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1、第一节时间对比1、时间相反一切相2、现在的事情与文章主旨密切相 4、理解原文中的概念性含义、文中的不同概念性(单词)表达同一含5第一节时间对比1、时间相反一切相2、现在的事情与文章主旨密切相 4、理解原文中的概念性含义、文中的不同概念性(单词)表达同一含5词【2011text3】Theroughguidetomarketingsused totyou gotwhatpaidfor. Nolonger. Whiletraditional“paid”mediasuchlsWhile 表示强advertisements still play 心在逗号后major panies today can e
2、xploit many forms of media. 【全文中心句在此】 Consumers ate about a product may “owned”mediabywillinglypromotionittofriends ,andacompanymayleverage media by alerts about productsandsales to customersregisteredwith itsWebThewayconsumersnowapproachthebroadrange感Consumersmaycreate“earned”mediawhentheyAccording
3、toParagraph2,soldmedia 同义改33. TheauthorindicatesinParagraphtearned34. ToyotaMotorsexperienceiscitedasanle35. Whichofthefollowingisthetextmainlyabout做题思路第一步,先题后文,只看题干,找定第二步,串联ps:读文章段文章内容,意外收彩adj、adv,表示逻辑的词:同方向表肯定,反方向表否定一31.Consumersmaycreate“earned”mediawhentheyobscssedwithonline ssenttothem. 【属于“own
4、ed”media Denthusiastic D 选项为原文的同义改写enthusiastic mending promotion,product 35.Whichofthefollowingisthetextmainlyabout nhijackedandearnedDominanceofhijackedPopularityofowned解题思路:根据串联题干得到,文中出现了不止一种 media,首先排除 C 跟 再来读文章第一段,找出中心主旨1 It used to be so straightforward. A team of researchers working laborator
5、y would submit the results of their research to a journal. A journal editor would remove the authorsnames and affiliations from the r and send it to their peers for1 It used to be so straightforward. A team of researchers working laboratory would submit the results of their research to a journal. A
6、journal editor would remove the authorsnames and affiliations from the r and send it to their peers for Dependingon thecommentsreceived, the editor would accepttherfor publication or it. Copyright rested with the journal publisher, and researchers seeking knowledge of the wouldhavetosubscribetothejo
7、urnal.【would 表示过去的一个过程 ernetandrefromfundingagencies,whoarequestioningl publishers are making money ernment-funded research by restricting sto it is making sto scientificresults a reality.anizationfor Economic Co-and Development (OECD) has just ed a report describing the far-reaching this. The repor
8、t, by John Houghton ofVictoria Universityin Australiaand Graham Vickery of OECD, makes heavy reading for publishers who have, so far, made handsome profits. But it t. It signals a change in what has, until now, been a key element of 3 段:The value of knowledgeand thereturn on the publicinvestment in
9、research depends, part,uponwidedistributionandready4 段:Thisisnow30. WhichofthefollowingbestsummarizestheAernetingathreattoBAnewmodeofpublicationisCethenewchannelforD Publicationisrenderedeasierby做题思路:先排除 AD 选项,BC 谈论新话题,又因为文章中作者没有表现态度,所以为 【2005text3】Ofallthecomponentsofagoodnightssleep,dreamsseemtobe
10、least感ourcontrol. In dreams, a window o a world where logic spendedand speak.Acenturyago,Freudformulatedhisrevolutionarytdreamsweretheshadows of our unconscious desires and fears; by the late 1970s, neurologists had switched thinking of them as just “mental noise” - the random byproducts of the neur
11、al-repair tgoesonduringsleep.Nowtdreamsarepartoftheminds , regulating moods while the brain is “off-line.” And one leading authority terful mental events can be not only harnessed but actually brought conscious control, to help us sleep and feel better, “Its your dream,” says Rosalind chairofpsychol
12、ogyatChicagosMedicalCenter.“Ifyoudontlikeit,change31. Researchershavecometotdreams.【cometo A canbeheiraresusceptibletoemotionalreflectourinnermostdesiresandD areaeofneural做题思路:仔细比对原文,先排除 C 跟 D,属于过去的内【2006text3】When31. Researchershavecometotdreams.【cometo A canbeheiraresusceptibletoemotionalreflectou
