课件说明笔记5.11zero to one

1、Zero to One D6阅读笔记5/11/2015luluTodays checkpo:Building a Monopoly End of Chapter Five【晨读段落】Youve probably heard about “fist mover advantage”:if youre theentranto amarket,you can capture significant market share while competitors scramble to getstarted.But movingistic,not a goal.What really matters i

2、s generating cash flowsmover doesnt do you any good if someone else comeshe future,so being thealong and unseats you.Its much better to be the last movert is,enjoy years or evendecades of monopoly profits.The way to dot is to dominate a small niche and scale upfrom there,toward your ambitious long-t

3、erm vi.his one particulareast,businessis like chess.Grandmaster Jos Ral Capablance put it well:to succed,”you must study theendgame before everthin else.”【段落讲解、拆句分析】1) Youve probably heard about “fist mover advantage”:if youre the market,you can capture significant market share while competitors sta

4、rted.entranto ascramble to get-mover:先采取行动的人move:最早有一个重要意思来自棋类-chess；v. 走一步棋，移动棋子 n.这一步棋搭配：make a move 计划好考虑好要去行动的时候，同样用此说法make a move(on sb)make themove 抢占先机-entrant: n.进入者，新成员 n.entrance-capture: =v.catch-market share:市场份额-A whi:两件事情同时发生-get started: 开始-scramble: 争夺. 常用意思:1.炒鸡蛋(翻炒) 2.unscramble 复原

5、scramble to do sth2) But moving future,so being theunseats you.istic,not a goal.What really matters is generating cash flowshemover doesnt do you any good if someone else comes along and-tactic: 平时用复数比较多 tacics. is the particular method you used to achieve sth.strategy: is a plant isended to achieve

6、 a particular pure.-句子结构：what really matters(主) is (谓)-generate:产生、制造ng sth-句子结eing themover(主)-do sb any good:it didnt benefit you-come along:to arrive or to appear-unseat:v.,赶incumbent companysZero to One D6阅读笔记5/11/2015lulu3）Its much better to be the last moverprofitst is,enjoy years or even deca

7、des of monopoly-last mover:后发者- monopoly profits:性利润4) The way to dot is to dominate a small niche and scale up from there,toward yourambitious long-term vi.his one particulareast,business is likechess.Grandmaster Jos Ral Capablance put it well:to succed,”you must study theendgame before everthing e

8、lse.”-句子结构：The way to dot(主) is (谓) to do sth-scale up: v.扩大规模 scale economy 规模经济-particular:n.在这个特定的点上-chess:一般指国际象棋-put: v.以某种方式去说 Howput it?这事儿该怎么和你讲呢？-endgame:棋类收段metaphor “business is like chess”【重点单词】scramble skrmb()l 争夺、抢占tactic tkt k 策略scale up 扩大 （规模或数量）endgame en(d)ge m（棋赛的）结束阶段【段落翻译：选自从 0

9、 到 1中文版】你可能听“先发优势”：如果你是第一个进入市场的，在其他竞争者还在艰难起步的时候，你可以独自占据可观的市场份额。但先行一步只是个策略，不是目标。真正重要的是在未来产生现金流，因此如果有别的公司出现并取代了你，那么就算你是第一个做的也捞不到一点好处，反而那个最后下手的人更好最终可以在一个特定的市场里取得进展，获得几年甚至几十年的利润。要实现这个目标就要先主导一个小的利基市场，在这个基础上扩大，直到达到你预想的长远目标。至少在这一点上，经商就像下棋。国际象棋大师卡帕布：“要想赢，首要工作就是研究残局。”Zero to One D6阅读笔记5/11/2015lulu附：【Quizlet

10、】Chapter Five1 discount dskantv.to determine the present value of(a future payment or series of payments)To properly value a business,you also have to discount those future cash flowsto their present worth.2 dwindle dwnd()lv.toe gradually less or smallerSucsful restaurants might collect healthy amou

11、nts today,but their cashflows willprobablyover the next few years when customers move on ter and trendier ones.3 trajectory trdekt()r; trdkt()rn.the curved path of sths been fired,hit or throwno the airTechonology companies follow the opite.4 project prdektv.to estimate what the size,cost or amount

12、of sth will be happening now;SYN forecasthe futurebased on what isWhen Ied our future cash flows,I foundt 75% of the companys present value wouldcome from profits generated in 2011 and.5 quantum improvement kwntma sudden,great and important improvementThis was so effectivebefore Amazons IPO.t a very

13、 unhappy Barnes&Noble filed a lawsuit three days6 reap ripv.to obtain sth,espelly sth good,as a direct result of stht you have doneNetwork effects can beerful,but youll neverthem unless your product is valuable toits veryusers when the network is nesarily small.Zero to One D6阅读笔记5/11/2015lulu7 subst

14、ance sbst()nsn.a type of solid,liquidass particular qualitiesBeinning with brand rathernis dangerous.8 slash slv.to reduth by a large amountWhen Steve Jobs returned to Apple,he didnt just make Apple a cool place to work;he ed product lines to focus on the handful of opportunities for 10 ximprovements.9 cut-throat ktrutadj.(of an activity)in which people com