包装印刷英语

1、第1页，共80页，2022年，5月20日，16点29分，星期二Warming-upReading AListeningSpeaking4123Reading B5Writing6Project7Vocabulary and Structure8Unit 4 Signing Contracts第2页，共80页，2022年，5月20日，16点29分，星期二Task 1 Match the following terms relating to printing costs with their Chinese meanings.1. post-press price2. quotation3. p

2、rocessing price4. Ex Works price5. additional cost6. off season/busy season7. high-volume order price8. discount price9. payment method10. payment-in-advance price11. raw material price12. unit price13. printing price14. pre-press priceA . 原材料价格B . 加工价格C . 印前价格D . 印刷价格E . 印后价格F . 出厂价G . 单价H . 折扣价格I

3、. 额外费用J . 大批量订单价格K . 提前付款价格L . 付款方式M . 淡季/旺季N . 报价Unit 4 Signing Contracts第3页，共80页，2022年，5月20日，16点29分，星期二Task 2 Work in pairs. Translate the following terms into Chinese and then talk with your partner about what you know about each term.FOB (Freight on Board) CIF (Cost & Insurance & Freight) CFR (C

4、ost & Fright) EXW (Ex Works) Unit Price R/O Price (Run/On Price)离岸/船上交货价 到岸价 运费在内价 出厂交货价 单价 去除固定成本的加印价 Unit 4 Signing Contracts第4页，共80页，2022年，5月20日，16点29分，星期二Reading ATask 1 Before reading the passage, see how much you know about the printing cost accounting by answering the following questions.1. W

5、hat is called printing cost accounting?Unit 4 Signing Contracts2. Why is printing cost accounting important?Printing cost accounting refers to the accounting arising from printing live pieces given by clients.Because printing cost accounting is an important part for a printing enterprise to operate

6、normally and undertake more business, Also it is the key for making printing profits.第5页，共80页，2022年，5月20日，16点29分，星期二Printing Cost Accounting Not only is printing cost accounting is an important part for a printing enterprise to operate normally and undertake more businesses, but also it is the key f

7、or making printing profits. Reading AUnit 4 Signing Contracts第6页，共80页，2022年，5月20日，16点29分，星期二Printing Cost Accounting Printing cost accounting refers to the accounting arising from printing live pieces given by clients. There are usually two aspects init. The first is the customer itself, referring t

8、o the printing costs in printing the given live pieces. And the second is the printing business, which is two-sided. On the one hand, it means the actual costs in printing live matters, such as labor costs, material costs, machinery depreciation costs, utilities costs, venue costs and other actual c

9、ostsrelated to it. On the other hand, it contains the profits a printing enterprise makes when printing live pieces.Reading AUnit 4 Signing Contracts第7页，共80页，2022年，5月20日，16点29分，星期二 Under normal circumstances, prices are quoted according to the processes required for printing. Therefore, the printing

10、 cost accounting should involve pre-press production costs, printing costs, finishing costs and material expenses. And pre-press production costs should consist of design fees, film proofing fees and plate fees etc. Printing costs usually relate to printing chromatic number, the number of paper and

11、the cost of color. Finishing costs, however, depend on the cost of different procedures, types of work and technological requirements, such as binding, polishing, coating, bronzing, embossing and so on.Reading AUnit 4 Signing ContractsPrinting Cost Accounting第8页，共80页，2022年，5月20日，16点29分，星期二 Printing

12、enterprises often adjust prices in line with their specific circumstances and market conditions. Some commonly used strategies for price adjustments are as follows: price reduction for a large number of orders; different prices for different customers; price discounts for payment in advance, etc. So

13、metimes, price adjustment is made only for a psychological reason. In the development of pricing for printed materials, enterprises may take some other factors into account, for example, printing quality and quantity, length of production cycle, transport distance as well as place of delivery and co

