安徽省铜都双语学校高中英语Unit1AdervertisingWriting导学案牛津译林版必修1(一)

1、安徽省铜都双语学校2014年高中英语Unitl AdervertisingWriting导学案牛津译林版必修1【佳句欣赏】（大声朗读三遍）：Good to the last drop.滴滴香浓，意犹未尽麦斯威尔咖啡【晨读课】1. 熟读unit1单词。2.有感情地朗读reading和project部分的课文。【展示课导学】（一）学习内容：M4 Unit 1 Adervertising Writing第4课时（二）学习主题：通过写作训练，了解写作方法并学会写作。（三）定向导学互动展示Self-study & Self-explorationConclusion & Summarization自学指

2、导内容学法时间 15 随堂笔记成果记录知识生成同步演练目前，如果没有看到名人代言人促 销产品或在电视，网络或其他媒体 上看到参加社会活动，我们几乎一 天都无法生存。这是一个我们不得 不注意到的强烈的流行趋势。但伴 随一个明星的丑闻出现，发现她所 代言的产品是鹰品，这引起了大家 的争议，请你针对我们该不该买明 星代言的产品写一篇作文， 120字 左右。Step1 :Whether Should We Buy Products Spoken by Famous Stars?Step2 :Step3 :等级评定:导生导学：亲爱的同学们，在上一次的写作练习中，我们已经了解了议 论文的写作技巧，我们今天

3、继续加强议论文的练习，让我们一起来练习吧。Stepl :开头常用议论文开头的短语、句式. Nowadays many people prefer because it plays an importantrole in our daily life.（如今很多人喜欢 ，因为它在我们的生活中很重要）.As everybody knows, with the （rapidly）growing popularity of in China, the quality of people s lives has been greatlyimproved.（众所周知，在中国日益流行，人民的生活已经得到极大

4、的提高） TOC o 1-5 h z .Recently there is a widespread/serious concern over （最近对有一个广泛的关心） Nowadays, a heated debate/discussion about whether isunder way in our class. Some students hold the view that;whereas others argue that （如今，对的热议在我们班进行，有些学生持有然而其他学生辩论到）任务：请在随堂笔记Step1处用你的所学将作文的开头拓展补充完整。Step2 :正文.Ther

5、e aresome reasons for .To beginwith,Next, - Last, However, on the other hand, many reasons againstit. First - Second- Finally（有一些原因支持,首先接下来最后，然而，在另一方面，也有许多反对的原因，第一 第二第三）.As for , different people have different opinions.（对于，不同的人有不同的观点）.for two reasons. The first reason isthatThe second is that /On t

6、he one hand, On the otherhand/For onething For another thing （有两个原因，第一第二）. As the saying goes, “Time and tide wait for no one. （正如 谚语所说，时间不等人）展开段落论证时常用的句式、词语：第一层次（首 先） in the first place/ in the beginning/ first（firstly）/ first of all/to beginning with/ for one thing/ I want to begin by saying/My fi

7、rst reason is that /The main factor is 第二层次（其次） second（secondly）/ in the second place/ next/for another/ The second solution is that第三层次（第三点）third（thirdly）/ besides/ in addition/ furthermore将事物的正反、好坏两方面，或者将两种不同事物进行比较、对比时常 用的句式、短语：然而 while, whereas, but, however, nevertheless尽管如此 in spite of that, de

8、spite all this/ the fact that, even so但在另一方面 but on the other hand 与相比 in/ by comparison with ，as compared with 相反 on the contrary, instead事实上 as a matter of fact, as the matter stands, in fact 任何事物都是一分为二的。Every coin has two sides.任务：请在随堂笔记Step2用你的所学将作文的正文拓展补充完整。Step 3 :结尾常用结尾的短语、句式：t is hoped that

9、we should place much emphasis on/play more attention to .To sum up,we should . Above all,to solve the problem of,we should find variousways.But as far as I am concerned, I would prefer to solve the problem in this way, that is to say, It is (high)time for us to take action.Let us work hard in hand i

10、n order to (solve these social problems).Therefore, we can conclude that 任务：请在随堂笔记Step2用你的所学将作文的结尾拓展补充完整。最后请同学们将你们的作文誉写在作文本上，要求字迹清晰工整。【训练课导学】1.时段：晚自习 2. 时间：20 3.训练方式：独立，自主完成听力（共20题，每小题1.5分，共30分）第一节听下面5段对话。每段对话后有一个小题， 从题中所给的 A B、C三个选项中选出最佳选项。听完每段对话后，你都有 10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一 遍。()I.What is Sal

11、ly asked to do?B. Watch TV.C. Have a rest.C.C. InA. Play the piano.()2. What are the speakers mainly talking about?A. A birthday party.B. The weather.wedding.()3. Where does the conversation probably take place?A. By the seaside.B. In an art studio.swimming centre.( ) 4. What does the man suggest?B.

