《国际经济与贸易专业英语》课程教学大纲

1、国际经济与贸易专业英语Professional English 一、课程基本情况课程类别：专业方向课课程学分： 2 学分课程总学时：32 学时，其中讲课：32 学时课程性质：选修开课学期：第6学期先修课程：经济学、管理学适用专业：国际经济与贸易教材：经管英语，东南大学出版社，邱斌主编，2001年开课单位：经济管理学院国际经济与贸易系二、课程性质、教学目标和任务本课程是国际经济与贸易专业的专业方向课，目的是把经济管理专业的英语教学引向深处，课程内容主要针对专业的英语学习，让学生去学习经管专业的英语核心理论和英语实践，具体内容包括专业的经典文献阅读、案例讨论以及商务英语交流等多样化内容。本课程内容

2、主要分为经济、管理和商务沟通三篇。经济篇共分五个单元，分别介绍经济学、国际贸易、金融、新经济和中国经济等方面的原理和知识；管理篇也分五个单元，在介绍管理学原理的基础上，着重介绍了营销管理、战略管理、人力资源管理和国际管理等内容；商务沟通篇主要介绍商务写作和工作面试技巧。每单元均由两篇课文和一个单元练习构成。课程重点介绍经济管理专业英语的特点、有效的阅读技巧和学习方法，详细解释阅读文章以及相关的注释和练习，同时讲解商务写作，包括英文商务信件和英文个人简历写作。三、教学内容和要求1、Unit 1 Principles of Economics （4学时）（1）了解the twin themes o

3、f economics;（2）理解the logic of economics;（3）掌握the macroeconomic model;重点：The Fundamentals of Economics难点：Brief Introduction to Macroeconomics2、Unit 2 International Trade （4学时）（1）了解absolute advantage, Uruguay Round;（2）理解opportunity cost and comparative advantage;（3）掌握comparative advantage and trade; t

4、rade without discrimination;重点：The principle of Comparative Advantage难点：Principle of the Trading System3、Unit 3 Finance （4学时）（1）了解the Feds organization; the Federal open market committee;（2）理解banks and the money supply; special characteristic of the insurance contract;（3）掌握the Feds tools of monetary

5、 control;重点：The Federal Reserve难点：the nature of insurance4、Unit 4 New Economy （1学时）（1）了解get-rich-quick plans crushed;（2）理解top three Chinese web operators face cooling Ad revenue;重点：Dot-coms难点：Asian IT5、Unit 5 China Economy（3学时）（1）了解 New Preferential Policies to Boost Western Investment;（2）理解IT Drivi

6、ng Seat of Chinas Economy;（3）掌握Five-Year Planners Open Up to the People;重点：Five-Year Planners难点：the 12th Five Year Plan6、Unit 6 Principle of Management （4学时）（1）了解Management in McDonalds;（2）理解People Make All the Difference for This Boss;（3）掌握Management Defined; What Do Managers Do;重点：working with and

7、 through others; balancing effectiveness and efficiency; making the most of limited resources; coping with a changing environment难点：managerial functions; managerial roles7、Unit 7 Marketing: Creating Value for customers（4学时）（1）了解 Creating Customer Value The Procter & Gamble Company;（2）理解What is Marke

8、ting;（3）掌握Steps in the Process of Segmentation; Positioning the Product;重点：purpose of marketing; consumers needs and desires难点：identify possible market segments; determine segment sizes; select a target market8、Unit 8 Strategic Management （2学时）（1）了解Example of Vocabulary of Strategic Management;（2）理解

9、Introduction to Strategy and Strategic Management;（3）掌握Vocabulary of Strategic Management;重点：strategy and strategic management; benefits of strategic management难点：objective; goal; mission; levels and types of strategies9、Unit 9 Human Resource Management （1学时）（1）了解Ericsson GE; Practice Self-motivatio

10、n（2）理解Maslows Needs Hierarchy Theory重点：Maslows Needs Hierarchy Theory难点：the five bases of power10、Unit 10 International Management （1学时）（1）了解The International Process;（2）掌握Global Sourcing Strategic: R&D, Manufacturing, and Marketing Interfaces;重点：MNE performance and degree of internationalization; t

11、ypes of international new ventures难点：trends in global sourcing strategy11、Unit 11 Business Writing （2学时）（1）了解A Sample Business Letter; Specific Tips with a Sample Resume;（2）理解How to Write a Business Letter;（3）掌握How to Write a Resume;重点：know what you want; plunge right in; write so hell enjoy it难点：wh

12、at do I want to do; how to organize it; figures dont brag12、Unit 12 interviewing for employment （2学时）（1）了解Answering Ten Frequently Asked Interview Questions;（2）理解Follow-Up Letters and Other Employment Documents;（3）掌握Interview for Employment;重点：before, during and after the interview难点：reference request, application request letter, application or resume follow up letter四、课程考核（1）作业：5 次；（2）考核方式：开卷考试、课程论文（3）总评成绩计算方式：平时成绩30% + 期末考试成绩7