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1、2021/8/11 星期三1高三年级 英语Project, M10 U42021/8/11 星期三2You and intellectual property2021/8/11 星期三3The main idea for each partPart 1 _ intellectural propertyPart 2 _ protecting intellectual propertyPart 3 _ piracy that we are facingPart 4 _ the problemthe definition ofthe reasons forthe problem ofthe solu
2、tions to2021/8/11 星期三4Listen and answer:1. What is intellectural property?2. Why do you think it necessary to protect intellectual property? 3. As consumers, what can we do to protect intellectual property? 2021/8/11 星期三5It is defined as ideas, including inventions, writing, artwork, symbols and des
3、igns used in business.1. What is intellectural property?2021/8/11 星期三6Intellectual propertyIndustrial propertyCopyright Inventions Trade marks Industrial designs Novels Films Music Artwork Architectural designs2021/8/11 星期三7Because it means protecting the inventors or creators benefits.2. Why do you
4、 think it necessary to protect intellectual property? 2021/8/11 星期三8Firstly, we must pay to download music that is protected by copyright. Secondly, we should not buy pirated CDs or download music from websites that are offering free music illegally. 3. As consumers, what can we do to protect intell
5、ectual property? 2021/8/11 星期三9Language points2021/8/11 星期三101. which applies to novels, films, music, artwork (L6) We should apply the theory to practice. The teaching method doesnt apply to my students.2021/8/11 星期三112. Laws have been passed in most countries that make it illegal to copy intellect
6、ural property without paying the inventor or creator. (L9)2021/8/11 星期三123she deserves to be paid for it.(L11) deserve sth. / to do sth.What had he done to deserve this punishment? They certainly deserved to win that match.sb deserves a medalget what you deserve / deserve all you get 罪有应得2021/8/11 星
7、期三134. Research and development is very important in todays business world, and ideas are more valuable than many material things. (L14) When and where to go is unknown.Trial and error is very important.The writer and actor is popular.2021/8/11 星期三145. - - - one of the conditions of belonging to the
8、 organization is that these laws must be enforced in member countries. Because of this, the Chinese government has added its signature to several laws pro-tecting intellectural property. (L27)2021/8/11 星期三156. In 2005 alone, film companies in Hollywood (L37) alone 仅仅,单,只 (用于名词或代词后以加强语气) Superman alo
9、ne can save the world in the film. The price alone was enough to make me change my mind.2021/8/11 星期三167. In 2003, it was estimated that 35 per cent of software on computers worldwide was pirated, which equaled a loss of $29 billion for the original producers. Even more widespread is the copying of
10、music, especially with the development of new computer programs. (L39)2021/8/11 星期三178. People who do these things cost worldwide industries billions of dollars annually. (L45) The sofa really cost. 那沙发可真值钱。 The best goods cost much money. How dear the lesson costs! 这个教训的代价真大啊! The work cost me much
11、 time and effort. The mistake alone almost cost him his life.2021/8/11 星期三18At last I bought the film rights of a novel at a reasonable cost.The scientific books will be sent without cost.I promise all costs will be readily returned.We must finish the work at all costs before midnight.cost n.价格, 成本,
12、 费用 ,代价, 损失 2021/8/11 星期三199. We should remember that many companies expecting payment for their copyright material will not simply accept an apology. (L55)2021/8/11 星期三20Useful expressions2021/8/11 星期三211. 处于法律的困境 be in legal straits (L21)2. 假冒或盗版产品 fake or pirated goods (L23)3. 品牌手表的廉价复制品 (L23) ch
13、eap copies of designer watches4. 促进国际贸易平稳发展 to smooth the progress of international trade (L25)2021/8/11 星期三225. 有版权的材料 copyright materials (37)6. 对构成严峻的挑战 (L48) to pose a serious challenge to 7. 打击盗版 to discourage piracy (L52)8. 为了帮助反盗版斗争更加深入 to help further the fight against piracy (L53)2021/8/11 星期三239. 耗尽的生命力Im very worried about my business. Many people are moving away from the city center, which is sucking the life out of my shop. suck the life out (L49)2021/8/11 星期三24 Dangerous currents can suck swimmers under. Dont teach
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