产品信息课件

1、Section 3 Product Description and ManualsMain Pointswhat is a product?What is a product description?How can you introduce your product by using a product description?Business SayingsCore Words and PhrasesTypical SentencesParagraph Writing and TranslatingDiscussion and AssessmentApplied Writing1. Wha

2、t is a product?Generally speaking, the word “product” means things offered to a market that satisfy peoples want or need, but in practice, its meaning can vary in different situations. For example, products are called merchandise in retailing; products are called raw materials purchased and finished

3、 goods sold in manufacturing. When we call products commodities they usually represent either raw materials such as metals and agricultural products or things traded in the open market. Even printed materials and training course for educational purposes or services can be special forms of products.2

4、. What is a product description?People write an enquiry when they need information about the product or service that interests them. Being interested in purchasing a product, people would require more information before making a decision. In this circumstance suppliers need to offer a product descri

5、ption. It is a separate document going into more details: for example, the product description for a publication will describe its guidance, content, the different sections, its formats etc. Generally speaking, a product description usually contains an introduction, the use of the product, the range

6、 of the product, details of the product, delivery of the product, quality criteria, and review process. You have to offer relevant information about the purpose of product, details of what it will consist of, and set quality criteria. 3. How can you introduce your product by using a product descript

7、ion?If you have a desire to write a good product description you must try all means to convey the benefits of using the product and convince your customers that they need the product and they need to purchase it from you. A good way to start your product description is to highlight the features of t

8、he product by using the product yourself. It is also important to know your customers. Then, determine what product benefits will appeal to your target market. Make sure that you use words that all your customers will understand. Do not use technical jargon unless your customers know the words. Writ

9、ing a good product description requires that you create a balance between technical and emotional writing while keeping your words count down. Remember the number one rule is “Do not bore your customer with long product descriptions because they will move on.”II. Business Sayings1. Not to advance is

10、 to go back. 不进则退。2. Care and diligence bring good luck.谨慎勤奋行好运。3. People of the same trade are enemies to each other. 同行是冤家。4. The good and the expensive do not always go together. 好的未必贵，贵的未必好。5. Good wine needs no bush. 酒好客自来。6. A rotten apple injures its companions. 一粒老鼠屎，带坏一锅粥。III. Core Words an

11、d PhrasesSales potentialClear the stockEnergy-savingEconomicalReady salesSuperior qualityOverseas marketAdvance versionNew featureImporterEasy-to-useNewly developedLimpid in sightDramatic resultsDevelopingRoastingEnclosedBrochureExquisite craftsmanshipOrder onlineUp-to-date styleReliable performance

12、Elegant and gracefulImport licenceIV. Typical Sentences 1, 2您可以在线订购或通过传真、电话订购，我公司将按照你方的规格量身定做，设计方案将由联邦快递次日送达你方。You can order online, via fax, or by phone. The companys design, to be completed to your specifications, will then arrive at your home the next day by Federal Express.该手提电脑大小和大多数笔记本相似，但配备多项

13、全新功能，而且零售价较同类产品便宜20%。This kind of computer is the same size as most laptops but comes with some totally new features. Besides, the retail price will undercut its nearest competitor by at least 20%.IV. Typical Sentences 3, 4应消费者主张更为天然的产品的要求，公司正着手取消在可口可乐中添加苯甲酸钠，一种有争议的所谓可能与DNA损伤和儿童多动症有关的添加剂。In response

14、 to consumers insistence on a more natural product, the company is in the process of phasing out sodium benzoate, the controversial additive linked to DNA damage and hyperactivity in children, of Diet Coke.因产品存在缺陷造成受害人财产损失的，侵害人应当恢复原状或者折价赔偿。受害人因此遭受其他重大损失的，侵害人也应当赔偿损失。Where damage is caused to the prop

15、erty of the infringed due to the defect of a product, the infringer shall restore the damaged property to its original state, or pay compensation at the market price. Where the infringed suffers any other serious losses, the infringer shall also compensate for such losses.IV. Typical Sentences 5, 6该

16、产品的目的就在于轻轻松松地把你的电视和互联网连接起来，让音像世界以崭新、强大而又便捷的方式进入你的起居室。The purpose of this product is to make it easy to set up a connection between the Internet and your television, to allow audio and visual world to come into your living room in new, powerful and easy ways.未经商标注册人的许可，在同一种商品或者类似商品上使用与其注册商标相同或者近似的商标的

17、属于侵犯注册商标专用权。Using a trademark that is identical with or similar to a registered trademark in respect of the same or similar goods without the authorization from the trademark registrant shall be an infringement of the exclusive right to use a registered trademark.IV. Typical Sentences 7, 8敬请注意，正因为贵公

18、司是英国最重要的丝绸进口商之一，所以我们向你提供最低报价，这是任何其他地方都不可能有的。我方产品不仅价格低廉，而且质地优良。Please note that, since you are one of the important importers of silk in England, the prices we offered you are the lowest anywhere. Despite our low prices, the quality of the goods to be shipped to you is always of the best.我公司致力于开发性能最好

