《战略管理》课程教学大纲（英文）

1、Syllabus of Strategic management Course Name： Strategic management Course Code： Credits： 3.0 Total Credit Hours： 48 Lecture Hours： 48 与中文版不对应 Experiment Hours： 0Programming Hours： 0 Practice Hours： 0Total Number of Experimental (Programming) Projects 0 , Where, Compulsory ( 0 ), Optional ( 0 ).Schoo

2、l： Business School Target Major： Business Management、Course Nature & Aims Course Nature.Strategic management is a new and important branch of management discipline. Nowadays, it has become a core professional course of business management. As one of the key fields in the study of enterprise manageme

3、nt theory, it not only occupies a prominent position in the management theory, but also values in the process of enterprise management. Strategic management aims to study the major issues related to the survival and development of enterprises, which builds and explores the management area. At the sa

4、me time, Strategic management is a practical application course which plays an important role in the professional training program. Meanwhile, Strategic management is a combination of theory and skill training. Its purpose is not only to introduce basic knowledge to learners, but also to encourage a

5、nd cultivate students habits, to analyze problems independently. From the perspective of general management or overall management, Strategic management integrates the relationships within the enterprise and the external environment, highlights the core and essence of enterprise management from a str

6、ategic perspective and starting point, and aims to probe into the source of the enterprises lasting competitive advantage and long-term business performance. The purpose of learning Strategic management is to cultivate students comprehensive analysis and decision-making ability, improve students str

7、ategic awareness, and help them to solve problems from a strategic height, which is conducive to students overall improvement of management quality.Course aims.The purpose of this course is to cultivate students comprehensive analysis and decision-making ability, and to improve their strategic aware

8、ness, which is conducive to their overall improvement of management quality. As the cradle of cultivating future senior management talents, the major of university management must teach the theory and method of Strategic management to the students. This course can enhance students ability to make go

9、od decisions when talking about corporate affairs. It is essential to find their potentials to analyze and solve problems from a strategic height are conducive to the overall improvement of students management quality.、Course Objectives 1. Moral Education and Character Cultivation.In the practice of

10、 teaching Strategic management, we should fully consider the knowledge structure, theoretical level and application ability requirements of our students into the course structure. And it will be our task to combine the theoretical knowledge of Strategic management with ideological and political educ

11、ation from the aspects of integrity, professional ethics, responsibility consciousness, professionalism, social responsibility, etc. Based on the case analysis of typical national enterprises, we should integrate the education of socialist core values into the teaching content and links of the whole

12、 teaching process, highlight value guidance, knowledge teaching and ability training, help students correctly grasp the basic national conditions, grasp scientific world outlook and methodology, and promote the establishment of correct world outlook and values.2. Course ObjectivesThrough the study o

13、f this course, students qualities, skills, knowledge and abilities obtained are as follows：Objective 1. Have a comprehensive and in-depth understanding of the basic concepts, characteristics, theories, strategic analysis ideas and methods of strategy and Strategic management; Objective 2. Master the

14、 strategic situation, strategy, different levels of strategy types, understands the implementation conditions of each strategy, and the advantages and disadvantages of each strategy to the enterprise; Objective 3. Master the analysis and selection of strategic decision-making, the basic methods of s

15、trategic evaluation, implementation and control, and form a scientific and systematic strategic thinking framework through the learning of relevant contents; Objective 4. Through case analysis and Strategic management discussion, students Strategic management thinking ability and decision-making abi

16、lity can be improved to a certain extent 3. Supporting for Graduation RequirementsThe graduation requirements supported by course objectives are mainly reflected in the graduation requirements indices 2-1、2-2、2-3、3-1、3-2、3-3、5-1、5-2、5-3、7-1、7-2、7-3、8-1、8-2、8-3、9-1、9-2、9-3、11-1、11-2、11-3, as follows:

17、Supporting for Graduation RequirementsCourse ObjectivesGraduation RequirementsIndices and Contents Supporting for Graduation RequirementsTeaching TopicsLevel of Support IndicesContents1Ability to Use Comprehensive Knowledge2-12-22.32-1. Master the comprehensive abilities of mathematics, foreign lang

18、uage, computer, etc.; Master the theoretical knowledge of business administration, as well as the basic knowledge of management, economics and various functional departments of business enterprises, and be able to use them to analyze the problems in business operation.2-2. Understand the main concep

19、ts of business administration and its embodiment in specific fields, and be able to analyze and deal with enterprise management problems.2-3. Master business statistics related knowledge and digital analysis ability, and be able to conduct business analysis and modeling for management problems.Chapt

20、er 1、6、9H2、4Critical Thinking3-13-23-33-1. Have the ability of critical thinking to understand, analyze and solve problems independently. 3-2. Be able to use the knowledge learned to make logical analysis and judgment of problems and opinions in theory and practice.3-3. Be able to give constructive