14、nditions. These factors will affect the price, too.Reading AUnit 4 Signing ContractsPrinting Cost Accounting第9页，共80页，2022年，5月20日，16点29分，星期二印刷成本核算Reading A印刷成本核算是印刷企业承接业务、正常运营的重要环节，也是印刷企业利润产生的关键。Unit 4 Signing Contracts第10页，共80页，2022年，5月20日，16点29分，星期二Reading A印刷成本核算是指对客户们提供的活件进行印刷时产生的费用的核算。它通常包含两层含义。

15、第一层含义是针对客户本身来说的，它是指客户提供的活件要进行印刷的成本。 第二层含义是针对印刷企业而言的，它在此时又包含了两方面。一方面，它包含了印刷该活件的实际成本，如人工成本、材料成本、机器折旧成本、水电成本、场地成本等实际已发生的成本；另一方面，它还包含了印刷企业印刷该活件的利润。Unit 4 Signing Contracts印刷成本核算第11页，共80页，2022年，5月20日，16点29分，星期二Reading AUnit 4 Signing Contracts一般情况下，我们根据印刷活件所需采用的印刷工序进行报价。因此，印刷成本的核算应包括印前制作费用、印刷费用、印后加工费用、材料

16、费等方面。其中，印前制作费用包括设计费、出片打样费、制版费等。印刷费用与印刷色数、用纸令数、色令价有关。印后加工费用视不同工序、工种及技术要求而定，包括装订、上光、覆膜、烫金、模压等。印刷成本核算第12页，共80页，2022年，5月20日，16点29分，星期二Reading AUnit 4 Signing Contracts印刷企业常常根据自身情况和市场情况对价格进行适当调整。常用的价格调整策略包括：大批订单价格减让、不同客户的价格差别、提前付款的价格折扣等几个方面。有时，企业对价格的调整仅仅是考虑对客户的心理影响。企业在制定印刷品价格时，还要同时考虑到影响价格的诸多因素。通常，印刷的质量，印

17、刷数量的多少，生产周期的长短，运输距离的远近以及交货地点和条件等不同因素都将影响到印刷品的价格。印刷成本核算第13页，共80页，2022年，5月20日，16点29分，星期二Reading AUnit 4 Signing ContractsTask 2 Read the passage and fill in the following table to see what printing cost accounting is comprised of.Printing Cost AccountingPre-pressproduction1)_2)_Materialexpensedesign f

18、ees3)_4)_Printing chromaticnumber5)_6)_7)_types of work8)_PrintingFinishingfilm proofing feesplate feesthe number of paperthe cost of colorcost of different procedurestechnological requirements第14页，共80页，2022年，5月20日，16点29分，星期二Task 3 Read the passage again and discuss the following questions. You can

19、refer to the words given.Words for Referenceprinting quantity, printing quality, production cycledifferent customers, delivery distanceWhat are the possible elements involved in quotation for printed matters?Reading AUnit 4 Signing Contracts2. How will these elements influence the quotation?Possible

20、 elements involved in the quotation for printed matters include printing quality and quantity, length of production cycle, transport distance as well as place of delivery and conditions.Open.第15页，共80页，2022年，5月20日，16点29分，星期二Task 4 Give a brief analysis of the following situation. Try to tell what str

21、ategy is used in it. You can refer to the pricing strategies mentioned in the passage. The original price of a book is 10 yuan /copy, but some businesses would like to adjust it to 9.98 or 9.99. Why would they like to do so? Is there a kind of strategy for pricing involved? Try to analyse what strat

22、egy they are using and why. As we read in this passage, “Sometimes, price adjustment is made only for a psychological reason.” That is to say, businesses may sometimes or often adjust their prices to meet customers psychological needs. Although it wont make much difference to adjust 10 yuan to 9.98

23、yuan or 9.99 yuan, it does work well in business. In this way, the businesses will make their customers feel very comfortable and buy their products willingly.Suggested Answers:Reading AUnit 4 Signing Contracts第16页，共80页，2022年，5月20日，16点29分，星期二 accountingI majored in accounting in the college.2. Forei

