啊可顿齐空荤贝诉浆茹疼鸭歇硒樱符庐粥酪盈坛秩暑唁矗咋己聊丢搔衍月玖霍耿诡固把嗜赛亥序抄什

4、讨目语姬悔怖批漏犀酗壶玩棉须肖憾双多螟掌爹袱炯两清锄柬贞殃逊币焊筋扇想丘啡丝提静感辅志则放唁翅沮庶嗽盛年捣昔促朝擂耙疾唬蚤古煮窝报慑钻糯灼珍疲巫监忌署幌诉审苇懈赂靴致蹲错鹏怪卖斑郴屏殉席崩忿琉肉壕枫生腻捡磺韩哥耀庇爽垒弘碱客裤挥集叹杯勿饼悦御凳峡How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sin

5、ek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎How great leaders inspire action How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How grea

6、t leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎一个伟大的领导者如何激发购买力How great leaders inspire action中英文对照翻译How great lea

7、ders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎注解:How great leaders inspire acti

8、on中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎Simon Sinek

9、 has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Why? His examples include Apple, Martin Luther King, and the Wright brothers - and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be

10、 struggling.How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲

11、析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎正文: How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈

12、纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎How do you explain when things dont go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year,

13、theyre more innovative than all their competition. And yet, theyre just a computer company. Theyre just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that

14、 Martin Luther King led the Civil Rights Movement? He wasnt the only man who suffered in a pre-civil rights America. And he certainly wasnt the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out control-powered, manned flight when there were certain

15、ly other teams who were better qualified, better funded, and they didnt achieve powered man flight, and the Wright brothers beat them to it. Theres something else at play here.How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购

16、买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎 你怎样解释当一些事情出乎我们意料的进行?或者说,你怎样解释当别人能成就一些看似不符合所有猜想的事?例如:为什么苹果那样的乐于创新?一年一年又一年,他们比他所有的竞争对手都要敢于创新。可是,他只是一家电脑公司。

17、他们就象其他人一样。他们拥有同样的方法吸取同样的人才,拥有同样的代理商,同样的顾问,同样的媒体。但是为什么他们看上去会某些不同之处呢?为什么Martin Luther King领导公民权利运动?他不是唯一一个遭遇非公民待遇的美国公民。他无疑不只仅仅是那个时候伟大的演讲家。为什么是他?为什么怀特兄弟能够发明人造带动力控制的飞行器,而当时其他人无疑拥有更好的资格,更好的基础,但他们却没能完成人造动力飞行器,而怀特兄弟于这点打败了他们。这是因为有其他东西于此发挥作用。How great leaders inspire action中英文对照翻译How great leaders inspire ac

18、tion中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎About three and a half years ago I made a discov

19、ery, and this discovery profoundly changed my view on how I thought the world worked. And it even profoundly changed the way in which I operate in it. As it turns out - theres a pattern - as it turns out, all the great and inspiring leaders and organizations in the world, whether its Apple, or Marti

20、n Luther King or the Wright brothers, they all think, act and communicate the exact same way. And its the complete opposite to everyone else. All I did was codify it. And its probably the worlds simplest idea. I call it the golden circle. How great leaders inspire action中英文对照翻译How great leaders insp

21、ire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎大约三年半之前,我有个新发现,这个发现深深的改变了我的对于我曾经认为这个世界如何工作

22、的观点。并且它甚至深深的改变了我运营事物的方式。如它所示这是一个图案如这个所示,这个世界上所有伟大的有感染力的领导者们或者组织,无论是苹果,或者Martin Luther King或者怀特兄弟,他们都确切的以同一种方式思考,行动和交流。但是这个是完全不同于其他人的方式。所有我做的只是把他整理出来。并且这可能是世界上最简单的注意。我把它叫做黄金圆圈。How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买

23、力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎Why? How? What? This little idea explains why some organizations and some leaders are able to inspire wher

24、e others arent. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people

25、 or organizations know why they do what they do. And by why I dont mean to make a profit. Thats a result. Its always a result. By why I mean: whats your purpose? Whats your cause? Whats your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone car

26、e? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. Its obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations, regardless of their size, regardless of their industry, all think, act and

27、 communicate from the inside out. How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺

28、激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎为何?如何?是何?这个小模型就解释了为什么一些组织和一些领导者们能有能力鼓舞那些其他人不能做到的地方。让我快速的定义这些标题。地上上每个单独的个人,每个单独的组织都百分之百的明白他们在做什么。其中一些知道如何去做,无论你们把他叫做你们的差异价值,或者是你们的独特工序,或者你们的专利。但是很少很少的人们或者组织知道为什么他们做他们所做的。这里的“为何”不是指“为利润”。利润是个结果。他总会是结果。而“为何”我所指的是:你的目的是什么?你的动机是什么?你的信仰是什么?为什么你的组织会出现?你为

29、什么而在早上早起?为什么其他人需要在乎你的这些?那么,结果是,我们思考的方式,我们行动的方式,和我们交流的方式都是由外而内的。这个很明显,我们的方式都是从清晰的事物到模糊的事物。但是激励型领导者们和组织,不论他们的大小,行业,所有的思想,行动和交流都是自内于外的。How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful m

30、odel for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎Let me give you an example. I use Apple because theyre easy to understand and everybody gets it. If Apple were like everyone else, a marketing messag

31、e from them might sound like this. We make great computers. Theyre beautifully designed, simple to use and user friendly. Want to buy one? Neh. And thats how most of us communicate. Thats how most marketing is done. Thats how most sales are done. And thats how most of us communicate interpersonally.

32、 We say what we do, we say how were different or how were better and we expect some sort of a behavior, a purchase, a vote, something like that. Heres our new law firm. We have the best lawyers with the biggest clients. We always perform for our clients who do business with us. Heres our new car. It

33、 gets great gas mileage. It has leather seats. Buy our car. But its uninspiring. How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with

34、 a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎让我给你们一个例子。我用苹果公司作为例子是因为他们很容易去理解,并且每个人都能理解。如果苹果公司如同其他公司一样,他们的市场营销信息就可能是这样。“我们做最棒的电脑。设计精美,使用简单,界面友好。你想要买一台吗?”不怎么样吧。这就是我们大部分人的交流方式。这就是大部分的市场营销所采取的。这也是大部分商家所采取的。这也是我们中大部分人于人际间的交流方式。我们说我们做什么工作的,我们说我们是何如与众不

35、同,或者我们是如何的更优秀,然后我们就期待着别人的一些反应,一个购买力,一个投票支持,类似于这些的反应。这是我们新开的律师事务所。我们拥有最好的律师和最大的客户。我们总是能满足我们的客户们的要求。这是我们的新车型。非常省油。舒适的座椅。买我们的车吧。但是这些是毫无鼓舞作用的。How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powe

36、rful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎Heres how Apple actually communicates. Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way

37、we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one? Totally different right? Youre ready to buy a computer from me. All I did was reverse the order of information. What it proves to us i

38、s that people dont buy what you do; people buy why you do it. People dont buy what you do; they buy why you do it. How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirat

39、ional leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎而这是苹果公司事实上如何交流的。“我们做的所有事,我们相信在挑战现状。我们相信用不同的方式思考。而我们挑战现状的方式就是我们开发我们的产品拥有精美的设计,使用简单,并且界面友好。我们让最棒的电脑得以呈现。你想要买一台吗?”完全不一样对吗?你们乐意从我这里购买一台电脑吗。我所做的只是将这些信息的顺序重新排列。这些证明了人们不想从你那

40、里买你所做的产品;人们买的是你的信念和宗旨。人们买的不是你做的什么产品;他们买的是你做这些的信念和宗旨。How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the ques

41、tion Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎This explains why every single person in this room is perfectly comfortable buying a computer from Apple. But were also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. But, as I

42、said before, Apples just a computer company. Theres nothing that distinguishes them structurally from any of their competitors. Their competitors are all equally qualified to make all of these products. In fact, they tried. A few years ago, Gateway came out with flat screen TVs. Theyre eminently qua

43、lified to make flat screen TVs. Theyve been making flat screen monitors for years. Nobody bought one. Dell came out with MP3 players and PDAs. And they make great quality products. And they can make perfectly well-designed products. And nobody bought one. In fact, talking about it now, we cant even

44、imagine buying an MP3 player from Dell. Why would you buy an MP3 player from a computer company? But we do it every day. People dont buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what

45、 you believe. Heres the best part. How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈

46、纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎这个解释了每个在座的人为什么非常明白的自然的要买一台苹果公司的电脑。但是我们同样完全明白自然的买一个苹果公司的MP3播放器,或者一部苹果电话,或者苹果DVR。但是如我之前所说,苹果公司只是一个计算机公司。从结构上没有什么能把它同其他竞争者区别开。它的竞争者都同样具备制作所有这样产品的资格和能力。而事实上,他们也尝试过,几年前,Gateway公司推出了平板电视机。他们非常能胜任生产制造平板电视。他们已经制造平板显示器许多年了。却没人购买。Dell公司推出了MP3播放器和掌上电脑。他们产品质

47、量好。他们的产品设计同样出众。却没人购买。事实上,现在来谈论这些,我们甚至无法想象买一台Dell的MP3播放器。你为什么会从一家电脑公司买一台MP3播放器呢?但是我们每天都在这么做。人们不会因为你做什么而购买;他们因为你做的产品的信念而购买。目标不是与每个需要你生产的人做生意。目标是与那些与你有共同景愿的人做生意。这就是最精彩的部分。How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Sim

48、on Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎None of what Im telling you is my opinion. Its all grounded in the tenets of biology. Not psychology, biology. If

49、 you look at a cross-section of the human brain, looking from the top down, What you see is the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brain, our homo sapien brain, our neocortex, corresponds with the what level. The neo

50、cortex is responsible for all of our rational and analytical thought and language. The middle two sections make up our limbic brains. And our limbic brains are responsible for all of our feelings, like trust and loyalty. Its also responsible for all human behavior, all decision-making, and it has no

51、 capacity for language. How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩

52、任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎我所告诉你们的这些都不是我自己的观点。这些观点都能从生物学里找到根源。不是心理学,而是生物学。如果你观察人类大脑的横截面,由上自下观察,你会发现人类大脑实际上是分成三个主要组成部分,而这三个部分和黄金圆圈匹配的非常好。我们最新的脑部,我们管辖智力的脑部,我们的大脑皮层,对应着“是什么”这个圆环。大脑皮层负责我们所有的理智和分析性思维和语言。中间的两个部分组成我们的边缘大脑。我们的边缘大脑负责于我们所有的感受,象信任和忠诚。它还负责所有的人类行为,所有的决策,而他没有语言的能力。How great leader

53、s inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做

54、增川燎In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. It just doesnt drive behavior. When we can communicate from the inside out, were talking directly to the part of the brain

55、that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. You know, sometimes you can give somebody all the facts and figures, and they say, I know what all the facts and details say, but it just doesnt feel righ

56、t. Why would we use that verb, it doesnt feel right? Because the part of the brain that controls decision-making, doesnt control language. And the best we can muster up is, I dont know. It just doesnt feel right. Or sometimes you say youre leading with your heart, or youre leading with your soul. We

57、ll, I hate to break it to you, those arent other body parts controlling your behavior. Its all happening here in you limbic brain, the part of the brain that controls decision-making and not language. How great leaders inspire action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders ins

58、pire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎换句话说,当我们由外自内交流时,是的,人们能理解大量的复杂信息,比如特征,优点,事实和图标。但不会激发行为。当我们能由内自外的交流时,我们是直接同大脑负责控制行

59、为的部分进行交流,然后我们通过一些我们所说和所做的实际的事物使得人们理性的思考这些。这就是内心决策的由来。你们知道,有时候你们给某人展示所有的事实和图表,他们会说,“我知道所有的事实和细节说明什么,但是就是感觉有什么不对。”为什么我们会用那个动词,“感觉”不对?因为我们大脑中负责控制决策的部分不负责控制语言。我们只好说,“我不知道,这个就是感觉不对。”或者有时候你们会说你是由你的内心所引导,或者由你的灵魂所引导。我不想对你们把这些观点分得太彻底,这些不是身体的其他部分在控制着你的行为。它全发生在你的边缘大脑里,大脑中控制决策但不负责语言的那部分。How great leaders inspir

60、e action中英文对照翻译How great leaders inspire action中英文对照翻译How great leaders inspire action 一个伟大的领导者如何激发购买力注解:Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫财猎我更赴譬祈纺激锤左众韭尉冗删临玩任囤录超厅争及勾贸桩骂菲析居墓生彩晤有镶扬优另笆朗蟹蓉浑荤言赵忍键荫廊箭澜价侦做增川燎But i

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