新编剑桥商务英语高级第三版21

1、GrowingthecompanyPartsofacompany1DoyouthinkthisquotationistrueallbusinessIthinkthatourfundamentalbeliefisthatforusgrowthisawayoflifeandwehavetogrowatalltimes.MukeshAmbani,chairmanofRelianceIndustries2Readthisentryfromacompanywebsiteandusethesewordstolabelthedigram.SubsidiaryheadquarterssalesofficesW

2、arehouseR&DdivisionmainplanWearebasedinLaDefense,thebusinessdistrictofPairs,andnewproductsaredevelopednearbyatourlabsinStDense.OurprincipalmanufacturingfacilityisjustoutsideLilleandproductsgofromtheretobeacentaldistributionpointatsalesagenciescoverthevariousregionsofFrancewithinternationalofficesinF

3、rankfurt,MilanandMadrid.TheLondonofficesisrunbyourUKsubsidiary.3Whatisthediffidencebetweenthefollowingwordsandphrases1asalesofficeandasubsidiary2awarehouseandaplant3theheadquartersandadivisionGrowthStrategy4Findasynonymintheboxofeachoftheunderlinedwords.GopublicselloffsetupgooutofbusinessexpandTakeo

4、vermakeredundantshutdown1WeacquiredEverforceLtdin2005.2Ourtargetistogrowthebusinessby15%eachyear.3Wecreatedasubsidiarytosellafter-salesservice.4ThecompanywillbelistedontheStockExchangenextyear.5Theywentbankruptlastyear.6Welaid300employeesoffinJune.7Afteralotofdiscussionwedecidedtoclosedtheplant.8Weh

5、avedivestedoursharesinthelogisticcompany.5Whatisthediffidencebetweenthefollowingexpressions1Layingpeopleoffandfiringthem2takingoveracompanyandmergingwithit3organicgrowthandnon-organicgrowth6SAPandOraclearetheworldsleadingcompaniesinprovidingthesoftwaresolutionsforbusiness.Buttheirbusinessstrategiesa

6、reverydiffident.ReadthetextaboutSAPSgrowthstrategy.Choosethebestsentencesfromthelist(A-H)belowthecompleteeachgap(1-6).Donotuseanylettermorethanonce.SAPcompeteswithorganicgrowthHowdoyoustayatthetopoftheheapinthebusinesssoftwaregameIfyoureSAP,youdoitthroughorganicgrowth,notblockbusteracquisitions.That

7、istheworldfromSAPCEOHenningKagermann.(0)HThesecond-beststrategyisacquisition:Kagermannsaid.Thebestistheorganicgrowth.Wearenotjustdoingtheorganicgrowthbecausewehavenootherchoice.ThecommentisaimedsquarelyatrivalOracleCorp;whichspentnearly$20billionbetween2004and2006expandingitscoredatabasebusinessinto

8、theSAP-dominatedbusinessapplicationsmarket.(1).Wearethemarketleader,hesaid.Itsonsurprisethatadistantnumber-twoplayerwantstocatchu.SAPwassetupin1972byfiveformerIBMemployees.(2).Althoughithasagrowingnumberofsubsidiary,therearecomplementstoitsmainactivities,asShaiAgassi,presidentsofthecompanysProductsa

9、ndtechnologyGroupexplain,atthesametimehavingadirectdigatOracle.Thekeydiffidencebetweenthetwocompanies,hesays,liesinOraclestendencytoacquireanindustrysolutionthatisattheheart.whenwedoanacquisition,ittattheedgeofthesolutions.(3)Oracleisbuyinghalfbodypartsandtryingtomakeabodyoutofit.Infact,Agassiexpect

10、sSPAtogrowfasterthantherestoftheindustrythisyear-15%to17%insalesofnewsoftwarelicences-throughinternalinnovationandsmall-scaleacquisition.(4).SAPusedtoconcentrateonlargebusinesscustomers,butincreasinglypursuingsalesinthemarket,astrategythatbeganin2000.(5).ThecompanyexceptstofinishdevelopmentofthemySA

11、Psuitewithinthenextfouryears,aswellasitsEnterpriseServicesAchitecture(ESA).ESAisbasicallyaplatformthatwillallowSAPtoprovideconsistentbusinessservicesaroundit,inmuchthesamewayasMicrosofthasbuiltapplicationsarounditssuccessfuloperatingsystems.Amongthecompanysothergoalsisthedevelopmentofhundredsofaddit

12、ionalservicesforthemySAPsuite,aso-calledecosystemsofsupportivetechnologies.Businessinthefutureisnotbusinessinanenterprise,Kagermannsays.Itsbusinessinanecosystem.(6).Wetrytoinviteotherswithgreatideastoinnovateontheplatform.ExamSuccessAInfact,itexpectssalestocompanieswithfewerthan25,000makesurethatthe

13、employeestoaccountfornearlyhalfSAPstotalsoftwarephraseyouchoosefitssalesthisyear.grammaticallyandinBTheyrecentlyannouncedtheyhadpurchasedVirsaSystem,meaning,bothwithaprivatelyheldsupplierofregulatorycompliancesoftware.thesentencebeforeCYoujustcantdoeverythingyourselfifyouwanttoremainandthesentenceaf

