新经销商培训资料

1、Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 1沃尔沃新经销商品牌培训Volvo Branding Training for New DealersSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P

2、.R.C.Slide 2主要内容 Contents沃尔沃汽车的品牌历史及公司简介Volvo cars heritage and introduction沃尔沃的品牌中心价值和产品特点Volvo brand value & product沃尔沃中国市场表现Volvo sales and market in China对于新经销商的一些建议Few suggestion to new dealersSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 2

3、00120 Shanghai, P.R.C.Slide 3沃尔沃汽车的品牌历史及公司简介Volvo cars heritage and introductionSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 4沃尔沃开创人FOUNDERS OF VOLVOVolvo was founded in Sweden in 1927 By Gustaf Larson 古思塔夫，拉尔森and A

4、ssar Gabrielsson 阿萨，格不里森 “车是由人来驾驶的。因此，我们做任何事情的指点原那么必需是平安。Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 5品牌徽标背后的故事 Heritage of Volvo Logo沃尔沃 滚滚向前沃尔沃Volvo的名字是拉丁语，意为“滚滚向前。在1927年4月14日用于第一辆沃尔沃汽车OV4之前，它曾是一个滚珠轴承的品牌称号。沃尔沃汽车的

5、铭牌是一个带有斜箭头的圆圈铁标。设计思绪最初源自因耐久性出名于世的瑞典钢铁工业。自那时起，在世界各地，这个钢铁的符号就成了沃尔沃的代表。对沃尔沃而言，这一现代化的企业品牌标志也代表沃尔沃对客户所做出的平安、质量、环保和设计的承诺。Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 6 开创的20年代 1927年4月14日，首辆沃尔沃车型OV4雅各布下线。从此，一个奢华品牌拉开了其80多年的

6、传奇开展历程。 突破的30年代 1935年，第一款流线型的沃尔沃汽车PV36诞生，并立刻成为风靡市场的最奢华汽车。 领先的40年代 1944 沃尔沃首款一体式车身的车型PV444诞生，引领汽车平安革新。 1948 沃尔沃成为瑞典销量第一的汽车品牌。 骄傲的50年代 1958 沃尔沃PV 444夺得4届世界拉力赛冠军，欧洲赛车进入瑞典时代。 1959 沃尔沃发明出汽车平安史上最艰苦的发明：三点式平安带，并标配于沃尔沃一切车型。 传奇的60年代 1960 传奇车型沃尔沃P1800亮相。后来成为了沃尔沃历史上最著名的“电视明星。P1800还担当了美国SEBRING 24小时耐力赛的官方用车。 创新的

7、70年代 1970 世界上独一的独立交通事故调查小组沃尔沃交通事故调查小组成立。 历时40年，对40,000多起事故进展了调查研讨，使沃尔沃汽车的平安性能得以不断提升。 1976 沃尔沃首创带有氧传感器的三元催化转换器Lambdasond，大大降低了汽车尾气中有害气体的排放。 沃尔沃品牌历史 Volvo Brand HistorySales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 7蓬勃的

8、80年代1980 沃尔沃史上第一款涡轮增压车型：沃尔沃240 Turbo问世。配备B21 ET涡轮增压发动机，最大功率155马力，是一款真正的性能之车。超越的90年代1991 革新之车沃尔沃850上市，搭载革命性的SIPS侧撞维护系统，在BTCC英国房车赛摘得多项桂冠。1998 发明性6 缸涡轮增压汽油发动机诞生，突破性的双涡流技术更为高效。全新沃尔沃S80亮相，集中表达了沃尔沃在平安、质量、环保、动力与内外设计等方面的最高成就。辉煌的21世纪初2000 世界上最先进的汽车平安研讨设备：沃尔沃汽车平安中心落成。2006 前所未有的全新车型C30冷艳世界，是最年轻、最时髦、最炫的一款沃尔沃车型。

9、 2021 携沃尔沃全球首创“城市平安系统的全新XC60诞生，顶级平安和时髦设计，预示沃尔沃汽车未来容颜。2021 世界首创“带全力自动刹车功能的行人探测系统，搭载此技术的全新S60问世。沃尔沃汽车推出C30 DRIVe超低排放车，同级中排放最低。瞩目的20212021 沃尔沃S60赛车首度投入BTCS比利时房车赛即分别获得第三与第二名。同时，卫冕冠军沃尔沃北极星车队，携新款沃尔沃C30赛车勇夺瑞典房车竞标赛首战桂冠。沃尔沃品牌历史 Volvo Brand HistorySales Volvo Car China31st floor, Shanghai Information Tower, 2

