21世纪集团：财务管理方案-普华永道

1、21世纪集团：财务管理方案普华永道21世纪集团：财务管理方案普华永道Traditional View of Finance 财务的传统观点Controlling 控制Transactional 业务结果的记录Inflexible 不灵活Strong emphasis on budgeting 过分强调预算Not integrated with the enterprise 不能与企业有机结合Not a trusted partner to the business不是业务可信赖的合作伙伴Traditional View of Finance 财Our current view of finan

2、ce 我们认为财务应该是Building shareholder value 创造股东价值Streamlining through shared services 通过如共享服务等手段提高效率Measuring performance through scorecards通过综合考评卡考核业绩Implementing ERP 实施 ERPSupporting the business 支持业务Our current view of finance 我Current 现在New Horizon? 新视野Business Partnering 业务合作伙伴Transaction processin

3、g & Reporting业务记录和报告Process Led过程引导Focus on the business以业务为中心Value价值Finance is focusing on providing more value with fewer resources财务的重点应用更少的资源提供更多的价值CurrentNew Horizon?Business PaManaged globally incentres of excellence采用优势中心一体化管理Delivered either internally or externally 由内部或外部提供Carried out byor

4、close to the business units由业务部门或接近业务部门的部门执行Focused on delivering strategy注重战略支持Increasingly embedded in business transaction systems尽量内置于业务支持系统中Remainder in regional & global service centres剩余部分则在区域或全球共享服务中心处理Progressive use of external service providers?适当采用外包服务Specialism 专业化eg Tax, Treasury 例如: 税

5、务, 资金Decisionsupport决策支持Accountingoperations会计运营The new role definition is posing new organisational challenges新的角色定义带来了新的挑战Managed globally incentres ofConvergence of markets市场的合并Regionalisation and Globalisation区域化和全球化Mature Markets成熟的市场Investor sophistication投资者的成熟Technology Opportunities技术的机遇Cus

6、tomers and Products客户和产品Challenges for Finance? 给财务带来的挑战Finance must respond to the business pressures财务必须对业务压力作出回应Company企业Convergence of marketsRegionalConvergence of Markets市场的合并Barriers are coming down壁垒逐渐消失Appraise new investment opportunities 评估新的投资机会Analyse pricing and profitability 分析定价和盈利Pr

7、ocess accounting and transaction processing for new operations 为新业务活动进行会计和交易程序Market Maturity 市场成熟化Slow growth and fierce competition低增长和激烈竞争Optimise transaction processing efficiency (eg Shared Services) 优化业务处理过程的效率(例如:共享服务中心)Drive down costs through performance management 通过绩效管理降低成本Ensure marketin

8、g and advertising produces a sufficient return 保证市场和广告活动有足够回报The Finance Response 财务的回应(1)Convergence of Markets市场的合并AppUnderstanding and analysing customer segments 了解和分析客户细分Answering the questions of the regulatory authorities 回答主管部门的问题Negotiation support for procurement 为采购谈判提供支持Regionalisation/G

9、lobalisation 地区化/全球化New entrants, new opportunities 新参与者,新机会Appraisal and support of acquisitions 评估和支持并购活动Integrating new businesses quickly and effectively 迅速有效地整合新业务What if analysis of competitive scenarios 分析竞争的可能情况Customers and Products客户和产品Customer and product cost and profitability 客户和产品成本以及盈

10、利The Finance Response 财务的回应(2)Understanding and analysing cuAccounting for new transaction types arising from new business 由新业务类型产生的会计处理方法Communicating in investor friendly language 采用投资者熟悉的语言进行交流Embedding performance measures based on shareholder value 植入基于股东价值的业绩衡量标准Technology技术New services, new d

11、istribution channels新服务,新分销渠道Investor sophistication 投资者的成熟Closer scrutiny, new evaluation techniques详细的审查,新的评估技术The Finance Response 财务的回应(3)Accounting for new transaction Issue问题Majority of finance resources working in transaction processing大部分的财务资源用于业务记录Different systems used by different finance