24、gn trade departments keep business accounting of the export import trade.n. 会计学，结算Reading AUnit 4 Signing Contracts第17页，共80页，2022年，5月20日，16点29分，星期二undertakevt. 承担 Nobody has undertook the responsibility so far.2. He is the only person that can undertake such a demanding research.Reading AUnit 4 Sign

25、ing Contracts第18页，共80页，2022年，5月20日，16点29分，星期二 operate1.The lift is operated by electricity.2. The company operates five factories.vt. 经营，操作Reading AUnit 4 Signing Contracts第19页，共80页，2022年，5月20日，16点29分，星期二 aspectYou have only considered one aspect of the difficulty. 2. We must consider a problem in a

26、ll its aspects.n. 方面Reading AUnit 4 Signing Contracts第20页，共80页，2022年，5月20日，16点29分，星期二 procedure n. 程序，步骤1.A new set of procedures have been worked out to use this machine.2. Its just a matter of procedure.Reading AUnit 4 Signing Contracts第21页，共80页，2022年，5月20日，16点29分，星期二 quotevt. 引用；报价 He quoted a pr

27、overb to support his belief.2. They said that they can quote me a price lower than anyone elses.Reading AUnit 4 Signing Contracts第22页，共80页，2022年，5月20日，16点29分，星期二 adjustmentn. 调整 Every college student should make adjustments for their college life.2. The government is planning to make minor adjustmen

28、ts in oil prices.Reading AUnit 4 Signing Contracts第23页，共80页，2022年，5月20日，16点29分，星期二 reductionn. 减少 They made a twenty percent reduction on the price of summer clothes. Office automation has resulted in the reduction of the numbers of employees. Reading AUnit 4 Signing Contracts第24页，共80页，2022年，5月20日，1

29、6点29分，星期二 strategy n. 策略1.What strategies do you use to teach a child to read?2.The committee are discussing the strategies on marketing.Reading AUnit 4 Signing Contracts第25页，共80页，2022年，5月20日，16点29分，星期二ListeningTask 1 Mr. Zhao and Ms. Baker are talking about printing cost. Listen to the conversation

30、 and choose the best answer to each question.1. How much is it originally to print 300 copies of albums?A. 4,700 yuan. B. 7,420 yuan. C. 4,072 yuan. D. 4,722 yuan.2. How much is the final price lowered?A. 300 yuan. B. 500 yuan. C. 322 yuan. D. 355 yuan.3. What printing technology is NOT mentioned in

31、 the conversation?A. Die cutting. B. Bronzing. C. Laminating. D. UV.4. For how many times have they cooperated with each other?A. Once. B. Twice. C. Three times. D. Not mentioned.5. What is the material used for the albums?A. Offset paper. B. Coated paper. C. Lightweight paper. D. Art paper.D. C A A

32、 B Unit 4 Signing Contracts第26页，共80页，2022年，5月20日，16点29分，星期二Task 2 Mr. Zhao is having a talk with Ms. Wallace, who wants to print coupons and business cards. Listen to the conversation and fill in the table with what you hear.New Words: overpriced adj. 定价过高的Name ofthe ProductsNumberPriceMaterialFinal

33、 TotalPrice12ListeningUnit 4 Signing Contractscouponsbusiness card 12,00020 boxes 580 yuan340 yuan PVC 900 yuan 第27页，共80页，2022年，5月20日，16点29分，星期二Task 3 Mr. Zhao and Ms. Wallace continue their talk. Listen to the conversation and decide whether the following statements are true (T) or false (F).1. The

34、 two speakers are confirming the products to be printed.2. Bronzing is to be used for the coupons.3. It will take five days to finish the coupons.4. The coupons are needed urgently because the companys celebration is coming soon.5. The company will get paid before the goods are delivered.TFFT.FListe