10、11 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 8沃尔沃汽车全球最具竞争力的奢华汽车制造商之一沃尔沃汽车公司成立于1927年，总部设在瑞典的哥德堡，在全世界拥有超越24,000名员工。目前，全世界约有600万沃尔沃汽车车主。沃尔沃汽车在瑞典、比利时、中国、泰国和马来西亚设立了消费厂和组装线，2021年总产量为311,413辆。沃尔沃汽车公司2021年汽车销量为334,808辆。XC60销量最大，售出61,667辆。排名前5位的市场依次为：美国、瑞典、英国、中国和德国。Sales Volvo Car Chin

11、a31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 9沃尔沃工厂分布和员工数量Production Plants and Employees PRODUCTION PLANTSTorsanda (Sweden)Uddevalla (Sweden)Ghent (Belgium)- largestSouth AfricaThailandMalaysiaChinaNUMBER OF EMPLOYEES (2021) Sweden: 1

12、7,616Belgium (Ghent): 4,110Market companies: 2,400Total: 24,384Global Network and workshops: 23,000Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 10沃尔沃拥有最具竞争力的产品系列沃尔沃汽车全线车型分成奢华轿车S系、奢华商务游览车V系、奢华SUVXC系和奢华敞篷车/双门轿跑车C系四个系列

13、。公司的产品战略是利用领先技术制造出众多型号的汽车，以满足不同顾客群体的需求。在继续坚持平安和环保领先位置的同事，更加注重为客户带来热情的驾驶乐趣。Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 11遍及全球的销售和售后效力网络沃尔沃汽车在全世界超越100个国家设立了销售和效力网络，拥有2400多家销售网点。我们努力于让客户觉得到本人的价值与独特。他们将在销售与车辆运用的整个过程中得到

14、贴心的效力体验。我们要让每一个选择了沃尔沃的客户感遭到被欢迎、被尊重和被体恤的觉得。公司建立了“给予顾客终身关注的调查制度，跟踪一切客户购车后的信息，从而了解每位顾客的称心度。沃尔沃紧急道路救援Volvo On Call是一项尊贵而贴心的客户效力，无论是车辆缺点，还是遇到交通事故，客户都将得到每年365天，每天24小时不延续的紧急救援效力。Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide

15、 12 沃尔沃汽车扬帆中国 沃尔沃汽车中国公司自1994年1月24日在北京正式成立，2021年在上海成立了中国销售公司，着力强化经销商网络建立，并为客户提供更及时、优质、专业的效力。 2021年，沃尔沃汽车是中国奢华车市场中增长最快的品牌之一。目前沃尔沃在中国的全系产品涵盖六大车型，多达二十余款型号，包括S40、S80L加长版、C30、C70、XC60和XC90，是中国精英阶层质量生活的引领者。Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District,

16、200120 Shanghai, P.R.C.Slide 13沃尔沃的品牌中心价值和产品特点Volvo brand value & productSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 14沃尔沃品牌宣言：“沃尔沃 创领人生创： 集众多创新科技的领先理念领： 领跑行业趋势的大家风范人生：享用沃尔沃所带来更愉快的人生创新科技的领先理念 创新平安科技，守护无数生命 创新驾驶性能，乐

17、趣随心掌控 创新环保理念，前瞻未来趋势 创新设计经典，永领设计风潮 创新奢华质量，缔造尊贵人生 创新尊享体验，演绎非凡旅程Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 15Our Brand Pyramid: What Makes Volvo Unique沃尔沃品牌金字塔我们领先的我们区别与他人的根底的顶级全方位平安奢华的斯堪的纳维亚设计高尚环保理念杰出的质量尊崇客户体验杰出操控感S

18、ales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 16PremiumSafety顶级全方位平安PremiumDesignPremiumEnvironmentPremiumDrivingDynamicsPremiumCustomerExperience沃尔沃的前瞻性全方位平安世界第一平安理念和领先科技让我们引以为傲 “沃尔沃的目的平安无伤亡。诸多平安维护科技为沃尔沃首创和独有，竞争对手难以超

19、越。前瞻性的预防式平安：ACC和BLIS盲点信息系统，City Safety城市平安系统，最新的行人侦测带全力自动刹车系统真实路况维护：根据真实交通不测而改良设计堪称世界上最平安的碰撞实验世界领先的儿童和孕妇平安维护Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 17平安传奇，引领未来科技。从第一辆沃尔沃汽车下线，到今天超越80年的辉煌造车历程中，沃尔沃一直坚持以平安为中心价值，将奢华

