商务宣讲模板之公共市场分析marketingcomm

1、MARKETING COMMUNICATIONSrupizmediaoptimuspr.co.uk/j0423020.jpgWHAT IS IT?.au/anugreen/files/403_question%20mark.jpg Marketing communications is a systematic methodology aimed at creating a niche for a particular product or service in the market through various modes of communication to reach

2、the end user.sciam/media/inline/B3421824-EB0D-566A-0A231B2465213E50_1.jpgCOMPONENTSBrandingSTPAdvertising and other promotionsPRpiperreport/archives/Images/Marketing%20to%20Diverse%20Medicare%20Population.jpgBRANDINGGiving recognition to your Product or serviceDelivering a message regarding what you

3、r offering is all aboutEnsuring customer loyalty by projecting the right imageleveragingideas/wp-content/uploads/2007/03/brands.jpgSTPSegmentation. Targeting. Positioning.4cconsulting/uploadedImages/Management_consultancy/Intelligence_and_strategy/Segmentation.jpgSEGMENTATION A market segment is bas

4、ically a set of individuals unique in some way or the other.Sharing one or more common characteristics.Having similar needs.Responding to market conditions in the same manner.Have similar behavioral patterns.May or may not be belonging to the same community, group or niche.smallbusinesscompendium/fi

5、les/orange-segmentation.jpgTARGETINGSelecting the target audience for whom your product or service is meant to be, most likely based onAge groupLikes and dislikesGenderSocio-economic factorsGeographic locationingrealestate/images/INGRE_Investing_multimanager_selecting-best-in-class_pencils_tcm95-933

6、56.jpgPOSITIONING Positioning refers to the image your target audience has regarding your product or service as compared to your competitors. It is all the more essential in todays setup, where literally no sector is devoid of an oligopolistic setup. Primary, and in most cases, the ONLY objective :

7、To highlight your products USP in the most striking manner.braxxon.co.uk/images_market_positioning/market_positioning.jpgADVERTISINGStarts the process of brand communication.Lets the audience know about your brand.Allows you to create an instant bond with the end /oct05/ad.jpgSALES PROMO

8、TION & PERSONAL SELLING Get one on one with the .au/CA25677D007DC87D/LUbyDesc/Cartoon1/$File/cartoon1.jpgPUBLIC RELATIONS A means to state the facts about your offering and bringing the audience to a personal level. Organize events and other promotional gimmicks such as contests, schemes & offers, open houses etc. to attract customers. Instant feedback for your product or /Portals/0/images