13、rinnermostdesiresandD areaeofneural做题思路:仔细比对原文,先排除 C 跟 D,属于过去的内【2006text3】When prehistoric man arrived in rts of the world, strange happened to the large animals. They suddenly became extinct. rvived. The large, slow-growing animals were easy game, and were tedto extinction. Nowsomethingsimilar coul
14、dbehe 31. Theextinctionoflargeprehistoricanimalsisnotedtot Bsmall largeseaanimalsmayfacethesamethreatslow-growingfishoutlivefast-growingones【无中生有】解题思路:C 选项为原文的同义改写: B 选项:samll 的意思是小,原文中的 smaller 的意思是小得多,两个概念【2007text2】For the past several years, the Sunday rsupplement Parade featured a column called
15、 “Ask Marilyn.” People are invited to query Marilyn vos Savant, who age10hadtestedatamentallevelofsomeoneabout23yearstgaveheranIQ of228highest score ever recorded. IQ tests ask you to complete verbal and ogies, to , among other pr after s been folded and cut, and to deduce numerical tasks.Soitisa bi
16、tconfusingwhenvosSavantchqueriesfromtheaverageJoe(whoseis 100) as, Whats the difference n love and fondness? Or what is the nature of luck coincidence? /Its notobvious how itsonetoanswerveeludedsomeofthebestpoetsandpasses n a score on a test. Just what does it mean to smart? How much elligence can b
17、e specified, and how much can we learn about it neurology,genetics,computerscienceandotherThe defining term elligence in humans still seems to be the IQ score, even though testsare notgivenasoftenastheyusedtoSuch standardized tests may not assess all the importan school and in life, argues Robert J.
18、 Sternberg.ements sary to succeed 30. WhatistheauthorsattitudetowardsIQtests? ABCDto visualize objects and to figure out tonce could count on hard work and fair play to transformed by economic risk and new tself lly secure(从句)/ had a pink slip, a bad diagnosis, or disappearingspousecanreducea tonce
19、could count on hard work and fair play to transformed by economic risk and new tself lly secure(从句)/ had a pink slip, a bad diagnosis, or disappearingspousecanreduceafamilyfromsolidlymiddleclasslypoorinafewIn just one generation, millions of mothers have gone to work, transforming basic economics. S
20、cholars, policymakers, and critics of all stripes have debated the l ofthesechanges,butfewhavelookedatthesideeffect:familyriskhasrisenas35. Whichofthefollowingisthebesttitle forthisThe Middle Class on the Alert【文章只提出了一个客观事实,防止推理过度TheMiddleClassontheTheMiddleClassTheMiddleClassinPs:比较【2004text2-】【200
21、9text2 】It is a wise t knows his own child, but today a man can boost paternal(fatherly) wisdom east t hes the kids dad. All he needs s our$30forpaternitytestingkit(PTK)athislocaldrugstore andanother$120togetthe n 60,000 people have purchased the PTKs since e without prescriptions last years, accord
22、ing to Doug Fog, chief operating officer of akestheover-the-counterkits.ntwodozenlDNAtestsDirectlythepublic,ranginginpricefromadreddollarston 26. Inparagraphs1and2,thetextshowsPTKseasyCsful promotion【无中生有 【文章中和选项中国】【2006text3-31】上文已做详细解释【2005text3-33The link n dreams and emotions shows up among the
23、patients in Cartwrights Most people seem to have before awakening, ated ways think about the day. Because our conscious mind is occupied with daily life we d emotional significance of the days events - until, it appears, we beg33. Thenegativefeelingsgeneratedduringthedaytendto Bohappypersisttillthet
24、imewefallshowupindreamsearlyat是开心的意思的意思是与之前相比开心得多,并不一定是开心的【2011text2(二】Whateverhappenedtothedeathofseemed near.The threatened to remove the advertising and readers d already fled to ernet). rs like the San Francisco Chronicle were theirowndoom.Americas【2011text2(二】Whateverhappenedtothedeathofseemed
