体验英语第二册Unit 1 lesson 1课件

1、Book 2 EXPERIENCING ENGLISH-Viewing,Listening & Speaking UNIT 1McDonalds Business Model Over the years, McDonalds has become the largest fast-food chain restaurant and a symbol of globalization. In this unit, McDonalds working business model will be presented. You will get to know the secrets of its

2、 business success through listening, viewing and reading. Finally, you will conduct a business-oriented project with their peers. Unit OverviewLesson OneLead-inAudio studioVideo studioim lovin it Background InformationRay Kroc led its worldwide expansion.Ronald McDonald McDonalds Business Model: The

3、 Three-legged StoolFranchisees own and operate the majority of restaurants Company employees support and deliver restaurant operations around the worldWinston ChurchillIf we are together,nothing is impossible. If we are divided, all will fail.Famous Quote Describing the PictureDescribe the pictures

4、first and then discuss McDonalds Business Success.Lead-inTips: Where are the two McDonalds in the picture?What similarities and differences do these two McDonalds have? 12Do you or your family often dine at McDonalds? Do you know the history of McDonalds?Discussion 3. What does the company emphasize

5、? Answer: The franchisee/company relationship stresses personal commitment to the business and emphasizes people, community commitment, financial management and a sharing of goals, principles and ideals.4. What are the standards of QSC & V?Answer: They are quality, service, cleanliness and value.5.

6、How does the McDonalds Corporation (MCD) support the franchisee?Answer: McDonalds supports the franchisee by providing advice, training and marketing expertise.Task 3 Expanding Your Vocabulary an act of increasing or making sth. increase in size, amount or importance B. to go to sb. for information

7、or adviceC. to see or notice a person or thingD. mainlya group of shops/stores or hotels owned by the same company F. the act or process of buying sth.Read through the words in the left-hand column, and match each of them with the appropriate meaning in the right-hand column.1.chain2.primarily3.purc

8、hase4.expansion5.spot6.consultFrench friesAmE.ChipsBrE.ChipsAmE.CrispsBrE.英国的国菜fish & chips薯条薯片BBQ 有考据指烧烤的英文名称barbecue这个字（俗称BBQ）有可能是来自加勒比海。从前法国人来到加勒比海，在岛上会把整只宰好的羊从胡须到屁股（de la barbe au cul）放在烤架上烤熟后进食，这个食物简称barbe-cul（法文cul字末尾的“l”不发声），演变成barbecue这个字，更由于cue的和英文字母Q同音，便变成了barbeque，后来更简写为BBQAudio StudioTip

9、:Read the questions before you startAudio Task 1 Identifying the Gist 1. What is the passage mainly about? A) Secrets of McDonalds success. B) Brief history of McDonalds. C) Changing of McDonalds.2. What has it become as McDonalds expands? A) The symbol of globalization. B) The symbol of the spread

10、of the American way of life. C) Both A & B. Audio Task 2 Checking the Facts 1. McDonalds Corporation (MCD) is one of the_ in the world, touching the lives of people every day.2. But after _ the restaurant they served around _, which were mostly barbequed.3. The present corporation _ the opening of a

11、 franchised restaurant by Ray Kroc on April 15, 1955.leading fast-food restaurant chainsestablishing25 itemsdates its founding toListen to the audio clip again and fill in the blanks according to what you have heard. Repeat the sentences after you have completed them. McDonalds Corporation (MCD) is

12、one of the leading fast-food restaurant chains in the world, touching the lives of people every day. As the worlds largest chain of restaurants, it primarily sells hamburgers, chicken, french fries, milkshakes, soft drinks, etc. The business began in 1940, with a restaurant opened by brothers Dick a

13、nd Mac McDonald. Initially, they just owned a hotdog stand. But after establishing the restaurant they served around 25 items, which were mostly barbecued. It became a popular and profitable teen hangout. Their introduction of the “Speed Service System” in 1948 established the principles of the mode

14、rn fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc on April 15, 1955. In effect, Kroc opened his first and the overall ninth restaurant in Chicago, Illinois, and gave birth to McDonalds Corporation. In 1958, the restaurant chain

15、sold its 100 millionth hamburger. In 1960, Kroc renamed his company as “McDonalds Corporation”. In 1961, Kroc convinced the McDonald brothers to sell the business rights to him in the company. Thus he purchased the brothers equity for a sum of $2.7million and led to its worldwide expansion.As McDona

16、lds expands successfully into many international markets, the company became a symbol of globalization and the spread of the American way of life. Its prominence also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsibility.ScriptVideo StudioWord BankI

