商业综合计划书专题方案

1、【理大国际学生创新挑战赛】商业筹划书编写教程（一）-03-23 10:30 | （分类:默认分类）Business Plan WritingBackChapter 1 Introduction - What is a Business Plan?The fundamental role of a business plan is to generate a framework t hat evaluates all aspects of the economic feasibility of the busines s project including an explanation and

2、analysis of the business pros pects.商业筹划的基本职责是创立一种框架，以能评估商业项目的经济可行性，涉及 解释和分析商业前景。Functions of a Business Plan:商业筹划的功能It can determine and focus your business objective.她可以决定和 集中你的商业目的It can be used as a selling tool to acquire finance.她可以用来 作为营销工具以用来获得资金It can reveal omissions and weaknesses in the

3、planning process. 她可以显示出你筹划进程中的漏掉和局限性It can be used to solicit opinions and advices from experts abo ut your business.她可以用来征求专家有关您的项目的意见和建议In order to write a successful business plan, the following steps ar e important to notice before you start:为了写一份成功的商业筹划，在你开始之前下面的环节需要注重Write out the primitive b

4、usiness concept.写出原始的商业理念Collect all the necessary information on the feasibility and the specifics of your business concept.收集所有有关可行性的必要的信 息以及你的具体的商业理念Focus and perfect your concept based on the data you have colle cted.基于你收集的数据，关注并完善你的商业理念Draft the particulars of your business.拟定出您的商业项目的详情 Put you

5、r plan into a convincing form.将您的筹划以一种有说服力的 形式呈现出来The course starting from the next chapter will help you create a bus iness plan, which is divided into seven key elements through chapter two to chapter eight, including descriptions, guidelines for creati on and tips for avoiding common mistakes, to

6、gether with a business p lan sample and financial statements formats in the appendices.本教程从下一章节开始帮您创立一种商业筹划，它被分为7个重要部分，从第 二章到第八章，涉及描述、准则建立和常用错误避免提示、连同涉及一份商业 筹划样本和财务报表格式的附录。【理大国际学生创新挑战赛】商业筹划书编写教程（二）-03-23 12:46 | （分类:默认分类）Business Plan WritingBackChapter 2 Introductory Elements第二章简介性内容The very first

7、part of your business plan includes the introductory elements, which is the cover page, executive summary, and table of c ontents. It creates the first impression of the whole investment pro ject to your readers. In such case, the introductory elements, espec ially the executive summary, decide whet

8、her your readers will read t he rest of your plan or not. Furthermore, the table of contents indi cates how well you have organized the entire plan. Therefore, all of your introductory elements must be of good quality both in appearan ce and substance.您的商业筹划的第一部分应当涉及简介性的内容，例如封面、执行总结(内容 提纲)以及目录。她会给你的

9、读者有关整个投资项目的第一印象。可以这样说, 简介性内容特别是执行总结，决定了读者与否会继续阅读你的商业筹划的余下 内容。此外，目录还暗示出你是如何组织整个筹划的。因此，筹划书的简介性 元素在外观和内容上都要拥有很高的质量。Cover Page 封面The cover page should be a simple page that contains the project nam e and the presenting teams name. Also include the words Business P lan as the heading of the page.封面应当是一种涉

10、及项目名称和团队名称简朴页面，固然你也可以把“商业筹 划”的字眼作为封面页面的标题。Executive Summary 执行总结The executive summary is an introduction to your project. It is the part within the business plan that most readers will go through firs t. Investors will read the executive summary first to get a snapshotof your project and to evaluate

11、 your professionalism and the feasib ility of your business.执行总结是对于您们项目的一种简介。这是商业筹划中大多数读者将一方面阅 读的一部分。投资者往往通过执行总结对您的项目留下第一印象，并且对项目 的可行性和团队的专业性进行评估。As the executive summary is the most important part in your business plan, prepare it when you have finished the whole plan. When you wr ite on other sect

12、ions of your plan, extract few sentences for insert ion in your executive summary. This work will remind you to include the essence of these sections. The executive summary should be kept in brief, to the point and interesting, and should consist of the fo llowings in brief:由于执行总结是筹划书中最重要的一部分，你可以在完毕

13、整个筹划之后再来书 写这一部分。当你书写其她章节时，你从中可以摘录几句到你的执行终结中去。 这项工作将协助你记住每个章节的概要。执行终结应当简洁、突出重点、有趣、 并且涉及后续章节的概要。A description of your company, including your products or services对你们公司的描述，涉及贵公司的产品和服务Your mission statement你们的任务阐明Your businesss management team 你们的管理团队The market and your prospect customers 市场和你们的盼望客户Mark

14、eting and sales strategy 市场和销售战略Financial projections 财务预测The executive summary will end with a summary statement, usually a p ersuasive sentence, which are designed to convince the readers that your business is a winner.执行总结最佳以一句总结结尾，一般是一句有说服力的语句，用来说服读者相 信您的项目将成功。It is extremely important to know t

15、hat the executive summary is the first thing all readers will examine. If your executive summary is w ritten badly, then it will be the last thing that people will read a nd ignore the rest of your whole plan.你必须明确一点，执行总结将是读者审视筹划书的第一部分。如果执行总结写 的很烂，那么最后的事将是人们会看，但忘掉整个筹划的余下部分。Table of Contents 目录The purpose of the table of contents is to provide readers a quick a nd easy way to find particular sections of the plan. All pages of yo ur business plan should be numbered and the table of contents should include page numbers. After you have assembled your plan and number ed your pages,