25、near.The threatened to remove the advertising and readers d already fled to ernet). rs like the San Francisco Chronicle were theirowndoom.AmericasFederalTradelaunchedaroundoftalks感彩how to save rs. Should e charitable corporations? Should the subsidizethem?Itwillholdanothermeetingsoon.Butthesnowseemo
26、utof感彩30.ThemostappropriatetitleforthistextwouldbeAAmericanrs:Strugglingforrs:iththeAThriving彩向下的 B 解题思路:首【2013text1(二】Inanessayentitled “MakingItinAmerica”,theauthorAdamrelates a joke from cotton country about just how much a modern textile mill has been automated: Theaverage mill has only two empl
27、oyeestoday,“aman and a dog. The mantheretofeedthedog,andthedogistheretokeepthemanawayfromthe Davidsonsarticleisoneofanumberofverecentlyappearedmakingemployment and declining middle-t the reason we have such stubbornly es today is largelybecause of the big drop in demand because of the Great , but is
28、 also because of the in both globalization and the information technology whicharemoreneverreplacinglaborwithmachinesorforeignworkers. he past, workers verage ng age job, could earn lifestyle.But,today,averageislly25.WhichofthefollowingwouldbethemostappropriatetitlefortheANew Law Takes Effect CAvera
29、ge Is Over【定位点在第二段第二句】DIs 群补充内容【英语二 2011text4WilltheEuropeanUnionmakeit? Thequestionwouldhavesoundedstrangelongago.Noweventheprojectsgreatestcheerleaderstalkofacontinentfacinga 群补充内容【英语二 2011text4WilltheEuropeanUnionmakeit? Thequestionwouldhavesoundedstrangelongago.Noweventheprojectsgreatestcheerlea
30、derstalkofacontinentfacinga triangle”ofdebt,populationdeclineandlowerItistoosoontowriteofftheEU. Itremainstheworldslargesttradingblock. Atits best,theEuropeanprojectisremarkably liberal:builtaroundasinglemarketof27richandpoorcountries,ernalbordersarefarmoreopentogoods,capitalandnanytrading area. It
31、is an ambitious attempt to t the sharpest edges of globalization, and 40.RegardingthefutureoftheEU,theauthorseemstofeel第二课:理解文中的概念性含义判断依据:代词(this新题型排序与选句填空t、these、2011text3】2段Paid andownedmediaarecontrolledby marketerspromotingown products. For earned media, as the initiator for users e another mark
32、eters paid mediaBut insomecases,one marketers owned instance,whenmerceretailersellsadspaceonitsWebsite. Wedefinesuchownedmediawhosetrafficissotanizationsplacetheircontent hat32.AccordingtoParagraph2,soldmediafeatureAasafebusinessenvironment Brandom competition Cstrong user trafficDflexibility【2013te
33、xt1】he2006filmofTheDevilWearsPrada,MirandaPriestly,playedMerylStreep,scoldsherunattractiveassistantforthighfashiondoesntaffectPriestly explains how the deep blue color of the assistants sweater descended over the from fashion shows to departments stores and to the bargain bin in which the foundher i
34、rl Thistop-downconceptionofthefashionbusinesscouldntbemoreoutofdateoratwith the feverish world described in Overdressed, Elizabeth Clines three-year indictment o 21.PriestlycriticizesherassistantforA poor bargaining skill C D lack of imagination【强干扰选项21.PriestlycriticizesherassistantforA poor bargai
35、ning skill C D lack of imagination【强干扰选项【2005text3】Of all the components of a good nights sleep, dreams seem to be least ourcontrol.In dreams, awindowoa worldwherelogicspendedand eoplespeak.Aago, Freudformulatedhisrevolutionary t dreams were the disguisedshadows of our unconscious and fears; by the
36、late 1970s, neurologists had switched to thinking of them as just “mental noise” - the byproducts of the neural-repair t goes on during sleep. Now t dreams part of the minds emotional , regulating moods while the brain is “off-line.” And leadingauthorityterfulmentalevents【什么鬼?】canbeonly harnessed bu