20、质量和顶尖科技融为一体，以独步全球的前瞻式平安，让每一位驾乘者安心享用愉快生活。2020年，沃尔沃的目的是研发出完全不发生碰撞的汽车，这又将是一个激动人心的创举，让更多人得以畅享至美人生。 Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 18OUR SAFETY PHILOSOPHY OUR AIM IS TO BUILD CARS WHICH: 我们的平安理念：我们的目的是制造出可以

21、做到以下功能的汽车，Primarily help the driver to avoid accidents 尽量防止事故If an accident is unavoidable, help to protect all of the occupants 假设事故不能防止，那么维护一切的乘客Take account of the safety of the occupants of other cars and of unprotected road users 同时思索到事故中其他车辆或行人的平安维护Afford enhanced personal security; in other w

22、ords, make break-in and theft more difficult, and help to provide the occupants with greater protection in threatening situations 晋级私人维护：防备入侵和盗窃，在危险时辰为乘客提供更多的平安防护volvocarsSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide

23、 19SAFETY IN REAL LIFE 真实情景下的人生平安防护 VOLVO ACCIDENT RESEARCH TEAM:沃尔沃事故调查小组Established in 1970Has investigated about 30,000 accidents in Sweden involving recent Volvo carsContributes to basis for specifying, designing and crash-testing new modelsVOLVO CARS SAFETY CENTRE:沃尔沃汽车平安中心Inaugurated in 2000On

24、e of the worlds most advanced facilities of its typeVirtual crash testingRealistic crash testing at various angles between vehicles of different typesAlso used by Ford Motor Company and Volvo Group Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 2

25、00120 Shanghai, P.R.C.Slide 20Since its founding in 2000, more than 2,000 crash tests have been completed in the Volvo Cars Safety Center, to which a number of the Volvo safety technologies should be attributed. This Center boasts the most advanced testing equipment in the world. At present, 10 cars

26、 receive crash test in this center. The Volvo Cars Safety Center eloquently demonstrates Volvo Cars core valuesafety.自2000年成立以来，沃尔沃(Volvo)汽车平安中心曾经完成了两千多次的碰撞测试，沃尔沃汽车多项平安技术创新都归功于此。该中心拥有世界上最先进的测试设备，测试程度也在逐年提高。目前，每周有十辆汽车在该中心接受碰撞测试。沃尔沃汽车平安中心充分表达了沃尔沃汽车的中心价值平安。Sales Volvo Car China31st floor, Shanghai Info

27、rmation Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 21VOLVO Safety heritage 平安历史1944 Safety cage(平安车身)1944 Laminated windscreen(夹层平安玻璃)1959 Three-point safety belt in front seats(三点式平安带) 1964 Prototype of first rear-facing child seats(后向平安座椅) 1966 Energy- absorbent cr

28、umple zones at front and rear前后能量吸收变形区构造1967 Safety belts in rear seat (后排座椅平安带)1968 Head restrains in front seats (前座椅头枕)1969 Three-point inertia-reel safety belts in front seats(自动伸缩安装的3点式平安带)1970 Volvo cars Accident Research Team established (交通事故调查机构)1972 Three-point safety belt in rear seat(后排3

29、点式平安座椅)1972 Rear-facing child seat childproof locks in rear (后排带平安锁护的后向儿童平安座椅)1972 Volvo Experimental Safety Car (VESC)1973 Collapsible steering column (可馈缩式转向柱)1974 Energy-absorbent bumpers (吸能式保险杠)1978 Child booster cushion (儿童支撑坐垫)1982 Anti-submarining protection in front and rear(防潜滑维护系统)1984 AB

30、S (Anti-lock Brake System)1986 High-level brake light1986 Three-point safety belt in centre rear seat(后座中部3点式平安带)1987 Safety belt pretensioners (预紧式平安带)1987 Driver airbag (驾驶员平安气囊)1990 Intergraded child booster cushion(儿童增高坐垫)1991 SIPS (Side Impact Protection System)1993 Three-point, inertia-reel sa

31、fety belts standard in all seats(3点式自动伸缩安装的平安带为全车标配)1994 SIPS bags (side impact airbags)1997 ROPS (Rollover Protection System)1998 WHIPS (Whiplash Protection System)1998 Inflatable side-impact curtain (IC侧部充气防撞气囊)1998 DSTC, Dynamic Stability and Traction Control (动态稳定和牵引力控制系统)Sales Volvo Car China31

32、st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 22VOLVO Safety heritage 沃尔沃的平安历史2000 Inauguration of Volvo cars Safety centre in Goteborg on 29 March (平安中心) 2000 ISOFIX attachment system for child seat (儿童平安座椅固定)2000 Dual- stage inflation ai