19、的基于网络的软件，生产操作简单、界面美观、功能齐全的高端产品。Our company, committed to developing the best web-based software, builds easy-to-use, high-end products with elegant interfaces and thoughtful features.IV. Typical Sentences 9, 10只要在食物或舌头上滴上几滴纯净天然的液态维生素D3，这些无味的点滴就可以让你方便地感受到维生素D所带来的健康益处。维生素D的功能和对健康的好处比人们以前所了解得要多得多：维护健康的

20、免疫系统功能、健康的情绪并增强肌肉的力量。Pour pure, natural liquid vitamin D3 in drops onto your food or tongue. These tasteless drops offer a convenient way to experience the healthy benefits of vitamin D. Vitamin D has more functions and health benefits than formerly realized: supporting healthy immune system functio

21、n, supporting a healthy mood and promoting muscle strength.这样，黄金可用于前列腺癌的治疗，医生用米粒般大小的金子可以准确地找到病人前列腺的位置从而采用更准确的放射疗法对付肿瘤。In this way, gold can be used in the treatment of prostate cancer. Using small grains of gold, about the size of a grain of rice, doctors accurately identify the position of the pati

22、ents prostate so as to take a more precise radiation dose for the treatment of the tumor.IV. Typical Sentences 11, 12我们的处方药治疗多种病症，例如感染、消沉、皮肤病、哮喘、心脏和循环疾病以及癌症。Our prescription medicines include treatments for a wide range of conditions such as infections, depression, skin diseases, asthma, heart and c

23、irculatory disease and cancer.国家鼓励推行科学的质量管理方法，采用先进的科学技术，鼓励企业产品质量达到并且超过行业标准、国家标准和国际标准。The State shall encourage the popularization of scientific methods in product quality control and the adoption of advanced science and technology. The State shall encourage enterprises to make their product quality

24、meet and even surpass their respective trade standards, the national and international standards.IV. Typical Sentences 13, 14写作和编辑产品说明书的时候，都要注意长度，使用的单词能够把意思讲清即可，不要为追求华丽而使用不必要的词。As you write, or when you edit your product descriptions, be aware of length. Use enough words to make your meaning clear,

25、but dont use unnecessary words just to make it flowery.为了继续生产高质量的产品，我们最近安装了新的高速高清晰度印刷机。或许您对我们的最新产品会有兴趣。为此，随函附寄产品目录一份供参考。In order to continue to produce high-quality products, we have recently installed a new, high-speed printing press. You may be interested in our new products. So a latest catalog i

26、s enclosed.IV. Typical Sentences 15生产者、销售者在产品中掺杂、掺假，以假充真，以次充好，或者以不合格产品冒充合格产品的，责令停止生产、销售，没收违法所得，并处违法所得一倍以上五倍以下的罚款，可以吊销营业执照；构成犯罪的，依法追究刑事责任。Where a producer or a seller mixes impurities or imitations into a product, or passes a fake product off as a genuine one, or passes a defective product off as a h

27、igh-quality one, or passes a substandard product off as a good-quality one, the producer or seller shall be ordered to stop production or sale, the unlawful earnings shall be confiscated. And a fine from twice to five times his unlawful earnings shall be imposed concurrently, and the business licenc

28、e may be revoked; if the case constitutes a crime, the offender shall be investigated for criminal responsibility according to the law.V. Paragraph Writing and Translating 1，2如果市场充斥而你还想投放自己的产品，那你就得明白是什么使得你的产品胜出，并且要先做一些非正式的调查。If the market is already crowded but you still want to introduce your produ

29、ct, you have to see what will make your product stand out and do some informal research first. 要搞清在线产品是否适销对路就要看看现在是在卖什么，原因何在。如果你觉得你的产品能行，因为没有像这样的产品出售，或者因为没有市场。To determine online product marketability, you have to see what is selling now and why or why not. For example, if you think your product wil

30、l do well because there is nothing else like it being sold, maybe it is because there is no market for it.V. Paragraph Writing and Translating 3, 4, 5对流型属于标准微波炉的改进型，比普通微波炉加热更快。对流型微波炉内置空气循环电扇，因此烹调食物速度更快，您甚至可以用来烤禽或烧烤面包。The convection models are advanced versions of the standard microwave. They cook qu

31、icker than a regular microwave-a convection oven has internal fans that circulate air, thereby cooking food quicker and more evenly. You can even use these models for roasting a bird and baking bread.我们的Benson吸尘器带有微型的高效过滤系统，清扫地毯的效果比我用过的任何其他产品都要好得多，确保空气中没有灰尘。 My Benson vacuum cleaner with its efficie

32、nt micro filtration system cleans the rugs better than any I have used before, and it keeps the dust and pollen out of the air.新开发的软件功能全面，为你提供无数种开发创造力的方法，还可以讲故事。这套软件对孩子们来说真是又有趣又好用。With a comprehensive set of features, this newly developed software gives you numerous ways to explore your creativity a