37、t actually brought underconscious control, to help us sleep and feel better, “Its your dream,” says Rosalind Cartwright, chair of psychology at Chicagos Medical Center. “If you dont like it, change it.”Evidencefrombrainimagingsupportsthisview.Thebrainisa iveduringREMeye movement) sleep - when most v
38、ivid dreams occur - as it is when fully awake, says Dr, Eric Nofzinger at the University of Pittsburgh. But not all parts of the brain are equally involved; limbicsystem(the“emotionalbrain”)isllyactive,whiletheprefrontalcortex(theellectandreasoning)isrelativelyquiet.“Wewakeupfromdreamshappyordepress
39、ed,thosefeelingscanstaywithusallday.”saysStanfordsleepresearcherDr.William32.Byreferringtothelimbicsystem【什么鬼?】theendstoshow therelationofdreamsto 解题思路:例子支持观点。观点就在段落二的首句:this view,指代段落 1 里 now 的内【英语二:2010text331.AccordingtoDr.Curtis,habitslikehandwashingwith32.Bottled water,chewing gum and to oistur
40、izers are mentioned in Paragraph 5 so 33.WhichofthefollowingdoesNOTbelongtothelpcreatepeoples34. FromthetextwetsomeofconsumershabitsaredevelopeddueBautomaticbehaviorCl Dscientific35.Theauthorsattitudetowardtheinfluenceofadvertisementonpeopleshabits串联题干得到:产品、商业的关 Over the past decade, many companies
41、had perfected the art of creating automatic behaviorshabitsamongconsumers.Thesehabits havehelped companies earn billions of dollarswhencustomerseatsnacks or wipe countersalmost without thinking, oftenBautomaticbehaviorCl Dscientific35.Theauthorsattitudetowardtheinfluenceofadvertisementonpeopleshabit
42、s串联题干得到:产品、商业的关 Over the past decade, many companies had perfected the art of creating automatic behaviorshabitsamongconsumers.Thesehabits havehelped companies earn billions of dollarswhencustomerseatsnacks or wipe countersalmost without thinking, ofteninresponse toa carefully designed set of daily
43、cues.“There are fundamental public health problems, like dirty hands instead of a soap habit, t remain killers only because we cant figure out how to change peoples habits,”said Curtis, the director of the Hygiene Center at the LondonSchool of Hygiene &Tropical“We wanted to learn from private indust
44、ry how to create new The Unileverhad t Dr. Curtis turned to Procter & Gamble, Colgate-Palmolive dreds of millions of dollars finding the subtle cues in consumers tcorporationscoulduse roducenew “Our cceed when e part of daily kly patterns,”said Berning, a ofTide,Crestandsychologist who recently reti
45、red from Procter &Gamble, the t sold $76 roductslastitivehabitsisahugepartofimprovingourlives, anditsessentialtomakingnewproductslly英语一二的话题惊人相似之处(一)2010text1(二)2010text2(三)2013text4r(二)2011 (二)2012(二)20102013(二)2013text4&2014text3【2009text1 edbybeingA.B.C.D.22.Brainresearchershavettheformationofnewh
46、abitscanbe23.Thewordruts(Line1,Paragraph4)isclosestmeaningto24. Ryans Apreventsnewhabitsformbeingformed【全文中心 B, no longer emphasizes commonnessainstheinherentAmericanthinkingD, swiththeAmericanf 优先选择25. DawnaMarkovawouldmostprobablyt Habits are a funny thing. We reach for them mindlessly, setting ou
47、r brains on auto-pilot o the unconscious comfort miliar routine. Not choice, bit rules unreflecting herd, William Wordsworth he 19th he ever-changing century,eventhewordhabitcarriesanegativeSoit seemsparadoxical totalkhe samecontextascreativityandBut brain researchers have t when we consciously deve
48、lop new habits, we parallel paths, and even entirely new brain innovativetracks.24t can jump our trains of thought onto 【2011text3 century,eventhewordhabitcarriesanegativeSoit seemsparadoxical totalkhe samecontextascreativityandBut brain researchers have t when we consciously develop new habits, we