21、suggestions and solutions to the problems of enterprise management in reality.Chapter 1、2、3、4M2、3Application Ability of Business Analysis Tools5-15-25-35-1. Proficient in using computer and related software for business data analysis.5-2. Be able to skillfully use the modern business management mode

22、l and data processing methods for professional problem analysis, data processing, design model, etc.5-3. Be able to write professional papers and research reports.Chapter 3、4、5、6、7、8、9H2、3、4Communication and Expression Ability7-17-27-37-1. Possess good language skills, be able to use both Chinese an

23、d English to communicate.7-2. Have the necessary business communication and cooperation ability and international communication ability to adapt to market changes.7-3. Understand the development history and trend of business administration at home and abroad, have the ability of interpersonal commun

24、ication and cross-cultural communication, understand and respect the differences between different cultures, and flexibly use knowledge and skills for cross-cultural communicationChapter 8、9M4Innovation and Entrepreneurship Ability8-18-28-38-1. Not only have the innovation consciousness, but also ha

25、ve the innovation ability and the entrepreneurship ability.8-2. Be able to grasp the development trend of business administration, apply knowledge to practice, and creatively solve practical business management problems.8-3. Being creative and bring forth new ideas in the fierce international compet

26、itive market with professional sensitivity.Chapter 11M1、3、4Business Decision-making Ability9-19-29-39-1. master the basic theories and methods of business decision-making judgment.9-2. Make decision-making and judgment in enterprise management in combination with learning of strategic management, ma

27、rket analysis, business model innovation and other courses.9-3. Combined with macroeconomics, international trade, securities investment and other courses, have the ability of business decision-making and analysis from an international perspective.Chapter 1、2、3、4、5、6M1Social Adaptability11-111-211-3

28、11-1. Command basic moral and legal knowledge and establish correct values and outlook on life.11-2. Apply modern science and technology for self-directed learning.11-3. Adapt to the objective situation of rapid development of enterprise management and practice, and keep pace with the times.Chapter

29、2、3、4M、Basic Course Content Chapter 1 The basic concepts of Strategic management (supporting course objectives *1 *)Origin and connotation of strategyConcept, characteristics and process of Strategic managementEvolution and development of Strategic management theoryTeaching Requirements: Students ar

30、e required to understand the framework and theoretical system of enterprise Strategic management as a whole, and basically cultivate the thinking mode and learning method of enterprise Strategic management. On the basis of strengthening the study of the basic concept of enterprise Strategic manageme

31、nt, students can understand the strategy from the theoretical development history, content, subject, function, process and essence of Strategic management is the connotation and extension of the highest level management of an enterprise, in order to improve the understanding of Strategic management

32、different from other functional management, and lay the foundation for the later chapters.Key Points：Concept, characteristics and functions of Strategic management; Strategic Manager; Strategic management process; important concepts in Strategic management; Strategic management systemDifficult Point

33、s：Understanding of Mintzbergs 5p strategyChapter 2 Enterprise mission and strategic objectives (supporting course objectives *1 *)enterprise philosophy, purpose, concept and core valuescorporate vision and mission strategic objectivesTeaching Requirements: Through the study of this chapter, students

34、 can understand the significance of the mission, vision and goal system of the enterprise, the influencing factors of the enterprise strategy and the corporate social responsibility in the Strategic management. Master the meaning of corporate mission, vision, strategic objectives and the relationshi

35、p among them, and understand the role of corporate willingness and mission in the basic strategic framework and strategic formulation at different levels.Key Points：The mission and vision of the company and the strategic objective system of the company;Difficult Points：Understand the enterprise miss

36、ion, the connotation of the enterprise vision and the relationship between the enterprise mission, vision and strategic objectives.Chapter 3 Analysis of the external environment of the enterprise (supporting course objectives *1,2,3,4 *)3.1 overview of external environment analysis3.2 PESTEL analysi

37、s3.3 industry environment analysis3.4 industry life cycle analysis3.5 Porters five force model3.6 competitor analysis3.7 stakeholder analysisTeaching requirements: This course will help students to establish the importance of strategic analysis, and master several methods for external environment an

38、alysis - extended PEST analysis, Porters five forces analysis model, industry life cycle analysis, competitor analysis and stakeholder analysis. Learn and master the industry internal structure analysis, competitor analysis and industry life cycle, be able to use the learned tools and methods to hel

39、p enterprises identify the opportunities and threats provided by the external environment in combination with the characteristic industry or the industry they are familiar with, and formulate specific countermeasures according to the analysis results, with the ability to use tools and methods to ana

40、lyze and solve the external environment Problem solving ability.Key Points： PEST analysis, Porters five forces models and strategic group analysis methods, the impact of external environment on corporate strategy.Difficult Points： The application of pest and Porters five force modelChapter 4 Analysi