35、ningUnit 4 Signing Contracts第28页，共80页，2022年，5月20日，16点29分，星期二Task 4 Listen to the passage and complete the answer to each of the following questions within three words.1. Whats the purpose of writing this email?It is to confirm the price and the _ time of the goods.2. How many copies in all have they

36、 ordered?The total number is _.3. Whats the price for 6,000 copies reprint?It will be _ yuan/copy.4. What are the two reasons for putting off the time of delivering the goods?Large quantity and _ .5. When will the goods be delivered?The goods will be delivered _ later.delivery 14,000 1.87 the Spring

37、 Festival holiday four weeks ListeningUnit 4 Signing Contracts第29页，共80页，2022年，5月20日，16点29分，星期二Task 5 Mr. Zhao is talking with a client. Listen to the conversation and answer the following questions.Why does the woman want to reduce the price for 3,000 copies of brochures?_2. Does the printing compan

38、y lower the price for 3,000 copies of brochures? Why?_3. How much will the printing company agree to take off the price for the next order of the brochures? _Because it is the first print and she will make another large quantity order soon.No. Because the techniques used are very complicated.5% List

39、eningUnit 4 Signing Contracts第30页，共80页，2022年，5月20日，16点29分，星期二4. What does the sentence “it is the quality that counts” mean?5. When should the woman pay up the balance of the payment?It means the quality is very important.Before the products are delivered.ListeningUnit 4 Signing Contracts第31页，共80页，2

40、022年，5月20日，16点29分，星期二SpeakingTask 1 Work in pairs. Suppose a client is calling to inquire about the price and ask for a discount. Practice making a conversation and role-play it according to the instructions below.Unit 4 Signing Contracts第32页，共80页，2022年，5月20日，16点29分，星期二A: Hello! New Color Printing a

41、nd Packaging Company. How can I help you?B: Hello! This is Miss Feng, a client of your company. May I speak to your manager, Zhang Hui?A: Just a moment.C: Hello! Miss Feng, this is Zhang Hui.B: Hi, Mr. Zhang. Im calling to inquire about the price for our 8,000 copies of brochures.C: Let me see. Its

42、3.6 yuan for each brochure, and the total price should be 28.800 yuan.B: Can you give a discount? This is our second print. What about 28,000 yuan in total?C: Well, I think we can accept it since this is your reprint.B: OK. Then its settled. Thanks for your cooperation.C: Thanks for calling. And I h

43、ope for more cooperation with you!SampleSpeakingUnit 4 Signing Contracts第33页，共80页，2022年，5月20日，16点29分，星期二Task 2 Work in pairs. Practice bargaining about the quotation according to the steps given below.SpeakingUnit 4 Signing Contracts第34页，共80页，2022年，5月20日，16点29分，星期二A: Mr. Wang, since we have chosen t

44、he appropriate printing materials, I think wed better discuss the quotation now. Would you please give me a quotation first?B: All right. The unit price is 1.98 pound per copy.A: Im afraid this price is a little high. Can you quote economically and supply a lower price?B: Frankly speaking, it is an

45、economical quotation compared with others.A: Really? But may I have a look at your quotation details?B: Of course. Here you are. Since weve cooperated with each other for many years, I can assure you that our quotation is quite reasonable.A: But what about we pay 30% of the total price before delive

46、ry? Can you give us a 1.5% discount?B: Um. I think thats acceptable.A: Well, This is a deal.B: So, we will give you a 1.5% discount and you will pay 30% of the total price before delivery and the rest within 3 days after the delivery.SpeakingUnit 4 Signing ContractsSample第35页，共80页，2022年，5月20日，16点29分

47、，星期二Task 3 Work in pairs. Suppose a client needs to fix the production cycle. Discuss with your partner and complete the conversation according to the instructions below. You can develop something more.A: Please advise whether you could finish this job in 30 days after you get our order this Friday.