49、parallel paths, and even entirely new brain innovativetracks.24t can jump our trains of thought onto 【2011text3 】Paid and owned media are controlled by marketers/ promoting their own products. earned media, as the initiator for users responses.But in some cases, one marketers e another marketers pai
50、d mediafor instance, when merce retailer sells ad space on Website. We define such owned media whose traffic is so t anizations merceengineshatenvironment. Thistrend,whichweveisstillintheircontentinfancy, effectively began with retailers and travel ch as airlines and s and no doubt go further. Johns
51、on & Johnson, for le, has created Baby Center, a stand-media t promotes complementary and even competitive products. e,thepresenceofothermarketersmakesthesiteseemobjective,companies opportunities to learn valuable information about the appeal of other companiesmarketing,andmayhelpexpandusertrafficfo
52、rallcompanies3段Thesamedramatictechnological指代veprovidedmarketerswith tvoicetheiropinionsinquicker,morevisible,andearned media media are the ite of earned media: an asset nes hostage to other stakeholders, or activists who allegations about a brand or product. Members of l networks, for instance, are
53、 t hey can hijack media to onthetoriginallycreated33.TheauthorindicatesinParagraphtearnedmedia Ainviteswith Bcanbeusedtoproducenegative mayberesponsibleforfiercercompetitiondeserveallthenegativecommentsabout】+【damaging、negative、re】Thesamedramatictechnologicalchanges(主语veprovidedmarketerswith morediv
54、erse)communications(定语从句)/havealsoincreasedtherisk(主语tateconsumerswillvoice their opinions in quicker, more visible,andore 定语从句过长的办法:用设问。 【2011text3】4 段putting the repu ion of ppens, ate consumers would try to persuade others to boycott company at risk. In such a case, the company s response may not
55、 sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for 【2011text3】4 段putting the repu ion of ppens, ate consumers would try to persuade others to boycott company at risk. In such a case, the company s response may not sufficiently quick or thoughtful, and the lea
56、rning curve has been steep. Toyota Motor, for alleviated some of the damage from its recall crisis ear r this year relatively quick and well-l-mediaandthel-newssite Diggn, which includedeffortstoengagewithconsumers directly on ch 34.ToyotaMotorsexperienceiscitedasanleof.【例证题,暂时不展开中心 ePs:中一定是从原文中找到的,
57、而不是人为总结出来的1)串线:将各段首末句串联成一个整体,注意转折处【最普适的方法情况:全文中心在第一段话;全文中心为三者之间找到的交集中心词:中文反复高频出现的词【最直观注意:出现不同的词但表达相同的含义;注意同义改写原文中反复出现,选项中不含有但是表达相同意思中心句:问题开头的提问的回答独句段【2010text2】Overthepastdecade,thousandsofpatentshavebeengrantedforwhat called business methods. Amazon. Com received one for its “one-click”online payme
58、nt system. Merrill Lynch got legal protection for an asset allocation strategy. One patentedatechniqueforliftingabox.Nowthenationstoppatentcourtappearsyreadytoack感business-method patents , which have been controversial ever since they authorized years ago. In a sellectual-property lawyers abuzz, the
59、 U.S. Court of Appeals for the Circuitsaid it would usea particularcase to conduct abroad review of business-method patents. In re Bilski, thecaseisknown,is “avery bigdeal”,saysDennis D. Crouch of theUniversity ofMissouri School ofLaw. IsthepotentialtoeliminateanentireclassofCurbsonbusiness-methodcl
60、aimswouldbeadramaticabout-face,becauseitwas翻译为Federal Circuit troduced such he so-called e case, approving a patent on a way of pooling mutual-fund assets. t ruling produced in business-methodpatentfilings, initially by ernetcompanies trying to stake out rights to specific types of online ions. Late
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