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1、巴生命是永恒不断柏的创创造,因为在绊它内部蕴含着过过八剩的精力,它不不癌断流溢,越出时时耙间和空间的界限限败,它不停地追求求疤,以形形色色的的唉自我表现的形式式伴表现出来。泰戈尔柏中国经济管理大袄学MBA课件供应链管理半学员问题探讨与扳案例例分析把(苏尼尔靶氨乔普拉拉著教材)哀CHAPTER吧 ONE 爸Discuss拜ion Que瓣stions蔼Conside把r the p岸urchase昂昂 of a c霸霸an of s笆笆oda at 扳a conve奥奥nience 叭store. 靶Describ邦邦e the v半半arious 奥stages 巴i班n the s斑斑upp
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11、s哎哎sembly 把operati霸霸ons, so百百urcing 懊decisio板板ns 熬and 阿how log靶靶istics 暗are to 扮be hand班班led are矮矮 all pa扮扮rt of t耙耙he desi败败gn. The扳扳 supply懊懊 chain 啊must al斑斑so sett班班le on c绊绊ommunic皑皑ation c白白hannels拌拌 and fr疤疤equenci艾艾es. 凹H。蔼Supply 岸chain p班lanning傲傲 takes 氨the str办办ategic 安decisio安安ns as a佰佰
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13、昂ned pro碍碍motions肮肮 and kn疤疤own sea版版sonal f败败luctuat拜拜ions in俺俺 demand耙耙.斑P。岸The 罢operati伴伴on八al deci肮肮sion ta坝坝ke th俺e plans敖敖 as a g挨挨iven an哎哎d make 伴day-to-昂day dec邦邦isions 邦to proc办办ess cus暗暗tomer o唉唉rders, 氨allocat安安e resou板板rces to埃埃 certai坝坝n custo扳扳mers, t俺俺rigger 艾orders 叭from su拌拌pply ch
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16、the 阿retaile胺胺r; this绊绊 connec坝坝tion is邦邦 made a挨挨s the b扳扳ook, pe拜拜rhaps 矮Supply 白Chain M澳澳anageme奥奥nt搬 by Cho伴伴pra and袄袄 Meindl岸岸, is se爸爸lected 坝and pai叭叭d for b翱翱y the c爸爸ustomer肮肮.敖Z。碍The rep案lenishm唉唉ent cyc熬熬le conn霸霸ects th埃埃e retai半半ler and背背 the di背背stribut胺胺or and 板is trig鞍鞍gered b捌捌y the
17、 r颁颁etailer颁颁s need癌癌 to fil哀哀l the e敖敖mpty sh笆笆el败f space霸霸 with a摆摆nother 爸copy of摆摆 this t按按ome霸.板t。扮The man办ufactur拔拔ing cyc袄袄le conn霸霸ects th板板e distr背背ibutor 般and the澳澳 manufa熬熬cturer.巴巴 As dem瓣瓣and for拜拜 the bo澳澳ok is r安安ealized爸爸 and di隘隘stribut隘隘ors emp扮扮ty thei案案r wareh芭芭ouses, 肮they si隘隘g
18、nal th挨挨e manuf芭芭acturer办办 to pri安安nt anot拜拜her mil半半lion co八八pies to埃埃 fill t柏柏heir em捌捌pty war啊啊ehouses颁颁.柏w。傲Finally安, the p扒rocurem哎哎ent cyc昂昂le conn敖敖ects th拜拜e manuf癌癌acturer皑皑 and th罢罢e suppl矮矮ier. Th疤疤e manuf按按acturer傲傲 requir叭叭es raw 扒materia癌癌l input拌拌s of pa扒扒per, in熬熬k, etc.跋跋, to be坝坝gi
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