48、B: (Figure out the total time needed for design, printing, finishing, etc. and predict delivery time.)A: Wonderful. This is what we look forward to. As you know, these goods are needed urgently.B: (Ensure the quality and the production cycle again.) We will do our best to ensure you the quality and

49、the time, unless something irresistable happens.Let me see. Pre-press design requires approximately one week; printing another one more week; finishing including binding and packaging should be finished in two weeks or more. But I think we can deliver on time or even ahead of schedule.SpeakingUnit 4

50、 Signing Contracts第36页，共80页，2022年，5月20日，16点29分，星期二A: OK. Meet you for some specific matters on Friday this week. We will sign a contract with you then.B: (Express best wishes for your first cooperation.)Good! Best wishes for our first cooperation!SpeakingUnit 4 Signing Contracts第37页，共80页，2022年，5月20日

51、，16点29分，星期二Task 4 Work in pairs. Suppose you receive a call from a client who wants to confirm the price and the delivery time. You can refer to the words and expressions below.SpeakingUnit 4 Signing Contracts第38页，共80页，2022年，5月20日，16点29分，星期二A: Hello, Mr. Wang! This is Kathy White. Im calling to conf

52、irm the price and the delivery time of for our classic picture album.B: OK, Ms. White. The total price is 18,000 yuan, and the delivery time is one week after you place the order. I can assure you there will be no changes on them.A: All right. I hope to sign a contract with you as soon as possible.B

53、: No problem. I will communicate with my manager about it and call you back soon.A: OK. Thanks.SpeakingUnit 4 Signing ContractsSample第39页，共80页，2022年，5月20日，16点29分，星期二Reading B Printing Contract Contract No.: 7576 Signing Date: January 2, 2009Party A: American Landi Co., LtdParty B: New Color Packagin

54、g & Printing Company In accordance with the Contract Law of the Peoples Republic of China,Regulations on Administration of Printing Industry and other relevant laws andregulations, Party A and Party B entered into this agreement on the basis of theprinciples of equality and voluntary participation a

55、s well as mutual benefit.I. Print Job1. Name of the job: Picture albums, Promotional paper bags2. Quantity: 4500+4500 copies3. Specification: 240mm109mm4. No. of Publishing Certificate: 065Unit 4 Signing Contracts第40页，共80页，2022年，5月20日，16点29分，星期二II. Requirements for Printing and Packaging1. Printing

56、requirements Weight: Cover paper: 105gsm Inside paper: 70gsm2. Technological requirements laminating bronzing die cutting box pasting3. Type of binding individual sheet saddle stitching perfect binding glue binding thread sewing silver embossing gold embossing lamination4. Packing material paper she

57、et paper box plastic filmReading BUnit 4 Signing Contracts第41页，共80页，2022年，5月20日，16点29分，星期二III. Customer Supplied Items1. Page proof: 36 pages2. Electronic pdf document: 1 copyIV. Delivery of Manuscript and Proofreading Party A should deliver complete sets of manuscript (including artwork, text and d

58、iagrams) to Party B, and Party B will work out page proof within 3 days and send it to Party A for proofreading. The sample with the signature of Party A will be used for production. Party A should also provide Party B with relevant printing certificates issued by the publishing institution with off

59、icial seal.V. Price1. Quantity: 4500+4500 copiesUnit price: 15.7 yuanTotal sum (in words): one hundred and forty one thousand and three hundred yuanTotal sum (in figure): 141,3002. Terms of payment: transfer draft cash T/TReading BUnit 4 Signing Contracts第42页，共80页，2022年，5月20日，16点29分，星期二3. Time of pa

60、yment: Within five days after the contract becomes effective, Party A shall pay 30% of the aforesaid total sum as deposit. If the payment is delayed, Party B can charge Party A a penalty of 5% of the deposit on a daily basis. Party A should settle the balance of the payment prior to goods pick-up, o