33、nd tell a story. This award winning software is fun and useful for kids.VI. Discussion and Assessment学习者需要培养的是自主而不是依赖，学习效果在很大程度上取决于自己的主观能动性和参与性，要善于将新知识和己有的知识相结合，使语言技能从理论形态转换为实践形态。教师帮助他们通过设立个人目标，运用自己的学习策略对自己的学习负责。但是，只能起帮助、建议和引导的作用，学习的任务仍然需要靠学习者自主完成。下面第一例收集了几个学生习作中的句子，题目要求“假设自己公司生产了某种产品，要求按商务英语的要求进行介绍

34、。” 请看存在什么样的问题？这些问题属于什么性质？第二例为某公司网站的产品中英文介绍，存在大量的标点误用现象，请你在参看本书作者讲评之前先看看问题何在？应该如何修改？ 1）习作分析：关于“产品介绍”习作中的语用失误1. This kind of TV can prevent you from near-sighted.意思是说“看这种电视不会近视”，缺少非谓语动词。建议改为：This kind of TV can help prevent you from becoming near-sighted.2. Why dont you try to buy a bottle to your gir

35、lfriend? 作者原意是“为什么不给你的女朋友买一瓶？”问题是，介词误用，选词不精。建议改为：Why not buy a bottle for your girlfriend? 或者Why not buy your girlfriend a bottle?3. I choice it, I like it. 想说“我喜欢，才选它！”但动词名词形式混用。建议改为：I like it so I choose/select/take it.4. Dont delay! Use your hands today! 作者受口语的影响，想说“赶快动手！”，应该理解为“采取行动”而不是一般的“动手”。整

36、体来看，用词烦琐、不够押韵。建议改为：Dont delay! Take action today!5. Such a new fishing-rod has a small lamp which giving off green light beside the fishing hook. 是说“这种新型钓竿在鱼钩旁边装有能发绿光的小灯。”问题是，引导词与非谓语动词混用。建议改为：Such a new fishing-rod has a small lamp which gives off green light beside the fishing hook. /Such a new fis

37、hing-rod has a small lamp giving off green light beside the fishing hook.6. With the help of such a rod, you can bring enough fish back no matter whether you are a skilled fisherman or not. “有了这种钓竿，不管你是否为有经验的钓者都可满载而归。”用词累赘、反为不美。建议改为：With the help of such a rod, you can bring enough fish back no matt

38、er you are a skilled fisherman or not.7. There are many people want to go out to spend their summer holiday. “如今有许多人外出过暑假。”分词与引导词关系不清。建议改为：There are many people dreaming of going out for summer holidays. / Many people want to go out to spend summer holidays.8. Many of the fat try their best to loss

39、weight in various means, but at last, they are always more less than gain. 搭配不当、理解偏差。另外，“许多肥胖人士想方设法减肥，结果总是有增无减。”the fat也不够礼貌。建议改为：Many of the stout try all means to lose weight, ending in failure.9. Dont let young and beautiful leave away. “别让青春美丽溜走！”词性错误、词组不当。建议改为：Keep young and beautiful forever!

40、Dont let youth and beauty go! Always young and beautiful!2）某公司主页写作评析：原文：本公司专业生产自己设计的各类运动鞋、童鞋、凉鞋等，产品质佳价低1.5到3美金，产品远销欧洲、东欧、中东等。原译：we produces own designed all kinds of sport shoes、 childrens shoes and sandal, etc. And our manufactory has own power to engage in export trade , products are sold well in

41、Europe、 Eastern Europe 、Middle East、 South America、Africa and the others countries. 首先应当指出，原文中“远销欧洲、东欧、中东”，将“欧洲”和“东欧”并列，概念大小不清，难道“东欧”就不属于欧洲？原译中在sport shoes与 childrens shoes之间错用顿号，应该一律使用逗号，export trade后面的逗号前面无需空格；And 作为并列句的连接词，不应该大写首字母；childrens shoes and sandal中复数形式没有统一，应该都采用复数形式，而且childrens的标点也不对；h

42、as own power属于中式表达，在own的前面应该使用代词的所有格；在.Africa and the others countries处将大洲与国家并列，导致Middle East, South America, Africa全都成为国家了，而且the others countries也属于误用，若改成many other countries从语法上讲倒是可行，但原文没有这个意思；在we produces中，主语为第一人称复数，谓语动词词尾不配。译文标点误用十分突出，可以说，除两个点号外几乎所有标点符号都用错了。建议改译：We specialize in manufacturing al

43、l kinds of shoes of our own design, covering sports shoes, childrens shoes and sandals as well. Our products are of superior quality and reasonably priced, ranging from 1.5 to 3 US dollars and enjoy a good market in Europe, esp. Eastern Europe and the Middle East.VII. Applied WritingA. Write a produ

44、ct description for your newly developed productsa) name and identifier;b) purpose and composition;c) format and derivation;d) quality criteria and quality check method.B. Sample writingNew Product: Smart World ClockPrice: US $15.00Location: Los Angeles East LADate Listed: Oct-10-08Description:Get fast and easily international times from different cities around the world.An eco-friendly product with a recycle CD in time of economic down turn.You can send us your own designed CD. It will be installed on the clock.Gi