12、 functions 不同财务职能部门使用不同系统 Solution解决方案Shared service centre for accounting operations 会计处理共享服务中心Common IT platform across the business 整个公司中共同的IT平台 Impact影响Accounts payable and General Ledger account for 60% of accounting costs应付帐款和总帐占据了60%的会计成本Opportunities for cost savings and process improvements

13、成本节约和流程改进的机会 Benefit好处Savings of 40% of accounting costs 节约了40%的会计成本Improved support to the business 改进了对业务的支持Client example of finance response - shared service centre财务回应的范例-共享服务中心 Issue问题 国际集团公司资金管理战略目标普华永道的研究表明，在国际集团公司中对资金管理的的战略有三大类别，体现出不同的风险管理理念*Source: PwC Corporate Treasury Control and perfor

14、mance Standards (note 7% of survey respondents were undefined)一个主要目标是通过对风险管理和资金的活跃交易获得收益往往要冒较大风险资本运营是其主要特点通过对集团资金均衡流动和风险管理以保障既得收入是首要目标对资金头寸管理采用有限度的方法服务和对业务的支持是其特点责任范围较小 主要注重成本控制在企业中主要是协调作用，较少主动行为 利润中心 （7）增值服务中心(67%)成本中心 (19% )资金管理理念Pfizer EuropeBATBritish AirwaysIBMICISmithKline Beecham Warner Lambe

15、rt 国际集团公司资金管理战略目标普华永道的研究表明，在国际集团公MNC资金管理方式分散集中分散集中基层责任政策制定集团责任执行集团基层单位趋势In general there is a trend by leading MNCs towards centralised policy setting, decision making, monitoring and execution supported by sophisticated information and banking systems (World Treasury Centre structure). MNC资金管理方式分散集

16、中分散集中基层责任政策制定集团责任执MNC资金管理目的资金管理目的组织结构人员流程控制衡量信息系统管理短期流动均衡和长期融资要求降低资本成本高效率的执行日常资金交易活动 准确预测资金状况备用金的有效管理有效规避利率和汇率风险集中统一的资金管理与其它业务的有机整合收付款的处理记录和管理资金头寸管理/投资管理汇率风险管理对帐结帐和报告资金预测统一的政策和业务流程银行关系管理政策合理的分工和审批权限内部控制制度符合整体战略的KPI报告的时效预测的准确性资本回报率银行帐户与资金系统的自动链接银行余额调节表的自动生成实时在线现金预测资金管理知识技能对公司业务和战略的理解与金融机构的关系MNC资金管理目的

17、资金管理目的组织结构人员流程控制衡量信息系关键成功因素 Electronic Interfaces with Accounts Payable, Accounts Receivable, Payroll and General Ledger 资金系统与应收、应付、工资和总帐系统的自动接口Establish and maintain good relations with banks 与银行的良好关系Agree Finance terms 预先商定的融资、服务条款Reconcile bank accounts on a regular (daily) basis 经常性 （每日）银行对帐EDI

18、for the majority of payments and receipts - where possible using high volume/low value clearing systems 尽量采用收付款的自动划帐（如EDI)Automated bank reconciliation systems and processes 银行余额调整过程由系统自动执行关键成功因素 Electronic Interfaces w关键成功因素(续)Cash monitoring and forecasting techniques to provide first class accura

19、cy 准确及时的资金监控和预测Operate minimum petty cash and foreign currency floats 尽量减少备用金和外币金额Separation of Cash management staff duties from other finance operations 从事资金管理的员工应与其它财务职能相分离Secure EB systems 电子商务系统的安全保障Customers pay by most cost-effective routing 客户付款应采用成本最低的途径Short cycle time between customer pay

20、ment and use of funds 资金循环速度关键成功因素(续)Cash monitoring and fMeasures 考核衡量依照公司整体战略目标设立资金管理KPI。与预算和业界的比较分析。Number of bank accounts银行帐户数目Number of outstanding reconciling items 1 month old 调整数目Percentage of cash transactions effected electronically 资金交易自动化的程度Floating days banks take on receipts/payments 银行收付款效率Cost of cash function as a percentage of total finance cost 资金运营成本占财务运营成本的比例Number of accounts outside cash pooling 未纳入统一管理的银行帐户数Opportunity cost of bank balances vs. money market rates 资金的机会成本Mea