17、conic 图标的executive主管人员behind-the-scenes 幕后的4. Literally 真正地，确实地5. retention保持6. meritocracy 精英领导体制7. progression发展，进程8. crossover改变，转型Task 1Task 2Task 3Video Task 1 Matching &PredictingWere looking today at this all-American company and what we can _its success.2. I understand that the company has _

18、your life. 3. It is about advancement that is _achievement. 4. Ill be able to help them _with it, so that was the thinking behind it.5. And from the first crew person moving _up to a store manager.learn fromhad a huge impact onbased onmove forwardall the wayComplete the following statements with the

19、 phrases given below. Predict what will be talked about in the video. Then check your answers after watching the video clip.based on all the wayhad a huge impact onmove forwardlearn fromVideo Task 2 Checking Your Comprehension Watch this part of the video clip and answer the following questions. 1.

20、What is this interview mainly about?Answer: It is about McDonalds business lessons revealed by Paul.2. What was McDonalds recently voted for? Answer: It was voted one of the best places to work.3. Aside from being the author of the book, what else do you know about Paul from the interview? Answer: H

21、e was a former McDonalds Executive.4. Why did Paul decide to write a book for other business people and clients? Answer: He wanted to teach them business lessons because they lacked basic principles. 5. What question is Paul constantly asked? Answer: Tell me how you did it in McDonalds.”Video Task 2

22、 Checking Your Comprehension Watch this part of the video clip and answer the following questions. 1. What is this interview mainly about?Answer: It is about McDonalds business lessons revealed by Paul.2. What was McDonalds recently voted for? Answer: It was voted one of the best places to work.3. A

23、side from being the author of the book, what else do you know about Paul from the interview? Answer: He was a former McDonalds Executive.4. Why did Paul decide to write a book for other business people and clients? Answer: He wanted to teach them business lessons because they lacked basic principles

24、. 5. What question is Paul constantly asked? Answer: Tell me how you did it in McDonalds.”Video Task 3 Bridging the Gap Watch this part of the video clip and complete the chart.Highest Corporate Retention RatesMeritocracyCrossover ExamplesName Working Time & Ranks Starting PositionJim Skinner ,prese

25、nt a , Michael Quinlan as a CEO for in a , Paul Facella Former Executive a crew personAdvancement35 yearsCEOcrew person14 yearsmail room16-year-oldScriptTanya: Its the fast food chain with the iconic golden arches that have been spotted all over the world. Yes, we are talking about McDonalds. But di

26、d you know McDonalds, year after year, is voted one of the best places to work? Were looking today at this all-American company and what we can learn from its success. Were joined by Paul Facella, author of the book, Everything I Know About Business, I Learned At McDonalds: The Seven Leadership Prin

27、ciples That Drive Breakout Success. Paul was a former McDonalds executive who has the behind-the-scenes story on the worlds most successful restaurant organization. Hi there, Paul. Thanks for joining us.Paul: Thank you, Tanya. Nice to be here.Tanya: Now, while you no longer work for McDonalds, I und

28、erstand that the company has had a huge impact on your life. Tell us why you decided to write a book on business lessons that you learned from a fast food chain.Paul: Sure. Well, not only myself but literally hundreds of thousands of people that went to the McDonalds system and were guided by a lot

29、of the principles. When I left McDonalds, I went into consulting and, and one of the surprises I had was many of the organizations, both large and small, was the fact that some of the basic principles, some of the foundations that good organizations need to be successful, werent there. And I was con

30、stantly being asked about, “Well, tell me how you did in McDonalds”. And my thinking was, “Gee, Ill write a book about it and help my client base and Ill be able to help them move forward with it.” So that was the thinking behind it. .Tanya: Well, were gonna get into some of those secrets of success

31、. I wanna start by asking you, you know, obviously a lot of people know McDonalds for their burgers and Big Macs. But, Im sure a lot people will be surprised to know that it has one of the highest corporate employee retention rates of any company, I mean people assume, fast food chain, people just w

32、ant to get in and get out. What makes McDonalds so successful?Paul: I think, I think theres a number of factors, but I think the retention piece is about McDonalds, when you work, there its really about a meritocracy. It is about advancement that is based on achievement. And from the first crew pers

33、on moving in all the way up to store manager, all the way up to the present CEO, Jim Skinner, who was a crew person 35 years ago and moved into, after 35 years, moved into the CEO ranks. So its always been a progression of opportunity for people, and I think thats one of the great things that keeps