33、rbags (双及平安气囊)2000 Volvo on Call security and roadside assistance system (道路救援)2001 Volvo Safety Concept Car (SCC)2002 RSC (Roll Stability control)2002 Lower front cross member to increase safety compatibility with lower cars(低保险杠)2002 Development of virtual “pregnant crash dummy(碰撞假人(孕妇)2003 IDIS (

34、Intelligent Driver Information System)2003 New, patented front-end structure reduces collision force ()2003 Inauguration of Bangkok Traffic Accident Research Centre (TARC)2004 BLIS (Blind Spot Information System)2005 Door-mounted IC (Inflatable Curtain) for convertibles(门外展气帘)2006 Multi-lock, a comb

35、ined alcolock and safety belt lock, and speed limiter (research project) 2007 Integrated two- stage child booster cushion (两断式儿童增高座椅)2007 Child safety: extended inflatable curtain (外展式平安气囊)2007 Collision Warning with Auto Brake, a warning system that automatically applies the breaks if a collision i

36、s imminent (碰撞预警和自动制动)2007 Drive Alert Control, alerts tired drivers(驾驶员提示系统)2007Lane Departure Warning, alerts the driver if the car is about to veer off current lane or road(偏离提示)2021 Alcoguard, Volvos integrated alcolock2021 Pre-prepared Restraints, adjust the seat belts and airbags to suit the f

37、orce of the impact(预限制系统)2021 City Safety to avoid or reduce injuries in low speed impacts(城市平安系统)2021 Pedestrian Detection with full auto break system (行人侦测系统带全力自动刹车)Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 23平

38、安舱Safety cage钢构造和互动式溃缩区Steel sections and interacting crumple zones以可控的方式变形Deforms in a controlled manner碰撞力被分散和吸收Collision forces are distributed and dissipated 沃尔沃的领先平安科技 Volvos Leading Safety TechSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District,

39、200120 Shanghai, P.R.C.Slide 24WHIPS头颈部维护系统WHIPLASH PROTECTION SYSTEM (WHIPS)网线构造阻止身体往后挤压Wire framework stops body being pressed back座位向后滑动以吸收能量Seat slides to absorb energy向上向前挪动以支撑背部和颈部Moves upwards and frontwards to embrace back and neck座椅靠背向后倾斜以防止摇摆颈部Seat tips back to avoid jolting the neck 独立研讨证

40、明WHIPS是全球最有效的后撞维护措施之一 INDEPENDENT RESEARCH HAS PROVED WHIPS TO BE ONE OF THE MOST EFFECTIVE REAR IMPACT PROTECTIVE MEASURES IN THE WORLDSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 25紧急刹车灯EMERGENCY BRAKE LIGHTS60公里时

41、速+ 急刹车或ABS刹车超越0.5秒，刹车灯每秒闪烁5次60kph+ heavy breaking or ABS active for 0.5 seconds brake lights flash five times per second10公里时速或更低 -危险警示灯闪烁10kph or less - hazard lights flash instead 停下 -刹车灯依然开启，危险警示灯也自动开启Stop - brake lights stay on and hazards automatically on假设不断踩着刹车踏板，危险警示灯将不断呈开启形状Hazards remain o

42、n if brake pedal depressedSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 26自动式氙气大灯ACTIVE BI-XENON HEADLIGHTS转弯时视野更明晰A clearer view around corners灯光随车转动Lights turn with car系统运用以下参数来任务： System works using 速度、转向角度Speed a

43、nd steering wheel angle光线感应器Light sensors牵引控制系统Traction control 将转角照明度提高90%Improves illumination of corners up to 90%.Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 27DSTC动态稳定和牵引力控制系统DYNAMIC STABILITY AND TRACTION CON

44、TROL SYSTEM (DSTC)比较驱动轮的转速，改动动力以坚持抓地力和牵引力Compares rotation of drive wheels varying power to maintain grip and traction陀螺仪感知驾驶方向，并与方向盘的转动和车轮转速进展比较Gyroscope senses direction and compares with steering and wheel rotation监测能够发生的打滑Detects potential skid经过减小动力或踩刹车来应对Counteracts by reducing power and/or br

45、aking车轮坚持牵引力Wheels maintain gripSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 28IDIS智能驾驶信息系统INTELLIGENT DRIVER INFORMATION SYSTEM (IDIS)超车或刹车激活信息延迟传输，如来电Overtaking or braking triggers delay to information - such as i

46、ncoming phone calls 协助集中留意力Helps concentrationSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 29儿童平安 Child safety两个整体式儿童平安座椅2 stage child booster seats限制平安带上的压力Load limiting seatbelts延伸的平安充气帘Extended Inflatable Curtain

