赛迪做的Epson项目

1、喷墨照片打印机：简析：1、由于厂商，媒体的积极合作与宣传，FY02FY03中国喷墨照片打印机市场总体大幅度上升；2、FY03，东北市场占总体市场的17.42%；3、FYY03，东北市市场各品品牌份额额变化为为：HPP、EPPSONN和CAANONN份额仍仍然占有有绝对优优势，其其他的品品牌比较较稳定；表1 FY02FY03中中国喷墨墨照片打打印机市市场销量量情况年度FY002FY003销量（万万台）1.9883.433同比增长长率（%）73.223 %数据来源源：CCCID 20004，003表2 FY02FY03中中国喷墨墨照片打打印机市市场销售售额情况况年度FY002FY003销售额（亿元

2、）0.3770.566同比增长长率（%）51.009 %数据来源源：CCCID 20004，003表3 FY03中中国喷墨墨照片打打印机东东北市场场各品牌牌销量（单位：台）情情况Q2 220033SharreQ3 220033SharreQ4 220033SharreQ1 220044SharreFY003 TTotaalSharreEPSOON 26938.664%39638.447%50939.001%68939.001%1863338.882%CANOON12317.559%17817.228%22917.552%30917.552%83917.448%HP15622.332%23322

3、.664%34526.442%46726.442%1201125.003%LENOOVO5507.883%787.566%826.322%11206.332%3276.811%LEXMMARKK497.044%727.011%846.444%1146.444%3196.655%Otheers466.588%727.044%564.288%764.288%2505.211总计697100%10288100%13044100%17655100%47999100%数据来源源：CCCID 20004，003图1 FY03中中国喷墨墨照片打打印机东东北市场场各品牌牌销量情情况数据来源源：CCCID 20

4、004，003表4 FY03中中国喷墨墨照片打打印机东东北市场场各品牌牌销售额额（单位位：万元元）情况况Q2 220033SharreQ3 220033SharreQ4 220033SharreQ1 220044SharreFY003 TTotaalSharreEPSOON 45.33237.224%63.11836.668%81.55237.776%103.8737.997%293.8937.552CANOON21.44317.661%29.55917.118%36.33216.882%47.66217.441%134.9617.223HP29.33224.009%42.88124.885%

5、62.00428.774%76.22827.888%210.4526.886LENOOVO8.8667.288%12.2267.122%12.7755.900%16.2265.944%50.1136.400LEXMMARKK8.9227.333%12.4467.233%14.2276.611%17.9926.555%53.5576.844Otheers7.8556.455%11.9956.944%8.9884.166%11.6614.244%40.3395.166总计121.70100%172.24100%215.87100%273.54100%783.39100%数据来源源：CCCID 20

6、004，003图2 FY03中中国喷墨墨照片打打印机东东北市场场各品牌牌销售额额情况数据来源源：CCCID 20004，003表5 中国喷喷墨照片片打印机机东北市市场黑龙江江各品牌牌销量比比例对比比Q2 220033Q3 220033Q4 220033Q1 220044FY003 TTotaalCANOON17.221%17.111%17.882%17.221%17.335%EPSOON38.221%38.001%39.221%38.000%38.336%HP22.999%23.332%25.553%24.667%24.336%LENOOVO7.988%7.655%6.111%7.100%7.

7、088%LEXMMARKK7.111%7.099%6.399%6.133%6.555%OTHEERS6.500%6.822%4.944%6.899%6.299%100%100%100%100%100%100%数据来源源：CCCID 20004，003图3 FY03中中国喷墨墨照片打打印机东东北市场场黑龙龙江各品品牌销量量比例对对比图表表数据来源源：CCCID 20004，003表6 中国喷喷墨照片片打印机机东北市市场吉林各各品牌销销量比例例对比Q2 220033Q3 220033Q4 220033Q1 220044FY003 TTotaalCANOON16.889%16.336%17.003%

8、16.889%16.882%EPSOON38.110%38.111%38.556%39.221%38.664%HP21.889%22.116%26.778%25.667%24.771%LENOOVO7.911%7.655%6.211%6.211%6.755%LEXMMARKK6.999%6.899%6.322%6.544%6.622%OTHEERS8.222%8.833%5.100%5.488%6.466%100%100%100%100%100%100%数据来源源：CCCID 20004，003图4 FY03中中国喷墨墨照片打打印机东东北市场场吉林林各品牌牌销量比比例对比比图表表7 中国喷喷墨

9、照片片打印机机东北市市场辽宁各各品牌销销量比例例对比Q2 220033Q3 220022Q4 220033Q1 220044FY003 TTotaalCANOON18.221%17.887%17.556%17.886%17.883%EPSOON39.223%38.999%39.009%38.779%38.998%HP22.004%22.336%26.889%25.778%24.880%LENOOVO7.677%7.455%6.533%6.122%6.744%LEXMMARKK7.022%7.011%6.544%6.988%6.877%OTHEERS5.833%6.322%3.399%4.477

10、%4.777%100%100%100%100%100%100%数据来源源：CCCID 20004，003图5 FY03中中国喷墨墨照片打打印机东东北市场场辽宁宁各品牌牌销量比比例对比比图表数据来源源：CCCID 20003，003表8 中国喷喷墨照片片打印机机东北市市场黑龙江江各品牌牌销售额额比例对对比Q2 220033Q3 220033Q4 220033Q1 220044FY003 TTotaalCANOON17.112%16.993%17.003%16.998%17.000%EPSOON36.881%36.338%38.222%37.225%37.225%HP24.993%25.554%2

11、7.775%26.009%26.223%LENOOVO7.433%7.211%5.688%6.644%6.633%LEXMMARKK7.322%7.244%6.544%6.211%6.711%OTHEERS6.399%6.699%4.788%6.844%6.188%总计100%100%100%100%100%数据来源源：CCCID 20003，003图5 FY03中中国喷墨墨照片打打印机东东北市场场黑龙龙江各品品牌销售售额比例例对比图图表数据来源源：CCCID 20004，003表8 中国喷喷墨照片片打印机机东北市市场吉林各各品牌销销售额比比例对比比Q2 220033Q3 220033Q4 2

12、20033Q1 220044FY003 TTotaalCANOON17.002%16.225%16.337%16.885%16.661%EPSOON36.662%36.332%37.222%38.003%37.222%HP23.661%24.441%29.113%27.118%26.660%LENOOVO7.344%7.177%5.788%5.888%6.355%LEXMMARKK7.322%7.133%6.511%6.655%6.811%OTHEERS8.099%8.722%4.988%5.422%6.411%总计100%100%100%100%100%数据来源源：CCCID 20003，003图5 FY03中中国喷墨墨照片打打印机东东北市场场吉林林各品牌牌销售额额比例对对比图表表数据来源源：CCCID 20004，003表8 中国喷喷墨照片片打印机机东北市市场辽宁各各品牌销销售额比比例对比比Q2 220033Q3 220033Q4 220033Q1 220044FY003 TTotaalCANOON18.227%17.882%16.991%17.882%17.664%EPSOON37.887%37.008%37.771%37.770%37.559%HP23.770%24.556%29.225%27.116%26.663%LENOOVO7.144%7.02