商务英语写作讲稿 新

1、袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂

2、羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃

3、羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄

4、聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂

5、肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂

6、肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃

7、膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁

8、腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁

9、螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂

10、袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀

11、衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀

12、羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁

13、羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿

14、羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀

15、聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀

16、肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈

17、肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿

18、膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿

19、膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇

20、袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈

21、袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿

22、袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆

23、羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇

24、羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅

25、羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆

26、肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂薃袂芃薈薂羅蒈蒄薂肇芁莀薁腿肄虿蚀衿艿薅虿羁肂蒁蚈肃芇蒇蚇袃肀莃蚆羅莆蚁蚆肈腿薇蚅膀莄蒃蚄袀膇荿螃羂莂芅螂肄膅薄螁螄莁薀螀羆膃蒆螀聿葿莂蝿膁节蚀螈袁肅薆螇羃芀蒂袆

27、肅肃莈袅螅芈芄袄袇肁蚃袄聿芇蕿袃膂腿蒅袂袁莅莁袁羄膈蚀袀肆莃薆罿膈膆蒂罿袈莁莈薅羀膄芃薄膃蒀蚂 English Writing商务英语写作课程教案2008-2009第一学期Chapter 1 An Overview of Business Writing商务英语写作概论Functions of Business WritingEvery business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it i

28、nduces a favorable response from the reader. Thus, business writing has three functions: (1) to informMessages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the businessexplain instructions to employees, announce meetings and procedures,

29、acknowledge orders, accept contracts for services, etc. The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.(2) to influence In addition to providing information, a business message must also

30、influence the readers attitudes and actions. These messages might include letters promoting a product or service and seeking support for ideas and worthy causes presented to supervisors, stockholders, customers/clients, and others.(3) to entertain To secure the desired response, it is necessary to h

31、ave an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. It seems easy enough, for example, to ask payment of a bill, but it is quite difficult to secure p

32、ayment without offending the reader and losing his or her future patronage. No communication is wholly successful unless it retains the readers goodwill.Criteria for Effective Business WritingA business message is considered successful when (1) the receiver interprets the message as the sender inten

33、ded it and (2) it achieves the senders purposes. In order to meet these objectives, American experts in business communication developed six Cs principles: Courtesy, Correctness, Conciseness, Clarity, Concreteness and Completeness.(1) Courtesy Review of actual business correspondence reveals that sp

34、ecial attention should be devoted to assuring the courtesy of business communication. Effective writers visualize the reader before starting to write. They will consider the readers desires, problems, circumstances, emotions and probable reaction to their request.Courtesy has two meanings.Being very

35、 polite, even in asking the addressee to pay back the debts or refusing his demands, your letter still should be very mild and tactful.Being prompt in replying to the opposite parts letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail

36、 on the same day, you should write a short not to the client explaining why. Dear Sirs, we are sorry you have misunderstood us. ()We cannot understand why you have had trouble with these articles. () Dears Sirs, we are sorry we didnt make ourselves clear. ()We presume that there must be some reasons

37、 for you having trouble with these articles. ()(2) Correctness Correct grammar, punctuation and spelling are basic requirements for business writing, In addition, correctness means choosing the correct level of language, and using accurate information and data.Enclosed is the copy of receipt. () I a

38、m looking for another sales channels. ()(3) Conciseness Effective writing is conciseeach word, sentence, and paragraph counts. Conciseness means to write in the fewest possible words without sacrificing completeness and courtesy. Because a wordy message requires more time to write and read, business

39、 people put a high premium on conciseness in business messages. Conciseness will give emphasis to your message.We do not anticipate any increase in prices in the near future. (Poor)Owing to the fact that your competitors price is much lower than yours, we cannot accept your offer. (Poor)(4) Clarity

40、Clarity tells the reader exactly what he or she wants and needs to know, using words and a format that make your writings totally understood with just one reading. Short, familiar words and simple, short sentences rather than long, difficult words and complex and long sentences are better for this p

41、urpose.They have a decided advantage in regard to freight. (Poor)They informed Messrs. Smith and Richardson that they would receive an answer in a few days. (Poor)(5) Concreteness Your writing should be vivid, specific and definite rather than vague, general and abstract, especially when you are req