14、ter.Competitive.ReadthewholetextDCompetitioninthemarketisfierceandonlythebigplayersbacktoyourselfatwillsurvive.theend.ESincethen,ithasevolvedfromasmall,regionalenterpriseintotheglobalmarketleaderinERPsoftware,employingmorethan34,000people.FKagermannwasunimpressedwithOraclesappetiteforbig,Headline-gr

15、abbingacquisition(PeopleSoftSiebelSystem).Thatisdifferentfrombuyinghalfofaheart.HemadethecommentswhilehewastalkingwithreportersLastweekduringhiscompanysannualDeveloperKickoffMeetinginBurlingame,CA.7SummarisethegrowthstrategiesofSAPandOracle.WhatisthekeytoSAPslonger-termstrategyPasttenses1Studythesee

16、xtractsfromthetextaboutSAPonpage17.Nameeachunderlinetenses(pastsimple,pastcontinuous,pastperfect,presentperfectorusedto)Saywhatyouknowabouteachtensesuseandwhyyouthinkitisusedhere.1Hemadethecommentswhilehewastalkingwithreporterslastweek.2SAPwassetupin1972byfineformerIBMemployees.3Sincethen,ithasevolv

17、edfromasmall,regionalenterpriseintotheglobalmarketleader.4TheyrecentlyannouncedtheyhadpurchasedVirsaSystem.5SAPusedtoconcentrateonlargebusinesscustomers,butisincreasinglypursuingsalesinthemidmarket.6itsstrategythatbeganin2000.2Youreceivethisinternalemail.Followtheinstructionit.HiDeniseBelowistheshor

18、tcompanyhistoryIvewrittenfortheAboutusentryontheEnglishpageofthenewwebsite.IthinkitsgenerallyOKbutImsounconfidentaboutmyuseoftensesinEnglishthatIvejustlefttheverbsintheinfinitive!CanyouputthemintherightformandsenditbackThanksandsorryforbeingsouseless!BrigitteThisistheunusualofRaincoatSoftware,acompa

19、nythat(1)(come)intobeingaccidentallybecauseofthehobbyofoneman,HansMeier.In1998Hans(2)(work)asacomputerprogrammerforalargebankinZurich.Buthe(3)(be)restless.Eacheveninghe(4)(return)homeand,justforfun,(5)(hack)intoofficialwebsitesonhispersonalcomputer(notthebanks,ofcourse!).Thedayafterhe(6)(hack)ontoap

20、articularlysensitiveUSgovernmentwebsite,he(7)(receive)anemailfromthem.Fearingthatwouldtheendofhiscareerasahackatthebank,he(8)(open)it.It(9)(be)arequestfromtheUSgovernment,askingifhe(10)(want)ajobasasecurityadvisor.Ratherthantakingajobasagovernmentemployee,HansMeier(11)(see)theopportunitytomakeasucce

21、ssfulbusinessoutofacomputersecurityprotection.RaincoatSoftware(12)(be)born.Sincethen,thecompany(13)(employ)over50securityexpert-inotherwords,peoplewriteasimilarbackgroundtoourfounder.We(14)(help)over300largecompaniesandgovernmentdepartmentsandarenowa$100millionayearbusiness.ButdidtheUSgovernmentthin

22、kit(15)(take)ariskbyemployingHansMeierallthoseyearsagoTheanswerthey(16)(give)thenisstillthecompanysmottotoday:Bettersafethansorry.Writeaboutthepast3writeashortpiece(100wordsapprox)aboutaturningpointinyourlife,workorstudies:amomentwhenyoudecidetopursueadifferentroutefromtheoneyouhaduptothatpoint.Uset

23、hefollowingtohelpyou.1Whatyouweredoingbeforethat2Whathappentochangeyourlife/3Whathappennext4Whathappenswhencompaniesmergeoracquireothercompanieslookatthetablebelowandmakenotes.OpportunitiesthreatsEmployeesShareholdersCustomersSuppliers5InDecember2009Oracle,theworldssecondlargestbusinesssoftwareappli

24、cationsprovider,tookoverPeopleSoft,thethirdlargest.ReadtheletterthattheCEOofPeopleSoft,DaveDuffield,wrotetohisemployees.DoeshethinkthetakeoverwillbenefitemployeesornotWhichoftheseadjectivesbestdescribeshisfeelingsaboutthetakeoverbitter/resigned/angryThisisasaddayforme,andImsure;anequallysaddayforyou

25、.ItisnowclearthatOraclewillacquireourcompany.Overthepastfewweeks,ourindependentdirectorsmetwithindividualstockholderstogettheirviews.WeweretoldduringtheseconversationsthattheybelieveOracles$24wasntadequateanddidnotreflectpeopleSoftsrealvalue.Itbecomecleartousthatthevastmajorityofourstockholderswould

26、accept$andOraclewaswillingtopayforit.Youshouldknow,andIhopeyouwouldexpect,thatIamdeeplysaddenedbythisoutcome.Wehavecomesofarundersuchtryingcircumstancesoverthepasteighteenmonths,andespeciallythepasttwoandahallmonths.PeopleSofthadgainedsignificantmomentuminallareasofourcompany,includingwithcustomers,

