南开大学22年春学期《饭店业市场学（一）（二）（EI双语）》在线作业

1、-本页为预览页PAGE15-本页为预览页-本页为预览页22春学期（高起本1709-1803、全层次1809-2103）饭店业市场学（一）（二）（EI双语）在线作业-00001第1题. 提供客户服务#客房担保材料杂乱的回避方法是:选项A：将每件客户服务信息放在客房的不同地点选项B：将所有客户服务信息放在客房梳妆台或桌面上选项C：亲自在客人登记入住时向客人提供客房服务信息选项D：使用文件夹来保存与各种服务相关的信息参考答案：D第2题. Which of the following is an example of a destination market?选项A：Las Vegas选项B：New

2、York City选项C：Orlando选项D：all of the above参考答案：B第3题. 最初,使用酒店业的自动化:选项A：在前台产生访客历史，使用模式和偏好数据选项B：收集和分析客人人口统计和心理数据选项C：以使客户能够从他们的家庭或个人计算机设备进行预订选项D：作为生成和分析财务报告和统计数据的工具参考答案：D第4题. In a#an_ promotion, a prospective customer is required to do something in order to take advantage of an incentive offer.选项A：open选项B

3、：closed选项C：type matchup选项D：fulfillment参考答案：B第5题. The _prohibits discrimination in prices or services provided to different purchasers.选项A：Sherman Antitrust Act选项B：Clayton Antitrust Act选项C：Robinson-Patman Act选项D：Federal Trade Commission Act参考答案：C第6题. A product classified as a star by the BCG Growth-S

4、hare Matrix is a product that:选项A：has only a small share of a fast-growing market选项B：enjoys a high share of a fast-growing market选项C：has only a small share of a slow-growing or declining market选项D：enjoys a high share of a slow-growing market参考答案：B第7题. Segment profitability is determined by:选项A：analy

5、zing the revenue and profit generated through the sale of products and services to a particular type of consumer or market segment选项B：comparing the core dollars needed by marketing to maintain a desired level of business with the total dollars generated by all segments of the companys market选项C：calc

6、ulating the difference between total marketing costs for a given segment of time and the total revenues generated during the same segment of time.选项D：all of the above参考答案：A第8题. 要确定你的财产应该或不应该追求的市场部分,请考虑:选项A：分段的利润如何选项B：您的现有设施对于该区段的适合程度选项C：该细分市场的增长或下降趋势选项D：上述所有的参考答案：D第9题. 以下哪项是电话销售的关键选项A：请求反对选项B：倾听选项C：

7、彻底了解您的产品或服务选项D：b和c参考答案：D第10题. Special services, membership symbols, and recognition of frequent users are key factors of which of the following marketing tools?选项A：meal-of-the-month clubs选项B：employee-of-the-month programs选项C：VIP clubs选项D：all of the above参考答案：C第11题. 在计算促销活动的回报时,下列哪些成本需要计入方程?选项A：价值的折扣

8、选项B：分发的优惠券数量选项C：广告和媒体选项D：上述所有的参考答案：D第12题. Which of the following statements about communication and the sales department is true?选项A：Communicating with other departments is not necessarily important to the sales department选项B：There is no need for salespeople to communicate with staff in the rooms de

9、partment选项C：If the sales department doesnt communicate with catering, a meeting room might be sold on the same day at the same time to two different groups选项D：The sales department should communicate with the food and beverage department about special technical needs a group might have, such as unusu

10、al lighting or HVAC requirements参考答案：C第13题. 下列哪一个是在您的直接邮件中放入不适当邮件的示例?选项A：为老年人提供周末包，强调安全、方便和价值选项B：向大学生发送强调价值和乐趣的春假套餐选项C：向价格敏感的个人发送2对1优惠选项D：向自我和地位问题非常重要的个人发送预算、“简明”的报价参考答案：D第14题. An effective, cost-efficient way to select an advertising agency is to:选项A：negotiate and implement bartering arrangements w

11、ith the agency选项B：demand that the agency periodically provide free media space and air time选项C：place your ad business out for proposal.选项D：negotiate a no-cancellation by either party contract with the agency参考答案：C第15题. The three principal phases through which automated reservations systems have evol

12、ved are:选项A：reservations specialist, purchase facilitator, and delivery选项B：purchase facilitator, data collector, and management information选项C：reservations specialist, data collection, purchase facilitator.选项D：data collection, purchase facilitator, management information参考答案：B第16题. 以下哪项对于成功的直接接触公共关系

