培训sc葡萄酒培训课件

1、ASC Wine Training Program Level 1ASC 葡萄酒培训 - 1 ASC FINE WINESChinas leading provider of quality imported wines 精心为您挑选优质进口葡萄酒Who am IASC Fine Wines北京圣皮尔金鹰葡萄酒销售有限公X 131Michael Xu 许晓斌 Training guidelinesWho can deliver?Target audienceTime Material checklist:All Sales staff All restaurant

2、staffLecture 60 minutes Role play 30minutes Exam 10minutes CD-Rom, Lap-top, Projector, Wine opener, 1 bottle of wine, printed materials, exam sheets 培训索引所有销售人员所有餐厅员工讲座 60 分钟 葡萄酒侍酒实践 30 分钟 测试 10 分钟CD-rom，笔记本电脑，投影仪，开酒器，一瓶酒，资料，试卷演讲者：听众：时间:演讲材料:The World of Wine in China世界葡萄酒中国荟萃The ASC Success StoryCha

3、irman: Don St Pierre Sr. (Beijing)主席：圣皮尔（北京）President: Don St. Pierre Jr. (Shanghai)总裁：小圣皮尔（上海）Together more than 20 years experience and success in business in ChinaStarted in 1995Largest importer of quality wines in ChinaShareholder Mr. Gernot Langes-Swarovski from the Austrian crystal companyOur

4、CustomersHigh-End Hotels and Restaurants and Private Clubs高级酒店餐厅及私人俱乐部Retail Stores and Department Stores零售店Private Customer私人客户ASC Off-TradeDepartmentASC Direct SalesDepartmentASC On-TradeDepartmentCommon element for all ASC customers:reliable and on-time payment a strong interest in quality wines

5、provided with a high level of service.1. The Wine PortfolioExclusive Agency for 44 wine companies from 12 different countriesMore than 750 winesBest collection of world famous wine companies and brands in China, because of:most important (for the chines market) wine producing countries are includedw

6、ines within all quality and price levelsusually the top 1 or 2 brands from each major wine regiongood alternatives to each important brand within the assortment of our competitorsASC Wine PortfolioThe “New World”ArgentinaAustraliaCanadaChileNew ZealandSouth AfricaUSAThe “Old World”FranceItalyPortuga

7、lSpainAustriaASC Wine Portfolio - The Hit-ListSanta RitaKendall JacksonBeringerWolf BlassPetalumaLouis JadotBollingerGajaCFGVRuffinoBrown BrothersTaylorsThe ASC Core Competencies -Our Key Success FactorsBest quality portfolioHighest level of serviceStrong understanding of the “real” marketStrong rel

8、ationship to suppliersConsistency in service and communications with both customers and suppliersOur demands on customer quality Table of Contents目录I Wine HistoryII Alcoholic BeveragesIII Definition of WineIV Components of wineV Types of wine I 葡萄酒历史II 含酒精饮料III 什么是葡萄酒IV 葡萄酒的组成 V 葡萄酒种类Table of Conten

9、ts目录 VI 主要葡萄酒产国 VII 主要葡萄品种 VIII 酒标 IX 葡萄酒单 X 葡萄酒服务 XI 葡萄酒品尝VI Main Wine CountriesVII Main Grape VarietiesVIII Wine Labels IX Wine list X Wine serviceXI Wine tasting I Wine HistoryI 葡萄酒历史Middle AsiaCaspian SeaMesopotamiaWine History5000 BCAncient Egypt2500 BCAncient Greece1600 BCRoman Empire1000 BCGa

10、ul (France)SpainGermanyAustria400 BC-100 AD1400-1600South AfricaMexicoArgentina1769California (USA)AustraliaNew Zealand1788-1819中东里海美索布达米亚葡萄酒历史公元5000前古埃及公元2500前古希腊公元1600年前古罗马帝国公元1000年前法国高卢西班牙德国奥地利公元400年前至公元100年公元1400-1600年南非墨西哥阿根廷1769加利福尼亚（美国）澳大利亚新西兰1788-1819II Alcoholic BeveragesII 含酒精饮料Fruit-based