12、 Eating something goodA. Exercising just after getting up.for breakfast.C. Being the first to get up.( ) 5. What is the woman s attitude to the food?A. She thinks it s just so-so B. She dislikes it.C.She likes it very much.第二节听下面5段对话或独白。每段对话或独白后有几个小题，从题中所给的A、B、C三个选项中选出最佳选项。听每段对话或独白前，你将有时间阅读各个小题，每小题

13、5 秒钟；听完后，各小题将给出 5 秒钟的作答时间。每段对话或独白读两遍。听第 6 段材料，回答第6 至 7 题。( ) 6. Where is the woman?A. In the First Street.B.In the Main Street. C.At the bus stop.( ) 7. How can the woman get to the park at the crossing of the First Street and the Stock Street?A. Turn right and walk for a few minutes. B. Go along th

14、e First Street fora few minutes. C. Turn left and walk two blocks.听第 7 段材料，回答8 至 10 题( ) 8. Where did the woman think the man had gone?C.To s birthday party?C. Chocolate.C. AA. To Boston.B. To Washington.Willington.( ) 9. What will the man miss because he comes to the womanA. A meeting.B. A wedding.

15、C. Alecture.( ) 10. What gift does the man give to the woman?A. Coffee.B. Roses.听第 8 段材料，回答第11 至 13 题。( ) 11. What probably is the man?A. A director.B. A teacher.radio host.Because she wants( ) 12. Why does the woman make the call?A. Because she has some problems about her marriage. B. some advice a

16、bout unwanted gifts.C. Because she wants to give the man some gifts.( ) 13. What does the man advise the woman to do?A. Keep all of her gifts. B. Make more friend. C.Give away unwanted gifts.听第 9 段材料，回答第14 至 16 题。( ) 14. What are they talking about ?A. Thewoman s new house. B. The woman s new job. C

17、. Thewoman s cooking skills.( ) 15. Why was the woman unhappy on her first day at the office?A. She had to overwork after 5 oclock in the afternoon.B.She was five minutes late and the boss criticized her.C. She had no time to have lunch or for a coffee break.( ) 16. What does the people in the offic

18、e think of their boss?A. If you work hard, he is an easy-going man. B. He is not strict with new employees in his company. C. He is always hard to get along with.听第 10 段材料，回答第 17 至 20 题。( ) 17. When did the story happen?A. On a hot day in June.B. In early July.C. Duringthe summer vacation.( ) 18. Wh

19、y did Jack get up and talk in class?A. He wanted to ask a question. B. He was tied of school. C. He wanted to be a teacher.( ) 19. How did the teacher feel when he knew Jack was talking?A. He felt angry.B. He kept quiet C.He felt tired.( ) 20. What do you think of Jack?A. He was naughty.B. He was br

20、ave. C. He was pleased.【学生自主反思】 （精题选编, 错题纠正 , 今日一得等） 今日心得：今日不足：附培辅单）（时段：疑惑告知： 效果描述：Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice

21、.There is no doubt that the celebrity spokespeople could boost the sale of a prduct. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on

22、consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some starss endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case

23、, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.目前，如果没有看到名人代言人促销产品或在电视，网络或其他媒体上看到参加社会活动， 我们几乎一天都无法生存。这是一

24、个我们不得不注意到的强烈的流行趋势。 毫无疑问，名人代言人能增强产品的销售量。然而，一大堆名人代言已成为一些公司的营销 手段了， 甚至公司生产和销售假冒伪劣产品。 这种行为对消费者和整个社会产生了负面影响， 是应该受到严厉的批评和处罚的。当然，众所周知，任何事物都有好和坏两方面。一些明星 代言一些社会活动和公共活动来提高社会知名度。在这种情况下，他们对广大市民起了积极 作用。仅举一例：濮存昕，一个家喻户晓的人物，作为中国艾滋病基金会的明星代言人，有 助于中国艾滋病防治事业。我 的 作 文 ： In recent years,it is very common for celebrities o

25、r the so-called superstars,to be spokespersons or representatives for a wide variety of products.For good ways,it is useful to help us reconize good products or bad products.We can also get a knowledge of ordinary life.But it not always have good ways.n other hands,the terrible things always among t

26、hat.First,some celebrities as a fake commodities spokespersons,it can do harm to us. Second,celebrities as the products spokespersons can expand fare to the products,it can result in us buy things less.In my opinion, my suggestion is that the govement should regulate it.Only in this way,can it help

27、us choose products in ordinary life.Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.There is no doubt that the celebrity spokespeo

28、ple could boost the sale of a prduct.A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be sev

29、erely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some starss endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior.In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the ChinaAIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in Chin