湖南广播电视大学商务英语3unit5 形考成绩-单元自测5（10分）答案

1、试卷总分:100 得分:100一 、选择填空 ， 从 A 、 B 、 C 三个选项中选出一个能填入空白处的最佳选项。 （每题 10 分）?May?I suggest the sales start on or about October 1? ? .What do you mean?Isnt it a very new idea here in this city?Great. We can start to prepare for the big event.答案:C2.?What is your opinion?for promotion of our products? ? .Why d

2、ont we try the online ads for our products?Our main goal is to establish our brand name.These buzz words will pop up when people search about beer.答案:A3.We will _ an order with your company for digital cameras.reservebookplace答案:C4.They have signed the _ to export textiles.?contentcontractcontact答案:

3、B5.They are talking about how to make use of advertising to_ the ducepromoteprocess答案:B6.二、阅读理解（每题10分）阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。There are eight traditional functions of marketing:Buying: A marketer focuses on buyers?needs and desires in order to decide what products to make ava

4、ilable. Understanding buyers?behavior is of great importance.Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often se

5、e in our daily life.Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehou

6、ses hold products for long periods sometimes in order to create time utility.Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.Financing: For many products, such as automobiles, fridg

7、es and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, ca

8、rry out and control marketing activities.Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.?It is very important to understand buyersbehavior.Marketers usually use different selling methods.?Marketers ignore transporting costs and services.?Both transporting and storing are the aspects of the physical distribution of products.?Marketers prov