11、 alcoholic beverages Eg: Wine水果酿制的含酒精饮料 例如: 葡萄酒Grain or vegetable based alcoholic beverages Eg: Beer, Chinese rice wine, Sake谷类和蔬菜酿制的酒精性饮料 例如：啤酒，中国黄酒，日本清酒Fermented Alcoholic Beverage发酵型酒精饮料During the fermentation process, yeast converts sugar into alcohol and Co2在发酵期间，酵母把糖份转化为酒精和二氧化碳Distilled Alcoho

12、lic Beverage蒸馏型酒精饮料History: Mesopotamia 3500BC - First Distillation used for perfume making 历史: 美索布达米亚，公元前 3500年 第一次蒸馏用于香水的制造Distillation: Separation of liquids by evaporation 蒸馏: 利用蒸发原理将液体分开Spirits: Distilled drinks produced by concentrating the alcohol present in a fermented liquid. 烈酒: 利用蒸馏原理浓缩酒精

13、度Liquors: Sweetened or flavored spirits 利口酒: 加香和增甜的烈酒A few distilled alcoholic beverages: Whisky Vodka Rum Tequila Brandy一些经过蒸馏得到的酒精性饮料: 威士忌 伏特加 朗姆酒 龙舌兰酒 白兰地Tips：Cognac is a brandy produced exclusively in the Cognac region in France小知识：干邑是法国干邑地区特产的白兰地Distilled Alcoholic Beverage蒸馏型酒精饮料 Summary摘要Alco

14、holic Beverages含酒精饮料 1) Fermented Alcoholic Beverages发酵型酒精饮料 2) Distilled Alcoholic Beverages 蒸馏型酒精饮料 Wine belongs to fermented alcoholic beverages葡萄酒属于发酵型酒精饮料Ripe & Healthy Grapes 成熟健康的 葡萄Crush the berries, release the juice and add yeast to the must.压榨浆果, 使果汁流出并把酵母加入混合物Fermentation converts sugar

15、into alcohol发酵把糖份转化为酒精WINE IS FERMENTED GRAPE JUICE 葡萄酒是经过发酵的葡萄汁III Definition of WineIII 葡萄酒的定义IV Components of WineFlavor Compounds (0.1%) Color & Tannins (in red wines) (0.3%) Acids (1%)Sugar (0.1% dry - 8% sweet)Alcohol (10% table wines, 20% fortified wines) Water (80%-90%) Notes: Approximate pe

16、rcentages by weightIV 葡萄酒成分含香物质 (0.1%) 色素和丹宁 (红葡萄酒) (0.3%) 酸 (1%)糖份 (0.1% 干 - 8% sweet甜)酒精 (餐酒10%, 加强葡萄酒20%) 水份 (80%-90%) 注: 以上为重量的大约百分比V Types of wineV 葡萄酒种类Types of Wine （By wine making process） ChampagneCava Port, SherryRed WhiteRoseSPARKLING WINE STILL WINEFORTIFIED WINE Other Sparkling wines 葡萄

17、酒种类 （按生产工艺分） 香槟酒 加瓦 钵酒,雪利酒红葡萄酒 白葡萄酒玫瑰酒 汽泡酒普通葡萄酒加强葡萄酒其他汽泡酒 Types of Wine （By service sequence during a meal）Aperitif （Dry sherry， Champagne, Dry white）Table Wine ( Red, White, Rose ) Dessert Wine ( Botrytis, Ice wine, Port， Late Harvest) Digestive ( Liquors, Grappa ) SugaralcohollowhighlowhighBeginni

18、ng of the mealEnd of the meal葡萄酒种类 （按用餐时上酒顺序 分）餐前酒 (干雪利酒,香槟酒, 干白葡萄酒) 餐酒 ( 红, 白, 玫瑰葡萄酒 ) 甜酒 ( 贵腐酒, 冰酒, 钵酒 , 晚丰收葡萄酒) 餐后消化酒 ( 利口酒, 果渣酒 ) 糖份酒精低高低高用餐开始用餐结束 Old World旧世界France法国 2*Italy意大利 1*Spain西班牙3*New World新世界USA美国 4*Australia澳大利亚6*Chile智利Argentina 阿根廷5*New Zealand新西兰South Africa南非*Top six producers i