13、最重要选项A：彻底准备选项B：大纲或计划选项C：将您的产品或服务与观众的观点相关联选项D：重写，复查和重写演示文稿参考答案：A第17题. Electronic travel distribution systems are based on:选项A：the Internet选项B：airline reservation systems选项C：technology and hardware developed for the military选项D：travel agency computer networks参考答案：B第18题. 为了营销的目的,下列哪一个定义了最小的地理区域?选项A：一个区

14、域选项B：一个大都市统计区选项C：邮政编码选项D：一个小区域参考答案：C第19题. 最有效的营销方法只有在对以下哪些方面有全面的了解之后才能选择选项A：消费者市场细分及其需求选项B：饭店公司提供的产品和服务以及公司的具体业务需求选项C：饭店产品和服务的各种分销渠道的动机和影响因素选项D：上述所有的参考答案：D第20题. 根据_,如果两个人在同一时期内以相同的数量购买实质上相同的产品或服务,那么个人或公司不能向一个买方提供他们不向另一个买方提供的价格。选项A：“联邦贸易委员会法”第三条选项B：谢尔曼反垄断法选项C：罗宾逊 - 帕特曼法案选项D：价格控制反托拉斯法参考答案：C第21题. 被人们广泛

15、使用的营销调研基本技术包括选项A：直接调查选项B：问卷调查选项C：趋势调研选项D：焦点小组参考答案：A,B,D第22题. Which of the following marketing benefits can automated property management systems provide?选项A：accurate business forecasting, enabling timely rate adjustments选项B：improved guest service选项C：improved guestroom inventory control选项D：reduce the

16、 price参考答案：A,B,C第23题. When making e-mail or fax offers, marketers should:选项A：send the offers to current customers in a service-oriented manner选项B：offer customers the option of not receiving the message选项C：assess whether e-mail and fax marketing will do the business more harm than good选项D：offer custo

17、mers more参考答案：A,B,C第24题. 市场营销的受众包括选项A：投资团体选项B：加盟商选项C：融资渠道选项D：消费者细分市场参考答案：A,B,C,D第25题. 与都市统计区域和邮政编码有关的其他地理细分工具包括选项A：指定市场区域选项B：特定市场区域选项C：首要影响区域选项D：次要影响区域参考答案：A,C第26题. The most effective marketing methods are selected only after developing a thorough understanding of which of the following?选项A：the cons

18、umer market选项B：the consumer market segments and their needs选项C：the products and services offered by the hospitality company and the companys specific business needs选项D：the motivation factors and response keys of the various distribution channels for hospitality products and services参考答案：B,C,D第27题. 以

19、下哪个属于数据库系统的三大要素选项A：技术选项B：页面设置选项C：准确的资料选项D：优先设置参考答案：A,C,D第28题. 针对旅游零售商的激励与反应要素有选项A：客户满意选项B：批量产品选项C：低风险和较高的零售商反应选项D：快速支付佣金参考答案：A,B,D第29题. Trade publications are an important public relations tool because they:选项A：advertorial space选项B：are widely read by those with an interest in your specific industry选

20、项C：are a natural and effective outlet for your news releases.选项D：provide synergistic benefits of advertorial space参考答案：B,C,D第30题. Marketing planning begins with defining:选项A：the products and services to be marketed选项B：the core dollars needed by marketing to maintain a desired level of business选项C：a

21、zero-based budget选项D：budget参考答案：A,B第31题. .According to an executive mentioned in the chapter, Sheraton owns the most hotels in the United States today.()选项A：对选项B：错参考答案：B第32题. Use of a shopper service is an effective way to deal satisfactorily with customer complaints.()选项A：对选项B：错参考答案：B第33题. Desired

22、menu offerings of consumer segments in the food service market vary with the consumers purpose for eating away from home. ()选项A：对选项B：错参考答案：A第34题. 不是所有企业在有限的资源压力下都可以负担全面营销调研。解决方案之一是使用被称为第三方调研数据的营销情报工具。选项A：对选项B：错参考答案：A第35题. Public relations, by definition, deals only with publics external to the compa

23、ny.()选项A：对选项B：错参考答案：B第36题. Consumers in the quick-service (fast-food) market industry segment seek convenience and are also sensitive to price.()选项A：对选项B：错参考答案：A第37题. Social and political events have little effect on the buying behavior of consumers in the hospitality market.()选项A：对选项B：错参考答案：B第38题. 最为有效的营销方法或营销技术需要依据目标市场的特点加以确定。选项A：对选项B：错参考答案：A第39题. 纵向整合:它是在一家公司从事多种购买和分销的情况下出现的。选项A：对选项B：错参考答案：A第40题. 环境调研中一项关键性的核心任务是预估将会遇到