27、prospects,andinthefinancialcommunity.Overthenextfewweeks,wewillbeworkingwithOracletoensurethatyougetanswerstoasmanyquestionsaspossiblethatyouhave.IbelievesomeofyouwillfindinterestingopportunitiesatOracle,otherswilltakeyourtalentsandworkelsewheretheareathatyoulive,whileanothergroupmayhavedifficulties

28、findingrewardingjobexperiences.ItistothislastgroupthatIoffermysincerestapologiesfornotfiguringoutadifferentconclusiontoour18-monthsaga.Iknowitislittlecomfort,butIamextraordinarilyproudofwhatwehaveaccomplishedoverthepast17一plusyears,andlongerinthecaseofJDIamevenprouderofyouforyourperseveranceandteamw

29、orkoverthepasteighteenmonths.Imakeafinalthatistocontinueourworkwithourheadsheldhigh.Whetheritsservingcustomers,buildingproductsorworkingoninternaloperations,1eopleSoftandthepeopleatpeopleSofthavebuilttheirreputationasacompanywithclass.Sincerely,DaveThepeoplesofttakeoverListentotwoaccountsofthetakeov

30、erbyacommentatorandanindustryanalyst,bothclosetothetakeover.WhatarethemaindifferencesintheworkingenvironmentandthewayemployeeswererewardedatthetwocompaniesListenagainandanswerthequestions.Poreachquestion(1-6),markoneletter(A,BorC)forthecorrectanswer.WhatissaidabouthowconsultantsaredeployedinbigITcon

31、sultingcompaniesATheyaregivenjobswithalotofresponsibility.BTheyareoftenexpectedtolearnonthejob.CTheyonlyworkonprojectswheretheyhaveprovenexperience.2WhatdoesthecommentatorsayaboutsalariesatPeopleSoftAAtleastthecompanywasopenaboutitspaypolicy.BTheywereatthemarketrateforthejob.CTheywereunacceptablylow

32、.3HowdidemployeesfeelabouttheirCEO,DaveDuffieldAThatherespectedthemandlookedafterthem.BThathewasreadytoleavethecompany.CThathedevelopedgoodsoftwareapplications.4WhatdoesthecommentatorimplyhappenedafterthemergerAThecompanysreputationsufferedBPeoplegrewtorespectthenewCEOCAlotofpeoplelosttheirjobs.5How

33、doestheindustryanalystdefendthecompanysgrowthstrategyAHesayssizeisveryimportantinthisindustry.BIfOraclehadnttakenoverPeopleSoft,someoneelsewouldhave.CHesaysitwillmakethemthebiggestcompanyinthesector.6HowdoesheexplainthedifferencesincompanycultureAThetwoCEOshadadifferentphilosophy.BThetwocompanieswer

34、einvolvedindifferenttypesofbusiness.CTherewasnorealdifference.AprasereleaseYouworkinthepressofficeofaninsurancecompanythathasrecentlytakenoveranothercompany.Sincethetake-overtherehavebeensomenegativereportsaboutit.Youdecidetoputoutapressrelease.Includethefollowingpoints.Explainthebusinessreasonsfort

35、hetake-over(tocompetewithotherbiginsurancecompanies;torationalisestaffing)Expressyourenthusiasmaboutthefutureopportunitiesforthemergedcompany.Thankalltheemployeesfortheirsupport.Reassurepeoplethattherewontbemajorjobcuts.Beginlikethis:PRESSRELEASEInsureCOLastmonthInsureCowaspleasedtoannouncetheacquis

36、itionofABCInsurance.Thenewcompanybringstogethertwoleadinginsuranceproviderstoformtheworldsthirdlargestinsurancecompany4ReadthisextractfromanarticleinBusinessStrategymagazine.WheredothesefourtypesoforganisationbelonginthetextstockbrokersrestaurantsoilcompaniesbanksorganisationalcultureRapidfeedbackan

37、dRewardLowriskWork-hard,play-hardHighriskTough-guymachoSlowfeedbackandRewardculturecultureProcesscultureBet-the-companycultureAofattemptshavebeenmadetocategorisetheorganisationandcultureofdifferentcompanies,butonlytwothingsseemcertain:1)thatmanydifferentculturesandtypesoforganisationcanexistwithinea

38、chcompany一and2)thattheactivityandsectorplayacrucialroleindetermininghowworkisorganised.DealandKennedyrecognisedthiswhentheyproposedfourdifferenttypesoforganisationalculture:Work-hard,play一hardculturetendstoapplytocompanieslikesoftwaredevelopersor(1)whichneedtoreactquicklytochangingcircumstancesandfo

39、workofahightempo.Creativityoftenplaysanimportantpartintheirworksotheytendtobeorganisedinaproject-basedwaygroupingpeopleinteamstosolveparticulartasks.Tough一guymachocultureconcentratespoweraroundkeypersonnel,butitwillalsodevolvealotofresponsibilitytotheindividualandemphasisedecisionsthataffectthepresentratherthanthefutu