19、n volume产量前六名国家VI Main Wine Countries 主要葡萄酒产酒国 (Southern hemisphere + USA)南半球美国 (European Countries)欧洲国家Old World VS New World旧世界VS新世界Integrate more the soil and climate factors. “Terroir”更能在酒中结合土壤气候特征Long tradition and history悠久历史和传统 Good visibility to the consumers客人容易理解Main factor is the grape va

20、riety 主要根据葡萄品种Consistent weather 相应气候Difficult visibility to the consumers客人不易理解 Lots of regulations很多规则Too much standardization标准太多Not been produced for long ageing 储存时间较短Old world 旧世界 New world 新世界Proscons( European Countries欧洲国家 ) ( Southern hemisphere + USA南半球美国 ) VII Grape Varieties葡萄品种Summary摘

21、要8,000 grape varieties known in the world世界上目前已知的葡萄品种有8000种1,000 grape varieties used for wine around the world世界上大约有1000种葡萄被制成葡萄酒200 traditionally used in Italy 意大利大约使用200种葡萄100 traditionally used in France 法国大约使用100种葡萄50 traditionally used in Spain 西班牙大约使用50种葡萄Grape variety, a major factor in the

22、taste of a wine不同的葡萄品种，是影响葡萄酒品尝的主要因素VII Main Grape Varieties VII 主要葡萄品种 Red varieties 红葡萄品种Cabernet Sauvignon / 加本力苏维翁 Merlot / 梅洛 Shiraz (Syrah) / 设拉子 Pinot Noir / 黑皮诺 Sangiovese / 杉济奥维瑟Nebbiolo / 内比奥Zinfandel / 仙芬黛 Tempranillo / 泰普妮洛Gamay /甘美Red Grape Varieties 红葡萄品种 A classic Bordeaux grape 传统波尔多

23、葡萄品种 Full-bodied, tannic 酒体饱满，丹宁较丰富 Very complex, long evolution 口味丰富， 陈年长 Blackcurrant, violet 黑加仑，紫罗兰 Cabernet Sauvignon加本力苏维翁 Red Grape Varieties 红葡萄品种 A traditional Bordeaux grape 传统波尔多葡萄品种 Supple and round 口感柔顺，饱满 Black and red cherry 黑色及红色樱桃 Chocolate 巧克力Merlot梅洛Red Grapes Varieties红葡萄品种 King

24、of Burgundy 勃根蒂之王 Cherry, raspberry 樱桃、覆盆子 Spice notes 稍带辛辣 Earthy complexities 泥土气息 A silky texture, little tannins 丝般柔滑，丹宁较淡Pinot Noir黑皮诺Red Grapes Varieties红葡萄品种 Mostly grown in Rhne Region, France, Australia 主要种植于法国罗纳谷地区, 澳大利亚 Rich black and red berry fruit, plum 丰富的黑色、红色浆果及李子味 Game and spice co

25、mplexity 丰富的野味及辛辣味 Rich and full-bodied 口感丰富，酒体饱满 Shiraz 设拉子Red Grape Varieties红葡萄品种 Italys most common grape 意大利种植最广泛的红葡萄品种 Chianti 基昂蒂用此葡萄酿制 Brunello di Montalcino 蒙塔尔奇诺布鲁诺 Lightly fragrant wines 酒香清淡 A distinct bitter cherry taste 独特的苦莓味 Tight tannins 强烈的丹宁味Sangiovese杉济奥维瑟Red Grape Varieties红葡萄品种

26、 Mostly grown in California 主要种植于美国加州地区 Deeply concentrated berry fruit 浓缩的浆果味 Jammy 果酱味 Intriguing spice notes 独特香辣 A big finish 回味极佳 Zinfandel仙芬黛Red Grape Varieties红葡萄品种 Piemontese grape (Italy) 意大利皮特蒙地区的著名葡萄品种 Grape for Barolo & Barbaresco 酿制巴罗洛和芭芭罗斯克葡萄酒 Tannic, acidic and austere. 丹宁丰富、酸度适中、深沉Co