41、s of internal environment of the enterprise (supporting course objectives *1,2,3,4 *)4.1 resources and capabilities4.2 core competence4.3 core competence and sustainable competitive advantage4.4 comprehensive evaluation matrixes of internal factors4.5 value chain analysis4.6 SWOT analysisTeaching re

42、quirements: Through this course, while continuing to emphasize the importance of strategic analysis, students should master the content, key points and analysis methods of enterprise internal environment analysis. Students should master the ideas and methods of comprehensive analysis of enterprise i

43、nternal environment, and be able to correctly discover and evaluate the advantages and disadvantages of enterprises. Define the concepts of value, value chain, resources, capabilities and core competencies, as well as their effects on competitive advantage, master the analysis methods of radar chart

44、, learn to use the analysis methods of resources, capabilities and core competencies to analyze the internal environment of enterprises, and master the analysis methods of value chain analysis and internal factor evaluation matrix.Key Points：Enterprise resource analysis, enterprise ability analysis,

45、 enterprise core ability analysis, method of enterprise internal condition analysis, environment, ability and strategy matchingDifficult Points：Value chain analysisChapter 5 Company level strategy (supporting course objectives *1,2,4 *)5.1 structure and level of company strategy5.2 company strategy5

46、.3 development strategy5.4 stability strategy5.5 contraction strategyTeaching requirements: Through the study of this chapter, we can understand the Merger strategy and its motivation, the type of Merger strategy, some key issues of implementing Merger strategy, the types and main approaches of inte

47、gration strategy, the advantages and disadvantages of vertical integration strategy, the main types of diversification strategy, the methods of implementing diversification strategy, and the success of diversification strategy The key to success. For specific enterprises or enterprises familiar with

48、 themselves, they can use the knowledge they have learned to help them optimize and select the integration strategy, and have the ability to analyze and select the integration strategy.Key Points：The types and main ways of integration strategy, the key to the success of diversification strategy, the

49、 advantages and disadvantages of integration strategy, the types of Merger strategy and several key issues of implementation of Merger strategy.Difficult Points：The types of Merger strategy and some key issues in the implementation of Merger strategy.Chapter 6 Business level strategy (supporting cou

50、rse objectives *1,2,4 *)6.1 overview of competitive strategy 6.2 cost leadership strategy6.3 differentiation strategy6.4 concentration strategy6.5 strategic clocksTeaching requirements: Students should master the connotation and differentiation methods of competitive strategy, cost leading strategy,

51、 differentiation strategy. And learn about the connotation of five main competitive strategies, i.e. concentration strategy, concentration low cost and concentration differentiation, as well as the methods and approaches to realize the competitive strategy. Master the applicable conditions, skills a

52、nd organizational requirements of cost strategy, differentiation strategy and centralization strategy, understand the possible risks and benefits, and finally, master the methods and ways for enterprises to create competitive advantage, and have the ability to help enterprises to carry out competiti

53、ve strategy analysis and formulate competitive strategy.Key Points：Low cost strategy, differentiation strategy, the concept and main ways of concentration strategy, the methods and key elements of implementing competition strategy.Difficult Points：Learn to use the advantages and disadvantages of thr

54、ee competitive strategies and to create competitive advantages.Chapter 7 Function strategy (supporting course objectives*1,2*)7.1 overview of functional strategy7.2 marketing strategy7.3 financial strategies7.4 production and operation strategy7.5 research and development strategy7.6 human resources

55、Teaching requirements: Through the study of this chapter, students understand the concept of functional strategy and five main functional strategies, learn about functional strategy and its relationship with the overall strategy and competitive strategy of the enterprise, understand the contents and

56、 implementation methods of marketing strategy, financial strategy, human resource strategy, R & D and product strategy, production and operation strategy, and master the marketing strategy, financial strategy and people The principles and methods of making the strategy of resources, R & D and produc

57、ts, and production and operation.Key Points：Implementation and control of marketing strategy, types of research and development strategy and influencing factors of implementation process.Difficult Points： The relationship between functional strategy, corporate strategy and competitive strategyChapte

58、r 8 Internationalization strategy (supporting course objectives *1,2*)8.1 overview of international business strategy8.2 introductions to the theory of international business strategy8.3 types and applicable conditions of international business strategy8.4 entry mode of international business strate

59、gy8.5 risks of international business strategyTeaching requirements: Students are required to master the theory and motivation of internationalization of companies, and understand the international environmental risk and its control in the process of internationalization of multinational companies.

60、Be able to master four commonly used international strategies, and understand the characteristics, applicable conditions and possible risks of each strategy. Through the study of the way that multinational companies enter the foreign market, we can understand the way to implement the internationaliz