终结者比稿方案dmg social pitch process

1、AlignmentBrief Materials Intro & StrategyWorking process (Eternally and Internally)Timeline (Internal Arrangement)Vendor list (To be finalized)Evaluation Table (*as Attached)1. Brief MaterialsBasic Brief Document (KPI/Pricing Structure/Evaluation Method)Movie Background and Content IntroMarketing St

2、rategy and Timeline*Coordinator: Jingyu and Iris 2.1 Pitch modelPlan A Function Oriented1 Leading Agency: Strategy, Hero Content and social mechanism, Media mendation2-3 Media Agency: KOL and Digital Ads Buying and Daily Report Provider1-2 Creative Production Agency: Ads asset adaptionPlan B Period

3、OrientedPre-heat and Warm-up Phase 1 AgencyWOM Phase (After Release) 1 Agency1- 2 Creative Production AgencyStrategy and Hero ContentKOL Buying AgencyKOL Content CreatorKOL Content amplificatorProduction HousetbcLeading AgencySupportive Agency2.2 Vendor Selection3 KOL Buying AgenciesKOL content crea

4、torKOL content amlificator3 Movie Related AgenciesCategory Truth and Competitor Implications3 4A AgenciesSingle Minded MessageConsumer and Cultural insight3 Local AgenciesSocial Hero ContentSocial Activation and MechanismPick up 3 Agencies in 1st RoundPrice Comparison in 2nd Round2.3 Internal Team StructurePitch LeaderProject ManagerContact Window to Leading AgencyContact Window to KOL Buying AgencyInternal Performance MonitorCampaign Exe