27、mplex, full-bodied 酒体饱满，口味丰富Better after more than 4 years aging 最好陈年4年以上Nebbiolo内毕罗Red Grape Varieties红葡萄品种 The fine Spanish variety 很好的西班牙葡萄品种Rioja, Valdepenas 里奥哈、瓦蒂盆娜地区，Elegant and aromatic 优雅，芬芳Tempranillo/泰普妮洛Red Grape Varieties红葡萄品种 Grape used to make Beaujolais用来做宝祖利酒的葡萄Light purple in color

28、酒体呈浅紫色Fruity and light in tannin果香浓郁, 口感柔和To be drunk young趁年轻时喝 GamayMain White Grape Varieties主要白葡萄品种White Grapes白葡萄品种Chardonnay/莎当妮 Sauvignon Blanc/白苏维翁 Riesling/薏丝琳 Gewuztraminer /格乌兹莱妮 Pinot Grigio/灰皮诺Viognier/威格尼White Grape Varieties 白葡萄品种Native to Burgundy 源于法国的勃根第地区 Versatile and complex 复杂多

29、变Good ageing potential 很好的储藏潜力White fruits and nutty flavor白色水果及干果味Chardonnay莎当妮White Grape Varieties 白葡萄品种Bordeaux, central Loire 波尔多，卢瓦尔河中部Crisp acidity 易碎，偏酸Dry and aromatic 干性，芬芳Citrus and Grassy 柑桔及青草味Sauvignon Blanc白苏维翁White Grape Varieties 白葡萄品种Grown in Alsace, Germany, South Australia, Washi

30、ngton State, etc 种植于阿尔萨斯，德国，罗纳谷地区, 南澳大利亚, 华盛顿Versatile (dry, tart wine to Sweet late-harvest wine) 变化多样（可在口感较干到晚收型甜酒间变化）Floral and mineral flavor花香及矿物味Naturally high acidity天然酸度高A tremendous capacity to age可陈年Riesling 薏丝琳White Grape Varieties 白葡萄品种Alsace, Germany, Austria 阿尔萨斯，德国，奥地利Structured, gene

31、rous 层次分明，特征丰富鲜明Lychee, rose, spices, clove notes 荔枝，玫瑰、丁香的辛辣味Tropical Fruit & Cinnamon 热带水果味 & 肉桂味Gewurztraminer 格乌兹莱妮White Grape Varieties白葡萄品种 Popular in Northern Italy 盛产于意大利北部Fruili and Veneto 福茹利,威尔尼托Fresh and Aromatic 新鲜，芬芳Light color 颜色偏淡Pinot Grigio 灰皮诺White Grape Varieties白葡萄品种 Northern Rh

32、ne, Australia, California 北罗纳谷, 奥大利亚, 美国加州Condrieu, Chateau Grillet 孔德里欧、歌瑞莱特古堡Peach flavor 桃子香Very low acidity 酸度极低Viognier威格尼VIII Wine Labels酒标 How to Read Wine Label怎样解读酒标? Winery 酒庄名Vintage年份Alcohol Level酒精含量Net Volume 净含量(Name of Wine)酒名New World 新世界Grape Variety葡萄品种Old World 旧世界Appellation产地Cl

33、assification等级Usual contents of a label 酒标里包含的内容 Sample from the New World来自新世界的样标 S Sample from the Old World 来自旧世界的样标What is the grape variety?葡萄品种是什么？ IX Wine Lists酒单 IX Types of Wine list 酒单种类Wine list by region根据产区的分类Wine list by alphabetic order根据字母顺序分类Wine list by varieties根据葡萄品种分类Wine list b

34、y intensity of wine根据葡萄的强度分类Others其他 X Wine Service葡萄酒服务 X Wine Service 葡萄酒服务 Presentation of the wine list 介绍酒单 Take the order without hesitation 确认订单 The client asks for recommendations客户要求推荐 Recommendations offered 建议 The client may doubt reinforce 客户也许置疑加强你的推荐 Presentation of the wine 展示葡萄酒 Open