34、folks there. Every CEO has gone through the ranks.Tanya: Is there any crossover from those who work on the server side to the executive side, or you have to go back to school for that?Paul: Oh, no, all the time, I mean, I started as a 16-year-old crew person. Mike Quinlan, whos a CEO for 14 years st

35、arted in the mailroom, so theres plenty of crossover.Speaking WorkshopExpressions & Structures to Use1. in part2. be described as3. be committed to doing sth.4. in terms of5. make it possible for to do 6. move forward7. up to8. strive for9. attribute to 10. in ones own right11. stress the importance

36、12. play an important role13. have a huge impact on14. all the way15. learn fromTask 1Task 2TipsMcDonalds is . A book is about wrote the book because . opportunity achievementA crew person CEO for people plenty of Speaking Task 1 SummarizingDiscuss with your peers and complete the following tips wit

37、h the information you have learned in the video clip. Then prepare an oral presentation with the help of the tips. 1. in part 9. attribute to 2. be described as 10. in ones own right3. be committed to doing sth. 11. stress the importance4. in terms of to do 5. make it possible for 12. play an import

38、ant role6. move forward 13. have a huge impact on7. up to 14. all the way8. strive for 15. learn fromSpeaking Task 1 SummarizingTipsMcDonalds is . A book is about wrote the book because . opportunity achievementA crew person CEO for people plenty of SummaryMcDonalds is a worldwide fast food chain. O

39、ne of its former executives, Paul Facella, wrote a book about McDonalds business success because he found many organizations and companies did not know the basic principles and foundations of a business system. McDonalds has one of the highest corporate employee retention rates of any company. Its a

40、bout meritocracy and advancement based on achievement. A crew person might move all the way up to a CEO. There has always been a progression of opportunity for people with plenty of crossover from the server side to the executive side. Speaking Task 1 SummarizingSpeaking Task 2 DebatingMotion: Were

41、just lovin it (adapted from the McDonalds international advertising slogan). Ready？Go！Useful ArgumentsProsConsVSMcDonalds business model the Three-Legged Stool is one entrepreneurs worldwide can learn from.The modern world is a busy place. If we are to compete effectively, we cannot afford to waste

42、time. Fast food is an obvious way to save precious time. No company could be so successful for so long without having given a lot of people a lot of pleasure. Whats wrong with that?! Dont we all want to offer people a service they appreciate?McDonalds epitomizes globalization, which is an irresistib

43、le force which we should welcome rather than oppose. Globalization and McDonalds offers people more choice, at lower prices. And globalization does not mean uniformity. For example, McDonalds is sensitive to local cultures; in India it has developed a beef-free burger; in China theres the corn cup.

44、McDonalds provides welcome investment in China and many much-needed jobs for Chinese people. Over 60,000 Chinese people owe their jobs to McDonalds.ProsROIP ensures quality control and cleanliness in McDonalds restaurants. It must work, otherwise customers wouldnt keep coming back.In Golden Arches E

45、ast (1997) James L. Watson shows how McDonalds led the way in raising standards of toilet and bathroom cleanliness in Hong Kong in the 1970s. So McDonalds has made a major contribution to global hygiene. McDonalds is a meritocracy. It has one of the highest corporate employee retention rates of any

46、company because it provides employees with great opportunities to be promoted on the basis of what they have achieved. Thats a model China should emulate.Of course, there has been a lot of criticism of McDonalds successful organizations always attract criticism but McDonalds has responded quickly an

47、d effectively to such criticism, whether it be about food quality, animal welfare or environmentally friendly farming.No country with a McDonalds outlet has ever gone to war with any other country which also has a McDonalds outlet.ProsMcDonalds is junk food: the fries and fried meat are unhealthy. N

48、o wonder so many people in the west have problems of obesity! In Fast Food Nation (2001), Eric Scholosser shows how the USA has become the fattest nation on earth. Does China want to go down that road too?McDonalds food is high in sugar, fat and salt, i.e. it is deliberately addictive. It manipulate

49、s our minds and desires and is a major cause of diabetes. McDonalds contributes significantly to global warming. Enormous amounts of meat are consumed in hamburgers. This necessitates extensive cattle farming. One of the major causes of global warming is the methane emitted by cattle.McDonalds contr

50、ibutes significantly to world poverty. It takes of grain to produce of beef no wonder food prices are rising all over the world! And vast areas of land are bought up in poor countries for cash crops or cattle ranches, thereby depriving the local population. Thousands of tons of McDonalds packaging add to the problem of litter. This is contrary to the Chinese governments green policies for example, its ban on free plastic bags in supermarkets.ConsLike all big multi-nationals, McDonalds devotes huge funds each year to publicity ($1.8 bn