42、uiring a response, solving problems, making an offer or acceptance, etc. Our apples are excellent.Smithton Company is our big buyer.(6) Completeness Include all the necessary information and data in the message because information and data can help senders get receivers responses and achieve desired

43、 objectives. An incomplete message may result in increased communication costs, loss of goodwill, sales, and valued customers, cost of returning goods, and wasted time trying to make sense out of the incomplete message. Adapting to Modern Changes in Business WritingLanguages are products of the time

44、s and always bear the marks of a particular time. The rapid development of technology has brought changes to business writing. Fax and e-mail send messages quickly, and narrow the distance between people in different locations. Business writing, in general, has more and more assumed a friendly, easy

45、, and conversational style.There were times when the prevailing rule for business writing was that it should be written in the driest possible manner and in language so stilted and formal that the true personality of the writer was completely hidden. Unfortunately, that rule was never abolished, and

46、 even now there are some that foolishly cling to it.The awareness of changethe appreciation of up-to-date ways of doing businessis most important to anyone who aspires to become a successful writer. He gains nothing by imitating the past. Like life-styles and working conditions, the standards for bu

47、siness writings have changed. Chapter 2 Adaptation and Selection of Words适应读者合理选词The Basic Need of AdaptationThe ability to write clearly depends not on our audience itself, but on how much we know about our audience. For writing to be clear, it must adapt to the reader. By adaptation we mean fittin

48、g the message to the specific reader. Readers even in the same country do not all have the same vocabulary, the same knowledge of the subject or the same mentality because of cultural differences this problem becomes more serious in cross-cultural communications. Thus, to communicate clearly you sho

49、uld first know the person with whom you are communicating. You should be aware of his or her cultural background arid take care to form your message to fit that readers mind.In adapting your message, you should(1) Identify the Audience.When several people will be receiving your message, try to ident

50、ify those who are most important to your purpose. Ordinarily, those with the highest organizational status are the key people, but occasionally a person in a relatively low position may have influence in one or two particular areas.(2) Determine the Size and Composition of the Audience. Large audien

51、ces behave differently from small ones and require different communication techniques. If you were writing a report for wide distribution, you might choose a more formal style, organization, and format than you would if the report were directed to only three or four people in your department. The la

52、rger the audience, the more diverse their backgrounds and interests are likely to be. People with different education, status, and attitudes are likely to react differently to the same message, so you look for the common denominators that tie the members of the audience together. At the same time yo

53、u want to respond to the particular concerns of individuals.(3) Analyze the Audiences Reaction.Your approach to organizing your message depends on your audiences probable reaction. If you expect a favorable response with very little criticism or debate, you can be straightforward about stating your

54、conclusions and recommendations. On the other hand, when you face a skeptical audience, you may have to introduce your conclusions and recommendations more gradually and provide more proof.(4) Determine the Audiences Level of Understanding.If you and your audience share the same general background,

55、you can assume they will understand your material without any difficulty. If not, you will have to decide how much you need to educate them. In general, you are better off explaining too much rather than too little, particularly if you are subtle about it. If your audience is from another culture, y

56、our efforts will be more involved.(5) Analyze the Audiences Needs.If you are unknown to your audience, you will have to earn their confidence before you can win them to your point of view. The initial portion of your message will be devoted to gaining credibility. Your status relative to your audien

57、ce also affects the style and tone of your presentation. You address your peers one way and your boss another. You use still another tone when communicating with employees of lower status, and your style with co-workers differs markedly from your style with customers and suppliers.(6) Satisfy Your A

58、udiences Information Need.The key to effective communication is determining your readers needs and then responding to them. Ask yourself the following five questions to help you satisfy the audiences information needs:What does the audience want to know?What does the audience need to know?Have I pro

59、vided all desired and necessary information?Is the information accurate?Have I emphasized the information of greatest interest to the audience?(7) Be Sure about the Readers Need. In many cases the audiences information needs are readily apparent. When dealing with a vague request, pin it down. One g

60、ood approach is to restate the request in more specific terms to help get the requester to define his or her needs more precisely. Once youve defined your audiences information needs, be certain to satisfy those needs completely. Use the journalistic approach to check whether your message answers wh