35、 the wine bottle 葡萄酒开瓶 Client tastes the wine 客人品尝葡萄酒 Wine rejections 拒绝葡萄酒 Pouring sequence 斟酒顺序 Glass refill and reorder 葡萄酒续杯和加酒Simply ask who is going to order the wine 简单询问哪位客人会点酒The wine order is taken right after the order of the dishes 点餐完毕后点酒The client can : -either make his wine order with

36、out hesitation客人会：毫不犹豫的点自己喜欢的葡萄酒-or the client may ask for a recommendation或者会要求服务员给与一定推荐 Presentation of the Wine List 介绍酒单 Take the Order Without Hesitations客人自主点酒 Listen to the client carefully 仔细聆听客人的需求 Reformulate clearly his choice 再清楚无误的重复他的选择 You may congratulate him/her on the choice, espec

37、ially in front of their guests 你可以赞赏他/她的选择，特别是在他们的客人面前 Never contradict him, respect his tastes 不要试图更改他的选择，尊重他的口味 Never criticize a wine 绝对不要质疑他点的葡萄酒Recommendations 客人要求被推荐葡萄酒Listen pro-actively and gather information 仔细聆听客人的需要，收集信息Then give him a recommendation according to the dish and his budget.

38、 根据他的菜肴和预算，推荐相应的葡萄酒 Pay attention to the circumstances & season 注意环境和季节的变化Offer one or two recommendations, no more. Do not read the wine list！ 只提供一、两个建议，绝对不要照读酒单Justify your choice briefly with a few words 简短的介绍一下你的推荐Recommendation tips 推荐小贴示 Traditional drinkers 经常饮用葡萄酒的客人Promote the characteristi

39、cs of the region 强调葡萄酒的产地Promote the grape variety 强调葡萄品种的不同Region and appellation 产地 Vintage 年份Grape variety 葡萄品种Origin 产地( European clients 欧洲客人 ) ( Southern hemisphere USA clients 南半球 美国客人 ) New drinkers 刚开始接触葡萄酒的客人What if the Client is in Doubt?当客户犹豫不决时该如何做Show him that you fully understood his

40、request 说明你完全理解他的需要Perhaps recommend him another wine 或许可以向他推荐其他的葡萄酒 Most of the time, the client needs to be reassured 大多数时候，客人需要你进一步肯定他的选择“To do so, tell him a few words about the vineyards, winemaker, recent wine tasting” 接下来，向他介绍葡萄酒的酒园，酿造商，品酒辞.Presentation of the Wine出示葡萄酒 Show the bottle and la

41、bel standing on the right hand side of the person who ordered 站在点酒客人的右面，向他展示葡萄酒的瓶身和酒标Never hold the bottle by the neck 绝对不要握酒瓶的瓶颈Do not shake the bottle. Be gentle. 不要摇晃酒瓶，拿放轻柔。Red wine should be served at room temperature 红葡萄酒可以在室温品尝White, rose and sparkling wines should be served chilled and put i

42、n an ice bucket between pouring 白葡萄酒、玫瑰葡萄酒、汽泡酒饮用前都必须冷藏，余下的葡萄酒要连瓶放入冰桶保温Open the Wine Bottle葡萄酒开瓶Always open in the presence of the guest and never hide the label 当着客人的面开启葡萄酒，不要隐藏葡萄酒标Do not turn your back to your customer 不要背对你的客人Cut the foil below the neck with opener. Do not pierce the cork 用酒刀割开瓶封，

43、不要刺穿软木塞Bend the cork a little bit at the end to avoid making a noise拔出瓶塞底部时稍微弯曲一点，避免弄出噪音Present the cork upon successful removal from the bottle. Do not leave the Capsule on the table 顺利开启葡萄酒后，不要把铝膜遗留在桌上 Give the Client a Taste of the Wine客人品酒Ask the guest who made the order to taste the wine 请点酒的那位

