体验商务英语3教案-Unit-4-1st

1、精选优质文档倾情为你奉上精选优质文档倾情为你奉上专心专注专业专心专注专业精选优质文档倾情为你奉上专心专注专业一、教案头 编号：授课班级：授课日期：年 月 日年 月 日年 月 日本次课标题：Unit 4 Advertising (Discussion & Vocabulay & Reading)教 学 目 标能力（技能）目标知识目标1. Comprehend the term advertising2. Discuss the advantage and disadvantage the ad.3. Describe different types of the ad.4. Take comma

2、nd of words about the media and method of the ad.1. Definition of advertising2. Advantage and disadvantage of the ad.3. Different types of the ad.4. Media and methods of the ad.5. Information of out door advertising能 力 训 练 任 务 及 过 程Greet Ss and introduce the assignments of these two periods.Lead-in:

3、 Starting up.Discussion: Good and bad advertisements.Vocabulary: Advertising media and methods.Reading: Outdoor advertising.参考资料Teachers Resource Book （高等教育出版社）二、教学设计步 骤教 学 内 容教学方法Activities (学生活动)Time(时间)告知 (教学内容、目的）Lead-in: Starting upDiscussion: Good and bad advertisementsVocabulary: Advertising

4、media and methods4. Reading: Outdoor advertising讲授2m引入 （任务项目）Lead-in: Starting upQ1: Which do you like best? Why?Q2: Which advertisement is your favourite? 提问Ss think of the topics and answer the questions.8m操练 （掌握初步或基本能力）Discussion: Good and bad advertisementsThis section encourages a personal resp

5、onse to the topic and gives further speaking practice.分组讨论Ss have a brief discussion.20m深化 （加深对基本能力的体会）Vocabulary: Advertising media and methodsIn this section Ss study key words and expressions associated with advertising.练习Ss finish the exercises in pairs.15m归纳 （知识和能力）Words about how to describe g

6、ood and bad advertisement.Words associated with advertising media and methods.讲授Ss note down the key points.5m训练 (巩固 拓展 检验)Reading: Outdoor advertisingSs read an article from the economist about outdoor advertising. Exercises focus on relevant vocabulary from the text, scanning for specific informat

7、ion and summarising. Ss also discuss different aspects of outdoor advertising and prepare short presentations on specific advertising media.阅读理解Ss scan the article and find out information.35m总结Definition of advertising.Vocabulary about advertising media and methods.Description of outdoor advertisin

8、g.归纳讲述If possible, Ss output some questions about these two periods.3m作业Exercises on P22 B2m后记Period I: Discussion & Vocabulay & ReadingSteps（步骤）Methods & Tasks（方法、任务）IntroductionLead-in: Starting upDiscussion: Good and bad advertisementsVocabulary: Advertising media and methods4. Reading: Outdoor a

9、dvertisingStep OneLead-in: starting upQ1: Which do you lile best? Why?Q2: Which advertisement is your favourite?Step TwoDiscussion: Good and bad advertisementsPart A1)Ss work in pairs or small groups using the words in the box and their own ideas to flesh out the broad set of criteria arrived at in

10、Exercise A of Starting up on page 30. if there is time and Ss are particularly interested, they could compare for different products / services and /or media. 2)Working with the whole class, collate answers on the board. Encourage discussion of any particularly interesting or unexpected views.Part B

11、Allow Ss a few minutes working indivdually to decide which practices they find unacceptable. Check Ss understand that subliminal advertising involves images that are flashed onto a screen so briefly that they are note only by the subconscious mind.Working with the whole class elicit indivdual views,

12、 collate responses on the board as a class survey. Explore the reasons for any consensus that emerges on any of the points listed or additional suggestions. If any points seem controversial, ask Ss of opposing points of view to explain and justify their positions.Step ThreeVocabulary: Advertising me

13、dia and methodsPart ABooks closed, write goods and services on the board and elicit examples of each. Choose one example for each category and write them on the board under the relevant heading. Then elicit as many ways of advertising them as Ss can think of.Collate Ss answers on the board and elici

14、t the advantages and disadvantages of each method.Part BSs work individually to complete the table and add any words of their own, then compare answers in pairs.Check the answers with the whole class.For follow-up, Ss could choose half a dozen of the words and write sentences to illustrate their mea

15、ning.Step FourReading: Outdoor advertisingPart AAsk Ss what they understand by outdoor advertising.Elicit examples and find out if Ss have any favourite outdoor advertisements. Briefly elicit details.Briefly elicit some examples of typical outdoor advertisers and some possible advantages of the medium to those companies. Part B-CSs work in pairs, first matching the words and definitions, then completing the statement.Check the answers with the whole class.B 1e) 2b) 3d) 4a) 5c)C The cost of a prime-time TV slot is