47、Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 30BLIS盲点信息系统BLIND SPOT INFORMATION SYSTEM (BLIS)监测盲区内的车辆Detects vehicles in blind spot摄像头装在两侧的后视镜Cameras fitted by side-mirrors门板上方安装的警示灯会闪烁Warning light on door panel fl

48、ashes在夜间同样有效任务Works in the darkSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 31ACC自顺应巡航控制系统ADAPTIVE CRUISE CONTROL (ACC)坚持输入的驾驶速度和车距Enter speed and distance to be maintained雷达感应器监测前车的速度Radar sensor monitors speed of

49、vehicle in front自动调理他的车速Automatically adjusts your speed坚持平安间隔Maintains distanceSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 32带制动支持的碰撞警告COLLISION WARNING WITH BRAKE SUPPORT装在隔栅后的雷达发射器责监测间隔Radar mounted behind grill

50、e monitors distance 假设危险： If dangerous 声响警报 Audible warning sounds 在挡风玻璃上会出现灯光闪烁And light flashes on windscreen预加载制动系统Pre-charges brakes Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 33带自动刹车的碰撞警告系统COLLISION WARNING W

51、ITH Auto Brake 雷达发射器和摄像头从两个位置监测Radar transmitter and camera monitor from 2 positions当驾驶员无法经过刹车或转向而防止碰撞时 Driver cannot avoid collision by braking or steering 事故即将发生的前一秒钟，系统会自动刹车Then just 1 second before the accident car will brake automaticallySales Volvo Car China31st floor, Shanghai Information Tow

52、er, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 34驾驶员警告系统DRIVER ALERT SYSTEM系统继续监测驾驶员System continuously monitors drive前向式雷达和车内后视镜上的摄像头检测车辆挪动Front facing radar and camera in rear-view mirror monitor car movements一旦留意力不集中，警告声响起Alert sounds on lose of attentionSales Volvo Car

53、China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 35驾驶员警告带变道警示系统DRIVER ALERT WITH LANE DEPATURE监测车辆在道路两条白线之间的位置Monitors its position between the white lines on road假设车偏离方向，骑在任何一条线上，那么会启动警报声If the vehicle drifts off, crossing either line

54、, an audible alert is activatedSales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 36带全自动刹车的碰撞警示系统 CWFAB车辆的碰撞警示当碰撞几乎不可防止时,车辆会全力自动刹车当时速低于25公里/小时,可以完全防止碰撞降低碰撞时的速度并显著降低对行人的损伤Sales Volvo Car China31st floor, Shanghai Informati

55、on Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 37走向更加领先的下一步 行人躲避系统Issue date: 9th Dec 2005, Security Class: PropietaryVCC China Per Norinder pnorindevolvocars Page 38我们的未来目的是Our tomorrow设计出不会发生碰撞的汽车。我们正在努力实现到2020年没有人会由于驾驶沃尔沃汽车而受伤或死亡。Sales Volvo Car China31st floor, Sh

56、anghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 39PremiumSafetyPremiumEnvironmentPremiumDrivingDynamicsPremiumCustomerExperience非常独特的品牌的可识别性Volvo引领潮流的设计美学拥有欧洲现代设计的深沉根基简而非凡，真正的现代设计精华是方式融入功能： Volvos trendsetting design aesthetics are deeply rooted in mode

57、rn European design where less means more, and true modernity is defined as form that follows function. 我们挑选顶级的材质，工艺和制造讲究完美无缺。 The materials we use must be the best in class, our fit and finish exceptional and our attention to detail faultless. 我们的设计遵照“简而非凡的原那么，这也是中国高端设计的趋势， “Less is more has become

58、a new symbol of premium China design over the overly decorative European style embraced before. 其实Volvo简约明快的设计理念与中国明代的建筑和家具异曲同工，符合中国人的审美观。Volvos simply clean design philosophy is also deeply rooted in Ming Dynasty architecture and furniture.PremiumDesign杰出的设计Sales Volvo Car China31st floor, Shanghai

59、 Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 40斯堪的纳维亚设计简而非凡，注重功能Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 41优雅经典，创新尊贵美学。热情与超越融入沃尔沃的设计DNA，诞生未来突破美学的全新经典。承袭北欧设计的优雅奢华，沿袭现代欧

60、洲的设计哲学，沃尔沃将简约优雅的流线与杰出功能完美交融，引入未来感外观设计，将每一款车型为明日经典而打造。Sales Volvo Car China31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C.Slide 42PremiumSafetyPremiumDrivingDynamicsPremiumCustomerExperienceBeing premium means being environmentally responsible.