44、客人先试酒Pour approximately one soup spoon worth of wine into the glass of the designated guest 倒大约一汤匙的葡萄酒给指定的客人Ensure approval is given before you go on pouring 点酒客人首肯后才为其他客人们侍酒Wine Rejections拒绝Corkiness: If you smell mustiness or damp cardboard, then the wine is corked被橡木塞污染：如果有霉味或潮板纸的气味， 说明酒已被污染Oxida

45、tion: Sometimes the wine can be oxidized, meaning it has been exposed to air过分氧化：葡萄酒和空气过分接触会被氧化 Wine Pouring Sequence侍酒顺序From the right hand side, pour the wine for ladies first, clockwise from the host, then for gentlemen in the same clockwise manner站在客人右边，女士优先，由主人开始顺时针方向，接下来再是男士，同样顺时针方向The person

46、who tastes the wine should be the last person to be poured a glass最后才将主人的酒杯加满Twist the neck a little bit at the end of the pour侍酒完毕后稍微扭转一下酒瓶 Glass Refill and Reorder续杯和加酒 Glass refill 续杯 Make sure you refill the glass as often as possible and respond to any request to stop the refill你必须每次都尽可能的为客人续杯，

47、除非得到停止续杯的指令Recommend 2nd bottle or a new wine 加点第二瓶酒或再订其他新酒 Always ask the host whether a 2nd bottle of the same wine is required or different type of wine is preferred when there is less than 1/4 bottle of wine left当少于1/4瓶酒时，应该询问主人是否还需要第二瓶或其他不同款的新酒At least two persons至少两个人: - The trainer acts as a

48、client 培训师扮演客人 - The volunteer acts as the waiter 志愿者扮演侍者Follow the sequence of the wine service including bottle opening and wine pouring 演示侍酒服务的顺序包括开瓶和侍酒Role Play 角色扮演XI Wine Tasting Techniques 品酒技巧1) Appearance: Clarity, Brightness, Color and intensity视觉：澄清度，亮度，颜色及深浅2) Nose: Intensity and Aromas嗅

49、觉：香气及浓郁程度3) Taste: Balance, flavors and length味觉：平衡口味及留香 BollingerSpecial Cuve Champagne(Champagne, France)60% Pinot Noir25% Chardonnay15% Pinot Meunier 首席法兰西香槟特酿NV（法国，香槟区）60%黑皮诺，25%莎当妮及15%莫尼野皮诺 首席法兰西家族始终如一地维护着香槟酒的风格。此特酿呈柔和的金琥珀色泽。馥郁的桃子，蜂蜜及无花果的口味尽显其成熟特质。酒质丰饶怡人，酒体平衡，回味持久绵长。葡萄酒鉴赏家95分 FreixenetCarta Nev

50、adaNV(Cataluna, Spain)Parellada 33%, Macabeo 33%, Xarello 33%菲斯奈特金牌起泡葡萄酒（西班牙，卡特卢那）清雅的稻黄色酒体，酒体晶莹剔透，泡沫丰富持久，大小适中。淡淡的花香味，适度的陈酿令其口味清爽怡人。后添加的酒液是同批酒液经过12个月在橡木桶中的陈酿精心制成。适宜在6至7摄氏度条件下饮用。葡萄酒热心家“最畅销葡萄酒”。 HENRI BOURGEOISLes BaronnesSancerre Blanc AOC2001(Loire Valley, France)100% Sauvignon Blanc 亨利博卢瓦庄园桑榭尔男爵白葡萄酒2001（法国，卢瓦尔山谷）100白苏维翁 富含成熟的柑橘果香，细腻典雅馥郁迷人。其口味和谐持久，体现了当地优越的风土特质。非常适于作开胃酒，与鱼肉搭配享用亦十分理想。 GajaCaMarcandaPromisToscana IGT2002(Tuscany, Italy)55% Merlot35% Syrah10% Sangiovese 嘉雅歌玛达果园普罗米斯干红葡萄酒2002（意大利，托斯卡纳）55梅洛，35设拉子，10桑吉奥维斯 淡雅的石榴红色泽。山莓、酸樱桃、泥土、石头的气息与红果、樱桃的宜人口味交织融合，相得益彰。回味柔和细腻，丹宁稳固，