函电教案主题知识讲座市公开课获奖课件

1、Response to Offers 回应报价第1页第1页第2页第2页第3页第3页梅森先生： 多谢贵方2月19日就我方询盘报价，供应批量草纸板，并惠寄样品。 我们认真考虑了贵方报价，并赞赏你们产品良好品质。但是，贵方报价大大高于以前我们所购同等质量草纸板价格。因此很遗憾我们只好决定从别处订货。第4页第4页Letter 1 (Declining an offer) Dear Mr. Mason, In answer to my enquiry you were kind enough, on February 19, to quote for the supply of a quantity o

2、f strawboards and to send us a sample.We carefully considered your proposal. We appreciate the good quality of your products, but your prices are much higher than those we have previously paid for strawboards of the same quality. Regretfully, we have decided to place the order elsewhere. 第5页第5页 烦劳报盘

3、，谨表谢忱。 我们将继续订购这类产品，并且此后会继续邀请贵方报价。 采购部经理XX谨上第6页第6页Thank you for your trouble in this matter. We shall continue to place orders and will invite your quotations on this line in the future. With all good wishes, Sincerely, (signature) Buying Manager第7页第7页王先生： 贵方8月18日传真及惠寄棉内衣样品已收悉，谢谢。 我们对这些服装产品良好品质十分满意。但

4、遗憾是，即便是这种质量服装，贵公司报价似乎也有点偏高。假如接受贵公司报价，我们销售将利润微薄，由于我方市场上需求主要是中档价位货品。 第8页第8页 Letter 2 (Counter-offer: Request for better terms) Dear Mr. Wang, Thank you for your fax of August 18 and for the samples of Cotton Underwear you sent us. We appreciate the good quality of these garments, but unfortunately you

5、r prices appear to be on the high side even for garments of this quality. To accept the prices you quote would leave us with only a small profit on our sales since the principal demand in our market is for articles in the medium price range. 第9页第9页我们欣赏贵公司产品质量及你们回应询盘方式，也希望有机会同你们合作。我方可否提议贵方在价格上惠予折扣，以便

6、你们产品打人我们市场? 如贵方难以做到，恐怕我们将不能接受当前报价。 盼复。 采购部经理 卡利 谨上第10页第10页 We like the quality of your goods and also the way in which you have handled our enquiry and would welcome the opportunity to do business with you. May I suggest that you could perhaps make some allowance on your quoted prices that would hel

7、p to introduce your goods to our customers? If you cannot do so, then I am afraid we have to decline your offer as it stands.We look forward to your favourable reply. Yours sincerely, (signature) Molly Carrie Buying Manager第11页第11页卡利女士： 贵方8月23日传真函收悉，很遗憾地得知贵方认为我们价格太高。在不牺牲质量情况下，我们一贯尽力把价格降到最低，并且为此不断摸索新

8、生产办法。 考虑到所供产品质量，我们认为我方报价并未超出合理水平。来自其它客户大量订单也证实我方价格是可行， 第12页第12页Letter 3 (Revised offer) Dear Ms Carrie, I am sorry to learn from your fax-letter of August 23 that you find our prices too high. We do our best to keep prices as low as possible without sacrificing quality and to this end we are constan

9、tly enquiring into new methods of manufacture. Considering the quality of the goods offered, we do not feel that the prices we quoted are at all excessive. They have been proved workable by the many orders received from other buyers. 第13页第13页但是考虑到贵公司业务特殊之处，对于贵方第一批2 500件订货，我们决定予以4尤其折扣。我们这样做是由于我们希望在也许

10、情况下与你们合作。但是我要强调，这是我们能做最大让步。我希望本次新报价可令贵方惠予订单。 销售部经理 王辉 谨上 第14页第14页 But bearing in mind the special character of your trade, we have decided to offer you a special discount of 4% on a first order for 2, 500 pieces. We make this allowance because we would like to do business with you if possible, but I

11、 must stress that it is the furthest we can go to help you. At least I hope this revised offer will now enable you to place an order. Sincerely yours, (signature) Wang Hui Manage of Sales Department第15页第15页 麦科姆先生：感谢贵方回应我方报盘，要求改变付款方式。 我们赞赏贵公司与我们合作意愿，Mendson公司成为我们客户对我们也很有益处，与贵方合作可使我们打人新市场。 对于新客户起始订单，我

12、们政策是须以不可撤消信用证或银行汇票在交货时或交货之前付款。因此恐怕当前我们无法接受贵方付款条件。第16页第16页Letter 4 (Answering a counter-offer) Dear Mr. Malcolm, Thank you for your reply to our offer asking us to revise our payment terms. We appreciate your interest in wanting to do business with us. Having Mendson as a customer would be beneficial

13、 for our company too. Working with you would allow us to enter a new market. For initial orders from first-time customers our policy requires payment by irrevocable letter of credit or bankers draft on or before delivery. Therefore I am afraid we cannot accept your payment terms at the present time.

14、 第17页第17页但是，对你们随后订货我们能够予以30天信用期。假如你们现在付款话我们将急速发货，这样贵公司就在我方建账，随后订货可记到账上。 如有问题请给我写信或发传真，这页纸底部有我传真号。诚愿为您和 Mendson公司效劳。 销售部经理 XXX谨上第18页第18页 But for all your subsequent orders we would allow a 30-day credit period. If you would kindly make payment now, we would rush your shipment to you. This will establ

15、ish an account with us, on which you can charge your subsequent orders. Please write or fax me if you have any questions. My fax number is at the bottom of the page. I look forward to serving you and Mendson. Sincerely, (signature) Sales Dept. manager第19页第19页琼斯先生： 男式皮包 我们接受贵方3月8日还盘，并高兴地确认我们双方已就男式皮包买

16、卖达成交易。从我方厂家得悉，当前他们每七天可生产3万只皮包。因此，请放心，贵方需下月装运5万只皮包订单可如约履行。 第20页第20页Letter 5 (An acceptance ) Dear Mr. Jones, Re: Leather Bags for Men We accept your counter-offer of March 8 and are pleased to confirm having concluded the transaction of the captioned goods with you. Our factory has informed us that t

17、hey can, at present, entertain orders of 30,000 per week. Thus you may rest assured that your order of 50,000 for shipment next month will be fulfilled as contracted. 第21页第21页但是，我们想强调，贵方信用证必须在本月底前开到我处。不然，将延期装运。 随函附上我方第03M15号销售确认书一式两份。请会签后寄给我们一份存档。感谢你们合作，相信我们产品会令你们满意。 销售经理 XXX谨上 第22页第22页However, wed like to emphasize that your L/C must reach here by the end of this month. Otherwise, shipment has to be delayed. W